Perilaku Konsumen Gula Putih Bermerek dan Tidak Bermerek di Kabupaten Jember

2021 ◽  
Vol 20 (1) ◽  
pp. 33-52
Author(s):  
Maulida Rachma Safira ◽  
Joni Murti Mulyo Aji
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Consumer Satisfaction ◽  
Satisfaction Level ◽  
Packaging Design ◽  
Consumer Decisions ◽  
Satisfaction Index ◽  
Measurement Results ◽  
Advertising Information ◽  
White Sugar

The purpose of this study was to determine the factors that influence consumer decisions in buying branded and unbranded white sugar, to determine the level of consumer satisfaction with branded and unbranded white sugar and to determine the factors that influence the level of consumer satisfaction with branded and unbranded white sugar in Jember Regency. This research was conducted using 200 respondents. The analysis tools used are logistic regression analysis, CSI analysis (Customer Satisfaction Index) and factor analysis. The results showed that the factors that significantly influence consumer decisions in buying branded and unbranded white sugar are income and number of family members. The CSI measurement results show that the consumer satisfaction index of unbranded and unbranded white sugar is in the fulfilled criteria, with a CSI value of 74.48% for branded and 70.30% for unbranded sugar. The results of the factor analysis show that there are three new factors related to the satisfaction level of consumers of branded and unbranded white sugar, namely the money value factor (product cleanliness and sugar prices), availability considerations factor (house distance, the ease of obtaining sugar, advertising, information from friends and information from family), and brand attribute factor (brand, color, packaging design and packaging weight).

scholarly journals PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, DAN NILAI YANG DIPERSEPSIKAN PADA LOYALITAS DAN KOMITMEN

2012 ◽  
Vol 11 (1) ◽  
Author(s):  
Rintar Agus Simatupang
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Consumer Satisfaction ◽  
Perceived Value ◽  
Validity And Reliability ◽  
Confirmatory Factor ◽  
Convenience Sampling

This research aims to analyze the influence of trust, consumer satisfaction, perceived value, and commitment in loyalty and to analyze the influence of trust, consumer satisfaction, and the perceived value toward commitment.There are 500 respondents used in this research. They were taken using convenience sampling. The confirmatory factor analysis is employed to find out the validity and reliability of the data. The multiple regression analysis is used to analyze the data.The result of this research shows that in the first analysis, the trust, the perceived value and the commitment positively influences the loyalty, whereas consumer satisfaction had no significancy influence on the loyalty; the second analysis shows that consumer satisfaction and the perceived value positively influence the commitment, whereas the trust had no significant positively influence on the commitment.

scholarly journals Examining the impact of mobile telecom service characteristics on consumer satisfaction in urban Uganda

2021 ◽  
Vol 10 (6) ◽  
pp. 19-33
Author(s):  
Fawz Manyaga ◽  
Umit Hacioglu
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Quality Characteristics ◽  
Satisfaction Level ◽  
Service Characteristics ◽  
Practical Guidelines ◽  
Telecom Service ◽  
The Impact ◽  
Mobile Telecom

This paper aims to examine the impact of mobile telecom service characteristics on consumer satisfaction in urban Uganda, using a Servqual model. The association between customer satisfaction level and service quality characteristics has been tested with a regression analysis. In this study, assurance as a Servqual dimension has been substituted with tariffs to exhibit its effect on customers’ satisfaction levels. Findings verified that some of the Servqual dimensions including reliability, empathy, and responsiveness have been positively affecting the customer satisfaction level in the Ugandan context. The study also demonstrated that the prices of products and services of telecom companies were not the major concerns for telecom consumers in Uganda. The study, finally, provides some practical guidelines to managers of telecom companies as well as hinting out which Servqual dimensions are valued most by customers in Uganda.

scholarly journals Analysis of Decision Process to Buy Free-Range Eggs and the Implication on Marketing Mix (A Case Study to Wholesalers and Retailers Consumers in Traditional Markets in Purworejo District)

2020 ◽  
Vol 22 (1) ◽  
pp. 37-43
Author(s):  
Zulfanita Zulfanita ◽  
Roisu Eny Mudawaroch ◽  
Jeki Mediantari Wahyu Wibawanti
Keyword(s):  
Decision Process ◽  
Consumer Satisfaction ◽  
Market Price ◽  
Marketing Mix ◽  
Selling Price ◽  
Market Area ◽  
Satisfaction Level ◽  
Snowball Sampling ◽  
Free Range ◽  
Satisfaction Index

This research aimed to compare the characteristics of free-range eggs consumers, to analyse their buying decision process and consumer satisfaction level, and to formulate the implication on free-range marketing mix across wholesalers and retailers in Purworejo districts. The research sample was 32 respondents, consisted of 16 wholesalers and 16 retailers selected with purposive sampling because of the limited number of respondents in each sub-district. The consumers were selected through snowball sampling from one respondent to another. The parameters included the general characteristics, the decision to buy free-range eggs, consumers’ satisfaction level, and marketing mix implications. The Data were analysed descriptively using Chi-Square, Mann-Whitney Customer Satisfaction Index (CSI), and Importance and Performance Analysis (IPA). The result found different characteristics across consumers of free-range eggs in both wholesalers and retailers regarding age group, marital status, education background, gender, occupation, and geographic locations. The different process of buying decision making was due to need identification. Regarding gathering information, the wholesaler consumers relied on electronic media and their neighbours, whereas the retailer consumers only from their neighbours. The main consideration to purchase free-range eggs among wholesaler consumers was the cleanliness of eggs, whereas the retailer consumers were the cleanliness and price of eggs. The consumer satisfaction index on consumers in wholesalers and retailers was 65.16 and 68.82, respectively, indicative of the satisfied category. The marketing mix implication on both sellers was improving the cleanliness of free-range eggs and the market area, matching selling price with the market price, controlling the quality of free-range eggs from the suppliers, and revisiting the supply system to ensure the real-time availability of free-range eggs.

The Effects of Exercise Commitment Facilitated by Service Quality of Smartphone Exercise Applications on Continued Exercise Intention

2019 ◽  
Vol 118 (1) ◽  
pp. 14-19
Author(s):  
Boo-Gil Seok ◽  
Hyun-Suk Park
Keyword(s):  
College Students ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Statistical Analysis ◽  
Correlation Analysis ◽  
Service Quality ◽  
Frequency Analysis ◽  
Primary Data ◽  
Exercise Intention

Background/Objectives: The purpose of this study is to examine the effects of exercise commitment facilitated by service quality of smartphone exercise Apps on continued exercise intention and provide primary data for developing and/or improving smartphone exercise Apps. Methods/Statistical analysis: A questionnaire survey was conducted amongst college students who have experiences in using exercise App(s) and regularly exercise. The questionnaire is composed of four parts asking about service quality, exercise commitment, continued exercise intention, which were measured with a 5-point Likert Scale, and demographics. Frequency analysis, factor analysis, correlation analysis, and regression analysis were carried out to analyze the obtained data with PASW 18.0.

scholarly journals Is Emotional Intelligence Correlated With Values Among Primary Schoolers?

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110207
Author(s):  
Kerem Coskun ◽  
Ozlem Ulu Kalin ◽  
Arcan Aydemir
Keyword(s):  
Factor Analysis ◽  
Emotional Intelligence ◽  
Regression Analysis ◽  
Primary School ◽  
School Children ◽  
Pearson Correlation ◽  
Relevant Literature ◽  
Primary School Children ◽  
Intelligence Scale ◽  
Confirmatory Factor

The present study sought to develop a scale to measure the values adoption of primary school children and explore whether emotional intelligence of primary school children is associated with values which are taught through curricular activities. First, the Value Adoption Scale (VAS) was developed in Study 1 by conducting exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) and correlation was examined in Study 2. Data were collected using the Ten Years Emotional Intelligence Scale (TYEIS) and the Value Scale consisting of eight items. Data were analyzed with Pearson correlation coefficient and regression analysis. Results of data analysis indicated that there was a moderate correlation between emotional intelligence and values, but regression analysis revealed that emotional intelligence had weak predictive power for values adoption. It was concluded that teaching values through curricular activities is not useful to foster emotional intelligence among primary school children. Results of the research are discussed and addressed along with the relevant literature.

scholarly journals The Effect of Nepotism on Organizational Silence, Alienation and Commitment: A Study on Hotel Employees in Turkey

2015 ◽  
Vol 7 (4) ◽  
pp. 82 ◽  
Author(s):  
Elbeyi Pelit ◽  
Füsun İstanbullu Dinçer ◽  
İbrahim Kılıç
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Standard Deviation ◽  
Positive Relationship ◽  
Negative Relationship ◽  
Group Factor ◽  
Correlation And Regression Analysis ◽  
Hotel Employees ◽  
Organizational Silence ◽  
Study Results

<p>The aim of this study is to determine the effect of nepotism on organizational silence, alienation and commitment. As a data collecting method a questionnaire which contains nepotism, organizational silence, alienation and commitment scales was used. It was applied on 662 employees working in 30 five star hotels in Turkey. Since nepotism covers the practices in establishments in which family-relative relations are concentrated, the hotels included in the sampling group have been selected from establishments whose proprietors are a part of a family/family group. Factor analysis, Cronbach’s Alpha, mean, standard deviation, correlation and regression analysis were used to analyze the acquired data. The study results revealed that nepotism has a positive relationship with organizational silence and alienation and a negative relationship with organizational commitment. </p>

Determinants of Internet Use by Senior Generation

2016 ◽  
Vol 12 (1) ◽  
pp. 63-82 ◽  
Author(s):  
Olfa Bouzaabia ◽  
Rym Bouzaabia ◽  
Alexandru Capatina
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Social Anxiety ◽  
Confirmatory Factor Analysis ◽  
Internet Use ◽  
Senior Citizens ◽  
Research Data ◽  
Cultural Backgrounds ◽  
Confirmatory Factor ◽  
Cognitive Age

The aim of this paper is to investigate and compare the determinants of Internet use by senior generation among Tunisian and Romanian context that have different economic and cultural backgrounds. Research data were taken from a survey carried out on 400 online senior citizens (200 Tunisian and 200 Romanian). Data were analyzed by using confirmatory factor analysis and multiple regression analysis. Results show that cognitive age, Familial Loneliness and Social Anxiety have a significant effect on internet use for surfing and seeking information and not for buying. It was also found in the Romania sample the most determinant of internet use was Familial loneliness, while, social Anxiety was the most determinant of internet use, in the Tunisian sample.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

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