Producing white comfort through “corporate cool”: Linguistic appropriation, social media, and @BrandsSayingBae

2020 ◽  
Vol 2020 (265) ◽  
pp. 107-128
Author(s):  
Jennifer Roth-Gordon ◽  
Jessica Harris ◽  
Stephanie Zamora

AbstractDrawing on branded tweets that linguistically appropriate slang, African American Language, and hip hop lyrics, this article examines how corporations rework black culture to create “corporate cool” as part of their advertising strategy on social media. We examine three processes that corporations engage in to associate themselves with “coolness” while managing levels of racial contact and proximity for their audience: 1) racially ambiguous voicing, 2) “bleaching” black bodies out of images, and 3) the forging of “racially tinged” intertextual connections. While previous scholarship has analyzed how acts of cultural and linguistic appropriation reap profit for white people and continue to stigmatize already racially marginalized groups, we describe how these seemingly innocent cultural and linguistic references harness a corporately constructed black cool to produce a sense of white comfort. We argue that white comfort is generated not only through the avoidance of overt references to racial conflict, as the term “white fragility” suggests, but also through well-worn, familiar, and comfortable reminders of racial difference and domination that are offered at a safe distance from actual black people and contexts of racial violence.

2019 ◽  
Vol 25 (1) ◽  
Author(s):  
Jehan Umar Rushadi

This research aims to answer how the issues of Black racial stereotype and race relationship are being used in the Chris Rock’s standup comedy entitled <em>Never Scared</em>. The issues of Black racial stereotype and race relationship are analyzed through the portrayal of living in US as Black people in the eyes of Chris Rock, an influential American Black comedian. This research is a descriptive qualitative research which uses Arthur Asa Berger’s techniques of comedy theory as an approach. As a result, this research finds that living in US as Black people is likely to be exposed by racial violence involving White people. The result also signifies how Black people are considered as inferior race in US society which then leads to the mentioning of racial discrimination towards Black people.


2015 ◽  
Vol 2 (2) ◽  
pp. 85-94
Author(s):  
Christina Landman

Dullstroom-Emnotweni is the highest town in South Africa. Cold and misty, it is situated in the eastern Highveld, halfway between the capital Pretoria/Tswane and the Mozambique border. Alongside the main road of the white town, 27 restaurants provide entertainment to tourists on their way to Mozambique or the Kruger National Park. The inhabitants of the black township, Sakhelwe, are remnants of the Southern Ndebele who have lost their land a century ago in wars against the whites. They are mainly dependent on employment as cleaners and waitresses in the still predominantly white town. Three white people from the white town and three black people from the township have been interviewed on their views whether democracy has brought changes to this society during the past 20 years. Answers cover a wide range of views. Gratitude is expressed that women are now safer and HIV treatment available. However, unemployment and poverty persist in a community that nevertheless shows resilience and feeds on hope. While the first part of this article relates the interviews, the final part identifies from them the discourses that keep the black and white communities from forming a group identity that is based on equality and human dignity as the values of democracy.


2017 ◽  
Vol 6 (2) ◽  
pp. 328
Author(s):  
Şahin KIZILTAŞ

The world has gone through a trauma for centuries. Almost all nations have experienced all sorts of traumatic events and feelings in this period. Among those nations, the black seem to be the most unlucky and ill-fated suffered from traumatic disasters. However, among those black nations, the natives of South Africa have been the most piteous and wretched ones. Their misfortune began in 1652 with the arrival of white colonists in the country. Since then, the oppression and persecution of white European colonists and settlers on natives increasingly continued. Those native people were displaced from the lands inherited from their ancestors a few centuries ago. They were not allowed to have equal rights with white people and to share same environment in public premises. The natives have put up resistance against the racial and colonial practices of white settlers which excluded them from all living spaces; yet, they could not manage, even they came into power in 1994. Today their exclusion and violence victimization still go on and they are still subjected to inferior treatment by (post)colonial dominant white powers. As a white intellectual and writer who had European origins, Nadine Gordimer witnessed the repression and torturing of European settlers on native people in South Africa. In her novels, she has reflected the racial discrimination practiced by white people who have considered of themselves in a superior position compared to the black. This study aims to focus on how Gordimer has reflected the trauma which the black people of South Africa have experienced as a consequence of racist practices. This will contribute to clarify and get across the real and true-life traumatic narratives of native people in the colonized countries.


2021 ◽  
Vol 80 (Suppl 1) ◽  
pp. 828.2-829
Author(s):  
C. Brantner ◽  
D. Pearce-Fisher ◽  
C. Moezinia ◽  
H. Tornberg ◽  
J. Fitzgerald ◽  
...  

Background:Black people are less likely to undergo total joint arthroplasties, despite reporting more severe symptoms. (1) While racial disparities exist in treatment utilization for osteoarthritis, comprehensive studies of the treatment preferences of Black people have not been conducted.Objectives:The purpose of this manuscript is to systematically review the literature and identify Black osteoarthritis patients’ treatment preferences to understand how they may contribute to racial differences in the utilization of different treatment options.Methods:Searches ran on April 8, 2019 and April 7, 2020 in the following databases: Ovid MEDLINE (ALL - 1946 to Present); Ovid EMBASE (1974 to present); and The Cochrane Library (Wiley). Using the Patient/Population-Intervention-Comparison/Comparator-Outcome (PICO) format, our population of interest was Black people with hip and/or knee osteoarthritis, our intervention was preferences and opinions about treatment options for osteoarthritis, our comparator was white people with hip and/or knee osteoarthritis, and our outcome was preferences of osteoarthritis therapies. The protocol was registered under the PROSPERO international register, and the Preferred Reporting Items of Systematic reviews and Meta-Analyses (PRISMA) guidelines were followed.Results:Searches across the chosen databases retrieved 10,894 studies after de-duplication, 182 full text, and 31 selected for inclusion in this review. Black people were less likely to use NSAIDs or narcotic analgesics compared to white people. (Figure 1) Black people were more likely than white people to use spirituality and prayer, as well as topical treatments. Utilization of meditation, supplement/vitamin use, and hot/cold treatments was not significantly different between groups. Black people were less willing than white people to consider or undergo joint replacements, even if the procedure was needed and recommended by a physician.Conclusion:Racial differences persist in OA care across the spectrum of options. Future interventions should focus on providing accessible information surrounding treatment options and targeting perceptions of the importance of joint health.References:[1]Suarez-Almazor ME, Souchek J, Kelly PA, et al. Ethnic Variation in Knee Replacement: Patient Preferences or Uninformed Disparity? Arch Intern Med. 2005;165(10):1117-1124. doi:10.1001/archinte.165.10.1117Figure 1.Meta-analysis describing the odds ratios of Black people using NSAIDs and Narcotic Analgesics compared to white peopleDisclosure of Interests:Collin Brantner: None declared, Diyu Pearce-Fisher: None declared, Carine Moezinia: None declared, Haley Tornberg: None declared, John FitzGerald: None declared, Michael Parks Consultant of: Zimmer Biomet, Peter Sculco Consultant of: EOS Imaging, Intellijoint Surgical, DePuy Synthes, Lima Corporate, Cynthia Kahlenberg: None declared, Curtis Mensah: None declared, Ajay Premkuar: None declared, Nicholas Williams: None declared, Michelle Demetres: None declared, Susan Goodman Consultant of: UCB, Grant/research support from: Novartis, Horizon Therapeutics.


2020 ◽  
Vol 38 (2) ◽  
Author(s):  
Ricardo Bruno Santos Ferreira ◽  
Climene Laura De Camargo ◽  
Maria Inês Da Silva Barbosa ◽  
Maria Lúcia Silva Servo ◽  
Marcia Maria Carneiro Oliveira ◽  
...  

Objective. To understand the implications of institutionalracism in the therapeutic itinerary of patients withchronic renal failure (CRF) in the search for diagnosis andtreatment of the disease. Methods. Descriptive, qualitativestudy developed with 23 people with CRF in a regionalreference hospital for hemodialysis treatment in NortheastBrazil. Two techniques of data collection were used: semistructured interview and consultation to the NEFRODATAelectronic medical record. For systematization andanalysis, the technique of content analysis was used. Results. Black and white people with CRF showedsignificant divergences and differences in their therapeuticitineraries: while white people had access to diagnosisduring outpatient care in other medical specialties, blackpeople were only diagnosed during hospitalization. Inaddition, white people had more access to private health plans when compared to black people, which doubles the possibility of access tohealth services. Moreover, even when the characteristics in the itinerary of blackand white people were convergent, access to diagnosis and treatment proved tobe more difficult for black people. Conclusion. The study showed the presence ofinstitutional racism in the therapeutic itinerary of people with kidney disease inwhich black people have greater difficulty in accessing health services. In this sense,there is a need to create strategies to face institutional racism and to consolidate theNational Policy for Comprehensive Health Care of the Black Population.


2019 ◽  
Vol 7 (2) ◽  
pp. 120
Author(s):  
Mutia R Adam

This research discusses the discrimination by white people to black people in “The Help” Movie. Black people and white people are separated by many rules that make black people is intimidating, so racism is still growing up until generations. This research aims to analyze the history, concept or types of racism and the struggle that also does by black people in “The Help” Movie. This research used descriptive qualitative methods. The researcher used the Sociological approach to identify and to find out the types of racism contained in The Help movie. In addition, from the result of the analysis, it was found that there are 4 types or concepts of racism in “The Help” Movie, such as the internalized, interpersonal, institutional and societal types by using Paradies and William’s theory. In the last result of analysis, the researcher also found the Struggle that does by the black people in “The Help” Movie.  Keywords: Movie, Racism, Sociological Approach.


2021 ◽  
Vol 9 (5) ◽  
pp. 66-71
Author(s):  
Nikita Gupta

This paper deals with the concept of racism, which is considered as a dark topic in the history of the world .Throughout history, racist ideology widespread throughout the world especially between black people and white people. In addition, many European countries started to expand their empire and to get more territories in other countries. Joseph Conrad’s Heart of Darkness which is his experience in the Congo River during the 19th century dealt with the concept of racism, which was clear in this novel because of the conflicts that were between black and white people and it explained the real aims of colonialism in Africa, which were for wealth and power.


2021 ◽  
Author(s):  
Daisy Massey ◽  
Jeremy Faust ◽  
Karen Dorsey ◽  
Yuan Lu ◽  
Harlan Krumholz

Background: Excess death for Black people compared with White people is a measure of health equity. We sought to determine the excess deaths under the age of 65 (<65) for Black people in the United States (US) over the most recent 20-year period. We also compared the excess deaths for Black people with a cause of death that is traditionally reported. Methods: We used the Multiple Cause of Death 1999-2019 dataset from the Center of Disease Control (CDC) WONDER to report age-adjusted mortality rates among non-Hispanic Black (Black) and non-Hispanic White (White) people and to calculate annual age-adjusted <65 excess deaths for Black people from 1999-2019. We measured the difference in mortality rates between Black and White people and the 20-year and 5-year trends using linear regression. We compared age-adjusted <65 excess deaths for Black people to the primary causes of death among <65 Black people in the US. Results: From 1999 to 2019, the age-adjusted mortality rate for Black men was 1,186 per 100,000 and for White men was 921 per 100,000, for a difference of 265 per 100,000. The age-adjusted mortality rate for Black women was 802 per 100,000 and for White women was 664 per 100,000, for a difference of 138 per 100,000. While the gap for men and women is less than it was in 1999, it has been increasing among men since 2014. These differences have led to many Black people dying before age 65. In 1999, there were 22,945 age-adjusted excess deaths among Black women <65 and in 2019 there were 14,444, deaths that would not have occurred had their risks been the same as those of White women. Among Black men, 38,882 age-adjusted excess <65 deaths occurred in 1999 and 25,850 in 2019. When compared to the top 5 causes of deaths among <65 Black people, death related to disparities would be the highest mortality rate among both <65 Black men and women. Comment: In the US, over the recent 20-year period, disparities in mortality rates resulted in between 61,827 excess deaths in 1999 and 40,294 excess deaths in 2019 among <65 Black people. The race-based disparity in the US was the leading cause of death among <65 Black people. Societal commitment and investment in eliminating disparities should be on par with those focused on other leading causes of death such as heart disease and cancer.


2021 ◽  
Vol 12 (1) ◽  
pp. 278-280
Author(s):  
Fiona C. Edwards

Racism is an integral part of racialized groups’ experiences as Whiteness continues to foster the power and privilege it affords to White people. This has resulted in the racialization of Black bodies inflicted by racism. For Black youth, escaping the coloniality of racism may seem to be an impossible task as racism is ubiquitous, and has been deeply embedded in societal structures for hundreds of years. However, a heightened consciousness of racism provides a platform to fight against racial injustice. Instead of being locked in systems of oppression whereby Black bodies are wounded, there is a movement in the youth population to end intergenerational racist ideologies of what it means to be Black. Open the doors and let us out: Escaping the coloniality of racism empowers Black youth to embrace their Blackness, use their bodies and voices to reconstruct their racial identities and positionalities in society with pride and dignity.


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