scholarly journals Marketing as Constructive Engagement

2007 ◽  
Vol 26 (2) ◽  
pp. 293-301 ◽  
Author(s):  
Clifford J. Shultz
Keyword(s):  
Longitudinal Study ◽  
Marketing Research ◽  
Research And Practice ◽  
New Synthesis ◽  
New Directions ◽  
Global Affairs ◽  
Definition Of ◽  
Constructive Engagement ◽  
Meaningful Definition

The purpose of this essay is to provoke a more comprehensive, historically accurate, and meaningful definition of marketing. Toward that outcome, the author introduces a framework for marketing that argues for constructive engagement with a complex, conflicted, and increasingly interdependent world in which marketing can and should play an important role. The framework offers a new synthesis commensurate with ideals generally espoused in macromarketing. An illustration based on longitudinal study of Vietnam is shared, with implications for current global affairs and with new directions for meaningful marketing research and practice.

Social Marketing’s Strengths, Weaknesses, Opportunities, and Threats (SWOT): A Commentary

2019 ◽  
Vol 25 (4) ◽  
pp. 231-242 ◽  
Author(s):  
Sameer Deshpande
Keyword(s):  
Social Marketing ◽  
Swot Analysis ◽  
Marketing Research ◽  
Research And Practice ◽  
Key Stakeholders ◽  
Past Half Century ◽  
Boundary Definition ◽  
Or Practice ◽  
Definition Of

Background: Over the past half century, social marketing has come into its own, both as a discipline and a practice, for creating positive social outcomes. However, as the operating environment continues to evolve, the role of social marketing in the change landscape requires consideration. Focus of the article: In this article, the author presents a commentary on the present and future role of social marketing research and practice through the lens of a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Topics discussed in the analysis include the boundary definition of social marketing, modalities of practice, sources of funding, the complexity of target issues, and professional standing and competition. Importance to the social marketing field: Critical analysis of social marketing research and practice can assist to maintain and grow its relevance and adoption among key stakeholders. Recommendations for Research or Practice: Several recommendations are made for addressing the issues identified in the SWOT analysis. These include conscious effort to market social marketing; clarify the concept of audience orientation when designing social marketing solutions; address specific research questions that produce academic and managerial insights; utilize corporate partnerships creatively; offer social marketing course to retain accreditation of professions such as marketing, public health, environmental studies, or public administration; and, encourage documentation of initiatives. Limitations: The discussion presented here is based purely on opinions and experience of the author.

Missing Data - Better "Not to Have Them", but What If You Do? (Part 1)

Marketing ZFP ◽  
2019 ◽  
Vol 41 (4) ◽  
pp. 21-32
Author(s):  
Dirk Temme ◽  
Sarah Jensen
Keyword(s):  
Missing Data ◽  
Statistical Power ◽  
Missing Values ◽  
Graphical Representation ◽  
Marketing Research ◽  
Likelihood Estimation ◽  
Parameter Estimates ◽  
Full Information Maximum Likelihood ◽  
Definition Of ◽  
Traditional Approaches

Missing values are ubiquitous in empirical marketing research. If missing data are not dealt with properly, this can lead to a loss of statistical power and distorted parameter estimates. While traditional approaches for handling missing data (e.g., listwise deletion) are still widely used, researchers can nowadays choose among various advanced techniques such as multiple imputation analysis or full-information maximum likelihood estimation. Due to the available software, using these modern missing data methods does not pose a major obstacle. Still, their application requires a sound understanding of the prerequisites and limitations of these methods as well as a deeper understanding of the processes that have led to missing values in an empirical study. This article is Part 1 and first introduces Rubin’s classical definition of missing data mechanisms and an alternative, variable-based taxonomy, which provides a graphical representation. Secondly, a selection of visualization tools available in different R packages for the description and exploration of missing data structures is presented.

HEURISTICS AND BIASES: IMPLICATIONS AND SOLUTIONS FOR MARKETING RESEARCH AND PRACTICE

2018 ◽  
Vol 2018 ◽  
pp. 480-480
Author(s):  
Cuong Pham ◽  
◽  
Bo Pang ◽  
Julia Carins ◽  
Sharyn Rundle-thiele
Keyword(s):  
Marketing Research ◽  
Heuristics And Biases ◽  
Research And Practice

Bank Marketing: Features, New Trends, and Prospects

2019 ◽  
pp. 83-88
Author(s):  
E. N. Valiev ◽  
E. N. Veysov
Keyword(s):  
Systems Approach ◽  
Marketing Research ◽  
Theory And Practice ◽  
Scientific Publications ◽  
Scientific Methods ◽  
New Directions ◽  
General Scientific ◽  
Modern Economic ◽  
The Subject ◽  
Bank Marketing

The importance of the subject of this study is attributable to the need of developing the theory and practice of formation of bank marketing, its features and new trends associated with this concept. Prospects for the development of banks and their ability to quickly and efficiently address new challenges presented by the market can be determined through modern forms, methods of management and creative use of financial marketing opportunities.Aim. The presented study aims to examine the specific aspects, principles, conditions, factors of emergence, and prospects for the development of bank marketing and forms of its management in modern economic conditions.Tasks. The authors identify the major trends and perspective directions in the development of bank marketing in Azerbaijan at the current stage.Methods. As its methodological and theoretical basis, this study uses a systems approach to the analysis of its subject, conceptual approaches outlined in the works of Azerbaijani, Russian, and foreign scientists in the field of bank marketing. These methods are used to determine the essence of bank marketing, present the types and organization of marketing research, and identify the characteristic traits, new forms, and directions for the development of bank marketing.Results. The study uses general scientific methods of cognition in various aspects to identify characteristic traits, trends, and new directions of bank marketing. A review of scientific publications shows that academic papers tend to focus on general conceptual approaches to the practical application of marketing. The authors believe that the issues of organization of a comprehensive bank management system, its implementation based on innovations in the promotion of banking products and services in the financial market, and substantiation of channels for their distribution among consumers are insufficiently explored. This makes the subject of this study extremely relevant due to the inevitable optimization of the organizational structure of banks through comprehensive implementation of the marketing system.Conclusions. Theoretical and practical issues of bank marketing are examined. As a result, the specific features and characteristic traits of this mechanism, conditions and factors for its emergence, and its prospects in the context of the digital economy are analyzed.

Surveying industry: prospective development directions in the post-industrial era and the digital economy

2019 ◽  
Vol 946 (4) ◽  
pp. 55-64 ◽  
Author(s):  
A.P. Karpik ◽  
D.V. Lisitsky
Keyword(s):  
Conceptual Structure ◽  
Digital Economy ◽  
Recent Time ◽  
Territorial Development ◽  
National Importance ◽  
New Directions ◽  
Definition Of ◽  
Post Industrial ◽  
Development And Management ◽  
Development Prospects

New conditions, technological capabilities and development prospects of the geodetic industry in recent time are characterized. The directions and strategy of the developing the industry, aimed at increasing its national importance by expanding the field of activity from the level of geoinformation to the level of its widespread use are substantiated. The solutions and tasks for the transfer of geo-information activities to a digital basis are listed. The definition of the geospatial activity’s concept is given. The conceptual structure and essentially new directions of geospatial support development of territories taking into account the perspective are offered. They are creating a single territorial geo-information space, designing and developing geo-cognitive technologies for forming geospatial knowledge, developing geo-cognitive technologies for preparing geo-spatial solutions to ensure territorial development and management. The technological levels of formalization and use of geospatial knowledge at preparing spatial solutions are considered. The forecast of expected efficiency received from geospatial activity in the digital economy is given. The scientific and technical directions for the successful geospatial supporting the spatial development of the country and solving tasks of transition to the digital economy are listed.

scholarly journals Co-Creating New Directions for Service Robots in Hospitality and Tourism

2021 ◽  
Vol 2 (1) ◽  
pp. 43-61
Author(s):  
Francesc Fusté-Forné ◽  
Tazim Jamal
Keyword(s):  
Ethical Issues ◽  
Research Literature ◽  
Service Robots ◽  
Future Research ◽  
Research Attention ◽  
Research And Practice ◽  
Tourism Management ◽  
New Directions ◽  
Hospitality And Tourism ◽  
New Research

Research on the relationship between automation services and tourism has been rapidly growing in recent years and has led to a new service landscape where the role of robots is gaining both practical and research attention. This paper builds on previous reviews and undertakes a comprehensive analysis of the research literature to discuss opportunities and challenges presented by the use of service robots in hospitality and tourism. Management and ethical issues are identified and it is noted that practical and ethical issues (roboethics) continue to lack attention. Going forward, new directions are urgently needed to inform future research and practice. Legal and ethical issues must be proactively addressed, and new research paradigms developed to explore the posthumanist and transhumanist transitions that await. In addition, closer attention to the potential of “co-creation” for addressing innovations in enhanced service experiences in hospitality and tourism is merited. Among others, responsibility, inclusiveness and collaborative human-robot design and implementation emerge as important principles to guide future research and practice in this area.

Critical Issues in the Evaluation of Comorbidity of Psychiatric Disorders

1996 ◽  
Vol 168 (S30) ◽  
pp. 9-16 ◽  
Author(s):  
Hans-Ulrich Wittchen
Keyword(s):  
Interdisciplinary Approach ◽  
Epidemiological Studies ◽  
Comorbid Conditions ◽  
Substantial Variation ◽  
Research And Practice ◽  
Cognitive Markers ◽  
Potential Value ◽  
Critical Issues ◽  
Definition Of ◽  
Study Designs

Comorbidity has become an increasingly popular theme in psychiatry and clinical psychology, although its heuristic value was recognised long ago. Frequently used in research and practice, no definition of comorbidity is uniformly accepted and it has no comprehensive and coherent theoretical framework. These factors have led to substantial variation in the magnitude of comorbidity across studies. The variability in the definition, assessment and design of comorbidity studies has led to an increasingly complex and confusing picture about the potential value of this concept. The full exploration of mechanisms of comorbidity requires an interdisciplinary approach to investigating nosology, assessment, and underlying models of comorbidity, as well as experimental study designs beyond the scope of clinical and epidemiological studies. A more precise specification of comorbidity patterns might help identify common biochemical and cognitive markers relevant in the aetiology of specific mental disorders as well as comorbid conditions. Critical issues that might help us understand and explain the variability of findings are described.

scholarly journals The Social Power of Narcissists in Mass Customization

2021 ◽  
Author(s):  
Johanna Hasenmaile-Aspin ◽  
Emanuel de Bellis ◽  
Andreas Herrmann
Keyword(s):  
Decision Making ◽  
Mass Customization ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Social Power ◽  
Marketing Research ◽  
Research And Practice ◽  
The Social ◽  
Social Product ◽  
Sample Configuration

It has become standard practice for consumers to customize products instead ofchoosing off-the-shelf solutions. A new practice is that consumers can directly share and discuss their customized products with their peers via social product configurators. We examine how the type of communication affects peer decision-making and satisfaction in such configurators. Drawing on research on mass customization, electronic word of mouth, and narcissism, we propose that narcissistic communication is crucial to understanding the effect of a shared configuration. A series of three studies demonstrates that consumers scoring high (vs. low) on narcissism are more likely to share their customized product online as a sample configuration and to use I-centered communication to describe that configuration. Such narcissistic communication makes peers adjust their own customized product to the sample configuration and to evaluate their own product less favorably. These findings suggest that narcissistic communication influences consumers’ decision-making by increasing the likelihood to conform, potentially negatively impacting consumer satisfaction. The social power of narcissists has implications for both marketing research and practice.

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