Gender Stereotypes in Media Business Discourse: Variations in Identities, Contexts and Cultures

2014 ◽  
Vol 10 (2) ◽  
Author(s):  
Alcina Sousa
Keyword(s):  
Gender Stereotypes ◽  
Interdisciplinary Approach ◽  
Media Content ◽  
Power Imbalance ◽  
Contrastive Analysis ◽  
Business Discourse ◽  
Argumentative Strategies ◽  
Critical Understanding ◽  
Large Readership ◽  
The One

AbstractThis paper is meant to discuss two diverse but mutually entailed goals, underpinning the analysis of media business discourse. On the one hand, it promotes a critical understanding of how gender marks discourse and encodes power in business discursive communities, thus playing a key role in “shaping the expectations about people’s behaviours” (Koller 2004: 178). On the other, it promotes an interdisciplinary approach so as to disambiguate the discursive and argumentative strategies in the construction of media content by focusing on the symbolic organization and interaction between citizens and the discursive communities, in terms of male/female representations, given the way they throw global challenges and/or replicate stereotypes and particular ways of perceiving (Carter 1994: 5) the business discourse in terms of enunciation. The contrastive analysis of a corpus of magazine texts, covering news in April and May 2011, with a large readership in the global scenario, in Portuguese and in English (Sábado, Visão, Time and Newsweek), uncovers the power imbalance created when media texts pass on stereotypical patterns of behaviour in business and everyday discursive communities.

scholarly journals Unfinished and Unfolding Tasks of Preaching: Interdisciplinary, Intercultural, and Interreligious Approaches in the Postcolonial Context of Migration

Homiletic ◽  
2019 ◽  
Vol 44 (2) ◽  
Author(s):  
HyeRan Kim-Cragg
Keyword(s):  
Interdisciplinary Approach ◽  
The Other ◽  
Power Imbalance ◽  
Linguistic Minority ◽  
New Homiletic ◽  
Exciting Opportunity ◽  
Critical Approaches

Addressing the preacher’s need to identify their social locations as a preacher, this article explores three critical approaches for homiletics in the postcolonial context of migration: interdisciplinary, intercultural, and interreligious. The interdisciplinary approach to homiletics was sought in the New Homiletic movement but has yet to be fully pursued. Continued dialogue with other disciplines is urgent in a context where complicated postcolonial realities must be addressed. The intercultural issues of preaching are equally important in this context. This paper, therefore, sketches the changing ecclesial landscape where a monolingual homogeneous white congregation and preacher are no longer a norm. How can preaching reflect multivocality and prevent linguistic minority members from being tokenized? The power imbalance embedded in the language of the preacher needs consideration. The interreligious approach has only recently appeared on the horizon of homiletical thought, challenging the Christian-supremacist positions and interpretative practices. Overcoming Christian-centrism, the article argues, can happen once the fear of the other, the fear of difference, and the fear of mixing are acknowledged in the preaching event. Interreligious reality is unfolding and inevitable as a marker of our postcolonial migration context. It potentially ushers in an exciting opportunity for the study of Christian preaching, if we are willing to embrace it.

scholarly journals Philosophical remarks about educational materials

2021 ◽  
Vol 55 ◽  
pp. e055005
Author(s):  
Elena Theodoropoulou
Keyword(s):  
Philosophy Of Education ◽  
The State ◽  
The Other ◽  
Practical Philosophy ◽  
Teaching Material ◽  
Methodological Issues ◽  
Educational Materials ◽  
Philosophical Work ◽  
Critical Understanding ◽  
The One

The connection between a non philosophical work and its reception in education through its transformation into a learning/teaching material and a possible philosophical reading, in order to recognize and define the philosophical stance of this very material, could not but be a challenge for philosophy of education itself, namely, in its relation to (or as) practical philosophy. This kind of reduction to the state of material could instrumentalize the latter raising practical, ethical and methodological issues about the pedagogical intention itself; subsequently, the art, literature, philosophy, and science lying behind materials become equally instrumentalized and evacuated. This article attempts, on the one hand, to circumscribe and describe this movement of “becoming material” as a question philosophically and pedagogically challenging and, on the other, to reflect about a critical understanding of this very question as an example of research in practical philosophy. 

scholarly journals Educating girls in Congo: An unsolved pedagogical paradox since colonial times?

2018 ◽  
Vol 16 (8) ◽  
pp. 936-952
Author(s):  
Marc Depaepe ◽  
Annette Lembagusala Kikumbi
Keyword(s):  
Oral History ◽  
Gender Stereotypes ◽  
Democratic Republic ◽  
Democratic Republic Of Congo ◽  
Local Population ◽  
Colonial Education ◽  
Educational Models ◽  
Mother Country ◽  
African Context ◽  
The One

Generally speaking, colonial education in Congo did not engender a very great widening of consciousness among the local population. Mostly, it resulted in inevitable submission through discipline and order. This was particularly the case for girls, for which fewer initiatives were taken than for boys. Moreover, gender stereotypes from the ‘mother’ country clearly dominated the evolution of female education in Congo. At best girls were trained for care-taking professions. After independence, some Congolese leaders, like Mulele (the first Minister of Education of the Democratic Republic of Congo) and Mobutu (who called himself ‘the founding president of Zaire’) wanted to break the colonial tradition by putting education in a more authentic African context. However, both educational models – the one of Mulele as well as the one of his adversary Mobutu - were in the end not very successful. The least we can say, at the basis of some oral history, is that the pedagogical paradox between the rhetoric of emancipation and the existing everyday educational realities in Africa is far from being solved.

Aesthetic values as an object of research: from an Aesthetic to Cultural studies’ generalization

2021 ◽  
pp. 36-41
Author(s):  
Lydia Lyashenko
Keyword(s):  
Cultural Studies ◽  
Human Activity ◽  
Interdisciplinary Research ◽  
Interdisciplinary Approach ◽  
The Other ◽  
Spiritual Values ◽  
Other Hand ◽  
Scientific Analysis ◽  
The One ◽  
Aesthetic Values

The purpose of the article is to prove the expediency and scientific, methodological, conceptual, and categorical potential of Cultural studies as a science that may offer an updated perspective for the study of the problem of aesthetic values. Methodology. Methods of scientific analysis, comparison, and generalization during the elaboration of the source base and the method of systematization are used to determine the traditional and innovative directions of research of the problem of aesthetic values. Scientific novelty. The article considers the interdisciplinary and generalizing potential of Cultural studies on the example of the problem of study aesthetic values. The existing tendency to move the analysis of problems of humanities from separate sciences to the plane of interdisciplinary is emphasized. It was accented on the novelty and relevance of such interdisciplinary research within Cultural studies. Conclusions. The approach of Cultural studies offers an increase in the scale of generalization from aesthetic to actually global, which combines the experience of studying scientific problems in the traditional and extended areas. Given the fact that on the one hand, all material and spiritual values which surround man were born from culture, because culture is the cumulative result of productive human activity, and, on the other hand, culture absorbs them, being phenomenon generalized, interdisciplinary approach of Cultural studies is able to suggest an updated perspective on this problem on the border of traditional and non-traditional sciences and through the improvement of its conceptual and categorical apparatus to offer new ways to study.

scholarly journals The Challenges Facing the Foreign Language Teacher Educator: A Proposed Teacher Education Model for EFL

1970 ◽  
Vol 16 (1-2) ◽  
pp. 1-12
Author(s):  
Carol Goldfus
Keyword(s):  
Teacher Education ◽  
Teacher Educators ◽  
Procedural Knowledge ◽  
Mother Tongue ◽  
Teacher Educator ◽  
Language Education ◽  
Interdisciplinary Approach ◽  
Declarative Knowledge ◽  
Language Teacher ◽  
The One

As a result of the multi-cultural classroom in the 21st century, language teacher educators face new challenges; for example, young learners and those with language-based difficulties. In order to respond to these evolving needs, a new professional approach that combines theoretical knowledge with practical application is proposed. This approach targets what it is that teachers should know about literacy acquisition in at least two languages - a mother tongue and, in this case, English. The contribution of this proposed model to language education is to produce a teacher with declarative knowledge and research tools on the one hand, as well as the ability to cope with a heterogeneous classroom in a multicultural society on the other. This paper also intends to show how pre-service teacher education would benefit from an interdisciplinary approach with a combination of declarative knowledge and procedural knowledge with all teaching being ‘science-based practice’.DOI: http://dx.doi.org/10.3126/nelta.v16i1-2.6125 NELTA 2011; 16(1-2): 1-12

In the shadow of sociology: Bateson through the lens of Durkheim

2020 ◽  
pp. 1468795X2094434
Author(s):  
Jørn Bjerre
Keyword(s):  
Modern Philosophy ◽  
Critical Analysis ◽  
Social Reality ◽  
Current Mode ◽  
Sociological Perspective ◽  
Gregory Bateson ◽  
Convincing Argument ◽  
Critical Understanding ◽  
The One ◽  
Classical Sociology

Gregory Bateson developed his transdisciplinary thinking in the shadow of sociology, but his ideas are not generally viewed as part of the field of classical sociology. This article will explain this exclusion by arguing that Bateson’s way of theorising – while attempting to make progress in the understanding of reality – returns to ideas that were already rejected within the field in which he first worked. Furthermore, as a reading of Bateson through the lens of Durkheim will show, Bateson’s theories fail to provide a better understanding of social reality than those of his predecessors. This type of critical analysis demonstrates the weakness of some of Bateson’s central claims and contributes to a more in-depth understanding and reassessment of his ideas from a sociological perspective. Pointing out that Bateson’s critique of the modern worldview is based on a pre-critical and pre-modern philosophy of wholeness is not to invalidate Bateson’s foundational intuition that our current mode of thinking challenges our chances of surviving as a species. However, in order to make a theoretically convincing argument concerning how our thinking challenges our survival, a more critical understanding of the relation between mind and society than the one Bateson offers is required.

A contrastive analysis of absolute constructions in French, German and Norwegian

2010 ◽  
Vol 33 (2) ◽  
pp. 208-223 ◽  
Author(s):  
Marianne Hobæk Haff
Keyword(s):  
The Other ◽  
General Question ◽  
Contrastive Analysis ◽  
The Matrix ◽  
The Subject ◽  
Similarities And Differences ◽  
The Absolute ◽  
The One ◽  
Germanic Languages ◽  
Matrix Subject

This paper is an exploration of similarities and differences concerning absolute constructions in French, German and Norwegian. In the first part, I have examined a more general question raised by these constructions: the connections between these types of absolute constructions and the matrix subject. I have shown that the means by which the absolute constructions are related to the subject can be morphosyntactic, semantic and pragmatic. The second part contains a purely contrastive analysis. Two issues have been examined: on the one hand, the absolute constructions and their congruent and non-congruent correspondences, on the other, the use of determiners. Essentially, French is different from the two Germanic languages, but similarities also exist between French and German, which are the center of a European Sprachbund.

Multimodality in translation: Steps towards socially useful research

2012 ◽  
Vol 1 (2) ◽  
Author(s):  
Raquel de Pedro Ricoy
Keyword(s):  
Academic Research ◽  
Interdisciplinary Approach ◽  
Language Transfer ◽  
Social Benefits ◽  
Scholarly Work ◽  
Multimodal Texts ◽  
Work Related ◽  
Business Interests ◽  
Key Issues ◽  
The One

AbstractThis study presents the results of a global survey of professionals in the multimedia industry which was conducted in 2011. Starting from the premise that the prevalence of multimodal communication in our societies has made “accessibility” a crucial concern and translation a necessity, the survey aimed to explore what perceptions are held by multimedia professionals regarding academic research into the translation of multimodal texts and to ascertain what types of study they consider most beneficial. The study is grounded on the belief that such research should neither exclusively serve business interests nor remain within the confines of academia, but rather be targeted towards social benefits. Thus, two key issues arise: first, how scholarly work can be tailored so as to achieve improvements in professional practices that will benefit society at large and, second, how the findings derived from such work can be effectively disseminated.The survey met with a good response from the multimedia community. This paper presents an overview of the participants’ profile, followed by the summary results of their responses. The ensuing findings are accompanied by references to existing research. These findings reveal a certain lack of awareness (and some distrust) of scholarly work related to multimodality in translation among professionals in the multimedia industry. However, they also indicate the existence of interest in the field and the willingness of the industry to engage with research that would enhance its processes and practices.Multimodal texts are, by definition, complex semiotic entities and when they are adapted for consumption by users belonging to different communities a variety of mechanisms are used (e.g. dubbing, subtitling, localisation, audiodescription). These are not restricted to modifications to the verbal make-up of the texts or to language transfer, and, arguably due to this reason, the vast majority of participants stated that wider interaction between translation and interpreting specialists, on the one hand, and experts working in relevant disciplines, on the other, is highly desirable. Thus, it will be argued here that a sound interdisciplinary approach to research into multimodality in translation is required in order to make scholarly contributions more socially useful.

scholarly journals Between Foreigners and Shi`is

2009 ◽  
Vol 26 (1) ◽  
pp. 119-121
Author(s):  
Houman Sarshar
Keyword(s):  
Jewish Community ◽  
Middle Eastern ◽  
Interdisciplinary Approach ◽  
Archival Material ◽  
Great Famine ◽  
Political Events ◽  
Political Studies ◽  
History Of ◽  
The One ◽  
Breaking Work

After twenty-seven centuries of uninterrupted presence on the Persianplateau, the Jews of Iran have become so inextricably ingrained in everypossible aspect of Iranian life, culture, religion, and history that any valuablework of scholarship in Judeo-Persian studies, such as the one at hand,must by necessity entail an interdisciplinary approach. Between Foreignersand Shi`is, a ground-breaking work that will henceforth prove indispensableto any researcher ofmodern Judeo-Persian studies, is ameticulous pieceof scholarship that brings as much novelty to its own field as it does tomodernIranian historiography, Middle Eastern political studies, and Islamicstudies.Daniel Tsadik’s book provides a history of the religious, political, andsocial life of Iranian Jews under Naser al-Din Shah Qajar (r. 1848-96).Relying on a wealth of previously untapped archival material, the authorexamines in particular detail episodes of persecution in Barforush in 1866-67 (pp. 60-78), in Shiraz at the hands of Hajj Sayyid `Ali Akbar Fal Asiri(pp. 130-37), in Isfahan at the hands of ShaykhMohammad Taqi Najafi (pp.137-49), and in Hamadan at the hands of Mullah `Abdallah (pp. 155-77).Examining these and other episodes of anti-Semitic persecution against thebroader backdrop of socio-political events throughout Iran at large, such asthe Tobacco Rebellion of 1891 and the great famine, he brings to light a hithertounnoticed dynamic in which Iran’s Jewish community emerges as therope in a three-way tug of war between the Shi`ite clergy, the Qajar court,and western diplomats, with each jostling for dominance in the fledglingnation that was becoming modern Iran ...

scholarly journals Gender Representation In Pakistani Print Media: A Critical Analysis

2016 ◽  
Vol 12 (1) ◽  
pp. 53-70 ◽  
Author(s):  
Hazir Ullah ◽  
Ahsun Nisar Khan ◽  
Hifsa Nisar Khan ◽  
Ammara Ibrahim
Keyword(s):  
Gender Stereotypes ◽  
Cultural Context ◽  
Print Media ◽  
Gender Issue ◽  
Media Content ◽  
Important Place ◽  
Digital World ◽  
Low Profile ◽  
Gender Role Stereotyping ◽  
Males And Females

The key objective of this study was to examine the representations of men and women in print media in Pakistan. Gender role stereotyping and sexism in print media is not a low-profile gender issue as printed communication and contents still hold an important place in contemporary digital world. Keeping in view the importance of newspapers as the leading source of credible content/messages, this paper examined gender stereotyping and sexism in print media in Pakistan and attempted to highlight whether print media reproduces or challenges gender stereotypes and sexism? Keeping in view the complexity of sexism in print media, content and discourse analyses were performed on four widely read national news papers. The findings have been placed within the socio-cultural context of Pakistani society and feminists theories. The study’s findings indicated that print media in Pakistan reinforces gender stereotypes and provide little challenge to gender stereotyped imagery of males and females.

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