EFEKTIVITAS PROMOSI MELALUI INSTAGRAM PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA PEKANBARU

2018 ◽  
Vol 3 (2) ◽  
pp. 239
Author(s):  
Zulia Khairani ◽  
Efrita Soviyant ◽  
Aznuriyandi Aznuriyandi
Keyword(s):  
Social Media ◽  
Service Innovation ◽  
The Internet ◽  
Test Results ◽  
Validity And Reliability ◽  
Global Challenges ◽  
Internet Media ◽  
Food And Beverage ◽  
Promotion Effectiveness ◽  
The Media

<p><em>SME in the midst of globalization and high competition makes SME must be able to face global challenges, such as improving product and service innovation, To foster consumer interest to try and buy products, required the efforts of various effective marketing strategy one of them with promotional activities. One of the media including the internet media is social media. This study aims to analized effectiveness of product promotion of SMEs in the media Instagram. Promotion effectiveness is measured by the concept of AIDA (Attention, Interest, Desire, Action). The sample in this study was 100 people active instagram account owner and at least one account SMEs memfollow food and beverage sector in Pekanbaru, promoted in the media Instagram. Methods of data analysis using validity and reliability of data, and one sample t test. Results revealed that the effectiveness of the promotion of SME food and beverage Instagram media Pekanbaru city in the high category. This indicates that the sale via instagram media useful to attract consumers to buy SME products food and beverage sector.</em></p><p> </p><p>Pemberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa, Untuk menumbuhkan minat konsumen mencoba dan membeli produk yang dijual UMKM, diperlukan upaya, berbagai strategi pemasaran yang efektif salah satunya dengan kegiatan promosi. Salah satu media yang termasuk media internet adalah media sosial. Penelitian ini bertujuan untuk menganilisis efektivitas promosi produk UMKM di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 orang pemilik akun instagram aktif   dan memfollow minimal satu akun UMKM sektor makanan dan minuman di pekanbaru yang berpromosi di media Instagram.Metode analisis data menggunakan uji validitas dan reliabilitas data, dan uji t satu sampel. Hasil Penelitian mengungkapkan bahwa efektivitas promosi UMKM makanan dan minuman kota Pekanbaru di media Instagram pada kategori tinggi. Hal ini mengindikasikan bahwa promosi melalui media instagram bermanfaat untuk menarik minat konsumen membeli produk UMKM sektor makanan dan minuman.</p>

EFEKTIVITAS PROMOSI MELALUI INSTAGRAM PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA PEKANBARU

2018 ◽  
Vol 3 (2) ◽  
pp. 239 ◽  
Author(s):  
Zulia Khairani ◽  
Efrita Soviyant ◽  
Aznuriyandi Aznuriyandi
Keyword(s):  
Social Media ◽  
Service Innovation ◽  
The Internet ◽  
Test Results ◽  
Validity And Reliability ◽  
Global Challenges ◽  
Internet Media ◽  
Food And Beverage ◽  
Promotion Effectiveness ◽  
The Media

<p><em>SME in the midst of globalization and high competition makes SME must be able to face global challenges, such as improving product and service innovation, To foster consumer interest to try and buy products, required the efforts of various effective marketing strategy one of them with promotional activities. One of the media including the internet media is social media. This study aims to analized effectiveness of product promotion of SMEs in the media Instagram. Promotion effectiveness is measured by the concept of AIDA (Attention, Interest, Desire, Action). The sample in this study was 100 people active instagram account owner and at least one account SMEs memfollow food and beverage sector in Pekanbaru, promoted in the media Instagram. Methods of data analysis using validity and reliability of data, and one sample t test. Results revealed that the effectiveness of the promotion of SME food and beverage Instagram media Pekanbaru city in the high category. This indicates that the sale via instagram media useful to attract consumers to buy SME products food and beverage sector.</em></p><p> </p><p>Pemberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa, Untuk menumbuhkan minat konsumen mencoba dan membeli produk yang dijual UMKM, diperlukan upaya, berbagai strategi pemasaran yang efektif salah satunya dengan kegiatan promosi. Salah satu media yang termasuk media internet adalah media sosial. Penelitian ini bertujuan untuk menganilisis efektivitas promosi produk UMKM di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 orang pemilik akun instagram aktif   dan memfollow minimal satu akun UMKM sektor makanan dan minuman di pekanbaru yang berpromosi di media Instagram.Metode analisis data menggunakan uji validitas dan reliabilitas data, dan uji t satu sampel. Hasil Penelitian mengungkapkan bahwa efektivitas promosi UMKM makanan dan minuman kota Pekanbaru di media Instagram pada kategori tinggi. Hal ini mengindikasikan bahwa promosi melalui media instagram bermanfaat untuk menarik minat konsumen membeli produk UMKM sektor makanan dan minuman.</p>

scholarly journals Tabligh Melalui Media Sosial LINE

2016 ◽  
Vol 1 (1) ◽  
pp. 45-64
Author(s):  
M. Mukti Ariyandi Wijaya ◽  
Enjang AS ◽  
Aang Ridwan
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Everyday Life ◽  
Research Method ◽  
The Internet ◽  
Media Access ◽  
Line Material ◽  
Internet Media ◽  
The Media ◽  
Descriptive Method

This research is to know form of tabligh management through social media LINE, material or message submitted, and segubation muballagh on account of Apostle Apostle. The method used in this research is descriptive method. Because the main purpose of this research is to illustrate and explain the tabligh through LINE social media. This research is done by taking steps: determining the research method, determining the type and source of data, determining the technique of data collection, and finally processing and analyzing the data. The results show that the form of tabligh management through LINE social media is by using tabligh bi al-kitabah (writing media), with different appearance by inserting images and combining with writing or message to be conveyed into unity of picture quotes delivered through social media LINE, material or message delivered using material derived from the Qur'an, Hadith of the Prophet, and advice of scholars with different themes adapted to everyday life, and segmentation muballagh on the account of Apostles Apostle is all human who are Muslims who use the internet media especially active users who use social media, access the media and see and read the messages tabligh delivered Apostle Messenger in his account.   Penelitian ini untuk mengetahui bentuk pengelolaan tabligh melalui media sosial LINE, materi atau pesan yang disampaikan, dan segementasi muballagh pada akun Teladan Rasul. Metode yang digunakan dalam penelitian ini adalah metode deskriptif. Karena tujuan pokok dari penelitian ini adalah untuk menggambarkan dan memberikan penjelasan tentang tabligh melalui media sosial LINE. Penelitian ini dilakukan dengan menempuh langkah-langkah: menentukan metode penelitian, menentukan jenis dan sumber data, menentukan teknik pengumpulan data, dan akhirnya mengolah dan menganalisis data. Hasil penelitian menunjukkan bahwa bentuk pengelolaan tabligh melalui media sosial LINE adalah dengan menggunakan bentuk tabligh bi al-kitabah (media tulisan), dengan tampilan yang berbeda dengan menyisipkan gambar dan menggabungkan dengan tulisan atau pesan yang akan disampaikan menjadi kesatuan gambar quotes yang disampaikan melalui media sosial LINE, materi atau pesan yang disampaikan menggunakan materi yang bersumber dari al-Qur’an, Hadits Nabi Saw, dan nasihat para ulama dengan tema yang berbeda-beda yang disesuaikan dengan kehidupan sehari-hari, dan segmentasi muballagh pada akun Teladan Rasul adalah seluruh manusia yang beragama Islam yang menggunakan media internet terutama pengguna aktif media sosial yang menggunakan, mengakses media tersebut serta melihat dan membaca pesan-pesan tabligh yang disampaikan Teladan Rasul dalam akunnya.

IT for Peace? Fighting Against Terrorism in Social Media – An Explorative Twitter Study

i-com ◽  
2017 ◽  
Vol 16 (2) ◽  
pp. 181-193 ◽  
Author(s):  
Christian Reuter ◽  
Katja Pätsch ◽  
Elena Runft
Keyword(s):  
Social Media ◽  
Information Systems ◽  
Empirical Study ◽  
State Of The Art ◽  
The State ◽  
The Internet ◽  
New Members ◽  
Starting Point ◽  
The Media

AbstractThe Internet and especially social media are not only used for supposedly good purposes. For example, the recruitment of new members and the dissemination of ideologies of terrorism also takes place in the media. However, the fight against terrorism also makes use of the same tools. The type of these countermeasures, as well as the methods, are covered in this work. In the first part, the state of the art is summarized. The second part presents an explorative empirical study of the fight against terrorism in social media, especially on Twitter. Different, preferably characteristic forms are structured within the scope with the example of Twitter. The aim of this work is to approach this highly relevant subject with the goal of peace, safety and safety from the perspective of information systems. Moreover, it should serve following researches in this field as basis and starting point.

scholarly journals SOCIAL MEDIA IN A CONTENT COURSE FOR THE DIGITAL NATIVES

2015 ◽  
Vol 24 (1) ◽  
pp. 48
Author(s):  
Anita Lie
Keyword(s):  
Social Media ◽  
Classroom Practices ◽  
Digital Technologies ◽  
Digital Natives ◽  
The Internet ◽  
Educational Systems ◽  
Participatory Process ◽  
The Social ◽  
New Knowledge ◽  
The Media

Digital technologies and the Internet have revolutionized the way people gather information and acquire new knowledge. With a click of a button or a touch on the screen, any person who is wired to the internet can access a wealth of information, ranging from books, poems, articles, graphics, animations and so much more. It is imperative that educational systems and classroom practices must change to serve our 21st century students better. This study examines the use of Edmodo as a social media to teach a course in Pedagogy to a class of digital natives. The media is used as an out-of-class communication forum to post/submit assignments and resources, discuss relevant issues, exchange information, and handle housekeeping purposes. A survey of students' responses and discussions on their participatory process leads to insights on how the social media helps achieve the required competences.

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

scholarly journals PENGGUNAAN WEBSITE SEBAGAI MEDIA PROMOSI HOME INDUSTRY PADA TIM PENGGERAK PKK

2019 ◽  
Vol 2 (2) ◽  
pp. 113-118
Author(s):  
Realize Realize ◽  
Tukino Tukino
Keyword(s):  
Community Service ◽  
The Internet ◽  
Internet Media ◽  
Household Products ◽  
Main Target ◽  
Long Time ◽  
The Media ◽  
The Government ◽  
Use Of The Internet ◽  
Almost All

Home industry production results are only traditionally managed as promoted by word of mouth, and sometimes rely solely on the number of visitors to the sales place of the product, so the product takes a long time to increase sales volume. Now with capitalize a set of computers or smartphones that have been equipped with the Internet network can be used as a tool or media to publish all activities / promotional activities undertaken by the domestic business actors. In this activity, business activists will be given material about what the website, especially weblog and its benefits, how to make it, and how to use and manage it properly to support and improve the ability in promoting the product. This is not without reason, because almost all citizens who already have a household business is less understand the use of the internet let alone use the Internet media as one of the media to promote household products that they produce. The main target in the implementation of community service activities is to improve the ability of the community in the utilization of the Internet as a powerful medium as a partner of the government in moving the economic factors.

scholarly journals Supersystemy rozrywkowe: metodyka i metodologia badań. Propozycja

2020 ◽  
Vol 25 ◽  
pp. 17-42
Author(s):  
Jakub Lichański
Keyword(s):  
Popular Culture ◽  
Video Games ◽  
New Media ◽  
Basic Problem ◽  
The Internet ◽  
Test Results ◽  
Different Types ◽  
The Media ◽  
Methodological Problems ◽  
Media Message

The problem that we want to investigate in this article is a phenomenon that, for various re-searchers, including Marsh Kinder, we call super entertainment systems. It is about a multitude of uses or the existence of not only figures, but also a certain universe — not necessarily taken from popular culture, resp. literature — which will then be introduced as elements or an intertextual net-work, or rather — become elements in various entertainment systems. They can be: Classic systems, such as classic printed forms,II. Films, including amateur productions and disseminated on the Internet,III. Different types of games ranging from RPG to video games,IV. Different types of theatrical or paratheatrical forms,V. Any gadgets related to the above-mentioned elements,VI. Also — manifestations of fanatic creativity (in any form),VII. Musical forms. The problems that researchers face are related to the following: Can the above-mentioned problems be reduced to a simpler form of the question about the form of the media message? Is it about the so-called old media and new media and media convergence? What and how the roles of the sender/author and the recipient should be determined, and whether such a division is correct (NB: L. Manovich introduces the notions of the creator and consumer, whether the division into a passive/active/participating recipient is important). The problems that lie ahead are twofold:First of all — methodical issues concerning the methodology of description and research of the aforementioned phenomena,Secondly — methodological problems, among which the basic problem appears: can we define one approach to the above-mentioned issues or there will be a multiplicity of methodologies here? In the latter case, you will need to find a way/method to compare test results.

scholarly journals Some Reflections on Manuel Castells’ Book "Networks of Outrage and Hope. Social Movements in the Internet Age".

2012 ◽  
Vol 10 (2) ◽  
pp. 775-797 ◽  
Author(s):  
Christian Fuchs
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Empirical Research ◽  
Social Theory ◽  
The Internet ◽  
Internet Age ◽  
The Media ◽  
Manuel Castells ◽  
The Relationship

This paper provides critical reflections on Manuel Castells’ (2012) book Networks of Outrage and Hope. Social Movements in the Internet Age that analyses the “nature and perspectives of networked social movements” (p. 4) and gives special focus to the role of “social media” in movements that emerged in 2011 in Tunisia, Iceland, Egypt, Spain and the United States. I situate Castells’ book in an intellectual discourse that focuses on the political implications of social media and that has involved Clay Shirky, Malcolm Gladwell and Evgeny Morozov. The article also discusses the role of social theory and empirical research in Castells’ book, presents as an alternative a theoretical model of the relationship between social movements and the media, discusses the implications that some empirical data that focus on social media in the Egyptian revolution and the Occupy Wall Street movement have for Castells’ approach, discusses how Castells positions himself towards capitalism and compares his explanation of the crisis and his political views to David Harvey’s approach. Section overview: 1. Introduction 2. Social Media and Politics: A Controversy between Clay Shirky, Malcolm Gladwell and Evgeny Morozov 3. Castells on Social Media in the Context of Protests and Revolutions: The Dimension of Social Theory 4. Social Theory Recovered: A Model of the Relationship between Social Movements and the Media 5. Castells on Social Media in the Context of Protests and Revolutions: The Dimension of Empirical Research 6. Manuel Castells and David Harvey: The Question of Political Struggle - For or against Capitalism? 7. Conclusion

scholarly journals MARITAL RELATIONSHIP IN DAGESTAN: CONTENT ANALYSIS OF ONLINE MEDIA

Kavkaz-forum ◽  
2020 ◽  
Author(s):  
М.Р. ГАБАРАЕВА
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
The Internet ◽  
Online Media ◽  
Personal Factors ◽  
News Reports ◽  
The Media ◽  
Family And Marriage ◽  
The Republic

Средства массовой информации с развитием интернета из традиционных трансформировались в интернет-СМИ, в которые входят и новостные страницы в социальных сетях «Вконтакте», «Инстаграм», «Телеграм». Чтение новостей является одной из основных целей использования интернета и социальных сетей, что приводит к популярности агрегаторов новостных сообщений. Социальные сети отличаются от традиционных СМИ своей интерактивностью и большей зависимостью от читателей, поскольку успешность страницы зависит от вовлеченности аудитории, особенно от количества комментариев. Администраторы страниц заинтересованы в публикации новостей, вызывающих реакцию и споры. События, освещаемые на новостных страницах, затем переходят в другие сообщества, где продолжается их обсуждение. По отклику пользователей интернета на различные темы можно определять общее настроение общества. В дагестанских социальных сетях вопрос семейно-брачных отношений поднимается часто, к тому же эта тема стимулируется публикацией новостных сообщений о соотношении браков и разводов в республике. Так как большей частью активных пользователей социальных сетей является молодежь, анализ их мнений по вопросу семейных отношений может помочь в понимании будущего семьи в регионе. По результатам контент-анализа комментариев под постами о браках и разводах можно говорить о том, что, помимо личных, основными причинами как разводов, так и снижения количества заключаемых браков являются финансовая нестабильность, а также изменение общества и нахождение его на стыке архаизации и модернизации. Количество заключаемых браков в Дагестане снижается, тогда как количество разводов остается приблизительно на одном уровне, хотя СМИ сосредотачивают внимание в своих публикациях на разводах, формируя определенную картину мира у читателей. With the development of the Internet, the media has transformed from its traditional forms of newspapers and television into online-media, which also includes news profiles on the social networks such as Vkontakte, Instagram, and Telegram. Reading news is one of the main purposes of using the internet and social media, which leads to the popularity of news aggregators. Social networks differ from traditional media in their interactivity and greater dependence on readers, since the success of a profile is based on the engagement of the audience namely, of chief relevance is the number of comments. Administrators of social media profiles would more likely publish news that generates reactions and controversy. Events covered on the news profiles are then transferred to other social media pages, where they continue to be discussed. The general mood of the society can be determined by the response of Internet users to various topics. The issue of family and marriage relations is often raised in Dagestan based social media profiles and pages. This topic is stimulated by the publication of news reports on the ratio of marriages and divorces in the republic. Since the majority of active users of social networks are young people, analyzing their views on the issue of marital relations can help to understand the future of the family in the region. Based on the results of the content analysis of the comments under the posts about marriages and divorces, we can say that, in addition to personal factors, the main reasons for high number of divorces and a decrease in the number of marriages are financial instability, as well as a change in society and its transition to modernization. The number of marriages in Dagestan is declining, while the number of divorces remains approximately at the same level, although the media focuses its attention on divorces, forming a certain picture of the world among readers.

Employing artificial intelligence techniques as a mechanism for investigation, scrutiny, and detection of fake news and rumors

2021 ◽  
Vol 12 (1) ◽  
pp. 117-117
Author(s):  
Yosra Sobeih ◽  
El Taieb EL Sadek
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Machine Intelligence ◽  
The Internet ◽  
Human Intelligence ◽  
Fake News ◽  
The Media ◽  
Media Work ◽  
False News ◽  
Editorial Processing

Modern communication means have imposed many changes on the media work in the different stages of content production, starting from gathering news, visual and editorial processing, verification and verification of the truthfulness of what was stated in it until its publication, so the changes that were stimulated by modern means and technologies and artificial intelligence tools have affected all stages of news and media production, since the beginning of the emergence of rooms. Smart news that depends on human intelligence and then machine intelligence, which has become forced to keep pace with the development in communication means, which has withdrawn in the various stages of production, and perhaps the most important of which is the process of investigation and scrutiny and the detection of false news and rumors in our current era, which has become the spread of information very quickly through the Internet and websites Social media and various media platforms

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