THE INFLUENCE OF BRAND KNOWLEDGE ON THE INTENTION TO PURCHASE PERSONAL LUXURY PRODUCTS

2017 ◽  
Vol 2017 ◽  
pp. 42-49 ◽  
Author(s):  
Kanyanee Ingsa ◽  
◽  
LiWei Mai
Keyword(s):  
Brand Knowledge ◽  
Intention To Purchase ◽  
Luxury Products

scholarly journals GENERATION Z PURCHASE INTENTION ON ENVIRONMENTAL AND GREEN COSMETIC PRODUCT

2020 ◽  
Vol 13 (2) ◽  
Author(s):  
Lina Salim ◽  
Clara Rismawati
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Cosmetic Products ◽  
Purposive Sampling ◽  
Brand Knowledge ◽  
Green Advertising ◽  
Generation Z ◽  
Intention To Purchase ◽  
Green Packaging ◽  
Year 2000

The purpose of this research is to analyze how the generation Z intention to purchase any cosmetic products related to the environmental concern, green packaging, green advertising, and green brand knowledge. Data used in this research was collected by distributing questionnaires to the member of chosen dance communities. The respondents were generation Z who born after year 2000 (between 15-20 years old) and never bought any cosmetic products. The respondents for this research were female, selected based on purposive sampling. The results showed that only green advertising could influence green purchase intention while environmental concern, green packaging, and green brand knowledge could not influence green purchase intention of cosmetic products.

scholarly journals Consumers’ perceived risks associated with purchasing on a branded web site: The mediating effect of brand knowledge

2011 ◽  
Vol 42 (1) ◽  
pp. 45-54 ◽  
Author(s):  
C. Boshoff ◽  
C. Schlechter ◽  
S. J. Ward
Keyword(s):  
Web Site ◽  
Risk Perceptions ◽  
Mediating Effect ◽  
The Internet ◽  
Social Risk ◽  
Perceived Risks ◽  
Brand Knowledge ◽  
Intention To Purchase ◽  
Performance Risk ◽  
The Impact

Research concerning online consumer behaviour has found that consumers are more inclined to utilise the Internet for information searching rather than actual purchasing. One reason proposed for this state of affairs is that potential buyers perceive buying on the Internet as a risky endeavour.The unique purchasing decision in an online environment is different from a traditional purchasing environment and as a result online transactions differ from the traditional "bricks-and-mortar" environment. These differences may lead to risk perceptions among potential purchasers that are unique to online purchase intention. This study assesses the impact of the perceived risks associated with intention to purchase online from a well-established, branded web site on purchasing intentions. A secondary objective of the study was to assess whether the consumer‟s brand knowledge (brand awareness and brand image) mediates the impact of risk perceptions on the intention to purchase from the web site.It was found that both Performance risk and Social risk exert a strong negative influence on Intentions to purchase on a branded web site. Personal risk, however, do not impact on intentions to purchase on a branded web site. Furthermore, it was found that Brand knowledge does act as a mediating variable between Performance risk and Intentions to buy on a branded web site. Brand knowledge, however does not mediate the impact of Social risk on intentions to buy on a branded web site.

The Influence of Anticipated Emotions on Consumer Decisions

2011 ◽  
Vol 219 (4) ◽  
pp. 238-245 ◽  
Author(s):  
Maria Pollai ◽  
Erik Hoelzl ◽  
Luise Hahn ◽  
Alexandra Hahn
Keyword(s):  
Consumer Decisions ◽  
Advisory Service ◽  
Intention To Purchase ◽  
Hedonic And Utilitarian Products ◽  
Anticipated Emotions

The present research examined variables moderating the influence of anticipated consumption-related emotions on consumer decisions. Two studies indicated that the intention to purchase a product and the intention to take out a loan were influenced by anticipated emotions. The influence of anticipated emotions was similar for hedonic and utilitarian products. However, the influence was reduced when a belief in adaptation to products was cued. Examining the specific circumstances under which consumers base their decisions on anticipated emotions is relevant for marketing and consumer advisory service.

ASSESSING THE EXPLICIT AND IMPLICIT EFFECT OF SPORT SPONSORSHIP ON DUAL BRAND KNOWLEDGE THE CASE OF INGAME ADVERTISING

2017 ◽  
Vol 2017 ◽  
pp. 492-492
Author(s):  
Steffen Schmidt ◽  
◽  
Matthias Limbach ◽  
Sascha Langner ◽  
KlausPeter Wiedmann
Keyword(s):  
Sport Sponsorship ◽  
Brand Knowledge

A Study on Consumer Characteristics of Korean consumers' Intention to purchase Luxury Brand

2019 ◽  
Vol 118 (8) ◽  
pp. 420-430
Author(s):  
Ji-Hun Lee ◽  
Bok-Hyun Moon ◽  
Mi-Sook Yang
Keyword(s):  
Structural Equation ◽  
Service System ◽  
Equation Model ◽  
Pricing Strategy ◽  
Luxury Brands ◽  
Negative Image ◽  
Intention To Purchase ◽  
Characteristics Analysis ◽  
Changing Times

This study aims to suggest marketing implications for the success of the luxury brands in the market.Questionnaire was conducted for 360 consumers interested in purchasing luxury goods. The collected data were verified for the appropriateness of the structural equation model and the causation of each concept.luxury brands should put more effort to improve the quality and type of products through various consumer characteristics analysis, and build a pricing strategy to match consumer characteristics with various pricing systems and payment methods. In addition, it is necessary to pay more attention to setting the service system worthy of their luxury images so that the service system can also take the luxury image. What's more, since most luxury consumers are those who value their personality and image rather than cost, so they should do their best at each step so as not to give the negative image of the company to the eyes of the consumers until the end. And it needs to continue their research for enhanced quality of the products and manage the image to sustain the image of the company over time, and make efforts to understand the way of expressing the changing images in step with the changing times and read the cultural trend.

PENGARUH TRUST, PRICE DAN SERVICE QUALITY TERHADAP INTENTION TO PURCHASE PELANGGAN BHINNEKA.COM

2017 ◽  
Vol 2 (3) ◽  
pp. 391-400
Author(s):  
Rianto Nurcahyo ◽  
Dennis Andry ◽  
Kevin Kevin
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Positive Influence ◽  
Quantitative Approach ◽  
Analysis Method ◽  
Intention To Purchase ◽  
Trust Intention

The purpose of this study is to identify and understand the factors that can influence the intention to purchase through trust, price, and service quality on consumers Bhinneka.com. This research uses quantitative approach by distributing questionnaires to 100 respondents Bhinneka.com. Data analysis method used in this research is simple and multiple regression analysis. The result shows that the three variables used have a positive influence on intention to purchase variable. The most dominant variables in explaining the variation of intention to purchase are service quality variable of 35.5%, the price of 17.2%, and trust of 24.6%. Keywords: service quality, price, trust, intention to purchase

CONSUMER DECISION MODEL (CDM) ANALYSIS OF EFFECTIVENESS VIDEOTRON ADVERTISING SERVED IN SURAKARTA

ProBank ◽  
2017 ◽  
Vol 2 (1) ◽  
pp. 69-81
Author(s):  
Muhammad Khoiruman ◽  
Ambar Warniati
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Decision Model ◽  
Equation Modeling ◽  
Scientific Publications ◽  
Consumer Decision ◽  
Intention To Purchase ◽  
Brand Recognition ◽  
Level Of Confidence ◽  
The Government

This study aims to analyze the effectiveness of Videotron media ads served in Surakarta using the Consumer Decision Model (CDM) Analysis. Viewed ad serving costs in videtron large enough it is necessary to study the effectiveness of the ads served on videtron. The model that is used in measuring the effectiveness of an ad in this research is the Consumer Decision Model (CDM). The research objective was to determine the effect the message of the ad (Information), branding (Brand Recognition), the formation of an attitude (Attitude), the level of confidence in the message (Confidence), and intention to purchase (Intention) market target after seeing ad impressions through Videotron. The study population is a society in Surakarta with sampling method is purposive sampling of 200 respondents Data analysis technique using Structural Equation Modeling (SEM) which resulted in the conclusion that the message of the ad (Information) positive effect but not significant with branding (Brand Recognition), formation attitude (attitude), and the level of confidence in the message (confidence). Brand recognition is positive and significant impact on the confidence and attitude while confidence and attitude positive and significant effect on the intention to purchase (Intention) market target after seeing ad impressions through Videotron. Outcomes of this study are: enrichment of teaching materials, especially marketing management, Scientific publications (national journals) and an input for an advertiser, the advertising company and the Government of Surakarta about the effectiveness of the ads served through Videotron so they can be a policy in the future.Keywords: Videotron, advertising, Consumer Decision Model, Information, Brand Recognition, Attitude, Confidence, and Intention

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