scholarly journals Cultural values in American and Spanish TV advertising at the beginning of COVID-19 pandemic

2021 ◽  
Vol 34 (4) ◽  
pp. 135-147
Author(s):  
Rosa-María Pacheco-Baldó
Keyword(s):  
Cultural Values ◽  
Cultural Dimensions ◽  
Linguistic Community ◽  
Qualitative And Quantitative Analysis ◽  
Cultural Groups ◽  
Chi Square ◽  
Qualitative And Quantitative ◽  
Tv Advertising ◽  
Similarities And Differences ◽  
Intercultural Literature

This article discusses the similarities and differences found in some Spanish and American television advertisements broadcast at the beginning of the COVID-19 pandemic. To carry out this study, forty advertisements shown on television in the two countries during the months of March and April 2020 were analysed. Qualitative and quantitative analysis considered the cultural dimensions of identity, uncertainty avoidance and masculinity. In addition, the Chi-square formula was also applied in order to confirm that the differences found in both groups of adverts were not significantly important. The results show that a great deal of similar messages and even expressions was conveyed to both audiences in both countries, although some differences were also found. Besides, the main goal of these ads in both groups was to comfort the audience, and not to clearly promote or advertise the product. Thus, this study demonstrates once again that despite the differences that these two cultural groups display, and which are usually portrayed in intercultural literature, the context highly influences the values typically assigned to a linguistic community. That is reflected in the discourse of speakers, and it is the reason why we can find values opposite to those expected in a cultural group.

Arguing Abortion: The New Anti-Abortion Discourse in Canada

2013 ◽  
Vol 46 (1) ◽  
pp. 157-185 ◽  
Author(s):  
Paul Saurette ◽  
Kelly Gordon
Keyword(s):  
Quantitative Analysis ◽  
Cultural Values ◽  
Political Discourse ◽  
Public Discourse ◽  
The Political ◽  
Qualitative And Quantitative Analysis ◽  
The Public ◽  
Qualitative And Quantitative ◽  
Fetal Personhood

Abstract.This article analyzes the nature of contemporary anti-abortion discourse in Canada. Based on a rigorous qualitative and quantitative analysis of the public discourse of a wide variety of influential actors, this study shows that contemporary anti-abortion discourse in Canada is quite different than the portrait offered by traditional accounts. Specifically, our analysis demonstrates that the new anti-abortion discourse aims at changing cultural values more than legislation; is explicitly framed as ‘pro-woman’; largely avoids appealing to religious grounds; and relies on a new ‘abortion-harms-women’ argument that has supplanted and transformed traditional fetal personhood arguments. The article argues that these findings are important as they provide a more accurate account of the political discourse surrounding one of the most contentious issues in politics today and because they illustrate broader ideological patterns that are increasingly characteristic of Canadian political discourse.Résumé.Cet article propose d'analyser la nature du discours contemporain sur l'anti-avortement au Canada. Fondée sur une analyse qualitative et quantitative rigoureuse du discours public d'une grande variété d'acteurs influents, cette étude démontre que le discours contemporain sur l'anti-avortement au Canada se distingue de manière caractéristique du portrait qu'il en a traditionnellement été donné. Notre analyse révèle en particulier que le nouveau discours sur l'anti-avortement vise plutôt à transformer les valeurs culturelles que la législation; qu'il est explicitement formulé comme étant « pro-femme »; qu'il évite de faire appel à des motifs religieux; et qu'il déploie un nouvel argument, « l'avortement-nuit-aux-femmes », qui évince et transforme les arguments traditionnels qui cherchaient à accorder le statut de personne au fétus. Cet article argumente alors que ces constats sont importants non seulement parce qu'ils permettent de brosser un tableau plus complet du discours politique qui touche à l'une des questions les plus controversée de la politique contemporaine, mais également parce qu'ils mettent en évidence des tendances idéologiques de plus en plus caractéristiques du discours politique au Canada.

scholarly journals O nieprawidłowym stosowaniu narzędzi statystycznych w badaniach ankietowych

Neofilolog ◽  
1970 ◽  
pp. 189-198
Author(s):  
Halina Widła Halina Widła
Keyword(s):  
Statistical Significance ◽  
Significance Testing ◽  
Qualitative And Quantitative Analysis ◽  
Chi Square ◽  
Statistical Significance Testing ◽  
Qualitative And Quantitative ◽  
Erroneous Beliefs ◽  
Diagrammatic Representations ◽  
Questionnaire Studies ◽  
Chi Square Analysis

The article explores common mistakes made while interpreting statistics in questionnaire studies, which may reflect insufficient training in researchmethodology. It reveals problems in qualitative and quantitative analysis in the published literature. It also discusses the possible reasons why errors occur in the process of constructing diagrammatic representations of the collected data. Examples of errors as they occur in published articles are also cited to prove that such problems are far from being hypothetical and do appear in research reports. They are mainly reflective of erroneous beliefs concerning statistical significance testing, chi-square analysis, covariance statistical corrections, as well as presentation of statistically inaccurate results.

scholarly journals Analisis kemampuan klasifikasi mahasiswa pendidikan biologi pada pembelajaran biosistematik hewan

2021 ◽  
Vol 4 (1) ◽  
pp. 9-15
Author(s):  
Hernawati Hernawati ◽  
Yayan Sanjaya ◽  
Fransisca Sudargo ◽  
Any Aryani ◽  
Zamzam Nursani ◽  
...  
Keyword(s):  
Quantitative Analysis ◽  
Correlation Method ◽  
Biology Education ◽  
Qualitative And Quantitative Analysis ◽  
Education Students ◽  
Science Process Skills ◽  
Qualitative And Quantitative ◽  
Similarities And Differences ◽  
Group Characteristics ◽  
Descriptive Method

This study aims to analyze the classification ability in animal biosystematics learning as the basis for making numerical taxonomies in biology education students. The method in this research consists of qualitative and quantitative analysis. Descriptive method is used for qualitative analysis and correlation method for quantitative analysis. The mixed methods strategy uses simultaneous triangulation because both qualitative and quantitative data are collected at the same time, then compared to identify convergence of differences or combinations of data. The number of students was 57 people who were divided into 11 groups. Ability classification is determined based on indicators that refer to science process skills. The classification ability indicator is made into six indicators, where each indicator is broken down into four sub indicators. The results of the analysis show that the classification abilities of the six indicators are: (1) recording each observation separately 89.04%, (2) looking for similarities and differences of 66.23%, (3) contrasting the features of 57.89%, (4) comparing of group characteristics 67.32%, (5) determining the basis for grouping 73.46%, and (6) connecting the results of observations 76.32%. The ability of individuals to make classifications in animal biosystematic learning reached 71.72%, while in groups it was 71.98%. Based on the results above, it can be concluded that the classification ability of participants in animal biosystematic learning is good with the medium category, this can support in making numerical taxonomy.

scholarly journals An Intercultural Analysis of Personal Metadiscourse in English and Chinese Commencement Speeches

2018 ◽  
Vol 9 (5) ◽  
pp. 100
Author(s):  
Yuting Zhu
Keyword(s):  
Cross Cultural ◽  
Qualitative And Quantitative Analysis ◽  
Spoken Discourse ◽  
Qualitative And Quantitative ◽  
Cross Cultural Communication ◽  
Similarities And Differences ◽  
Commencement Speeches ◽  
Insight Into ◽  
Intercultural Analysis

The existing metadiscourse studies on the comparison of English and Chinese language are relatively few, especially on spoken discourse. The present study examines the use of personal metadiscourse in English and Chinese commencement speeches based on Ädel’s reflexive model of metadiscourse and its adaption. The corpus for this study comprises 60 commencement speeches – 30 Chinese and 30 English – delivered in prestigious American and Chinese universities respectively. This study investigates (1) The similarities and differences in the use of personal metadiscourse in English and Chinese commencement speeches; (2) the possible reasons behind these similarities and differences. Qualitative and quantitative analysis indicates that American speeches feature markedly more personal metadiscourse than Chinese speeches. Textual analysis further reveals some similarities and differences in the discourse functions of personal metadiscourse between two sets of texts due to genre characteristics and social-cultural differences. The findings of this study provide some insight into the classification of Chinese metadiscourse and the awareness of cross-cultural communication.

A Corpus-based Comparative Study of Literary Translation Styles: Taking the C-E Translations of the 11th “The World of English Cup” Translation Contest as an Example

2021 ◽  
Vol 7 (6) ◽  
pp. 5977-5987
Author(s):  
Zheng Jie ◽  
Xiong Lingsong ◽  
Luo Ruifeng
Keyword(s):  
Literary Translation ◽  
Qualitative And Quantitative Analysis ◽  
World Cup ◽  
Professional Background ◽  
Qualitative And Quantitative ◽  
Lexical Richness ◽  
The World ◽  
Sentence Patterns ◽  
Normal University ◽  
Similarities And Differences

The paper makes a qualitative and quantitative analysis of the translation style differences between the reference translation (Lin’s Version) and the first prize-winning translation (Liu’s Version) of The Original Mission of Culture in the “11th Hangzhou Normal University-English World Cup Translation Contest” from lexical, syntactic and discourse features. The translation styles of the two translators are found to show similarities and differences. The differences are mainly reflected in the lexical and sentence dimensions. Lin’s Version shows higher lexical richness and complexity and sophisticated sentence patterns, while Liu’s Version is more reader-friendly, featured by changing narrative perspectives, adopting the explicit translation method, and reflecting the explanatory trend. The similarities are mainly embodied in discourse features. Both translation versions use conjunctions to achieve discourse cohesion with similar effects. But given lexicon, syntax, and other factors, Liu’s Version is better in readability. The main causes for the different translation styles of the two versions are related to the translator’s identity and professional background, as well as the translator’s emotional orientation towards the contest.

scholarly journals THE NEED FOR CROSS-CULTURAL ADAPTATION OF INTERNSHIP FOR THE CHINESE SUBSIDIARY OF DANONE

2018 ◽  
Vol 6 ◽  
pp. 433-440
Author(s):  
Irina Sidorcuka ◽  
Madina Nigmatullaeva
Keyword(s):  
Cultural Values ◽  
Multinational Corporations ◽  
Cultural Adaptation ◽  
Time Management ◽  
Quantitative Research ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Qualitative And Quantitative ◽  
Internship Programs ◽  
Severe Shortage

Multinational corporations with subsidiaries worldwide are challenged by the need to communicate with and manage people different in their beliefs, behaviors, cultural values. This paper is focused on the case of Chinese interns in Danone, France. Danone is facing a severe shortage of skilled workforce in China for that reason that the company is willing to “groom” professionals externally for their Chinese subsidiary by engaging Chinese studens in internship programs within its headquarters in France. Despite the high number of Chinese students joining the internship programme each year, only few of them demonstrate a willingness to join the company upon accomplishment of the internship. Therefore the task of this study was to investigate the reasons behind such poor motivation of Chinese interns to stay in Danone through an analysis of French and Chinese cultural dimensions, proposed by key researchers in the field, as well as the empirical research of Chinese interns dissatisfaction causes through qualitative and quantitative research. The study reveals the key cultural values and attitudes of Chinese interns that have caused their dissatisfaction within french management and demonstrates that there is a mismatch between the expectations and preferencies of Chineses interns in communication and networking, time management, job distribution and staff reward and other job-related issues and the way these are dealt with in Danone.

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