ADVERTISING IN PEDIATRICS
THE WELFARE of children is greatly improved by the many essential and useful products provided through the enterprise of commercial organizations. An important service is rendered the practicing physician when such products are brought to his attention by appropriate advertising. Advertising in a medical journal is a favorite means for accomplishing this purpose. A twofold benefit results; to the purveyor of the product, and to the physician—who not only becomes acquainted with a product he may use to the benefit of his patients, but also, through the financial support the journal receives, he may be served by a better medical literature. It is evident that the advertising pages should be considered as a source of information. As such, these pages impose a grave responsibility upon us; it is our aim to have all the information brought to the readers of Pediatrics both accurate and clear.