scholarly journals Rural Green Tourism: Current Trends and Development Prospects

2020 ◽  
Vol 89 ◽  
pp. 116-133
Author(s):  
Svitlana Gutkevych ◽  
Myroslava Haba
Keyword(s):  
Rural Areas ◽  
Social Issues ◽  
Tourism Development ◽  
Tourism Industry ◽  
Natural Material ◽  
Current Trends ◽  
Green Tourism ◽  
Effective Development ◽  
Development And Management ◽  
Development Prospects

The article determines that in the current conditions of development of the economy of Ukraine the structure of the tourism industry is changing due to the development of perspective types of tourism, including rural green tourism. The purpose of the article is to identify the features, trends and prospects of rural green tourism development. Results. One of the newest forms of tourism is rural green tourism - a priority area in the tourism industry, which opens opportunities for solving a number of problems of rural development. Rural green tourism is a specific form of recreation in the countryside, which has ample opportunity to use the natural, material and cultural potential of certain regions. In the structure of the tourist complex of Ukraine of recent years rural green tourism has become one of the leading and most attractive types of tourism specialization, which requires increase its effective development and management. The analysis of the activity of rural green tourism objects will make it possible to increase the attractiveness of rural green tourism. The development of rural green tourism in the regions of Ukraine every year becomes more powerful and one of the perspective ways of solving social issues regarding employment in all regions and their socio - economic development. The directions of rural green tourism development affect its development prospects. Value/originality. Rural green tourism is viewed from two sides: first, as a promising and attractive destination in the tourism industry, and second, as an object that will increase the potential and potential of rural areas. In the course of the study, the motivational content of rural green tourism was identified as an opportunity to extend the tourist appeal of specialized tourism. For the developing of green tourism in Ukraine promotes the study of international experience of tourism.

scholarly journals FEATURES OF GREEN TOURISM DEVELOPMENT IN VINNYTSIA REGION

2019 ◽  
pp. 35-43
Author(s):  
Olena DIACHYNSKA
Keyword(s):  
Rural Areas ◽  
Family Income ◽  
Tourism Development ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Green Tourism ◽  
Tourism Services ◽  
The Village ◽  
Integral Indicator

The article deals with the dynamics of the number of tourists in Vinnytsia region. After analyzing the statistics of the State Statistics Service of Ukraine and the Main Department of Statistics in Vinnytsia Region for 2004-2017, it has been shown that the number of Vinnytsia residents who traveled abroad in 2017 compared to 2004 increased by 14.6 times, and the number of domestic tourists decreased three times. The main reasons for the decline of domestic tourists are the financial crisis of 2007-2009, the Revolution of the Maidan in 2013-2014, terrorist acts and political and economic instability in Ukraine, aswell as the sharp increase in utilities bills in Ukraine. It is shown that the correlation between the number of tourists in Vinnytsia region, moving abroad (variable ) and income of the family (variabl ). For the data for 2004-2017, it can be described by a nonlinear model: For such a non-linear correlation, the correlation coefficient , means that when increasing family income by 1% compared with 2017, the number of tourists traveling abroad would increase by about 0, 735%. Green tourism is one of the factors of improvement of tourism industry in the region, rise of economic and social level of living in rural areas, in particular, creating new jobs, increasing incomes, preserving and enriching the cultural heritage, and advance in the infrastructure of the village. By the integral indicator of the development of rural green tourism that changes within the limits , ranking and grouping of the regions of Ukraine has been carried out according to three levels of development: high level ( , type of region's leaders), average level ( , region type average) and low level ( , type of region outsiders). According to the integral indicator of green tourism development in Vinnytsia region , it is classified as an average. Proposals for improvement of indicators of green tourism development in our region: 1) development of partnership relations between local self-government bodies, non-governmental organizations and agricultural enterprises; 2) formation of potential and stimulation of actual demand for rural tourism services; 3) development of innovative projects in the field of rural tourism development. Today, about 30 rural homesteads provide green tourism services. Of these, 2 farms have the third (the highest) category of the categorization system of the village bed base "Ukrainian hospitality estate" and 7 estates have a basic category. Four of the farmsteads of the Yampil district include: "The Magic Corner", "The Manor at Svetlana", "The Art Ladder", "The Ruffle" and one of the manor houses of Mohyliv-Podilsky: "The Comfort," are among the 100 best farmsteads of green tourism in Ukraine. A cozy rest in the picturesque Busha can be combined with the acquaintance wiht the two historical and cultural reserves "Historical Busha" and the geological "Haydamak Yar", were the history of Trypillian culture is presented. There workshops on oil painting, pysanka painting and manufacturing of motanka-dolls are offered. In order to improve the development of green tourism in Vinnitsa region it is necessary: - to use the experience of European countries in organizing green tourism; - to conduct scientific research on development of green tourism; - to develop innovative projects in the field of green tourism development; - to stimulate demand for green tourism services; - to develop partnership relations between owners of homesteads and authorities; - to improve the quality of services; - to improve transport links and the quality of roads.

scholarly journals RURAL TOURISM OF KHMELNYTSK REGION: CURRENT STATE AND DEVELOPMENT PROSPECTS

2021 ◽  
Vol 26 (1(38)) ◽  
pp. 105-116
Author(s):  
O. O. Dolynska
Keyword(s):  
Rural Areas ◽  
Local Governments ◽  
Local Development ◽  
Tourism Development ◽  
Rural Tourism ◽  
Sufficient Information ◽  
Current State ◽  
Green Tourism ◽  
Recreational Resources ◽  
Development Prospects

Problem Statement and Purpose. The article deals with the peculiarities of rural tourism development in Khmelnytskyi region. The purpose of our research is to study the current state, problems and prospects of rural tourism in Khmelnytskyi region. To achieve this goal we have performed the following tasks. For example, the development peculiarities of Khmelnytskyi regional tourist complex are revealed; identified spatial aspects of Khmelnytskyi region rural tourism development; the problems of Khmelnytskyi region rural tourism development are investigated; the perspective development directions of Khmelnytskyi region rural tourism are named. The essence of the concept of “rural” tourism is defined. The available tourist and recreational resources necessary for the development of rural tourism in Khmelnytskyi region are analyzed. The advantages and factors influencing the development of rural tourism in this region are identified. According to many scientists, due to the spread of COVID‑19 and the pandemic, rural tourism is the most developed, as this type of tourism is one of the most secluded types. Data & Methods. To achieve the goal of the study, general scientific and special methods of geographical science were used. The negative and positive impact of green tourism on rural areas and the solution of socio-economic problems of the village are analyzed. Given the rich tourist and recreational resources of Khmelnytskyi region (favorable natural and climatic conditions, historical, cultural and ethnic heritage), the development of rural tourism is one of the ways to solve economic, social and environmental problems. Results. Rural tourism promotes the development of the rural population employment, not only in the production sphere, but also in the service sector and promotes the development of rural areas, as well as stimulating the development of services: transport, communications, trade, services, recreation and other institutions in the countryside. The article deals with the ways to increase the efficiency of green tourism in Khmelnytskyi region. It is substantiated that the available resource potential of Khmelnytskyi region is not rationally used, due to the lack of sufficient information on this form of tourism. The study of the of green tourism development prospects in Khmelnytskyi region is very relevant in the context of decentralization. In accordance with the principles of reforming the system of governance in Ukraine, local governments should become the basis for decentralization, taking full account of local development and needs. The newly formed rural united territorial communities have great difficulties in filling local budgets with funds from economic activities on their territory. It is believed that rural tourism can become an industry that will actively fill the budget of rural united territorial communities.

scholarly journals Green Tourism in the Context of Sustainable Development and the Challenges Posed by the Global Economic Crisis

2020 ◽  
Vol 3 (45) ◽  
pp. 11-17
Author(s):  
T. O. Zinchuk ◽  
◽  
T. V. Usiuk ◽  
Keyword(s):  
Sustainable Development ◽  
Economic Crisis ◽  
Rural Areas ◽  
Global Economy ◽  
Sustainable Development Goals ◽  
Tourism Development ◽  
The Sustainable Development ◽  
The Face ◽  
Green Tourism ◽  
Development Goals

The articles aims to substantiate the socio-economic, environmental, historical and cultural role played by green tourism and its contribution to the implementation of Sustainable Development Goals based on current innovative trends and capabilities of tourism in the face of challenges posed by the ongoing crisis in global economy caused by the latest pandemic. The objectives of the research were to detail the theoretical, methodological and applied approaches to the development of green tourism, which is a market sector providing travel services. The definition of green tourism has been made more profound through connecting it with the Sustainable Development Goals, which is rather logical. The motivating factors for the development of green tourism have been analyzed taking into account the model of multifunctionality in agriculture and its importance in rural development policy. The nature of changes in the green tourism sector has been identified with respect to the peculiarities of the current global situation, when a pandemic is restraining the world tourism intensity, on the one hand, and is stimulating local tourism, on the other. It is worth adding that local tourism is mostly green and focused on the conservation of the environmental and natural resources, as well as sustainment of mostly rural areas. The research carried out shows that green tourism can become a driving force for economic growth in rural areas, a motivator for employment, a factor in preserving rural culture and traditions in a particular area. At the same time, the results of the research prove the existence of a link between green tourism and national economic, environmental, socio-cultural, intellectual, energy security due to the most typical development priorities of such tourism. On analyzing the experience of the countries that suffered the pandemic most, we have found some prospects for green tourism development. It is a new system of partnership between the state, business and civil society which can become an additional incentive to preserve the potential of green tourism. Thus, strategic guidelines for green tourism development based on institutional priorities, with the current economic crisis challenges in mind, have been designed.

scholarly journals Determinants of Residents’ Support for Sustainable Tourism Development: Implications for Rural Communities

2020 ◽  
Vol 12 (22) ◽  
pp. 9438 ◽  
Author(s):  
Dunja Demirović Bajrami ◽  
Adriana Radosavac ◽  
Marija Cimbaljević ◽  
Tatiana N. Tretiakova ◽  
Yulia A. Syromiatnikova
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Local Community ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Sustainable Tourism Development ◽  
Perceived Quality Of Life ◽  
The Republic

One of the key factors for success of sustainable tourism industry in all areas, including rural, is the support of community members. The paper aims to analyze how rural residents’ perceptions of sustainable tourism development (expressed through economic, social, environmental, and physical benefits) can affect residents’ intentions to support tourism. The second aim was to determine if attachment to the particular community and perceived quality of life can have influence on attitudes towards sustainable development of tourism in rural communities. Using a sample of 881 residents living in rural areas of the Republic of Serbia, the results highlighted that perceived values of tourism were important for evaluating how tourism is developed, if it is sustainable for a community, and how it affects quality of residents’ life. The study provided better understanding of factors that can have impact on residents’ attitudes in relation to tourism and highlighted the importance of paying attention to local community as significant player for tourism development, especially in those regions that want to boost its economy by developing sustainable tourism.

FOREIGN CONCEPTS AND DEVELOPMENT MODELS OF RURAL TOURISM

2016 ◽  
Vol 10 (7) ◽  
pp. 34-40 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Rural Areas ◽  
National Level ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Product ◽  
Development Policies ◽  
Long Time ◽  
Global Tourism

The phenomenon of rural tourism is known for a long time, now it holds a strong position in the global tourism industry. At national level the phenomenon of rural tourism takes a variety of forms, in which different approaches to the appropriate tourism product development and its integration with additional services are implemented. The study conducted by the author demonstrates that the success of rural tourism development depends on the efforts of national and regional regulatory agencies, as well as local government entities. The article presents established practices of support and regulation of rural tourism, summarizes scientific approaches to the formalization of the rural tourism state regulation and grouping of its functions. It is proved that the phenomenon of rural tourism appears at the intersection of three management objects: regional policy in terms of development of rural areas, tourism development policies, especially in diversification of the tourism product, as well as agriculture development policies, promotion of technologies and products. Based on the research results the author presents interpretation of the types of the rural tourism development public policies.

CURRENT STATE AND FORMATION PROBLEMS OF TOURISM IN RURAL AREAS OF TAMBOV REGION

2016 ◽  
Vol 10 (7) ◽  
pp. 101-110
Author(s):  
Андрей Околелов ◽  
Andrey Okolelov
Keyword(s):  
Rural Areas ◽  
Small Businesses ◽  
Professional Training ◽  
Tourism Development ◽  
Legal Framework ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Successful Development ◽  
Current State ◽  
Domestic Tourism

Promotion of agritourism in Russian regions is a key condition for the formation and development of this promising trend of tourism industry. Comprehensive elaboration of regulatory and legal framework, as well as the consolidation and the multifaceted support of the municipal and regional authorities are in need for its implementation. The article is devoted to assessing the current state and development problems of agritourism in Tambov region. Agritourism in Tambov region is at the initial stage. In the region there is a complex of natural, cultural, historical and socio-economic condi- tions for its development. However, there are a number of difficulties (legal, infrastructure and others). The state and regional programs for the domestic tourism development and support for small businesses in rural areas are the most important element for the successful development of rural tourism. The article provides an analysis of tourist potential of Tambov region and identifies the problems and prospects of domestic tourism development. The author describes possibilities of agritourism for promotion and innovative development of domestic tourism, as well as justifies the necessity of the various forms of supporting tourism destinations. Tambov is currently one of the most promising regions of Russia for investments in tourism development, especially agritourism. However, successful development of this kind of business needs not only support at the municipal level. The solution of problem of agritourism development lies at the regional level. In addition, systematic work is needed in the field of professional training in rural tourism activities. For this purpose, in the region a system of continuous education in agribusiness has been developed It includes the implementation of the project activities with school children in the field of rural tourism, professional training of bachelors of technology and organization of excursion services (Agritourism) and advanced training courses for workers of RF Ministry of Agriculture

The future of sustainable tourism development for the Greek enterprises that provide sport tourism

2016 ◽  
Vol 23 (5) ◽  
pp. 1155-1162 ◽  
Author(s):  
Georgia Yfantidou ◽  
Eleni Spyridopoulou ◽  
Charilaos Kouthouris ◽  
Panagiota Balaska ◽  
Michela Matarazzo ◽  
...  
Keyword(s):  
Sustainable Tourism ◽  
Tourism Development ◽  
Economic Benefits ◽  
Local Communities ◽  
Tourism Industry ◽  
Coastal Pollution ◽  
Sport Tourism ◽  
Cultural Elements ◽  
Sustainable Tourism Development ◽  
Green Tourism

‘Green tourism’ is defined as tourism that enhances local cultural elements, which are operating under the control of local communities, providing employment and maintaining economic benefits within the local communities. In fact, many times the above definition is poorly utilized, since there are times when the economic benefits dim from local communities. Tourism industry uses the term as a message to tourists on energy saving, avoiding coastal pollution and so on. Sometimes, the same tourist businesses are accused of using the term or labelling ‘green’ primarily for marketing purposes. Although it is a fact that tourism industry is starting to respond to the changing values of tourists regarding environmental issues, however, the purpose of this research is to infer if there is a future for sustainable tourism development concerning the enterprises that provide sport tourism in Greece.

scholarly journals MARKETING INSTRUMENTS FOR ENVIRONMENTAL DEVELOPMENT AGRICULTURAL TOURISM

2018 ◽  
Vol 20 (3(68)) ◽  
pp. 145-154
Author(s):  
E.L. MIHAILUK
Keyword(s):  
Rural Areas ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
Regional Level ◽  
Rural Tourism ◽  
Main Task ◽  
Investment Projects ◽  
Natural Parks ◽  
Wide Range

Topicality. The article covers the issues of implementation of marketing tools for the development of the ecological direction of rural tourism. Tourism development can become a "catalyst" for economic growth in rural areas: tourism activity is attractive to small start-up investments, because for peasants who have very limited funds, this is a practically crucial moment; tourism is a profitable branch of economy with a high level of profitability, with a minimum payback period, which is very important for the quick income generation. Aim and tasks. The only way to solve systemic problems in the field of tourism is a strategically oriented state policy, the main task of which is to define tourism as one of the main priorities of the state, the introduction of economic and legal mechanisms for the successful conduct of tourism business, investment mechanisms for the development of tourism infrastructure, information and marketing activities with formation of tourist image of Ukraine. Research results. Results For the successful development of rural tourism and tourism in general in Ukraine, it is necessary to ensure the integrated development of territories, in particular the creation of favorable conditions for attracting investment in the development of tourism infrastructure by: monitoring investment proposals for the development of tourism infrastructure in the regions; preparation of a cathlass of investment projects in the field of tourism and resorts to represent potential domestic and foreign investors; the involvement of investment projects in the field of tourism and resorts in international fairs of investment projects. �wner village (guest) houses can not independently provide a wide range of leisure activities for their guests. Therefore, they need to cooperate with other structures that serve the guests of the village. Usually such partners are: � objects of community food (taverns, bars, roadside cafes); � owners of means of transport (traditional, retro options); � centers of folk crafts and crafts production; � artistic and ethno-folk groups; � municipal and private museums; � the administration of natural parks. Supporting the region in resource support: - cartographic and advertising-cartographic support, as a rule, is necessary at the level of the region (the only tourist area); - Information and advertising resources of the region (TV and other mass media, regional specialized sites, etc.); - training for tourism industry: effective coordination at the regional level; - Information and advisory support: effective organization at the regional level (including, with the involvement of external expertise, including international). Conclusions. In order to achieve the goals within the specified priority areas, it is necessary to ensure effective interaction of legal, organizational, economic and financial mechanisms of state regulation of tourism and resorts development. Prospects for rural tourism development in Ukraine appear to be potentially favorable given the presence of significant natural resources. �he flowering of rural recreation should take place under active cooperation with nature conservation institutions of a certain region (according to Article 9 of the Law of Ukraine "On the Nature Reserve Fund of Ukraine", subject to compliance with the environmental protection regime established by this Law and other acts of Ukrainian legislation, provides use them for recreational and other recreational purposes). Ukraine has powerful natural and recreational opportunities, for example, five biosphere reserves, national natural parks: Carpathian, Hutsulshchyna, Vyzhnytsky, Yavorivsky.

scholarly journals Directions of introduction of innovation-investment and marketing strategies for effective development of rural green tourism enterprises

2020 ◽  
pp. 35-40
Author(s):  
Iryna Romaniuk
Keyword(s):  
Rural Areas ◽  
Marketing Strategies ◽  
Low Incomes ◽  
Green Tourism ◽  
The Subject ◽  
Tourism Enterprises ◽  
Virtual Sales ◽  
The One ◽  
Main Components ◽  
Effective Development

 The subject of the research is the theoretical and practical aspects of defining and implementing innovation, investment and marketing strategies to increase the competitiveness of rural green tourism enterprises and the reproduction of rural areas. The purpose of the work is to substantiate the main components and directions of implementation of innovation, investment and marketing strategies to ensure the effective development of rural green tourism enterprises, taking into account others, including problematic factors of their locations. Methodological basis of the article were the main theoretical and methodological provisions of economics, regulations of Ukraine, the works of leading foreign and domestic scientists in economics, marketing and management of tourism enterprises. Results of work. The importance of using innovation-investment and marketing strategies for the effective development of rural green tourism enterprises is substantiated in the work. Their main components and directions are determined. The main problems were identified and the forecast of the expected results of involvement was made. The field of application of results. The results can be used by rural green tourism enterprises, united territorial communities, regional and state authorities. Conclusions. Innovations are of paramount importance in increasing the efficiency of rural green tourism enterprises in the knowledge economy. Therefore, it is important to group them by areas of implementation. Investing in the development of rural green tourism enterprises is recognized as one of the main problems hindering their spread due to the low incomes of the vast majority of the rural population on the one hand and housing and other conditions that need improvement on the other. Therefore, determining their sources and reserves is of paramount importance. Marketing strategies are of paramount importance for the development of rural green tourism enterprises. Their main tools are brands and trademarks; virtual sales; advertising and PR-technologies, detailed by enterprises and agro-villages; tourist goods, unique and inherent in certain rural areas (food, cosmetics, crafts); attractions and services.

scholarly journals The Recovery of Rural Green Tourism in COVID-19 Conditions as an Instrument for the Renovation of the Agrarian Economy

2020 ◽  
Vol 10 (513) ◽  
pp. 155-162
Author(s):  
O. V. Kovalova ◽  
◽  
V. V. Samsonova ◽  
T. O. Gakal ◽  
◽  
...  
Keyword(s):  
Rural Areas ◽  
Financial Incentives ◽  
Current System ◽  
Good Condition ◽  
State Regulation ◽  
Tourism Industry ◽  
The State ◽  
Special Role ◽  
Agrarian Economy ◽  
Green Tourism

The article proves that modern globalization challenges create unique opportunities for the recovery of rural green tourism, outlining the prospects for its attribution to strategically important sectors of the national economy on the grounds of priority, resilience and responsibility. However, achieving such results is impossible without appropriate organizational and economic provision for the development of infrastructure of enterprises of rural green tourism, where the State-based levers and instruments play a special role, because due to the sudden, unprecedented drop in demand, the travel and tourism sector will require, first of all, financial incentives with regard to support and recovery. The article is aimed at determine the potential for the recovery of green rural tourism in the conditions of COVID-19 as an instrument for the renovation of the agrarian economy. It is specified that the development of normative and legal provision for the activation of economic activity in the sphere of rural green tourism is a basic condition for the formation of a legal framework for the development of this type of tourism and attraction of investments in this industry. The main determinants of infrastructure development of rural green tourism in Ukraine have been identified and priority measures for the development of rural green and gastronomic tourism in rural areas for the future period are proposed. According to the authors, the active development of rural green tourism in Ukraine necessitates the following: carrying out an analysis of the current system of railway communication between cities and adjusting it to the tourist map of the country; increasing the level of responsibility of carriers for their activities and create conditions for safe passage through the territory; to carry out repairs not only of nationally important roads, but to maintain local roads in good condition as well; improving the quality of road infrastructure, with a focus on placing the appropriate identifying signs for both historical tourist sites and objects of rural green tourism; increasing the efficiency of the State regulation in this sphere. Prospects for further research are to determine the feasibility of implementing the world experience of recovering the tourism industry, particularly rural green tourism.

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