scholarly journals Strategi PT. Noor Abika Tour dalam Meningkatkan Kualitas Pelayanan Prima

2016 ◽  
Vol 1 (4) ◽  
pp. 319-337
Author(s):  
Ainurrohmah Ainurrohmah ◽  
Sitty Sumijati ◽  
Moch. Fakhruroji
Keyword(s):  
Development Strategy ◽  
Management Strategy ◽  
Service Planning ◽  
Pricing Strategy ◽  
Market Development ◽  
Holy Land ◽  
Planning Service ◽  
Product Development Strategy ◽  
Descriptive Approach ◽  
Research Show

Tulisan ini bertujuan untuk mengetahui perencanaan pelayanan,  penerapan pelayanan, dan evaluasi pelayanan  PT. Noor Abika Tour Travel. Penelitian ini termasuk penelitian kualitatif yang mengambil lokasi PT. Noor Abika Tour Travel dengan menggunakan pendekatan diskriptif. Adapun metode pengumpulan data yang digunakan yaitu metode observasi, wawancara, dan dokumentasi. Hasil dari penelitian menunjukan proses Perencanaan Pelayanan PT. Noor Abika Tour menggunakan strategi manajemen yang meliputi: Pertama, strategi pengembangan produk. Kedua, strategi penerapan harga. Ketiga, strategi pengembangan pasar. Sedangkan penerapan Pelayanan PT. Noor Abika Tour Travel adalah memberikan apa yang dibutuhkan oleh para jamaah haji selama mereka menjalankan ibadah haji baik ketika masih di tanah air maupun di tanah suci. Evaluasi Pelayanan PT. Noor Abika Tour Travel  dalam pelayanan haji menghasilkan pelayanan yang di kategorikan memuaskan jamaah baik di tanah air maupun di tanah suci hingga pulang ke tanah air. This paper aims to find out the service planning, service implementation, and evaluation services performed by PT. Noor Abika Tour Travel. This research includes qualitative research that takes the location of PT. Noor Abika Tour Travel using a descriptive approach. The data collection method used is the method of observation, interview, and documentation. The results of the research show the process of Service Planning PT. Noor Abika Tour uses a management strategy that includes: First, product development strategy. Second, pricing strategy. Third, market development strategy. While the application of PT. Noor Abika Tour Travel is giving what is needed by the pilgrims during their pilgrimage when they are still in the country or in the holy land. The evaluation of PT. Noor Abika Tour Travel  in service of Hajj resulted in a satisfactory for congregation wants in both the homeland and the holy land to return home.

scholarly journals Strategi Manajemen dalam Meningkatkan Daya Saing pada Celebrity Fitness Central Park Mall

2020 ◽  
Vol 4 (1) ◽  
pp. 14
Author(s):  
Christian Lyonal Wiseno
Keyword(s):  
Development Strategy ◽  
Management Strategy ◽  
Qualitative Method ◽  
External Factor ◽  
Market Development ◽  
Market Penetration ◽  
Internal Factor ◽  
Central Park ◽  
Factor Evaluation ◽  
The Subject

This research was conducted to find out the most precise management strategy to enhance competitiveness of Celebrity Fitness Central Park Mall. This study applies a qualitative method, by conducting interviews and also observation by directly reviewing the subject of the study. The analytical method consists Input Stage consisting of Internal Factor Evaluation and External Factor Evaluation, Matching Stage consisting of Strength-Weakness-Opportunity-Threat Matrix and Internal External Matrix, and Decision Stage consisting of Quantitative Strategic Planning Matrix. After analyzing from the existing data, it is known that the Market Penetration strategy is the most appropriate to be implemented for Celebrity Fitness Central Park Mall and Market Development strategy can be used as a support.

scholarly journals Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Geographic Area ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
Product Development Strategy ◽  
The Right

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.

scholarly journals PERUMUSAN STRATEGI PEMASARAN UNTUK MENINGKATKAN KEUNGGULAN KOMPETITIF PADA KOPERASI KUTA MIMBA DI KUTA BADUNG

2021 ◽  
Vol 10 (6) ◽  
pp. 585
Author(s):  
I Nyoman Widya Arta ◽  
Kastawan Mandala
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Market Development ◽  
Market Penetration ◽  
Product Development Strategy

Koperasi merupakan salah satu lembaga keuangan yang memberikan jasa layanan keuangan berupa simpan pinjam tidak akan bisa lepas untuk dihadapkan kepada persaingan dari koperasi lain dan lembaga keuangan lainnya. Untuk itu lembaga koperasi sangat penting melakukan identifikasi faktor-faktor internal yang menjadi kekuatan dan kelemahan dari koperasi tersebut dan juga dapat mengidentifikasi faktor eksternal untuk dapat melihat peluang dan ancaman bagi koperasi sehingga mampu merumuskan strategi pemasaran yang tepat untuk memiliki keunggulan kompetitif bagi koperasi. Penelitian ini dilakukan di Koperasi Kuta Mimba dengan menggunakan metode wawancara kepada pengurus dan manjemen Koperasi Kuta Mimba, kemudian dilakukan analisa SWOT dan analisis IFAS, EFAS selanjutnya memberikan output berupa hasil analisa yang dijadikan dasar didalam menentukan merumuskan strategi. Berdasarkan hasil penelitian tersebut Koperasi Kuta Mimba saat ini seharusnya menerapkan strategi agresif, maka perusahaan dapat memanfaatkan kekuatan internalnya  untuk  meraih  kesempatan/peluang  yang   ada,   mengatasi   masalah intern, dan menghindari ancaman-ancaman yang ada. Berkenaan  dengan  strategi agresif ini maka implementasinya berkaitan dengan penerapan strategi di segala bidang pada Koperasi Kuta Mimba melalui strategi pertumbuhan intensif dari Wheelen-Hunger yang meliputi : Strategi Penetrasi Pasar (market penetration strategy), Strategi Pengembangan Pasar (market development strategy), dan Strategi Pengembangan Produk (product development strategy). Kata Kunci: keunggulan kompetitif, strategi pemasaran, SWOT, strategi pertumbuhan intensif

scholarly journals Analisis SWOT pada Kantor Jasa Akuntan Yohanes

2021 ◽  
Vol 5 (5) ◽  
pp. 540
Author(s):  
Nataria Nataria ◽  
Haris Maupa
Keyword(s):  
Strategic Planning ◽  
Development Strategy ◽  
Market Development ◽  
Input Stage ◽  
Decision Stage ◽  
Analysis Technique ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
Product Development Strategy ◽  
Stage Matching

This research was conducted to find what marketing strategies are appropriate for the Yohanes Accounting Services Office in 2020. This research used data collection techniques by using interviews and observations. The data analysis technique uses the concept of Fred R. David's theory through 3 stages of strategic formulation, namely the input stage, matching stage, and decision stage. The input stage uses the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix. The next stage used the SWOT Matrix and Internal-External (IE) Matrix. In the final stage using the Quantitative Strategic Planning Matrix (QSPM). The results showed that the total value for IFE is 2.7081 while the total value for EFE is 3.0850. In the Internal-External (IE) matrix, it is known that Yohanes's Accounting Services Office is in a position of growth and development. Strategies that are suitable for this position are market penetration strategy, market development strategy, and product development strategy. At the decision stage, from the QSPM results, the main strategy alternative to be applied is the market development strategy with a total value of attractiveness (TAS) of 6.7568. This strategy seeks to increase the market share of a product through efforts to make improvements, enhancements, and developments. Penelitian ini dilakukan dengan tujuan untuk mengetahui strategi pemasaran apa yang sesuai diterapkan bagi Kantor Jasa Akuntan Yohanes pada tahun 2020. Pada tahap akhir menggunakan Quantitative Strategic Planning Matrix (QSPM). Berdasarkan hasil dari matriks IFE dan EFE yang dikumpulkan, dapat diketahui total nilai untuk IFE adalah sebesar 2,7081 sedangkan total nilai untuk EFE adalah sebesar 3,0850. Pada matching stage pada matrik SWOT didapatkan beberapa kemungkinan alternatif strategi dengan cara menggunakan kekuatan yang dimiliki untuk memanfaatkan peluang, memanfaatkan peluang untuk mengatasi kelemahan, menggunakan kekuatan yang dimiliki untuk menghindari ancaman dan meminimalisasikan kelemahan dan menghindari ancaman. Pada matrik Internal-Eksternal (IE) diketahui bahwa Kantor Jasa Akuntan Yohanes berada pada posisi tumbuh dan bina, strategi yang cocok pada posisi ini adalah strategi penetrasi penetrasi pasar, startegi pengembangan pasar dan strategi pengembangan produk. Pada decision stage dari hasil QSPM dapat diperoleh alternatif strategi utama yang diterapkan yaitu strategi pengembangan pasar dengan Total Nilai Daya Tarik (TAS) sebesar 6,7568. Strategi ini berusaha untuk meningkatkan pangsa pasar suatu produk melalui usaha melakukan perbaikan, peningkatan dan pengembangan.

scholarly journals THE STRATEGY OF SME / SMIS DEVELOPMENT IN DKI JAKARTA

2020 ◽  
Vol 3 (3) ◽  
pp. 86
Author(s):  
Sri Mulyantini ◽  
Siti Hidayati ◽  
Marlina Marlina
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Group Discussion ◽  
Market Development ◽  
Primary Data ◽  
Growth Strategies ◽  
Business World ◽  
Product Development Strategy ◽  
The Right ◽  
Depth Interviews

This research aims to identify local government strategies in developing MSMEs. A qualitative method with observation techniques, in-depth interviews (depth interviews) and Focus Group Discussion (FGD) was applied to obtain primary data. The result was that IFE analysis with a score of 3.02 shows the internal conditions in a good category (the first rank was the marketing factor followed by production and information system factors). The result of the analysis of strengths, weaknesses, opportunities, and threats shows that the strategy lied in quadrant I. The right strategy in this quadrant is the aggressive strategy which in this case MSME players could take advantage of opportunities that are supported by internal strengths owned, oriented towards growth strategies. The total EFE matrix score is 3.15. which shows the external conditions are in a good category were in the first rank was the government's partisanship, the business world towards MSMEs, the separation of MSMEs and SMISs, and the availability of capital. The disadvantage is the high level of social and security vulnerability. Based on the QSPM and IFE Matrix, 2 cumulative alternative strategies were obtained with the TAS value of the Product Development Strategy of 2.54 and the TAS value of the Market Development Strategy of 2.78, as the main alternative that should be chosen. Based on QSPM and EFE, the TAS value of the Product Development strategy is 2.3 and the TAS value of the Market Development Strategy is 2.82, becoming the main alternative that should be chosen.

scholarly journals Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

2016 ◽  
Vol 44 (6) ◽  
pp. 660-684 ◽  
Author(s):  
Constantine S. Katsikeas ◽  
Constantinos N. Leonidou ◽  
Athina Zeriti
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Product Development Strategy

Staff Development as a Component of Management Strategy in the Information Society

2021 ◽  
Vol 26 (1) ◽  
pp. 160-166
Author(s):  
Vеra Chyzh ◽  
◽  
Yana Gavrylenko ◽  
Keyword(s):  
Staff Development ◽  
Personnel Management ◽  
Development Strategy ◽  
Knowledge Economy ◽  
Management Strategy ◽  
Personnel Development ◽  
Information Economy ◽  
Personnel Staffing ◽  
Management And Development ◽  
Effective Use

Annotation. Introduction. The market economy obtains the features of information economy or knowledge economy, due to the global spread of information, telecommunications systems and technologies, the needs of society that graw in various information services. Thereafter, it highlights the problem of studying the information communications impact on all areas of economic activity. Labor potential is not an exception, the formation and effective use of which in new conditions is the key to ensure the competitiveness of the enterprise. Purpose. The purpose of the article is to study the theoretical foundations and develop practical recommendations for the formation of personnel management strategy, taking into account the requirements of the information economy to the competencies changes. In order to reach this goal the following tasks have been solved: firstly, it has been studied the main features and tasks of the information economy; secondly, the influence of society informatization on the competence of labor personnel has been determined; thirdly, developed proposals for the personnel management strategy formation and enterprise staff according to the needs of the information economy. Results. It is determined the influence of information economy on the labor personnel of the enterprise. Based on the analysis of existing approaches to the information economy, its characteristics are established. The tasks of information economy which require changes in the competencies and skills of labor personnel are considered. It has been developed the algorithm of a sole approach to the management and development of labor personnel, staffing and development of the enterprise in the information economy. It is offered the strategy of personnel development in information economy which includes the purpose, sequence of development, tools of development of workers and methods of their training. Defining the goals of staff development in the information economy has become the basis for highlighting the skills of staff, which allow them to become qualified professionals and achieve career growth. The tendencies of personnel management in the conditions of knowledge economy are established. Conclusions. The use of the proposed personnel development strategy will ensure the formation and implementation of the competencies of workers which are necessary to ensure sustainable competitive advantages of the enterprise in achieving strategic goals. Further research should be aimed at determining the means of staff development to master new competencies, detailing the tools of employee development.

Over-Design Versus Redesign As a Response to Future Requirements

2018 ◽  
Author(s):  
Jeffrey D. Allen ◽  
Phillip D. Stevenson ◽  
Christopher A. Mattson ◽  
Nile W. Hatch
Keyword(s):  
Development Strategy ◽  
Real World ◽  
Net Present Value ◽  
Design Approach ◽  
Development Cost ◽  
Present Value ◽  
Initial Release ◽  
Real World Applications ◽  
Product Development Strategy ◽  
Initial Research

Though little research has been done in the field of over-design as a product development strategy, an over-design approach can help products avoid the issue of premature obsolescence. This paper compares over-design to redesign as approaches to address the emergence of future requirements. Net present value (NPV) analyses of several real world applications are examined from the perspective of manufacturers and customers. This analysis is used to determine the conditions under which an over-design approach provides a greater benefit than a redesign approach. Over-design is found to have a higher net present value than redesign when future requirements occur soon after the initial release, discount rates are low, initial research and development cost or price is high, and when the incremental costs of the future requirements are low.

scholarly journals Strategic Flexibility: Navigator Industri dalam Mencapai Competitive Advantages

The Winners ◽  
2008 ◽  
Vol 9 (1) ◽  
pp. 74
Author(s):  
Robert Tang Herman
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
New Product Development ◽  
Government Regulation ◽  
Simple Random Sampling ◽  
Strategic Flexibility ◽  
Competitive Advantages ◽  
Product Development Strategy ◽  
The Government ◽  
Research Analysis

Article to describe how to develop a strategic flexibility as company responses and strategy in facing the government regulation of Standard Euro 2. Article also discussed the new product development concept based on market perspective. Research analysis was a descriptive statistic with a simple random sampling from a number of populations. The result describes that the government regulation of Standard Euro2 is supported and positively responses by industry and market. In spite of this, strategic flexibility is an approach to reach industry competitive advantage in term of product development strategy.

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