DIGITAL TRANSFORMATION IN COMPANIES OF FOOD INDUSTRY IN BULGARIA: CHALLENGES AND TRENDS
The purpose of this study is to investigate how companies from food industry in Bulgaria cope with the challenges and trends of the digital transformation. The analysis is based on data from specialized literature and statistics of NSI, EUROSTAT, Siemens and GBCIC, McKinsey Global Institute, IFAC, etc. to draw a comprehensive picture of the degree of digitization penetration in the enterprises of the food industry in Bulgaria. The results illustrate the complexity of the digital transformation of enterprises of food industry in Bulgaria and the challenges they are facing in their digital transition. This study can be a reliable reference for the industry to understand the current situation and the challenges of digitization.