scholarly journals Dynamic Explainable Recommendation Based on Neural Attentive Models

Author(s):  
Xu Chen ◽  
Yongfeng Zhang ◽  
Zheng Qin

Providing explanations in a recommender system is getting more and more attention in both industry and research communities. Most existing explainable recommender models regard user preferences as invariant to generate static explanations. However, in real scenarios, a user’s preference is always dynamic, and she may be interested in different product features at different states. The mismatching between the explanation and user preference may degrade costumers’ satisfaction, confidence and trust for the recommender system. With the desire to fill up this gap, in this paper, we build a novel Dynamic Explainable Recommender (called DER) for more accurate user modeling and explanations. In specific, we design a time-aware gated recurrent unit (GRU) to model user dynamic preferences, and profile an item by its review information based on sentence-level convolutional neural network (CNN). By attentively learning the important review information according to the user current state, we are not only able to improve the recommendation performance, but also can provide explanations tailored for the users’ current preferences. We conduct extensive experiments to demonstrate the superiority of our model for improving recommendation performance. And to evaluate the explainability of our model, we first present examples to provide intuitive analysis on the highlighted review information, and then crowd-sourcing based evaluations are conducted to quantitatively verify our model’s superiority.

2021 ◽  
pp. 1063293X2110195
Author(s):  
Ying Yu ◽  
Shan Li ◽  
Jing Ma

Selecting the most efficient from several functionally equivalent services remains an ongoing challenge. Most manufacturing service selection methods regard static quality of service (QoS) as a major competitiveness factor. However, adaptations are difficult to achieve when variable network environment has significant impact on QoS performance stabilization in complex task processes. Therefore, dynamic temporal QoS values rather than fixed values are gaining ground for service evaluation. User preferences play an important role when service demanders select personalized services, and this aspect has been poorly investigated for temporal QoS-aware cloud manufacturing (CMfg) service selection methods. Furthermore, it is impractical to acquire all temporal QoS values, which affects evaluation validity. Therefore, this paper proposes a time-aware CMfg service selection approach to address these issues. The proposed approach first develops an unknown-QoS prediction model by utilizing similarity features from temporal QoS values. The model considers QoS attributes and service candidates integrally, helping to predict multidimensional QoS values accurately and easily. Overall QoS is then evaluated using a proposed temporal QoS measuring algorithm which can self-adapt to user preferences. Specifically, we employ the temporal QoS conflict feature to overcome one-sided user preferences, which has been largely overlooked previously. Experimental results confirmed that the proposed approach outperformed classical time series prediction methods, and can also find better service by reducing user preference misjudgments.


2019 ◽  
Vol 9 (10) ◽  
pp. 1992 ◽  
Author(s):  
Hui Liu ◽  
Yinghui Huang ◽  
Zichao Wang ◽  
Kai Liu ◽  
Xiangen Hu ◽  
...  

Big consumer data promises to be a game changer in applied and empirical marketing research. However, investigations of how big data helps inform consumers’ psychological aspects have, thus far, only received scant attention. Psychographics has been shown to be a valuable market segmentation path in understanding consumer preferences. Although in the context of e-commerce, as a component of psychographic segmentation, personality has been proven to be effective for prediction of e-commerce user preferences, it still remains unclear whether psychographic segmentation is practically influential in understanding user preferences across different product categories. To the best of our knowledge, we provide the first quantitative demonstration of the promising effect and relative importance of psychographic segmentation in predicting users’ online purchasing preferences across different product categories in e-commerce by using a data-driven approach. We first construct two online psychographic lexicons that include the Big Five Factor (BFF) personality traits and Schwartz Value Survey (SVS) using natural language processing (NLP) methods that are based on behavior measurements of users’ word use. We then incorporate the lexicons in a deep neural network (DNN)-based recommender system to predict users’ online purchasing preferences considering the new progress in segmentation-based user preference prediction methods. Overall, segmenting consumers into heterogeneous groups surprisingly does not demonstrate a significant improvement in understanding consumer preferences. Psychographic variables (both BFF and SVS) significantly improve the explanatory power of e-consumer preferences, whereas the improvement in prediction power is not significant. The SVS tends to outperform BFF segmentation, except for some product categories. Additionally, the DNN significantly outperforms previous methods. An e-commerce-oriented SVS measurement and segmentation approach that integrates both BFF and the SVS is recommended. The strong empirical evidence provides both practical guidance for e-commerce product development, marketing and recommendations, and a methodological reference for big data-driven marketing research.


Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-19
Author(s):  
Zhao Huang ◽  
Pavel Stakhiyevich

Although personal and group recommendation systems have been quickly developed recently, challenges and limitations still exist. In particular, users constantly explore new items and change their preferences throughout time, which causes difficulties in building accurate user profiles and providing precise recommendation outcomes. In this context, this study addresses the time awareness of the user preferences and proposes a hybrid recommendation approach for both individual and group recommendations to better meet the user preference changes and thus improve the recommendation performance. The experimental results show that the proposed approach outperforms several baseline algorithms in terms of precision, recall, novelty, and diversity, in both personal and group recommendations. Moreover, it is clear that the recommendation performance can be largely improved by capturing the user preference changes in the study. These findings are beneficial for increasing the understanding of the user dynamic preference changes in building more precise user profiles and expanding the knowledge of developing more effective and efficient recommendation systems.


2020 ◽  
Vol 2020 ◽  
pp. 1-16
Author(s):  
Hongzhi Li ◽  
Dezhi Han

Nowadays, recommender systems are used widely in various fields to solve the problem of information overload. Collaborative filtering and content-based models are representative solutions in recommender systems; however, the content-based model has some shortcomings, such as single kind of recommendation results and lack of effective perception of user preferences, while for the collaborative filtering model, there is a cold start problem, and such a model is greatly affected by its adopted clustering algorithm. To address these issues, a hybrid recommendation scheme is proposed in this paper, which is based on both collaborative filtering and content-based. In this scheme, we propose the concept of time impact factor, and a time-aware user preference model is built based on it. Also, user feedback on recommendation items is utilized to improve the accuracy of our proposed recommendation model. Finally, the proposed hybrid model combines the results of content recommendation and collaborative filtering based on the logistic regression algorithm.


Author(s):  
Zhi-Yuan Zhang ◽  
Yun Liu ◽  
Qing-An Zeng

There are many alternatives in a Recommender System (RS) that can be represented by numerical attributes. One of the most challenging tasks in developing RS is the design of techniques that can infer user preferences through observation of their actions. A RS usually stores a personal preference profile associated with each user, but the initial profile of a user is usually incomplete and imprecise. Therefore, it is necessary to update a user's preference profile dynamically. Some previous research has covered this area, but neglected an important fact in real situations, where different weights should be considered for every attribute when selecting alternatives and updating a user preference profile. This paper provides a realistic and weighted method to update network user preferences through analysis of user selections. More specifically, an algorithm to compute and update weights of different attributes in a dynamic way is presented. The weights are used in the adaptation process of network user preference profile. The method is tested by extensive simulations and the obtained results show that it is more effective than previous methods.


Author(s):  
Pengyuan Liu ◽  
Chenghao Zhu ◽  
Yi Wu

Document-level sentiment classification is to assign an overall sentiment polarity to an opinion document. Some researchers have already realized that, in addition to document texts, extensional-information such as product features and user preferences can be quite useful. Many previous studies represent them as ID-type extensional-information and incorporate them into deep learning models. However, they ignore the descriptive extensional information that is also useful for document representations. This paper covers the following aspects: (1) introduces the Description of Opinion Target (DOT), a new extensional-information for document-level sentiment classification, (2) builds the Document-level Sentiment ClassificatioN with EXTensional-information (DSC_NEXT) dataset which consists of three datasets: IMDB_NEXT, Yelp_NEXT and CMRDB_NEXT and (3) validates the effectiveness of DOT by performing experiments based on current state-of-the-art (SOTA) document-level sentiment analysis methods. Implications for using extensional-information in neural network models are also considered.


Mathematics ◽  
2020 ◽  
Vol 8 (12) ◽  
pp. 2138
Author(s):  
Sang-Min Choi ◽  
Dongwoo Lee ◽  
Chihyun Park

One of the most popular applications for the recommender systems is a movie recommendation system that suggests a few movies to a user based on the user’s preferences. Although there is a wealth of available data on movies, such as their genres, directors and actors, there is little information on a new user, making it hard for the recommender system to suggest what might interest the user. Accordingly, several recommendation services explicitly ask users to evaluate a certain number of movies, which are then used to create a user profile in the system. In general, one can create a better user profile if the user evaluates many movies at the beginning. However, most users do not want to evaluate many movies when they join the service. This motivates us to examine the minimum number of inputs needed to create a reliable user preference. We call this the magic number for determining user preferences. A recommender system based on this magic number can reduce user inconvenience while also making reliable suggestions. Based on user, item and content-based filtering, we calculate the magic number by comparing the accuracy resulting from the use of different numbers for predicting user preferences.


2021 ◽  
Vol 11 (6) ◽  
pp. 2817
Author(s):  
Tae-Gyu Hwang ◽  
Sung Kwon Kim

A recommender system (RS) refers to an agent that recommends items that are suitable for users, and it is implemented through collaborative filtering (CF). CF has a limitation in improving the accuracy of recommendations based on matrix factorization (MF). Therefore, a new method is required for analyzing preference patterns, which could not be derived by existing studies. This study aimed at solving the existing problems through bias analysis. By analyzing users’ and items’ biases of user preferences, the bias-based predictor (BBP) was developed and shown to outperform memory-based CF. In this paper, in order to enhance BBP, multiple bias analysis (MBA) was proposed to efficiently reflect the decision-making in real world. The experimental results using movie data revealed that MBA enhanced BBP accuracy, and that the hybrid models outperformed MF and SVD++. Based on this result, MBA is expected to improve performance when used as a system in related studies and provide useful knowledge in any areas that need features that can represent users.


2020 ◽  
pp. 1-1
Author(s):  
Xiaolin Chen ◽  
Xuemeng Song ◽  
Siwei Cui ◽  
Tian Gan ◽  
Zhiyong Cheng ◽  
...  

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Fu Jie Tey ◽  
Tin-Yu Wu ◽  
Chiao-Ling Lin ◽  
Jiann-Liang Chen

AbstractRecent advances in Internet applications have facilitated information spreading and, thanks to a wide variety of mobile devices and the burgeoning 5G networks, users easily and quickly gain access to information. Great amounts of digital information moreover have contributed to the emergence of recommender systems that help to filter information. When the rise of mobile networks has pushed forward the growth of social media networks and users get used to posting whatever they do and wherever they visit on the Web, such quick social media updates already make it difficult for users to find historical data. For this reason, this paper presents a social network-based recommender system. Our purpose is to build a user-centered recommender system to exclude the products that users are disinterested in according to user preferences and their friends' shopping experiences so as to make recommendations effective. Since there might be no corresponding reference value for new products or services, we use indirect relations between friends and “friends’ friends” as well as sentinel friends to improve the recommendation accuracy. The simulation result has proven that our proposed mechanism is efficient in enhancing recommendation accuracy.


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