The Tiger Woods Scandal in the Media: Measuring Attribute Effects on the Public

2013 ◽  
Vol 6 (2) ◽  
pp. 214-233 ◽  
Author(s):  
Claudia Kozman
Keyword(s):  
Online Search ◽  
Broadcast Media ◽  
The Public ◽  
Media Agenda ◽  
Public Agenda ◽  
The Media ◽  
Nationally Representative ◽  
Tiger Woods ◽  
Attribute Priming

This case study examines the Tiger Woods sex scandal using second-level agenda setting and attribute priming as its theoretical structures. It approaches the case through the compelling-arguments hypothesis to explain the transfer of salience from the media agenda to the public agenda. A content analysis of print and broadcast media is employed to determine the dominance of scandal stories in general, and the “sex/adultery” attribute in particular, on the media agenda. This study also uses attribute priming to measure the presence of opinion and its direction in the public, after exposure to the scandal stories. The data that form the public agenda come from a nationally representative survey of the American public, as well as online search queries on Google.

Agenda-Setting Theory

2014 ◽  
Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela
Keyword(s):  
Agenda Setting ◽  
Issue Salience ◽  
The Public ◽  
Media Agenda ◽  
Core Concepts ◽  
The Media ◽  
Setting Theory ◽  
Attribute Priming ◽  
Attribute Agenda Setting

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.

scholarly journals TENSÕES E CONVERGÊNCIAS ENTRE A TEORIA DA AGENDA E AS CARACTERÍSTICAS CENTRAIS DA ‘CIÊNCIA DOS JORNAIS’

2019 ◽  
Vol 6 (1) ◽  
Author(s):  
Rodrigo Nascimento REIS ◽  
Thays Assunção REIS
Keyword(s):  
The Public ◽  
Effective Implementation ◽  
Media Agenda ◽  
History Of Research ◽  
Public Agenda ◽  
The People ◽  
History Of ◽  
The Media

O debate sobre a Teoria da Agenda (McCombs e Shaw) reconhece que a agenda midiática participa de maneira intensa na formação da agenda pública. Nesse contexto, o Jornalismo é o principal ator responsável pelos assuntos a serem discutidos pelo público no cotidiano. Um dos pressupostos apresentados pelos pesquisadores americanos é a necessidade de orientação das pessoas que as fazem recorrer ao noticiário. Este artigo, portanto, resgata antecedentes das pesquisas em Jornalismo, como as características centrais da ‘Ciência dos Jornais’ – periodicidade, universalidade, atualidade e publicidade – propostas por Otto Groth para verificar a pertinência do agendamento além da necessidade de orientação do público, englobando outras nuances do Jornalismo. O diálogo tenso e convergente constata o peso da produção jornalística para execução eficaz da Teoria da Agenda.Palavras-chaveJornalismo; Teoria da Agenda; Ciência dos Jornais; Otho Groth; McCombs e Shaw.AbstractThe debate of the Theory of Agenda (McCombs and Shaw) recognizes that the media agenda participates intensely in shaping the public agenda. In this context, journalism is the main actor responsible for the issues to be discussed by the public in daily. One of the assumptions made by American researchers is the need for guidance of the people that do resort to the news. This article, therefore, rescues history of research in journalism, as the central features of the 'Science of Newspapers' - periodicity, universality, topicality and advertising - proposed by Otto Groth to verify the relevance of the schedule beyond of the need for guidance of the public, encompassing other nuances of Journalism. The tense and convergent dialogue finds the weight of journalistic production for effective implementation of the Agenda Theory.KeywordsJournalism; Theory of Agenda; Science Newspapers; Otho Groth; McCombs e Shaw.

scholarly journals AGENDA SETTING HARIAN TRIBUN BATAM DALAM PEMBERITAAN IMPLEMENTASI KAWASAN EKONOMI KHUSUS

2017 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Jurnal COMMED
Keyword(s):  
Agenda Setting ◽  
Main Issue ◽  
Survey Method ◽  
The Public ◽  
Descriptive Research ◽  
Media Agenda ◽  
Public Agenda ◽  
The Status ◽  
The Media ◽  
Cluster Random Sampling

The agenda of setting media is the media directing the public what is the main issue and perceived by thepublic as the main issue. The agenda setting concept recognizes three agendas, namely the media agenda,the public agenda, and the policy agenda. Type This research is descriptive research with quantitativeapproach and survey method. Location and object of research is selected purposively (deliberately) wherethe City of Batam is a city given the privilege of the status of the region that is Special Economic Zone(KEK). The sample was 399 people determined by cluster random sampling. The research was conducted byspreading the questionnaire and analyzed by Rank Spearman correlation. The result of this research showsthat 63,4% of SEZ implementation report in Batam Tribun Daily has high media agenda, 74,2% containshigh enough public agenda.

A Longitudinal Study of Agenda Setting for the Issue of Environmental Pollution

1995 ◽  
Vol 72 (2) ◽  
pp. 300-311 ◽  
Author(s):  
Christine R. Ader
Keyword(s):  
Longitudinal Study ◽  
Environmental Pollution ◽  
Real World ◽  
Agenda Setting ◽  
Media Coverage ◽  
Positive Correlation ◽  
The Public ◽  
Media Agenda ◽  
Public Agenda ◽  
The Media

This study found that the agenda-setting hypothesis was supported for the issue of pollution from 1970 to 1990. Real-world conditions and the public agenda were not correlated for this issue. Additionally, despite the overall reduction in pollution, media coverage has increased. However, for waste pollution there was a positive correlation found between the media agenda and real-world conditions.

The pictures in our heads of certain diseases

2021 ◽  
Author(s):  
Erkan Yüksel ◽  
Ali Emre Dingin
Keyword(s):  
Health Issues ◽  
Analysis Method ◽  
Significant Similarity ◽  
The Public ◽  
Media Agenda ◽  
Local Newspapers ◽  
Public Agenda ◽  
The Media ◽  
Need For Orientation ◽  
New Perspective

Abstract Using the network analysis method, the third level of the agenda-setting proposes that the associations between the elements on the media agenda are transferred to the public agenda. Focusing on five health issues in Turkey, this paper proposes a new perspective to third level researches. A media agenda content analysis was conducted on 13 nationwide and five local newspapers for six months and at the end of it, a public agenda survey on 400 people was conducted in Aydın, a city in Turkey. Findings show that there is a significant similarity between all the diseases chosen as a sample and taken from the newspapers and the public agenda network. The high correlation has been ranked in descending areas as: AIDS, cancer, obesity, diabetes and blood pressure. The concepts of “need for orientation” and “obtrusive and unobtrusive issues” may serve as explanations for these findings.

scholarly journals Orígenes y desarrollo de la teoría de la agenda setting en Comunicación. Tendencias en España (2014-2019)

2020 ◽  
Author(s):  
Alberto Ardévol-Abreu ◽  
Homero Gil de Zúñiga ◽  
Maxwell E. McCombs
Keyword(s):  
Agenda Setting ◽  
Communication Research ◽  
The Public ◽  
Media Agenda ◽  
The Core ◽  
Public Agenda ◽  
The Media ◽  
Setting Theory ◽  
Siglo Xx ◽  
Medios De Comunicacion

The core hypothesis of the theory of agenda setting is that there is a process of transfer of salience from the media agenda to the public agenda. Since its original conception in the early 1970s, the explanatory model of ‘issue-agenda setting’ (first level) has been extended to help explain the transfer of the media’s ‘attribute agenda’ (second level) and ‘network agenda’ (third level) to the public agenda. This article provides a review of the agenda-setting model and its theoretical and empirical development, ending with a section that summarizes and discusses research studies published in this area in the last five years in Spain. Despite the broad influence of the agenda-setting theory in communication research in this country, Despite the broad influence of the agenda-setting theory in communication research in this country, many of the studies use the theory as a general framework for conducting a content analysis, withouh empirically testing any process of salience transfer. Resumen La teoría de la agenda setting establece como hipótesis central que existe un fenómeno de transferencia de relevancia desde la agenda de los medios de comunicación hasta la agenda del público. Desde su formulación en los años 70 del siglo XX, el modelo explicativo de la agenda setting de asuntos (primer nivel) se ha ido ramificando para poder explicar la transmisión de la agenda de los atributos (segundo nivel) y la agenda de redes –o relaciones– (tercer nivel). El presente artículo lleva a cabo una revisión del modelo y su evolución teórica y empírica, para acabar acercándose a su utilización en la investigación publicada en España en el último quinquenio. A pesar de la amplia repercusión de la agenda setting en la investigación publicada en este país, muchos de los trabajos utilizan la teoría como marco general para llevar a cabo análisis de contenido sin llegar a plantear (empíricamente) ningún fenómeno de transferencia de relevancia.

Can Celebrities Set the Agenda?

2019 ◽  
pp. 106591291986953
Author(s):  
Anthony J. Nownes
Keyword(s):  
Control Group ◽  
Survey Experiment ◽  
Research Attention ◽  
Definitive Answer ◽  
The Public ◽  
Media Agenda ◽  
Speaking Out ◽  
Public Agenda ◽  
The Media

Why do some issues make it on to the public agenda while others do not? While this question has received a great deal of research attention, a definitive answer remains elusive. In this paper, I conduct a posttest only, control group survey experiment to test the hypothesis that popular celebrities can increase the chances that an issue jumps from the media agenda to the public agenda by speaking out publicly about the importance of the issue. My results confirm the hypothesis. By “spotlighting” certain issues, popular celebrities can indeed affect which issues reach the public agenda.

International broadcasting: stages of development, specificity and functional structure

2020 ◽  
Vol 4 (4(13)) ◽  
pp. 51-60
Author(s):  
Ksenia Olegovna NEVMERZHITSKAYA ◽  
Keyword(s):  
Foreign Policy ◽  
Global Media ◽  
False Information ◽  
Broadcast Media ◽  
World Community ◽  
Media Agenda ◽  
International Broadcasting ◽  
The World ◽  
The Media ◽  
Media Reports

The media influence politics by providing intelligence and arena for political statements. Therefore, the danger of spreading false information and deliberate disinformation can have serious consequences. It is impossible to accuse specific media outlets of unfair coverage, but one cannot fail to note the existing resonance in media reports from different countries. Interpretations of the same events are radically different, while a journalist must rely on facts. The world is faced with the problem of global misunderstanding and information discord. Modern international broadcasting plays an important role in shaping the picture of the event for the world community. It is impossible to deny that the information agenda of many foreign broadcast media depends to some extent on a number of reasons: nationality, foreign policy of his state, profitability. Otherwise, the global media would not contradict each other. We want to track how modern foreign broadcasting builds its agenda and what principles it is guided by. Keywords: Broadcasting, media, Media agenda

scholarly journals The General, His Fandom, and a Participatory Pandemic

2021 ◽  
Vol 82 ◽  
pp. 53-78
Author(s):  
Angelina Ilieva ◽  
Keyword(s):  
Focal Point ◽  
Public Image ◽  
Fan Culture ◽  
The Public ◽  
Military Medical Academy ◽  
Medical Academy ◽  
The Media ◽  
Characteristic Features ◽  
The Military

In February 2020, the Bulgarian government established the National Operational Headquarters for Combating the COVID-19 Pandemic in Bulgaria. General Ventsislav Mutafchiyski, a military doctor, professor at the Military Medical Academy in Sofia, was appointed as its chairman. This paper presents a case study on the public image of Ventsislav Mutafchiyski, its readings and interpretations by the audience, and the specific fan culture that emerged around his media persona during the first wave of the COVID-19 pandemic in Bulgaria. Placed in the spotlight of the media at the very beginning of the crisis, Mutafchiyski became extremely popular as the public figure most strongly associated with the fight against the spread of the disease in the country. Around his media persona, shaped in the public imagination as a wartime leader, a fan culture has grown with all its characteristic features and dimensions: fans and anti-fans, affirmative and transformative fandom. As a fictional character, Mutafchiyski has appeared in numerous forms of vernacular creativity: poems, songs, material objects, jokes, fake news, conspiracy theories, and memes. In this way, the General has become the main character of Bulgarian pandemic folklore and the focal point of a participatory pandemic.

Sign in / Sign up

Export Citation Format

Share Document