scholarly journals DIGITAL PLATFORMS IN THE NEW WORLD OF DIGITAL AGRICULTURAL BUSINESS

2021 ◽  
Vol 941 (1) ◽  
pp. 012008
Author(s):  
Tatiana Sergeevna Kolmykova ◽  
Natalya Petrovna Kazarenkova ◽  
Ekaterina Aleksandrovna Merzlyakova ◽  
Oleg Valeryevich Aseev ◽  
Petr Petrovich Kovalev
Keyword(s):  
Food Industry ◽  
Information Technologies ◽  
Agricultural Sector ◽  
Digital Transformation ◽  
Environmental Friendliness ◽  
Economic Space ◽  
Digital Platforms ◽  
Agricultural Enterprise ◽  
Industrial Complexes ◽  
Agricultural Business

Abstract The global process of digital transformation of the economic space currently involves all industries. The introduction of digital technologies and platform solutions into the activities of enterprises in the agricultural sector is a strategically important task to ensure the country’s food security, the solution of which is being carried out within the framework of the national project “Digital Agriculture.” The relevance and the need for digital transformation of agriculture and the food industry are due to the new capabilities of managing agro-industrial complexes, as well as the modern conditions for the formation and realization of their development potential. The research focuses on instruments of digitalization of agriculture as a way of innovative optimization of its development. The efficiency of introducing digital innovations and information technologies into agriculture is based on improving the efficiency of production processes, organizing and managing an agricultural enterprise, taking into account the elimination of targeted conflicts, while achieving a balance of productivity and environmental friendliness of technological processes. This approach to the digital transformation of the agricultural sector will contribute to the qualitative restructuring of all production and organizational processes, which will ultimately create the prerequisites for increasing efficiency and reducing the risk of agriculture as a whole.

scholarly journals Advanced digital transformations for food security

2022 ◽  
Vol 42 ◽  
pp. 04008
Author(s):  
Elmira Amirova ◽  
Ilnur Safiullin ◽  
Olga Bakhareva ◽  
Amina Sakhbieva
Keyword(s):  
Food Security ◽  
Rural Areas ◽  
Information Technologies ◽  
Agricultural Sector ◽  
Digital Transformation ◽  
Agricultural Economy ◽  
Digital Platforms ◽  
Process Innovations ◽  
Network Technologies ◽  
The Impact

The issues of digital transformation of the modern agricultural economy and the impact of innovative processes on its effective and sustainable functioning in order to ensure food security are analyzed in this article. The key directions for the development of digital production are shown, with the help of which the real prospects for the development of the agrarian sector of the national economy are determined. The current state of digital transformation of the agricultural sector of the economy is analyzed using modeling of the product impact and process innovations on the development of the agricultural economy. The influence of knowledge spreading in the Internet era, the development of network technologies and the use of digital platforms significantly expand the possibilities of both modern network business and business in the agricultural sector of the economy in solving problems related to the implementation of research and development in the field of digital transformation of the agricultural sector of the economy. In the conclusion, it is concluded that the development of rural areas and ensuring of food security in Russia will largely depend on the level of application of information technologies.

scholarly journals DIGITAL TRANSFORMATION - THE BASIS FOR DEVELOPMENT AGRICULTURAL BUSINESS

2021 ◽  
Author(s):  
Mihaela Markova ◽  
Keyword(s):  
Economic Efficiency ◽  
Precision Agriculture ◽  
Agricultural Sector ◽  
Digital Transformation ◽  
Digital Systems ◽  
Market Environment ◽  
Main Research ◽  
Agricultural Business

In a dynamic market environment, the agrarian business follows trends for innovation, smart solutions, digital systems for precision agriculture, technology for saving resources and higher economic efficiency. The economy, of which the agricultural sector is part, is becoming a digital one. The main research objective of this development is to consider and interpret more significant aspects of the digital transformation of the economy, of which the agricultural business is a part, and to use this database to outline solutions as a factor for efficiency and development.

Changing Business Models in the Context of Digital Transformation of the Global Economy

2021 ◽  
Vol 144 ◽  
pp. 64-69
Author(s):  
Evgenii N. Smirnov ◽  
Keyword(s):  
Global Economy ◽  
High Speed ◽  
Information Technologies ◽  
Business Models ◽  
Human Life ◽  
Unit Cost ◽  
Digital Transformation ◽  
Processing Unit ◽  
Digital Information ◽  
Digital Platforms

Technological advances have resulted in rapid decrease of the data processing unit cost, which has stimulated a significant increase in the use of digital information that can be manipulated at a high speed and with low marginal costs. This change facilitated the use and integration of digital products and transactions, which led to continuous structural transformation of the economy. Digital technologies are increasingly blurring the boundaries between human life and information technologies, which requires a systemic approach to innovative business models, but so far general concept and unified methodology for systemic development of digital business models are missing. The present article summarizes the main approaches to analyzing changes in business models under the influence of digital transformation. The latter has led both to modification of global value chains and to the development of a new type of global digital platforms operating based on a new system of competitive advantages.

County towns merchants’ agricultural enterprise of Tambov Governorate in the 19th century

2019 ◽  
pp. 232-242
Author(s):  
Marina Akolzina
Keyword(s):  
19Th Century ◽  
Rural Areas ◽  
Agricultural Sector ◽  
Industrial Complex ◽  
Russian Version ◽  
Agricultural Enterprise ◽  
Reform Period ◽  
Social Modernization ◽  
Agricultural Business ◽  
The 19Th Century

We center on the issue of studying merchant land ownership and land use in Tambov Governorate in the 19th century. The relevance of this study is due to the need to fill the source and historiographical gap in the study of the Russian version of social and economic business ac-tivities in the agricultural sector in the pre-reform period. The results are promising for solving the problems facing the agriculture of our region at the present stage. Currently, one of the priorities of social and economic development of the Tambov Region is to increase the competitiveness of the domestic agro-industrial complex, the qualitative development of rural areas. The scientific novel-ty is associated with the consideration of merchant farms through the analysis of innovative forms formation of rationalism and entrepreneurship in agriculture at the micro level. Consideration of the merchant activities conditions allows to fully disclose previously unknown aspects of social modernization, to characterize the specifics of the entrepreneurial functions implementation in the agricultural sector, to assess the dynamics of new forms of economy development in our region in the pre-reform period. The activities of entrepreneurs in the agricultural business, their role in the process of agricultural society modernization in Russia is still undisclosed in concrete historical manifestations. Issues of the private-owned merchant farms development in Tambov Governorate has not yet been the subject of serious scientific analysis.

scholarly journals UPDATING MECHANISMS FOR DIGITALIZATION OF COOPERATION IN THE ECONOMIC SPACE OF THE EURASIAN ECONOMIC UNION

2020 ◽  
pp. 31-36
Author(s):  
Sergey Osnovin ◽  
Natalia Malicevic ◽  
Ilya Malicevic
Keyword(s):  
Industrial Sector ◽  
Digital Transformation ◽  
Member States ◽  
Industrial Transformation ◽  
Economic Space ◽  
Digital Platforms ◽  
Methodological Basis ◽  
Digital Space ◽  
Eurasian Economic Union ◽  
Economic Union

Introduction. Currently, the EEU countries have the task of conducting digital transformation, so that all sectors of the real economy are comparable to those of the world's giants. Digital transformation of industry – the transition of the industrial sector from one technological structure to another in order to increase productivity and profitability. The digital spaces of countries are heterogeneous, so each country creates its own digital space. Results. The article contains materials on the digital space of the Eurasian Economic Union, which is being formed for the integration of the EEU countries. The article describes the parameters of digital transformation of industry, which is carried out using the Eurasian digital platform and the services of the integrated information system of the Union in cooperation with the Eurasian network: industrial cooperation, technology transfer and technology platforms. Methods. The methodological basis of the research was the work of leading scientists on updating the mechanisms of digitalization of cooperation in the economic space of the EEU in order to study the parameters of industrial transformation taking into account the global challenges of digital transformation. The methodological basis of the study is formed by the general scientific principles of a systematic approach; analysis methods - logical, comparative, strategic, managerial and others. Discussion. Therefore, focusing on the goals of digital transformation of industry, we recommend: creating a system for evaluating and rating organizations; identifying systemic problems; implementing best practices and digital industrial technologies; establishing cooperation with third countries; identifying financial instruments to encourage the introduction of digital platforms in industry; stimulating interaction between business communities of member States; creating a system for cataloging industrial products of member states. Keywords: EEU, digital space, transformation, industry.

scholarly journals Improving the Marketing Communications of Bank in the Context of Digital Transformation

2021 ◽  
Vol 3 (518) ◽  
pp. 242-247
Author(s):  
Y. Y. Mayovets ◽  
◽  
A. V. Sokhetska ◽  
Keyword(s):  
Financial Literacy ◽  
Information Technologies ◽  
Banking Sector ◽  
Online Communication ◽  
Communication Channels ◽  
Personal Data ◽  
Digital Transformation ◽  
Loyalty Programs ◽  
Marketing Communications ◽  
Digital Platforms

The article reflects the current trends of digital transformation in the banking sector of Ukraine, due to the introduction of new marketing channels. Banking services in Ukraine and around the world are rapidly changing under the influence of information technologies, which requires the introduction of new standards and communication channels. Traditional marketing communications in banking institutions were based on a number of marketing instruments, namely: advertising, direct marketing, branding, PR activities, publicity, stimulating the sales, loyalty programs, sponsorship, personal sales, presentations of products. Recognition of «digital transformation» by various analytical institutions reflects its role in scaling information processes, increasing economic efficiency and integrating the business processes of different participants on a single open platform. The digital transformation of organizations includes the following stages: digital beginners, digital subscribers, digital innovators, and digital leaders. In Ukraine, the evolution of digital transformation is based on the Fintech Development Strategy in Ukraine until 2025, developed by the NBU. The latter includes the expansion of digital technologies and their integration on open platforms, as well as the use of built-in financing. The article specifies that, despite all the advantages of digital transformation, the banking sector was one of the first to face financial fraud through online communication channels (Viber, WhatsApp, etc.), when the consumer is attacked in an aggressive manner, demanding personal data of bank cards. Such risks require receiving feedback from the client in order to promptly solve the problems of personal data leak and, if necessary, block the client’s card. In the process of evolution, new levels of digital platforms are being formed, which allow not only customers and staff of banks to connect to them, but also providers of various solutions through the BaaS model. Marketing communications provide for the education of financial literacy in customers and the formation of feedback by quickly responding to complaints.

scholarly journals Vectors of socio-economic development of the region in the context of digital transformation

2021 ◽  
Vol 2021 (2) ◽  
pp. 238-247
Author(s):  
Zhanna Novikova ◽  
Nadezhda Stenyashina ◽  
Albina Nazmutdinova
Keyword(s):  
Information Technologies ◽  
Digital Transformation ◽  
Sustainable Growth ◽  
High Tech ◽  
Market Exchange ◽  
Digital Government ◽  
Digital Platforms ◽  
Economic State ◽  
The Republic ◽  
Set Up

The article reviews the socio-economic state of the Republic of Tatarstan during digital economy development, namely public services, infrastructure, living conditions, urban environment, business, digital government, medicine, education, research competencies, IT infrastructure, cybersecurity, etc. The authors focused on the positive trends, problems, and improvement measures. They proposed to set up a Digital Transformation Center that would launch new digital platforms for residents in order to make their life easier. The sustainable growth of the regional economy cannot happen without the state support of new enterprises, startups, customized production market, exchange of knowledge, new jobs in high-tech industries, digital teaching methods, etc. Big data, end-to-end information technologies, neural networks, robotics, the Internet of Things, artificial intelligence, 3D modeling, virtual reality, and cloud computing can facilitate the innovative economic growth in the region.

An old friend is better than two new ones? Approaches to market research in the context of digital transformation for the antitrust laws enforcement

2020 ◽  
pp. 37-55 ◽  
Author(s):  
A. E. Shastitko ◽  
O. A. Markova
Keyword(s):  
Business Models ◽  
Rapid Development ◽  
Digital Transformation ◽  
Market Definition ◽  
Type I ◽  
Type Ii ◽  
Digital Platforms ◽  
Advantages And Disadvantages ◽  
Pass Through ◽  
Type Ii Errors

Digital transformation has led to changes in business models of traditional players in the existing markets. What is more, new entrants and new markets appeared, in particular platforms and multisided markets. The emergence and rapid development of platforms are caused primarily by the existence of so called indirect network externalities. Regarding to this, a question arises of whether the existing instruments of competition law enforcement and market analysis are still relevant when analyzing markets with digital platforms? This paper aims at discussing advantages and disadvantages of using various tools to define markets with platforms. In particular, we define the features of the SSNIP test when being applyed to markets with platforms. Furthermore, we analyze adjustment in tests for platform market definition in terms of possible type I and type II errors. All in all, it turns out that to reduce the likelihood of type I and type II errors while applying market definition technique to markets with platforms one should consider the type of platform analyzed: transaction platforms without pass-through and non-transaction matching platforms should be tackled as players in a multisided market, whereas non-transaction platforms should be analyzed as players in several interrelated markets. However, if the platform is allowed to adjust prices, there emerges additional challenge that the regulator and companies may manipulate the results of SSNIP test by applying different models of competition.

DIGITAL TRANSFORMATION IN COMPANIES OF FOOD INDUSTRY IN BULGARIA: CHALLENGES AND TRENDS

2019 ◽  
pp. 494-497
Author(s):  
Ivelina Kulova
Keyword(s):  
Food Industry ◽  
Current Situation ◽  
Digital Transformation ◽  
Digital Transition ◽  
Comprehensive Picture

The purpose of this study is to investigate how companies from food industry in Bulgaria cope with the challenges and trends of the digital transformation. The analysis is based on data from specialized literature and statistics of NSI, EUROSTAT, Siemens and GBCIC, McKinsey Global Institute, IFAC, etc. to draw a comprehensive picture of the degree of digitization penetration in the enterprises of the food industry in Bulgaria. The results illustrate the complexity of the digital transformation of enterprises of food industry in Bulgaria and the challenges they are facing in their digital transition. This study can be a reliable reference for the industry to understand the current situation and the challenges of digitization.

EXPERT MANAGEMENT SYSTEMS OF AGROTECHNOLOGIES IN CLOUD INFORMATION TECHNOLOGY

1970 ◽  
pp. 12-17
Author(s):  
I. М. Mikhaylenko ◽  
V. N. Timoshin
Keyword(s):  
Decision Making ◽  
Pattern Recognition ◽  
Information System ◽  
Knowledge Base ◽  
Information Technologies ◽  
Agricultural Sector ◽  
Perennial Grasses ◽  
Management Decision ◽  
Agricultural Technologies ◽  
Automation Systems

The transition to "intellectual" agriculture is the main vector of modernization of the agricultural sector of the economy. It is based on integrated automation and robotization of production, the use of automated decision-making systems. This is inevitably accompanied by a significant increase in data flow from sensors, monitoring systems, meteorological stations, drones, satellites and other external systems. Farm management has the opportunity to use various online applications for accurate recommendations and making various kinds of management decisions. In this regard, the most effective use of cloud information technologies, allowing implementing the most complex information and technical level of automation systems for management of agricultural technologies. The purpose of this work is to test the approach to creating expert management decision support systems (DSS) through the knowledge base (KB), formed in the cloud information system. For this, we consider an example of constructing a DSS for choosing the optimal date for preparing forage from perennial grasses. A complete theoretical and algorithmic database of the analytical DSS implemented in the data processing center of the cloud information system is given. On its basis, a KB is formed for a variety of different decision-making conditions. This knowledge base is transmitted to the local DSS. To make decisions about the optimal dates for the preparation of the local DSS, two variants of algorithms are used. The first option is based on management models, and the second uses the pattern recognition method. The approbation of the algorithms was carried out according to the BZ from 50 cases. According to the results of testing, the method of pattern recognition proved to be more accurate, which provides a more flexible adjustment of the situation on the local DSS to a similar situation in the KB. The considered technique can be extended to other crops.

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