scholarly journals SERVICE QUALITY AND CUSTOMER SATISFACTION EXPERIENCE AMONG SOUTH AFRICAN MOBILE TELECOMMUNICATIONS CONSUMERS

2021 ◽  
Vol 9 (3) ◽  
pp. 217-232
Author(s):  
Herring Shava ◽  

Mobile networks have become the most utilized pathway of communication but very little information is available on customers’ experiences with respect to service quality and satisfaction. Through a survey, data was gathered from 1451 participants to examine customers’ experiences of service quality and satisfaction. The study investigated whether service quality and customer satisfaction experiences were different in respect of the mobile network operator used by the customer. This study is cross sectional by design and quantitative in nature. A self-administered questionnaire was used to gather primary data from mobile network users. Descriptive and inferential statistics were used to analyze the data. For inferential statistics, the multivariate analysis of variance (MANOVA) was used. The results revealed that the mobile network operator used by the customer, had a significant impact on service quality and customer satisfaction levels. This study contributes academically by indicating how South African consumers perceive mobile network service providers. Furthermore, the study identifies shortcomings and areas of strengths of South African mobile network operators with regards to service quality and customer satisfaction.

2015 ◽  
Vol 5 (3) ◽  
pp. 186-193
Author(s):  
Steven Kayambazinthu Msosa ◽  
Jeevarathnam P. Govender

Service quality and customer satisfaction are related and are important factors for the success of service providers be it in the public or the private sector. This study aims to examine the relationship between service quality and customer satisfaction in the Malawian public postal service, specifically its banking division. A cross-sectional, quantitative and descriptive study was undertaken and data was collected from 400 customers using the SERVPERF model. A non-probability sampling approach was adopted and respondents were selected using convenience sampling. Reliability of the study was tested using Cronbach alpha. Correlation tests were conducted using Spearman’s rho. The results show that all the five service quality dimensions, viz. tangibles, reliability, empathy, assurance and responsiveness, are significantly and positively correlated. There was also a significant correlation between the service quality dimensions and overall service quality, customer satisfaction and customer loyalty.


2018 ◽  
Vol 10 (1) ◽  
pp. 194
Author(s):  
Nicholas O. Mantey ◽  
Vannie Naidoo

 Increasingly services to airline passengers have evolved into the digital and technological realms. This study examined the extent to which South African own-registered airlines (SAORA) utilize emerging information technologies in delivering service quality to air passengers. The acronym “SAORA” refers to Six South African own-registered airlines which was focus of this study. The research methodology adopted for this study was a descriptive approach focused on cross-sectional analysis. Using a quantitative research method and non-probability convenient sampling technique, primary data was collected from 684 passengers at O.R. Tambo International Airport in Johannesburg and King Shaka International Airport in Durban. The study revealed that by utilizing emerging technologies, SAORA stand to offer superior service quality to air passengers, thereby gaining competitive advantage, continuous patronage, loyalty and increased profitability.  


2018 ◽  
Vol 10 (1) ◽  
pp. 141
Author(s):  
Jonathan Banjarnahor

<em>This research analyzed the effects of service quality and customer experience to customer satisfaction and its impact on purchase intention of costumer internet services in West Jakarta. This research used hypothesis testing as a research design. The primary data were obtained through questionnaire distributed to 180 respondents who should be users of internet services from Telkomsel, Telkomsel Grapari West Jakarta. Data was anlyzed by Structural Equation Method (SEM). The results showed there were positives service qualities and customer experience effects to customer satisfaction. There were positive customer satisfaction effects to purchase intention. There were positive effects of service quality and customer experience to purchase intention. Implications for managers are to increase purchase intention through fulfilled customer satisfaction led from good service quality and customer experience. For reasearch, it can be done in other service providers and by adding extra variables, such as coporate image and brand trust.</em>


2018 ◽  
Vol 10 (1(J)) ◽  
pp. 194-206
Author(s):  
Nicholas O. Mantey ◽  
Vannie Naidoo

 Increasingly services to airline passengers have evolved into the digital and technological realms. This study examined the extent to which South African own-registered airlines (SAORA) utilize emerging information technologies in delivering service quality to air passengers. The acronym “SAORA” refers to Six South African own-registered airlines which was focus of this study. The research methodology adopted for this study was a descriptive approach focused on cross-sectional analysis. Using a quantitative research method and non-probability convenient sampling technique, primary data was collected from 684 passengers at O.R. Tambo International Airport in Johannesburg and King Shaka International Airport in Durban. The study revealed that by utilizing emerging technologies, SAORA stand to offer superior service quality to air passengers, thereby gaining competitive advantage, continuous patronage, loyalty and increased profitability.  


2019 ◽  
Vol 118 (10) ◽  
pp. 76-87
Author(s):  
R. Krishnadas ◽  
R. Renganathan

Electronic-Retailing(E-tailing) is gaining prominence across the globe, duly supported by advancement in technologies and digitization. The e-tailing growth has been driven by increasing smartphone & internet penetration, the launch of affordable 4G networks, the existence of security & logistics infrastructure and growing consumer wealth across the world (World Economic Forum). Exclusive customer offers, promotional campaigns, cashback and redemptions by e-commerce service providers and bankers through online channel have also aided the growth in electronic-retailing. E-tailing is a part of e-commerce, where it deals only with B2C customers. This study will be helpful in identifying influential E-service quality factors that are affecting consumer satisfaction with respect to the online channel. Survey was conducted with a structured questionnaire and responses were elicited from 230 e-tail customers. Both Primary and secondary data are used for this study. Primary data is collected through survey method. Secondary information is gathered from different sources such as online web-sources, newspapers, research journals, industry reports, etc. The study considered e-retailing customers of amazon who made at least one purchase on the website for the last year. Amazon has the highest market share among the e-retailers.The results demonstrated that post-purchase behavior aspects like on-time delivery of the product and providing the exact product at the time of delivery plays a significant role in enhancing customer satisfaction.


Author(s):  
Nancy Kaseki Musembi ◽  
Louise Ngugi ◽  
Methuselah Bichage

This study evaluated the influence of service tangibility on repeat visits in two-five star rated Hotels in Nairobi County. The significance of service quality cannot be overemphasized it is generally accepted that the interplay of service quality, customer satisfaction, and repeat visitation represents an attractive, cost-effective approach to gain a competitive advantage for most companies though the hotel industry is a very important sector in Kenya as it has many contributions to the economy. The tourism industry in Kenya is currently facing slow progress and the hotels are losing a lot of revenue due to poor services. The main objective of the study was to determine the influence of service tangibility on repeat visits in two-five star-rated hotels in Nairobi County. The specific objectives were to examine Quality and Cleanliness, the influence of Good Menu, and the impact of Comfortable Beds on repeat visits in two-five star-rated hotels in Nairobi. Mixed methods research design was applied based on a cross-sectional survey. The target population comprised of customers in 2-5 star rated hotels in Nairobi County. A questionnaire was used to collect primary data and the researcher conducted a pre-test of the research instruments to establish their validity. The study showed that there is a positive effect of quality attributes on customer satisfaction and customers’ repeat visits to hotels. The study concluded that majorly, the individual service quality attributes and the level of customer satisfaction influence repeat visits in star-rated hotels in Nairobi County


Author(s):  
Muhammad Salman Azhar ◽  
Ismail Bin Lebai Othman ◽  
Norzieiriani bt. Ahmad

This study aims to measure customer satisfaction by exploring service quality, trust and physical environment as drivers of customer satisfaction in airline industry of Pakistan. The study used a cross-sectional research design. The data collection was done by survey research method through a structured, adopted, modified and self-administered questionnaire. There were 576 questionnaires that were distributed to passengers of three airlines namely; Pakistan International Airline (PIA), Shaheen International Airline (SAI) and Air Blue (ABQ), in five airports of Pakistan. The hypothesis were tested simultaneously on 446 passengers out of 576 questionnaire that were distributed getting a response rate of 71 %. The data was analyzed using SPSS (version 21.0) and PLS-SEM (using Smart PLS version 3.2.8) at the 0.05 critical level. The study findings were in line with previous research and expectation disconfirmation theory (EDT) of customer satisfaction. The findings have shown significant association among variables that were examined in the study. Despite the significant association among trust, physical environment and service quality, this study is an addition in the theoretical knowledge of airline industry of Pakistan. Additionally, the study explores influence of trust, physical environment and service quality and their association to how the passengers perceive the service quality, physical environment and their level of trust on service providers whether the passengers are satisfied or not from the international airlines of Pakistan. Also, this study deliver understandings for future research in service marketing area and help travel agencies to employ the implementation of role of service quality, customer trust and physical environment as main drivers of customer satisfaction.


Sign in / Sign up

Export Citation Format

Share Document