scholarly journals POLITICAL TECHNOLOGIES FOR SETTING THE MEDIA AGENDA AND FRAMING IN THE INTERNET MEDIA (A CASE STUDY OF THE REUNION OF CRIMEA WITH RUSSIA)

2019 ◽  
Vol 13 (2) ◽  
pp. 47-56
Author(s):  
Andrey Baranov ◽  
◽  
Sergey Vasyuk ◽  
Keyword(s):  
The Internet ◽  
Media Agenda ◽  
Internet Media ◽  
The Media

scholarly journals Language Means for Shaping the Media Image of China in Russian Internet Texts (Case Study of Blogs about the Chinese Opera)

2021 ◽  
Author(s):  
Юйси Му
Keyword(s):  
Cultural Context ◽  
The Internet ◽  
Important Place ◽  
Media Image ◽  
Chinese Opera ◽  
Cultural Phenomenon ◽  
The World ◽  
Audience Responses ◽  
The Media

The article presents the study of the media image of China in the Russian Internet texts. The purpose of the study is to identify the language means of shaping the media image of China in blogs about Chinese opera. The material involves some of the topical blogs published on the Internet version of «Live Journal» and the «Magazeta». In those materials, the media image of China is partially formed by various aspects of Chinese opera as a cultural phenomenon: it is the cultural context in which Chinese opera exists; features of diverse opera genres; images of performers; audience responses; assessments and feelings of bloggers. The possibilities of expression of different kinds of language means are revealed, so is the authors’ perception of this type of art. It is concluded that the media image created in blogs about Chinese opera by various language means represents China as a country with a long history and unique culture. Chinese opera not only occupies an important place in the world art, but also vividly and meaningfully reflects the mystery of China.

scholarly journals The Internet´s role in the Bersih movement in Malaysia – A Case Study

2012 ◽  
Vol 18 ◽  
pp. 60-70
Author(s):  
Melanie Radue
Keyword(s):  
Green Revolution ◽  
The Internet ◽  
Political Liberalization ◽  
Communication Processes ◽  
Technological Structure ◽  
The Social ◽  
The Media ◽  
The Government ◽  
Use Of The Internet

Everywhere in the media, people talk about the so-called “Twitter and Facebook revolution” in regard to the Green Revolution in Iran or other new social movements which demand democratization in their countries and use the Internet for communication and mobilization. Libertarian advocates of the Internet state that the Internet has democratizing effects because of its reputed egalitarian, open and free technological structure for communication processes. Especially in countries in which the media is under strict control by the government, these characteristics are emphasized as stimulation for political liberalization and democratization processes. This essay critically examines the alleged democratizing effect of the use of the Internet on the Malaysian society exemplified on the social movement Bersih. The Bersih movement demands free and fair elections in Malaysia, often described as an ethnocratic and “electoral authoritarian regime”. 141 The objective of this study is to demonstrate the dependency of such possible effects on context.

scholarly journals PENGGUNAAN WEBSITE SEBAGAI MEDIA PROMOSI HOME INDUSTRY PADA TIM PENGGERAK PKK

2019 ◽  
Vol 2 (2) ◽  
pp. 113-118
Author(s):  
Realize Realize ◽  
Tukino Tukino
Keyword(s):  
Community Service ◽  
The Internet ◽  
Internet Media ◽  
Household Products ◽  
Main Target ◽  
Long Time ◽  
The Media ◽  
The Government ◽  
Use Of The Internet ◽  
Almost All

Home industry production results are only traditionally managed as promoted by word of mouth, and sometimes rely solely on the number of visitors to the sales place of the product, so the product takes a long time to increase sales volume. Now with capitalize a set of computers or smartphones that have been equipped with the Internet network can be used as a tool or media to publish all activities / promotional activities undertaken by the domestic business actors. In this activity, business activists will be given material about what the website, especially weblog and its benefits, how to make it, and how to use and manage it properly to support and improve the ability in promoting the product. This is not without reason, because almost all citizens who already have a household business is less understand the use of the internet let alone use the Internet media as one of the media to promote household products that they produce. The main target in the implementation of community service activities is to improve the ability of the community in the utilization of the Internet as a powerful medium as a partner of the government in moving the economic factors.

scholarly journals The Implementation Of E - Commerce Entrepreneurs Craftsmen Crocodile Skin: (Case Study Daniel Skin)

2021 ◽  
Vol 2 (3) ◽  
pp. 875-879
Author(s):  
Selfina Pare
Keyword(s):  
Print Media ◽  
Business Processes ◽  
The Internet ◽  
Software Support ◽  
Internet Media ◽  
Sales Process ◽  
To Come

The implementation of E-Commerce Entrepreneurs Craftsmen Crocodile Skin ( Case Study Daniel the Skin) is Used as a means of supporting the business processes that occur on Daniel's Skin which is not yet using the internet media. During this time Daniel Skin Merauke only promote their business place with the print media, radio, and business cards. Daniel skin not promote products through the internet so that the scope of marketing its products has not been extensive, in addition, the sales process is still using a manual system the customer where the consumer has to come to Daniel's skin to conduct a transaction. Daniel Skin needs an E-Commerce application that is able to help to promote their products, and make the process a transaction become more varied, as well as help make the reporting sales of more detailed, so that the productivity of Daniel the Skin can be maximized. Metrode used in this study is the Waterfall method. Applications created with Tools or software support such as Dreamweaver,PHP,Database MySQL And CSS Photoshop. The results of the research and testing of the system performed as a supporting media to help Daniel Skin to maximize the sales of their products and help increase the turnover of their income.

EFEKTIVITAS PROMOSI MELALUI INSTAGRAM PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA PEKANBARU

2018 ◽  
Vol 3 (2) ◽  
pp. 239
Author(s):  
Zulia Khairani ◽  
Efrita Soviyant ◽  
Aznuriyandi Aznuriyandi
Keyword(s):  
Social Media ◽  
Service Innovation ◽  
The Internet ◽  
Test Results ◽  
Validity And Reliability ◽  
Global Challenges ◽  
Internet Media ◽  
Food And Beverage ◽  
Promotion Effectiveness ◽  
The Media

<p><em>SME in the midst of globalization and high competition makes SME must be able to face global challenges, such as improving product and service innovation, To foster consumer interest to try and buy products, required the efforts of various effective marketing strategy one of them with promotional activities. One of the media including the internet media is social media. This study aims to analized effectiveness of product promotion of SMEs in the media Instagram. Promotion effectiveness is measured by the concept of AIDA (Attention, Interest, Desire, Action). The sample in this study was 100 people active instagram account owner and at least one account SMEs memfollow food and beverage sector in Pekanbaru, promoted in the media Instagram. Methods of data analysis using validity and reliability of data, and one sample t test. Results revealed that the effectiveness of the promotion of SME food and beverage Instagram media Pekanbaru city in the high category. This indicates that the sale via instagram media useful to attract consumers to buy SME products food and beverage sector.</em></p><p> </p><p>Pemberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa, Untuk menumbuhkan minat konsumen mencoba dan membeli produk yang dijual UMKM, diperlukan upaya, berbagai strategi pemasaran yang efektif salah satunya dengan kegiatan promosi. Salah satu media yang termasuk media internet adalah media sosial. Penelitian ini bertujuan untuk menganilisis efektivitas promosi produk UMKM di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 orang pemilik akun instagram aktif   dan memfollow minimal satu akun UMKM sektor makanan dan minuman di pekanbaru yang berpromosi di media Instagram.Metode analisis data menggunakan uji validitas dan reliabilitas data, dan uji t satu sampel. Hasil Penelitian mengungkapkan bahwa efektivitas promosi UMKM makanan dan minuman kota Pekanbaru di media Instagram pada kategori tinggi. Hal ini mengindikasikan bahwa promosi melalui media instagram bermanfaat untuk menarik minat konsumen membeli produk UMKM sektor makanan dan minuman.</p>

EFEKTIVITAS PROMOSI MELALUI INSTAGRAM PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA PEKANBARU

2018 ◽  
Vol 3 (2) ◽  
pp. 239 ◽  
Author(s):  
Zulia Khairani ◽  
Efrita Soviyant ◽  
Aznuriyandi Aznuriyandi
Keyword(s):  
Social Media ◽  
Service Innovation ◽  
The Internet ◽  
Test Results ◽  
Validity And Reliability ◽  
Global Challenges ◽  
Internet Media ◽  
Food And Beverage ◽  
Promotion Effectiveness ◽  
The Media

<p><em>SME in the midst of globalization and high competition makes SME must be able to face global challenges, such as improving product and service innovation, To foster consumer interest to try and buy products, required the efforts of various effective marketing strategy one of them with promotional activities. One of the media including the internet media is social media. This study aims to analized effectiveness of product promotion of SMEs in the media Instagram. Promotion effectiveness is measured by the concept of AIDA (Attention, Interest, Desire, Action). The sample in this study was 100 people active instagram account owner and at least one account SMEs memfollow food and beverage sector in Pekanbaru, promoted in the media Instagram. Methods of data analysis using validity and reliability of data, and one sample t test. Results revealed that the effectiveness of the promotion of SME food and beverage Instagram media Pekanbaru city in the high category. This indicates that the sale via instagram media useful to attract consumers to buy SME products food and beverage sector.</em></p><p> </p><p>Pemberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa, Untuk menumbuhkan minat konsumen mencoba dan membeli produk yang dijual UMKM, diperlukan upaya, berbagai strategi pemasaran yang efektif salah satunya dengan kegiatan promosi. Salah satu media yang termasuk media internet adalah media sosial. Penelitian ini bertujuan untuk menganilisis efektivitas promosi produk UMKM di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 orang pemilik akun instagram aktif   dan memfollow minimal satu akun UMKM sektor makanan dan minuman di pekanbaru yang berpromosi di media Instagram.Metode analisis data menggunakan uji validitas dan reliabilitas data, dan uji t satu sampel. Hasil Penelitian mengungkapkan bahwa efektivitas promosi UMKM makanan dan minuman kota Pekanbaru di media Instagram pada kategori tinggi. Hal ini mengindikasikan bahwa promosi melalui media instagram bermanfaat untuk menarik minat konsumen membeli produk UMKM sektor makanan dan minuman.</p>

Internet media planning: features and tools

2016 ◽  
Vol 5 (1) ◽  
pp. 76-81
Author(s):  
Ляпина ◽  
Innara Lyapina ◽  
Блажко ◽  
Svetlana Blazhko
Keyword(s):  
Online Advertising ◽  
The Internet ◽  
Media Planning ◽  
Internet Media ◽  
The Media

The process of media planning is the traditional means of transmitting information to advertisers, but the media planning on the Internet has its own characteristics, technologies and principles. The basic tools of media planning on the Internet are examined; the companies with experience in the planning of online advertising are characterized.

The Tiger Woods Scandal in the Media: Measuring Attribute Effects on the Public

2013 ◽  
Vol 6 (2) ◽  
pp. 214-233 ◽  
Author(s):  
Claudia Kozman
Keyword(s):  
Online Search ◽  
Broadcast Media ◽  
The Public ◽  
Media Agenda ◽  
Public Agenda ◽  
The Media ◽  
Nationally Representative ◽  
Tiger Woods ◽  
Attribute Priming

This case study examines the Tiger Woods sex scandal using second-level agenda setting and attribute priming as its theoretical structures. It approaches the case through the compelling-arguments hypothesis to explain the transfer of salience from the media agenda to the public agenda. A content analysis of print and broadcast media is employed to determine the dominance of scandal stories in general, and the “sex/adultery” attribute in particular, on the media agenda. This study also uses attribute priming to measure the presence of opinion and its direction in the public, after exposure to the scandal stories. The data that form the public agenda come from a nationally representative survey of the American public, as well as online search queries on Google.

scholarly journals European money in the Romanian village. Case study

Moldoscopie ◽  
2021 ◽  
Author(s):  
Silvia Mazare ◽  
◽  
Keyword(s):  
Natural Gas ◽  
Social Workers ◽  
Living Conditions ◽  
The Internet ◽  
New Horizons ◽  
New Information ◽  
The Media ◽  
Almost All ◽  
Modern Technologies

The money from European funds opened new horizons for the inhabitants of Romanian villages. They began to look at the future with other eyes, got acquainted with modern technologies and made their work easier. The communal roads were paved, the houses became more beautiful, the living conditions of the villagers improved with the help of modern utilities – sewerage, natural gas, almost all agricultural plots are worked, the number of social workers decreased. The internet and the media have brought new information, many of which are useful and open to ideas. The number of advantages of accessing European funds far exceeds the number of disadvantages, including in Romanian village.

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