scholarly journals BRAND VALUE OF BANK BUKOPIN WITH BRAND TALKABLE FAVORABILITY METHOD

2019 ◽  
Vol 4 (2) ◽  
pp. 197
Author(s):  
M. ZAKY MUBARAK LUBIS
Keyword(s):  
Quantitative Study ◽  
Brand Value ◽  
Mobile Banking ◽  
Customer Reviews ◽  
Brand Reputation

This study aims to find the brand reputation value of Bank Bukopin. This research is a descriptive quantitative study using the Brand Talkable Favorability (BTF) method. This research was conducted by looking at Bukopin's bank mobile banking customer reviews until November 2019. The results showed that Bukopin Bank had a reputation of 0.24 or 24%. There are 4 factors that cause the reputation value to be low based on negative reviews namely Usage by 70%, Quality of mobile banking by 22% and Services and features by 4%

Customer Online Feedback with an Identity Versus No Identity: The Influence on Review Comments

2021 ◽  
pp. 109634802098888
Author(s):  
Dan Jin ◽  
Robin B. DiPietro ◽  
Nicholas M. Watanabe
Keyword(s):  
Online Community ◽  
Online Reviews ◽  
Purchasing Behavior ◽  
Mediation Effects ◽  
Driven Systems ◽  
Customer Reviews ◽  
Significant Difference ◽  
Online Feedback ◽  
The Relationship

As customers’ consumption is increasingly dominated by technology-driven systems, online self-verification becomes an important aspect of customers’ online purchasing behavior and plays a significant role in shaping social interactions in the online community. Across two studies, we examine whether online self-verification with an identity versus without an identity will lead to the different quality of online reviews. Study 1 used topic modeling with actual data stripped from Facebook and TripAdvisor customer online review sites and showed no difference between customer reviews underpinned with an identity or without. Likewise, Study 2 used an experimental design and found no significant difference between customer reviews with or without an identity. However, significant mediation effects of social ties and social capital were found when measuring the relationship between online self-verification and customer reviews. The findings build on the literature of user-generated online reviews and have important implications for academics and hospitality practitioners.

scholarly journals Pengaruh Thinking Style Tipe II terhadap Efikasi Diri Keputusan Karier yang Dimediasi oleh Planned Happenstance Skills pada Remaja

2019 ◽  
Vol 12 (2) ◽  
Author(s):  
Rosliyanti Sofyan ◽  
Wahyu Indianti
Keyword(s):  
Quantitative Study ◽  
Self Efficacy ◽  
Short Form ◽  
Career Decision ◽  
Type Ii ◽  
Thinking Style ◽  
Planned Happenstance ◽  
The Impact ◽  
Good Career

The aim of this study is to examine the impact of type II thinking style on career decision self-efficacy through planned happenstance skills through mediation of planned happenstance skills in adolescence. There was 720 students from three excellence schools who were participated in this quantitative study. The data were collected by using three scales: Career Decision Self-Efficacy Scale-Short Form, Thinking Style Inventory – Revised II, and Planned Happenstance Career Inventory, that have been adapted to Indonesian version by the researcher and previous researchers. The researchers were used macro PROCESS to analyzed the data. The result showed type II thinking style can affect career decision self-efficacy partially ( c = .3280, p = .0000; c’ = .1917, p = .0000). Based on the result of this study, we concluded when adolescents have good quality of planned happenstance skills, it can help adolescence who have type II thinking style have a good career decision self-efficacy.

scholarly journals BRAND VALUE OF PUBLIC UNIVERSITIES IN HO CHI MINH CITY, VIETNAM

2019 ◽  
pp. 59-71
Author(s):  
Tran Huu Ai ◽  
Le Thị Minh Nguyen ◽  
Pham Thi Chieu My
Keyword(s):  
Brand Loyalty ◽  
Healthcare Services ◽  
Ho Chi Minh City ◽  
Brand Awareness ◽  
Brand Value ◽  
Services Sector ◽  
Brand Building ◽  
Brand Association ◽  
Brand Reputation

The brand and brand building are extremely important and have a long-term meaning for all organizations. Concerns about branding have first started to rise in the field of tangible products but then gradually shifted to the services sector. The intangible nature of a service makes consumers rely on brand elements more when assessing the quality and deciding to buy. Many types of services need to rely on brand reputation so that to attract customers, for example, healthcare services, counseling, and education. The influencing factors here are the factors that together make up brand value according to the model by Aaker (1991), which includes brand awareness, perceived quality, brand association, and brand loyalty.

scholarly journals A comparative analysis of interface quality of mobile access to the services of selected banks

2017 ◽  
Vol 5 ◽  
pp. 159-166
Author(s):  
Marcin Kurzyna ◽  
Damian Matysiak ◽  
Marek Miłosz
Keyword(s):  
Comparative Analysis ◽  
Mobile Banking ◽  
Mobile Platforms ◽  
Interface Quality ◽  
Banking Services ◽  
Mobile Access ◽  
Main Factors

This paper is focused on comparison of interface quality of mobile access to the services of selected banks. Main factors, which wereused in the comprising process are: safety, availability on the mobile platforms, time and simplicity of task performing, intelligibility, design, comfort, number of functions. Research was made using 4 methods: surveys, corridor tests, expert tests and eyetracking. As a result T-Mobile Banking Services won in three categories: intelligibility, design and simplicity while mBank is better in responsiveness, availability and has more functions to offer

scholarly journals ANALISIS DESKRIPTIF PADA DIMENSI KUALITAS LAYANAN MOBILE BANKING (M-BANKING) TERHADAP KEPUASAN NASABAH PERBANKAN SYARIAH

2020 ◽  
Vol 7 (6) ◽  
pp. 1118
Author(s):  
Charissa Kezia Rahmawati ◽  
Bayu Arie Fianto
Keyword(s):  
Customer Satisfaction ◽  
Survey Data ◽  
Sampling Method ◽  
Initial Study ◽  
Descriptive Statistics ◽  
Reliability Test ◽  
Mobile Banking ◽  
Quality Service ◽  
Validity And Reliability

This research presents an initial study of customer satisfaction as measured by five mobile banking (m-banking) quality services dimensions using descriptive statistics and mean score. The survey data were obtained from 100 respondents of mobile banking (m-baking) users by using a purposive sampling method. The data is processed using validity and reliability test to check the quality of the data. The results shown in this research are explanatory or extracting information on which factors the customer shows high and low satisfaction.Keywords: Customer Satisfaction, Descriptive Statistic, Mobile Banking, Quality Service Dimension

Predicting the Attitude toward Mobile Financial Services in Developing Countries

2012 ◽  
pp. 1141-1160
Author(s):  
Prateek Shrivastava
Keyword(s):  
Quality Of Life ◽  
Low Income ◽  
Financial Services ◽  
Group Analysis ◽  
Perceived Usefulness ◽  
Control Group ◽  
Mobile Banking ◽  
Mobile Financial Services ◽  
Working Age

Globally, only about a sixth of the 3 billion poor people of working age currently have access to formal financial services. This translates to 17% coverage of the market, leaving 83% under-served or “unbanked”. Addressing the needs of these people is the “self-sustaining approach” to microfinance. Mobile banking is one of the newest approaches to the provision of financial services made possible by the widespread adoption of mobile phones in low income countries. However, reports show that potential users may not be using these systems despite already being available. This study was conducted in 2008. It extends the Luarn & Lin mobile banking adoption model by adding two additional constructs: “Enhancement of image” and the “enhancement of quality of life by having access to financial service” to test the attitude toward mobile banking. In order to test these constructs, 11 hypotheses are proposed. The chapter successfully applies Luarn & Lin’s model in a new geographic and economic context. Consistent with their study, perceived usefulness, perceived credibility, perceived ease of use and perceived self-efficacy were found to be significant antecedents. Perceived financial costs, however, was found to have a positive relationship with attitude. This finding is diametrically opposite to Luarn & Lin’s study. Perceived enhancement to quality of life showed a strong relationship and Perceived enhanced image showed a weak relationship with the attitude toward mobile banking. The control group analysis showed the previously unbanked group (Mzansi) had the highest expectation of mobile banking and also found the idea most attractive. This study therefore concludes that mobile banking can indeed be a channel to reach out to low income groups.

The Evaluation of the Service and Its Impact on Brand Value

2021 ◽  
pp. 175-195
Author(s):  
Danny C. Barbery-Montoya ◽  
Carlos Bautista-Nuques ◽  
Jeaneth P. Wiesner-Mora
Keyword(s):  
English Language ◽  
Language Teaching ◽  
English Language Teaching ◽  
Consumer Perception ◽  
Quality Of Services ◽  
Brand Value ◽  
Initial Model ◽  
High Importance ◽  
Service Companies

For service companies, one of the most difficult challenges to measure is brand value, considering the subjectivity of the service, given by consumer perception. In this way, the objective of this chapter is to know the elements that provide value to the service company's brand. To carry out the study, the authors deepen the concepts of service and brand considering the SERVQUAL and CSI questionnaires, which allow them to obtain indexes of measurement of the quality of services and brand valuation and apply them in the English language teaching institutes in Guayaquil (Ecuador). The results show that five high-importance schools have valuation elements that build their brand with characteristics that differentiate them, but also with others that resemble them. Understanding each of the brands and variables, they propose an initial model that allows analyzing this industry in which elements relevant to the consumer are observed.

The quality of ultrasonic root-end preparation: A quantitative study

1998 ◽  
Vol 24 (10) ◽  
pp. 666-670 ◽  
Author(s):  
Chun-Pin Lin ◽  
Horng-Guang Chou ◽  
Ju-Chuan Kuo ◽  
Wan-Hong Lan
Keyword(s):  
Quantitative Study

A Quantitative Study of Factors Influencing Quality of Life in Rural Mexican Women Diagnosed With HIV

2014 ◽  
Vol 25 (6) ◽  
pp. 555-567 ◽  
Author(s):  
Carol Holtz ◽  
Richard Sowell ◽  
Lewis VanBrackle ◽  
Gabriela Velasquez ◽  
Virginia Hernandez-Alonso
Keyword(s):  
Quality Of Life ◽  
Quantitative Study ◽  
Mexican Women ◽  
Factors Influencing
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