scholarly journals Improvement of the methodology of justification of design decisions for creating an image video

2021 ◽  
Vol 4 (4(60)) ◽  
pp. 11-14
Author(s):  
Lyudmyla Potrashkova

The object of research is the process of substantiating design decisions for creating an image video at the pre-production stage. An insufficiently thought-out image video can cause a negative effect that is destructive for the image of the advertised subject. Therefore, every decision made when creating an image video at the pre-production stage must be substantiated on the basis of a multidimensional analysis. In this study, the content of the traditional stages of the pre-production stage has been improved by taking into account the specifics of the image video, as well as by using the questionnaire method:   the image of the advertised entity is considered as a system consisting of a set of specific qualitative characteristics of the relevant person or organization;   the main characteristics of the video being developed are determined by the results of a survey of the target audience. The result of the study was an improved methodology for substantiating design decisions for creating an image video, which features: 1) justification of the list of components of the customer's image that need to be advertised; 2) application of the questionnaire method to determine the main characteristics of the video being developed, such as: type of video, graphic style, color scheme, duration, prevailing ways of presenting information. The proposed methodology is concretized to substantiate decisions in the process of creating an image video of an educational program with a dual form of training. The components of the image of the educational program that need to be advertised in the video are determined based on the results of a survey of applicants and students. Expert assessment was carried out using the ranking method. When processing the results of the questionnaire, a difference was revealed in the judgments of different groups of respondents, which became the basis for setting the task of advertising several components of the image of the educational program. The use of the proposed methodology allows making more informed decisions regarding the content and form of an image video, which will contribute to the establishment of effective relationships between the advertised subject and its stakeholders.

2019 ◽  
pp. 114-133
Author(s):  
G. I. Idrisov ◽  
Y. Yu. Ponomarev

The article shows that depending on the goals pursued by the federal government and the available interbudgetary tools a different design of infrastructure mortgage is preferable. Three variants of such mortgage in Russia are proposed, each of which is better suited for certain types of projects and uses different forms of subsidies. According to our expert assessment the active use of infrastructure mortgage in Russia can increase the average annual GDP growth rate by 0.5 p. p. on the horizon of 5—7 years. In the long run the growth of infrastructure financing through the use of infrastructure mortgage could increase long-term economic growth by 0.9 p. p., which in 20—30 years can add 20—30% of GDP to the economy. However, the change in the structure of budget expenditures in the absence of an increase in the budget deficit and public debt will cause no direct impact on monetary policy. The increase in the deficit and the build-up of public debt will have a negative effect on inflation expectations, which will require monetary tightening for a longer time to stabilize them.


2019 ◽  
Vol 4 (1) ◽  
pp. 185
Author(s):  
Ya’ti Ikhwani Nasution

The purpose of this study is to find out whether there is an influence of Islamic business ethics with the variables of unity, equilibrium, free will, responsibility, benevolence and the welfare of traders in the Pusat Pasar Medan. This research is a quantitative research and the analysis used is multiple regression analysis. The data collection technique used is the questionnaire method obtained directly from the respondent, namely the Pusat Pasar Medan Trader. Analyzed using statistical tools, namely SPSS Version 22. Based on the results of data processing has shown that there is a significant influence as partially and simultaneously among the unity, equilibrium, free will, responsibility and benovelence towards the welfare of traders in the Medan Market Center. For unity, free will, responsibility and benovelence have a positive effect on the welfare of traders in Medan Market Center. While the equilibrium variable has a negative effect on the welfare of Medan Market Center traders. The adjusted R square value is 0.345. This means that 34.5% increase in welfare can be explained by independent variables, namely the variables of unity, equilibrium, free will, responsibility and kindness. While 65.5% is explained by other factors.


2018 ◽  
pp. 1170
Author(s):  
I Gusti Agung Gde Dennyningrat ◽  
I D.G. Dharma Suputra

Accounting mistakes are a mistake in financial facts. In order for an agency or company does not occur accounting errors, agencies or companies need to consider the factors that affect accounting errors. The purpose of this study is to provide empirical evidence of the effect of Government Internal Control System and individual morality on accounting errors. This research was conducted at Local Government of Badung Regency. Population in this research is all financial officer at Badung Regency Government. The number of samples taken as many as 35 employees, with purposive sampling technique. The data were collected by questionnaire method. Data analysis technique used is multiple linear regression analysis. Based on the results of the analysis, it is known that the Government Internal Control System and individual morality have a negative effect on accounting errors in Badung District Government.


2021 ◽  
Vol 4 (1) ◽  
pp. 185
Author(s):  
Ya’ti Ikhwani Nasution

The purpose of this study is to find out whether there is an influence of Islamic business ethics with the variables of unity, equilibrium, free will, responsibility, benevolence and the welfare of traders in the Pusat Pasar Medan. This research is a quantitative research and the analysis used is multiple regression analysis. The data collection technique used is the questionnaire method obtained directly from the respondent, namely the Pusat Pasar Medan Trader. Analyzed using statistical tools, namely SPSS Version 22. Based on the results of data processing has shown that there is a significant influence as partially and simultaneously among the unity, equilibrium, free will, responsibility and benovelence towards the welfare of traders in the Medan Market Center. For unity, free will, responsibility and benovelence have a positive effect on the welfare of traders in Medan Market Center. While the equilibrium variable has a negative effect on the welfare of Medan Market Center traders. The adjusted R square value is 0.345. This means that 34.5% increase in welfare can be explained by independent variables, namely the variables of unity, equilibrium, free will, responsibility and kindness. While 65.5% is explained by other factors.


2017 ◽  
Vol 4 (2) ◽  
pp. 182
Author(s):  
Moehammad Fathorrazi ◽  
Dewa Murti ◽  
Fivien Muslihatinningsih

This study aims to determine the factors that affect the income of the poorest families in the district Maesan the regency by using the method of analysis Regression (Regression Model Multiplier). Data used in this study are primary data derived from interviews, questionnaire method, the method of observation (cross section) with a research area in District Maesan regency. The regression results obtained from this study indicate that education (X1) and age (X2) has positive effect on revenues. The number of dependents (X3) and the type of work (X4) negative effect on revenue. The probability value of each independent variable is education (X1) of 0.0000, age (X2) of 0.0000, the number of dependents (X3) at 0.0000 and the type of work (X4) of 0.7765. This shows that in the study of factors that affect the income of poor families in the District Maesan Bondowoso,variables that influence the educational variables, variables of age, and a variable number of dependents who have significant influence on the income variable. Variable type of work does not significantly influence the income variable. Keywords: income, education, age, total family dependents and The job type


2021 ◽  
Vol 6 (1) ◽  
pp. 21-31
Author(s):  
İbrahim Bozacı

Consumers may avoid purchasing luxury brands, which may cause negative feelings, such as low income and moral beliefs. It is essential to know the factors that affect the intentions to avoid luxury consumption and develop suggestions for businesses that market these products and know this relatively less studied aspect of consumer behaviour. In this study, the feeling of guilt arising from purchasing high-priced luxury clothing products and the effect of love of money, which expresses the individual's approach to money, on avoiding purchasing these products is questioned. Within the scope of the research, primary data were collected by face-to-face questionnaire method in Kirikkale province of Turkey, and the obtained data were tested with the structural equation model. As a result of the analysis, the feeling of guilt and the love of money (except for the motivation and wealth dimension) affect avoidance of purchasing luxury clothing. It was concluded that the variable affecting this intention the most was guilt and that the success dimension of the love of money had a negative effect. Finally, the research results were interpreted, and recommendations were made to researchers and businesses.


2019 ◽  
Author(s):  
Chitra Doly Situmorang ◽  
Aminar Sutra Dewi

The survival of a company is not only determined by the success of managing finances, but also determined by the success of managing human resources, in order to obtain job satisfaction as expected. Employee job satisfaction is influenced by many factors including work family conflict. This study aims to analyze the effect of work family conflict on employee job satisfaction on Pt Toyota Intercom Mobilindo Padang. Job satisfaction is a pleasure that a person feels for the role or work in a company. Low job satisfaction, can affect the quality of work, so that the decline in productivity of a company. Work family conflict is the occurrence of incompatibility between one role and another, where there are different pressures between roles in the family and at work. Someone who experiences high work family conflict will reduce the enthusiasm in carrying out activities. The population in this study were all employees of PT Toyota Intercom Mobilindo Padang. This sampling technique uses a total sampling technique, with a sample of 65 people. Data collection was done by questionnaire method. The data obtained were analyzed multiple regression to examine the effect of work family conflict on employee job satisfaction. The results showed Y = 11,190 + X = -1.507. So it can be said that work family conflict has a significant negative effect on employee job satisfaction at PT Toyota Intercom Mobilindo Padang.


1980 ◽  
Vol 8 (1) ◽  
pp. 41-47
Author(s):  
Jeffrey A. Goldman ◽  
Paul V. Olczak

Previous research found that an innovative educational program had a negative effect on its participants' personality development when compared with appropriate controls. The present study attempted to: (1) replicate this unexpected finding by comparing 13 entering freshmen in the following year's program with controls on changes in self-actualization and psychosocial maturity, and (2) follow up the subjects in the original study one year later to assess the permanency of the initial finding. Results indicated that: (1) for the replication, control subjects increased their scores on three out of 19 scales of the inventories while program participants' scores remained the same, and (2) for the follow up, when retested one year later, there were no significant differences between the two original groups.


Author(s):  
Putu Aristya Adi Wasita ◽  
Ni Nengah Lasmini

Assessment of conditions or mistakes is called ethical perception. A person who works as an accountant will make high reservations by sticking to existing ethical standards. Competition is tighter, so the accounting profession must often clash with efforts to stick to ethical standards. The internal auditor's view in assessing an improper act will provide a perception of ethical perceptions for the community related to accountability and transparency. This research was conducted to get the influence of the variable love of money, Machiavellian with gender as a moderator on the ethical perceptions of the people's prekreditan bank internal auditors. The data in the study were collected using a questionnaire method, so that the research data were classified as primary data. This study will use 43 samples and will be analyzed using moderated regression analysis. The results of the study, after going through the data analysis of love of money and Machiavellian, have a negative effect on the ethical perception variable of BPR internal auditors. Gender as a moderating variable assesses the influence the love of money variable on the ethical perceptions of BPR internal auditors while for Machiavellian, gender does not know.


2019 ◽  
Vol 8 (12) ◽  
pp. 7072
Author(s):  
Desak Ayu Made Eva Suari Adnyani ◽  
I Putu Gde Sukaatmadja

The purpose of this study was to examine the role of perceived risk in mediating the effect of perceived quality on perceived value on customers of LPD Adat Jro Kuta Pejeng Village. The population of this study was LPD Adat Jro Village Kuta Pejeng who lived in the Pejeng Village area. A sample of 110 respondents was determined using the purposive sampling method. Methods of data collection using the questionnaire method in the form of a questionnaire. The analysis technique used is path analysis technique (analysis path) and sobel test. The results of the analysis show that perceived quality has a significant negative effect on perceived risk, perceived quality has a significant positive effect on perceived value, perceived risk has a significant negative effect on perceived value, and perceived risk has a significant positive effect as a mediation the effect of perceived quality on perceived value. Keywords: perceived quality, perceived value, perceived risk


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