scholarly journals Effects of Traditional and Social Media on Political Trust

2020 ◽  
Vol 33 (2) ◽  
pp. 119-135
Author(s):  
Martín Echeverría ◽  
Evelia Mani
Keyword(s):  
Social Media ◽  
News Media ◽  
Political Trust ◽  
Positive Influence ◽  
Panel Survey ◽  
Linear Regression Models ◽  
Traditional Media ◽  
Misleading Information ◽  
Negative Effect ◽  
Positive Effect

Political trust is essential for a democratic regime to work, and a declining asset in Western countries. It has been confirmed theoretically and empirically that news media are an important source of influence on political trust, though literature have not considered social media, in which the circulation of false or misleading information, and propaganda, might have a negative effect on political trust, to be relevant channels of news consumption. In order to explore the effect of social media on political trust in comparison with that of traditional media, an ANOVA test and hierarchical multiple linear regression models were run on a three-wave panel survey, during the presidential elections of 2018 (N = 701) in Mexico. The findings indicate that the election campaign had a positive effect on institutional trust, growing as the campaign developed, and that there was a positive influence from social media, followed by television.

Interdependent relation between earned media and TV ratings

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giwoong Bae ◽  
Hye-Jin Kim
Keyword(s):  
Social Media ◽  
News Media ◽  
Media Coverage ◽  
Negative Effects ◽  
Traditional Media ◽  
Market Outcomes ◽  
Displacement Effect ◽  
Content Type ◽  
Negative Effect ◽  
Tv Ratings

PurposeSocial media (e.g., e-WOM) and traditional media (e.g., media coverage) serve different roles in a firm's marketing activities and also interact with each other, which in turn affect the market outcome. In addition, how market outcome affects the two types of media in turn has not been examined, which brings the need for a holistic framework. The rare study that examines this relation mostly relies on the volume of media rather than the valence. This study examines the interdependent relation between the volume and valence of social media, the volume of traditional media and TV ratings.Design/methodology/approachForty-one South Korean TV drama shows from October 2014 to March 2016 were analyzed using the 3SLS estimation to examine the interdependent relation between the variables.FindingsFirst, the volume of traditional media has a negative effect on the volume of social media. Second, ratings negatively affect the valence of social media. Third, the volume of traditional media is found to have a negative effect on ratings. This is explained by the displacement effect.Originality/valueThis study is one of the very few studies that examine the interdependent relation between various earned media and market outcomes in one framework. In addition, it has originality in that it considers the valence of social media, which is an important dimension in analyzing earned media. Our results show negative effects of news media on TV ratings and e-WOM, which diverge from common intuition.

Credible Influencers

2021 ◽  
Author(s):  
Benjamin K. Johnson ◽  
Amanda S. Bradshaw ◽  
Julia Davis ◽  
Vanessa Diegue ◽  
Lily Frost ◽  
...  
Keyword(s):  
Social Media ◽  
Self Disclosure ◽  
Mediated Effects ◽  
Downstream Effects ◽  
Negative Effect ◽  
Social Media Platforms ◽  
Positive Effect

Abstract. Influencers are semi-professional microcelebrities on social media platforms such as YouTube, often sponsored by brands to promote lifestyle products to followers. Influencers navigate opposing tensions of their authenticity and relatability with their carefully crafted personas and commercial interests. We draw from warranting theory to propose that influencer trustworthiness and expertise would be differentially affected by several key message cues: production modification, self-disclosure, and sponsorship disclosure. A 2 × 2 × 2 between-subjects experiment with original influencer videos tested effects on trustworthiness and expertise, as well as downstream effects on attitudes and intentions. Video modification had a positive effect on expertise, but no effect on trustworthiness. Self-disclosure had a surprisingly negative effect on trustworthiness. Sponsorship disclosure only had an effect on perceived sponsorship. However, modification and sponsorship disclosure interacted, so that modification boosted both expertise and trust when videos were unsponsored. Finally, expertise mediated effects of modification on attitudes, and trustworthiness mediated effects of self-disclosure. Findings illustrate distinct roles for expertise, trustworthiness, and sponsorship perceptions in the influencer context.

scholarly journals Analysing inter-media agenda setting influence between Social media and electronic media; a perspective from Pakistan

2020 ◽  
Vol Volume 4 (Issue 2) ◽  
pp. 478-496
Author(s):  
Farrukh Shahzad ◽  
Prof. Dr. Syed Abdul Siraj
Keyword(s):  
Social Media ◽  
News Media ◽  
Agenda Setting ◽  
News Coverage ◽  
Electronic Media ◽  
Analysis Method ◽  
Traditional Media ◽  
Media Agenda ◽  
Content Analysis Method ◽  
Lagged Correlation

Inter-media agenda setting is a commonly used phenomenon to investigate the transfer of contents between news media. The recent digitization era challenges the traditional presuppositions. This study investigates the inter-media agenda setting influence between social media and traditional media. To address this question, the present study investigates first level agenda setting between Twitter and ARY news during Farishta murder case 2019. Content analysis method was used to assess agendas present within Twitter and ARY news. By employing cross-lagged correlation, the study investigates the inter-media agenda setting influence between Twitter agendas and of ARY news agendas. Aggregate findings of cross-lagged correlation reveal a clear agenda setting influence of Twitter on ARY news coverage agenda about Farishta murder case. The results of the study suggest that Twitter has the capability to influence broadcast agendas of television in Pakistan

Comparative international studies of election campaign communication: What should happen next?

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 1124-1138
Author(s):  
Frank Esser
Keyword(s):  
Social Media ◽  
News Media ◽  
Election Campaign ◽  
International Studies ◽  
Traditional Media ◽  
Country Comparison ◽  
Content Analyses ◽  
Campaign Communication ◽  
Media Channels ◽  
Election Studies

The article not only identifies important achievements of comparative international research of election campaign communication but also highlights their challenges. Focusing in particular on content analyses, the article finds that comparative studies examine either the messages of the news media (and here, so far, only the reporting of traditional media is considered) or the messages of the candidates (here, their social media channels are preferentially studied). The combination of both, meaning election studies that are devoted to the interplay of traditional and new channels in an international comparison, are extremely rare and should be intensified. It is encouraging that our knowledge of campaign reporting in a country-by-country comparison has increased in recent years because content analyses have increasingly concentrated on an established set of relevant reporting features – as this articles illustrates with many examples. However, more collaborative, internationally linked comparative scholarship is needed, even if the demands placed on researchers further increase as a result.

scholarly journals Amplifying Panic and Facilitating Prevention: Multifaceted Effects of Traditional and Social Media Use During the 2015 MERS Crisis in South Korea

2019 ◽  
pp. 107769901985769 ◽  
Author(s):  
Mihye Seo
Keyword(s):  
Social Media ◽  
South Korea ◽  
Media Use ◽  
Emotional Responses ◽  
Positive Influence ◽  
Traditional Media ◽  
Social Media Use ◽  
Environment Analysis ◽  
Media Environment ◽  
Effects Of Media

In the context of the 2015 Middle East respiratory syndrome (MERS) outbreak in South Korea, this study examines the multifaceted effects of media use considering the current complex media environment. Analysis of a two-wave online panel survey found that traditional media use had a positive influence on MERS knowledge while social media use did not. However, knowledge did not facilitate preventive behaviors. In contrast, negative emotional responses due to media use stimulated desirable behaviors. Furthermore, social media use directly influenced behavioral responses but traditional media use did not show the same effects. Different functions of traditional and social media during an epidemic are discussed.

Media use, fear of terrorism, and attitudes towards immigrants and refugees: Young people and adults compared

2019 ◽  
pp. 174804851986947 ◽  
Author(s):  
Marlies Debrael ◽  
Leen d’Haenens ◽  
Rozane De Cock ◽  
David De Coninck
Keyword(s):  
Social Media ◽  
Young People ◽  
News Media ◽  
Online Questionnaire ◽  
Traditional Media ◽  
Negative Attitudes ◽  
Immigrants And Refugees ◽  
News Consumption ◽  
Socio Demographic Factors ◽  
Do So

In Flanders, citizens hold rather negative attitudes towards immigrants and refugees. This could be due to the news media, which depict newcomers in a rather negative way. The purpose of this study is to analyze whether there are separate media worlds at work in Flemish young people and adults and whether this results in different attitudes towards immigrants and refugees. To do so, we questioned 1,759 people aged 13 to 65 by means of an online questionnaire. Results indicate that overall news consumption increases with age, and that young people mainly use social media for their news consumption while adults still rely on traditional media. Interestingly, young adults are the most welcoming group towards immigrants and refugees. Although news media consumption seems to be related to fear of terrorism and attitudes towards newcomers to some extent, socio-demographic factors play an important role in the development of fear and negative attitudes towards newcomers.

scholarly journals Fibrin Glue Does Not Improve Healing of Gastrointestinal Anastomoses: A Systematic Review

2014 ◽  
Vol 54 (1-2) ◽  
pp. 1-13 ◽  
Author(s):  
Tyge Nordentoft ◽  
Hans-Christian Pommergaard ◽  
Jacob Rosenberg ◽  
Michael Patrick Achiam
Keyword(s):  
Systematic Review ◽  
Fibrin Glue ◽  
Healing Process ◽  
Gastrointestinal Surgery ◽  
Experimental Studies ◽  
Positive Influence ◽  
Qualitative Synthesis ◽  
Negative Effect ◽  
The Difference ◽  
Positive Effect

Background/Aim: Anastomotic leakage remains a frequent and serious complication in gastrointestinal surgery. In order to reduce its incidence, several clinical and experimental studies on anastomotic sealing have been performed. In a number of these studies, the sealing material has been fibrin glue (FG), and the results in individual studies have been varying. The positive effect of anastomotic sealing with FG might be due to the mechanical/physical properties, the increased healing of the anastomoses or both. The aim of this systematic review was to evaluate the existing evidence on the healing effects of FG on gastrointestinal anastomoses. Methods: PubMed, EMBASE and the Cochrane databases were searched for studies evaluating the healing process of gastrointestinal anastomoses after any kind of FG application. The search period was from 1953 to December 2013. Results: Twenty-eight studies were included in the qualitative synthesis. These studies were all experimental studies, since no human studies used histological or biochemical evaluation of healing. In 7 of the 28 studies, a positive effect of FG on healing was found, while 8 studies reported a negative effect and 11 studies found no effect. Furthermore, 2 studies reported unclear results. The difference in the study outcome was independent of the study design and the type of FG used. Conclusion: In the available studies, FG did not consistently have a positive influence on the healing of gastrointestinal anastomoses. It is consequently plausible that the positive effect of FG sealing of gastrointestinal anastomoses, if there is any, may be due to a mechanical sealing effect rather than due to improved healing per se.

scholarly journals Effects of Facial Skin Smoothness and Blemishes on Trait Impressions

Perception ◽  
2018 ◽  
Vol 47 (6) ◽  
pp. 608-625 ◽  
Author(s):  
Bastian Jaeger ◽  
Fieke M. A. Wagemans ◽  
Anthony M. Evans ◽  
Ilja van Beest
Keyword(s):  
Negative Influence ◽  
Positive Influence ◽  
Facial Skin ◽  
Social Approach ◽  
Approach And Avoidance ◽  
Negative Effect ◽  
Smooth Skin ◽  
Trait Inferences ◽  
Trait Impressions ◽  
Positive Effect

People make trait inferences based on facial appearance, and these inferences guide social approach and avoidance. Here, we investigate the effects of textural features on trait impressions from faces. In contrast to previous work, which exclusively manipulated skin smoothness, we manipulated smoothness and the presence of skin blemishes independently (Study 1) and orthogonally (Study 2). We hypothesized that people are particularly sensitive to skin blemishes because blemishes potentially indicate poor health and the presence of an infectious disease. We therefore predicted that the negative effect of blemished skin is stronger than the positive effect of smoothed skin. The results of both studies are in line with this reasoning. Across ratings of trustworthiness, competence, maturity, attractiveness, and health, the negative influence of skin blemishes was stronger and more consistent than the positive influence of skin smoothness (Study 1). Moreover, the presence of skin blemishes diminished the positive effect of skin smoothness on attractiveness ratings (Study 2). In sum, both facial skin blemishes and facial skin smoothness influence trait impression, but the negative effect of blemished skin is larger and more salient than the positive effect of smooth skin.

scholarly journals Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media

2017 ◽  
Vol 8 (3) ◽  
pp. 229
Author(s):  
Nuri Purwanto ◽  
Kristin Juwita
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Research Result ◽  
Sampling Technique ◽  
Positive Influence ◽  
Equation Model ◽  
Online Marketing ◽  
Experiential Marketing ◽  
The Third ◽  
Positive Effect

The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.

scholarly journals Peluang Revolusi Industri 4.0 Bidang Pemasaran: Pemanfaatan Aplikasi E-commerce, Sosial Media Instagram dan Digital Marketing terhadap keputusan Instant Online Buying Konsumen Generasi Millenial

2020 ◽  
Vol 3 (2) ◽  
pp. 86
Author(s):  
Bambang Setia Wibowo ◽  
Diaz Haryokusumo
Keyword(s):  
Social Media ◽  
Millennial Generation ◽  
Industrial Revolution ◽  
Online Shopping ◽  
Electronic Media ◽  
Positive Influence ◽  
Digital Marketing ◽  
Online Purchases ◽  
Online Buying ◽  
Positive Effect

<p><br />This study examined the influence of e-commerce application, social media instagram and digital marketing to online purchases of millennial generation consumers. Respondents of this study were 152 university students who have already shopped online at e-commerce applications, have ever seen e-commerce advertisements on electronic media and have used social media instagram for online shopping participated in this reseach. There are several findings in this study. First, e-commerce application has positive influence to online purchases of millennial generation consumers. Second, social media instagram has postive effect to online purchases of millennial generation consumers. Third, digital marketing has positive effect to online purchases of millennial generation consumers.<br />Keywords : industrial revolution 4.0, e-commerce, instagram, digital marketing, instant online buying, millennial generation consumers</p>

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