scholarly journals Understanding Networking: Marketing Attributes Vis-À-Vis Motivation and Downside

10.17158/547 ◽  
2016 ◽  
Vol 20 (1) ◽  
Author(s):  
Emma V. Sagarino ◽  
Orlando B. Rubi
Keyword(s):  
College Students ◽  
Business Practices ◽  
Integrated Marketing ◽  
Snowball Sampling ◽  
Integrated Marketing Communication ◽  
Herbal Products ◽  
Depth Interview ◽  
Business Networking ◽  
Marketing Methods ◽  
Study Participants

Networking is a marketing method which a company taps agents to reach potential customers that could not be contacted by traditional online or offline marketing methods. Being an agent in this kind of marketing endeavor can be challenging. It is evident that many college students have become networkers of various distribution companies in Davao City. Considering that schooling is always demanding and that the students are in a dilemma as to which activities should be prioritized, the researchers were prompted to explore the experiences of college students as networkers. In particular, the study focused on the marketing mix the entrepreneurial students utilized to attain their objectives vis-à-vis the motivation and the difficulties they encountered. The 12 study participants were identified through snowball sampling. In-depth interviews were conducted and recorded interview results were transcribed, categorized, and themes were identified through the emergent approach. Findings of the study revealed that the commodities, which were typically marketed by networkers through direct selling included nutraceutical such as dietary supplements, and herbal products. Networkers attributed their success to the sufficient and appropriate trainings and workshops they participated, observance of favorable business practices, the highly motivated team they belong to, the effectiveness of product they endorse and the appropriate integrated marketing communication they utilized. Difficulties encountered affected their academic and health status.<div> </div><div><strong>Keywords: </strong>Business, networking, entrepreneurial students, marketing attributes, motivation and downside, in-depth interview, snowball sampling, Davao City, Philippines</div>

Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers

2018 ◽  
Vol 6 (3) ◽  
pp. 67-81
Author(s):  
Siti Haslina Md Harizan
Keyword(s):  
Solar Energy ◽  
Well Being ◽  
Jel Classification ◽  
Photovoltaic System ◽  
Marketing Communication ◽  
Solar Pv ◽  
Integrated Marketing ◽  
Snowball Sampling ◽  
Integrated Marketing Communication ◽  
Communication Tools

Objective - This paper aims to explain the motivational drives underlying the use of solar energy and to examine the effectiveness of integrated marketing communication tools in the dissemination of solar PV information among household consumers in Malaysia. Methodology/Technique - Data was collected using in-depth interviews, participant observations, and on-site visits to participants' homes. Sixteen private household consumers who were registered with the Sustainable Energy Development Authority Malaysia (SEDA), and who were located in different regions of several states in Malaysia, were selected using purposive and snowball sampling. The data was then transcribed and analyzed by identifying the themes and commonalities of the respondents. Findings - The findings indicate that there are 4 motivating factors that lead to solar PV adoption. Those are: economic, societal well-being, environmental well-being, and knowledge/cognition. The integrated marketing communication tools found to be most effective include mass media (television), electronic media (including social media and websites) and interpersonal sources. Novelty - The study elaborates on the motivations underlying the adoption of solar energy based on the real experiences of solar PV users. The study also assesses the effectiveness of integrated marketing communication tools used by various stakeholders in promoting solar PV systems based on user feedback. Type of Paper - Empirical Keywords: Integrated Marketing Communication; Motivation; Residential; Solar Photovoltaic System; Sustainable Marketing. JEL Classification: M31, O33

scholarly journals Penentuan Strategi Pengembangan Website Perguruan Tinggi Menggunakan Quality Function Deployment

2020 ◽  
Vol 17 (2) ◽  
pp. 143
Author(s):  
Nur Indrianti ◽  
Ariez Rizqullah
Keyword(s):  
Quality Function Deployment ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Snowball Sampling ◽  
Integrated Marketing Communication ◽  
Quality Function

Lingkungan pasar global telah menjadikan institusi pendidikan tinggi bersaing dengan ketat, sehingga institusi pendidikan tinggi harus dapat menciptakan strategi promosi yang tepat. Salah satu strategi yang dapat diterapkan adalah komunikasi pemasaran terpadu (Integrated Marketing Communication, IMC) berbasis media sosial website. Penelitian ini bertujuan untuk menemukan strategi pengembangan website perguruan tinggi yang efektif menggunakan metode Quality Function Deployment (QFD). Penelitian ini menggunakan metode kuantitatif dan kualitatif dengan konsep QFD. Teknik pengumpulan data dilakukan dengan wawancara dan snowball sampling, dan subjek penelitian adalah website Universitas Pembangunan Nasional “Veteran” Yogyakarta. Analisis data dilakukan dengan teknik reduksi data Crosstabs dan tampilan data. Hasil penelitian menunjukkan bahwa metode QFD, yang mengintegrasikan suara konsumen dan aspek teknis, dapat digunakan untuk menentukan strategi pengembangan website perguruan tinggi yang dapat meningkatkan efektivitas website sebagai media IMC sekaligus meningkatkan peringkat Webometrics. Strategi tersebut dapat meningkatkan mutu website secara berkelanjutan. Penelitian ini memberikan rekomendasi kepada perguruan tinggi lain ataupun instansi lain untuk memaksimalkan pengembangan website sesuai dengan mutu dan kebutuhan konsumen.

scholarly journals Challenges Faced by Healthcare Professionals During the COVID-19 Pandemic: A Qualitative Inquiry From Bangladesh

2021 ◽  
Vol 9 ◽  
Author(s):  
Shaharior Rahman Razu ◽  
Tasnuva Yasmin ◽  
Taimia Binte Arif ◽  
Md. Shahin Islam ◽  
Sheikh Mohammed Shariful Islam ◽  
...  
Keyword(s):  
Healthcare Professionals ◽  
Sampling Technique ◽  
Organizational Factors ◽  
Qualitative Inquiry ◽  
Snowball Sampling ◽  
Physical And Mental Health ◽  
Telephone Interviews ◽  
Depth Interview ◽  
Interview Guide ◽  
Study Participants

Background: The coronavirus disease 2019 (COVID-19) pandemic has caused increasing challenges for healthcare professionals globally. However, there is a dearth of information about these challenges in many developing countries, including Bangladesh. This study aims to explore the challenges faced by healthcare professionals (doctors and nurses) during COVID-19 in Bangladesh.Methods: We conducted qualitative research among healthcare professionals of different hospitals and clinics in Khulna and Dhaka city of Bangladesh from May 2020 to August 2020. We conducted 15 in-depth telephone interviews using a snowball sampling technique. We used an in-depth interview guide as data were collected, audiotaped, and transcribed. The data were analyzed both manually and using QDA Miner software as we used thematic analysis for this study.Results: Seven themes emerged from the study. Participants experienced higher workload, psychological distress, shortage of quality personal protective equipment (PPE), social exclusion/stigmatization, lack of incentives, absence of coordination, and proper management during their service. These healthcare professionals faced difficulty coping with these challenges due to situational and organizational factors. They reported of faith in God and mutual support to be the keys to adapt to adversities. Adequate support to address the difficulties faced by healthcare professionals is necessary for an overall improved health outcome during the pandemic.Conclusion: The findings highlight the common challenges faced by healthcare professionals during the COVID-19 outbreak. This implies the need to support adequate safety kits, protocols, and support for both physical and mental health of the healthcare professionals.

scholarly journals Integrated Marketing Communications (IMC) di PT Halo Rumah Bernyanyi

2017 ◽  
Vol 13 (2) ◽  
pp. 253
Author(s):  
Rebekka Rismayanti
Keyword(s):  
Marketing Strategy ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Case Study Method ◽  
Depth Interview ◽  
Single Strategy

Abstract: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-study method with in-depth interview, the result shows that the implementation of IMC at PT Halo Rumah Bernyayi is arranged in one single strategy and tend to neglect the complexities of running multi-brand family karaoke-house. This considers as ineffective because it leads to “cannibalization” among brands, especially when costumer’s targetting is overlooked before drafting the IMC plan.Keywords: Business, Integrated Marketing Communication, Marketing Abstrak: Penelitian ini bertujuan untuk mendeskripsikan efektivitas penerapan Integrated Marketing Communications (IMC) yang dilihat dari aspek segmentation, targeting dan positioning. Metode penelitian adalah studi kasus dengan menggunakan wawancara mendalam. Hasil penelitian menunjukkan bahwa penerapan IMC di PT Halo Rumah Bernyanyi dibuat dalam satu strategi dan tidak memerhatikan kompleksitas dari aspek segmentation, targeting dan positioning sebagai pedoman dasar. Langkah tersebut dinilai tidak efektif karena dapat mengakibatkan “kanibalisasi” antar brand, terlebih jika perhatian terhadap target konsumen diabaikan sebelum menyusun perencanaan IMC.Kata Kunci: Bisnis, Integrated Marketing Communications, Pemasaran

scholarly journals Factors Influencing COVID-19 Vaccination Intentions Among College Students: A Cross-Sectional Study in India

2021 ◽  
Vol 9 ◽  
Author(s):  
Lovely Jain ◽  
Jatina Vij ◽  
Prakasini Satapathy ◽  
Venkatesan Chakrapani ◽  
Binod Patro ◽  
...  
Keyword(s):  
College Students ◽  
Online Survey ◽  
Sampling Technique ◽  
Vaccine Hesitancy ◽  
Snowball Sampling ◽  
Cross Sectional ◽  
North East ◽  
Geographical Regions ◽  
Study Participants ◽  
To Receive

Background: Students act as messengers in delivering effective messages for better uptake of health-promoting behavior. Understanding their knowledge about coronavirus disease 2019 (COVID-19), intentions to use the COVID-19 vaccine, and its associated factors will help develop promising strategies in vaccine promotion concerning the current COVID-19 pandemic.Methods: A cross-sectional online survey was carried out among students in the healthcare and non-healthcare sectors to assess their intentions to get vaccinated against the COVID-19. A non-probability snowball sampling technique was used to recruit study participants (N = 655) through social media platforms and emails. Study participants were recruited across the country, including six major geographical regions (Eastern, Western, Northern, Southern, North-east, and Central) in India between November 2020 and January 2021 before the introduction of the COVID-19 vaccine. Descriptive statistics were used to present the sociodemographic, and vaccine-related behaviors of the study participants. Key determinants that likely predict vaccine acceptance among students were modeled using logistic regression analysis. For each analysis, p &lt; 0.05 was considered significant.Results: A total of 655 students were recruited, 323 from healthcare and 332 from non-healthcare sectors, to assess their intentions to receive the COVID-19 vaccine. Of the 655 students, 63.8% expressed intentions to receive the COVID-19 vaccine. The acceptance was higher among non-healthcare students (54.07 vs. 45.93%). At the time of the study, 27.8% of the students indicated that they had been exposed to a confirmed COVID-19 patient. A vast majority (93.4%) of the students knew about the COVID-19 virus, and most (89.3%) of them were aware of the development of a COVID-19 vaccine. The history of vaccine hesitancy was found to be low (17.1%). Only one-third (33.4%) of the students showed concern about contracting COVID-19. Trust in the healthcare system [adjusted odds ratio (aOR): 4.13; (95% CI: 2.83–6.04), p &lt; 0.00] and trust in domestic vaccines [aOR: 1.46; (95% CI: 1.02–2.08), p &lt; 0.05] emerged as the significant predictors of student's intention to get vaccinated. Higher acceptance for vaccine was observed among students in the non-healthcare [aOR: 1.982; 95% CI: 1.334–2.946, p &lt; 0.00].Conclusion: This study shows that the Indian college students had relatively high levels of positive intentions to receive COVID-19 vaccines, although about one-third were not sure or unwilling to receive the vaccine, highlighting possible vaccine hesitancy. Informational campaigns and other strategies to address vaccine hesitancy are needed to promote uptake of COVID-19 vaccines.

scholarly journals STRATEGI INTEGRATED MARKETING COMMUNICATION UNTUK MENINGKATKAN LOYALITAS ANGGOTA BAITUL MAAL WAT TAMWIL AMANAH 99 BOJONEGORO

2018 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Fruri Stevani ◽  
Ifa Khoiria Ningrum
Keyword(s):  
Personal Selling ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Purposive Sampling ◽  
Depth Interview

IMC merupakan bagian dari Marketing Departement yang secara umum bertugas untuk memasarkan produk, jasa dan fasilitas, memperoleh opini publik yang menguntungkan serta mempertahankan citra positif. Untuk mendukung berhasilnya tugas IMC dibutuhkan informasi dan komunikasi dua arah, serta hubungan baik dengan semua pihak, baik pihak internal maupun eksternal. Pengelolaan IMC yang baik, akan menghasilkan keuntungan bagi lembaga terutama dari sisi terjaganya citra baik performance. Oleh karena itulah dalam penelitian ini akan dianalisis Strategi Integrated Marketing Communication (IMC) manakah yang paling efektif  dalam meningkatkan loyalitas anggota BMT Amanah 99 Bojonegoro.Penelitian ini menggunakan metode penelitian deskriptif dengan pendekatan analisis kualitatif, dengan teknik pengumpulan data lebih banyak pada observasi terus terang atau tersamar, wawancara mendalam (in depth interview) dan dokumentasi. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling digunakan untuk mencari data strategi pemasaran yang digunakan BMT, jadi yang paling mengerti tentang strategi pemasaran adalah pimpinan, manajer marketing dan anggota marketing.            Dari kelima elemen strategi IMC terdapat satu elemen yang paling efektif digunakan untuk meningkatkan loyalitas nasabah yaitu strategi personal selling. Berdasarkan hasil wawancara dapat diketahui bahwa personal selling menjadi sumber informasi yang paling banyak didapat oleh anggota BMT. Hal ini dibuktikan  dari sebesar 21 anggota atau 56,8 %. Sedangkan faktor lokasi menjadi sumber informasi yang paling sedikit yaitu dari 7 orang atau sebesar 18,9 %. Strategi personal selling dapat meningkatkan loyalitas anggota karena langsung berinteraksi dengan BMT. Marketing BMT langsung mendatangi anggota dengan memberikan pelayanan yang baik sehingga dapat menciptakan hubungan yang baik dengan anggota. Hal ini dapat menjadi hubungan yang  erat antara anggota dan BMT sehingga akan menciptakan loyalitas. Dengan demikian strategi personal selling paling efektif untuk meningkatkan loyalitas anggota BMT.Kata kunci: Integrated, Marketing, Communication.

scholarly journals The Impact of E-Integrated Marketing Communication (E-IMC) on Brand Equity for New College

2021 ◽  
Vol 6 (1) ◽  
pp. 52-58
Author(s):  
Fardiansyah - Fardiansyah ◽  
Salya Rater ◽  
D.S Putra
Keyword(s):  
Brand Equity ◽  
Sampling Technique ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Snowball Sampling ◽  
Integrated Marketing Communication ◽  
Tertiary Institutions ◽  
Quantitative Studies ◽  
Data Collection Technique ◽  
The Impact

This research discusses the impact of the application of E-Integrated Marketing Communication (E-IMC) applied to new universities. This qualitative research refers to the theoretical reference written by John W. Creswell. The sample was determined using the snowball sampling technique and the data collection technique was carried out by in-depth interviews (in-depth interview) and documentation. This study aims to describe the impact of the application of integrated marketing communications applied by polytechnic universities. The findings indicate that user experience affects the E-IMC typology used. E-IMC affects brand equity in higher education. Further research can avail a research model and test the model with quantitative studies with the addition of demographic factors. Because the object of this research is a new polytechnic type of university, the different types of tertiary institutions can also be an additional variable to be studied further.

Drug abuse and drug addiction among students of University of Rajshahi

2020 ◽  
Vol 11 (3) ◽  
pp. 21-32
Author(s):  
Faiqua Tahjiba
Keyword(s):  
Drug Abuse ◽  
Drug Addiction ◽  
Actual Condition ◽  
Snowball Sampling ◽  
Case Study Method ◽  
Monthly Expenditure ◽  
Physical Problems ◽  
Depth Interview ◽  
Research Show

Objectives: The aim of this study was to investigate the actual condition of the students of University of Rajshahi (RU) regarding drug abuse and addiction. Using case study method the research was conducted with four objectives: (a) to find out how respondents began drug abuse; (b) to discover the causes of their drug addiction; (c) to understand the process of their drug abuse; and (d) to find out the economic, social and health effects of drug abuse. Methods: Case study method was used in this research. Through snowball sampling 18 drug- addicted students of RU were selected as respondents. In-depth interview with a schedule was used to collect data from the respondents in January 2019. Results: Findings of the study show that the causes of drug addiction included curiosity, frustration, friends’ request, neglect from family and friends etc. The drugs which they usually abused were Yaba, Phensydyle, Ganja (Weed), Chuani etc. Their average monthly expenditure for collecting drugs was in between Taka 8,000-10,000. They collected those drugs from rickshaw pullers at different points within the campus and from Mizaner Mor, Budhpara slum and other places outside the campus. The respondents opined that drugs were available if sufficient money could be spent. The respondents had senior and junior fellow students and local boys as companions while taking drugs. Most of them faced physical problems after taking drugs, and some of them tried to get rid of this curse of drug addiction. Conclusion: The findings of this research show that the rate of drug addiction among the students of RU was quite alarming. Therefore, all stakeholders including the students, guardians, teachers, university authority, the law makers and law enforcing agencies, researchers, civil society, NGO’s and the state must come forward together to combat this formidable foe.

Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Nazwirman Nazwirman ◽  
Efendy Zein
Keyword(s):  
Local Government ◽  
Analytical Method ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Easy Access ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Physical Evidence ◽  
Technology Process

The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The analytical method uses the 7P (marketing mix) approach. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. Pricing, using the appropriate price preferences. Place, hotel location that is close to the center of the district capital and easy access. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. People, conduct trainings to improve human resource capabilities. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. Process, reservation service is quite fast and excellent. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guests

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

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