The role of online written communication channels for reading-writing connection

2019 ◽  
Vol 36 (null) ◽  
pp. 81-105
Author(s):  
Sun-Young Kim ◽  
Jiwon Paek
Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.


Author(s):  
L. Byhovskaya ◽  
I. Lyulevich ◽  
D. Dzigua ◽  
E. Yudina ◽  
A. Borodkin

The article is devoted to the development of such direction of modern communication science as the analysis of both intra-sports interactions and "near-sports" space of communication, i.e. communication channels between sports and adjacent social segments. A special place belongs to the media, which not only reflect a sports life, but also shape its public perception, interests, and assessment. It is reflected the stages and models of interaction between sports and the media, starting with pre-revolutionary print media and ending with Internet communications, the role of media in the sport’s images formation, its position in the sociocultural space. The process of sports mediatization, accompanied by the complication of its interaction with other communicative discourses, is considered.


Author(s):  
Dawn S. Herring

A focus on teaching effective written communication skills is a necessity in our nation's schools. Students need to develop good writing skills not only to ensure academic success but also to later thrive in the workplace and in society as a whole. For struggling writers, difficulties with written communication that emerged during elementary school will persist into middle school, high school, and beyond if effective interventions are not employed. Implementing a Response to Intervention (RTI) literacy model that promotes the integration of writing across the curriculum can help schools make huge strides in improving the motivations, skills, and outcomes of struggling writers. This chapter presents specific elements of effective writing instruction as well as instructional strategies that can be employed within an RTI framework to assist struggling writers school wide. The focus is on informing not only English/language arts teachers but also content area teachers on research-based classroom writing supports.


Author(s):  
Jennifer Schneider

Students often experience significant challenges in adopting discipline-specific terminology and conforming to related writing expectations that are embedded in course materials, assignments, and discussions. Further, although written communication skills are desired by employers and broadly recognized as critical to business success, students commonly underestimate the essential role of these skills in their careers. Additional research was needed in terms of what types of resources might improve both student writing and related awareness regarding the value of written communication skills. This chapter summarizes a study that examined an intervention in the form of a supplemental (in-course), self-paced, instructional unit designed to address the above-described challenge.


Author(s):  
Lingling Wu ◽  
Yury Danko

With the intensification of competition among universities, brand building has gradually become an important content that universities at home and abroad attach great importance to. In the current situation of declining influence of traditional publicity channels and limited influence of self-built media, artificial intelligence technology can provide all-round technical support for university brand integrated marketing communication in terms of communication content and communication channels.


JALABAHASA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 171
Author(s):  
Prof. Dr. I Dewa Putu Wijana

Makalah ini menguraikan secara ringkas kedudukan sentral pragmatik di dalam menangkal berita bohong yang bertebaran seiring maraknya transaksi elektronik di era digital sekarang ini. Dengan mengambil contoh kasus forensik yang melibatkan berbagai tokoh penting dan orang biasa, dapat diketahui bahwa pengetahuan pragmatik yang memanfaatkan konteks ekstralingual dalam artian yang luas ternyata mampu digunakan sebagai alat yang efektif dalam mengidentifikasi dan menentukan kebenaran luar bahasa sebuah berita. Dari data-data yang terkumpul, ternyata tidak hanya masalah kebenaran luar bahasa yang disangkutkan, tetapi juga masalah-masalah internal bahasa. Sehubungan dengan hal itu, pengetahuan tentang aspek-aspek internal bahasa yang dipelajari cabang ilmu-ilmu bahasa lain juga sangat bermanfaat di dalam menerangkan aspek-aspek internal bahasa. Di samping itu, masalah-masalah internal ini juga sering menjadi permasalahan utama dalam kasus-kasus forensik, baik di media elektronik maupun saluran komunikasi lain. Kenyataan ini semakin mengokohkan sentralnya peran ahli bahasa di masa depan. This article will briefly describe the central role of pragmatics in avoiding hoaxes which are recently scattered in line with the glow of electronic transactions in the digital era. By taking examples from several forensic cases which involve public figures and ordinary citizens, it can be concluded that the knowledge of pragmatics which exploits extralinguistic contexts in its broadest sense can be used as an effective tool in identifying and determining the extralinguistic truths of a news. The data collection shows that the utterances sometimes contain internal linguistic aspects. Accordingly, the knowledge about internal aspects of a language which constitute objects studied by other linguistic branches, are also fruitful for explaining these internal aspects. Besides, the internal aspects are also possible to be the main problems of in forensic cases which are either delivered through electronic medium or other communication channels. All these matters strongly confirm the central role of linguists in the nearly future.  


Author(s):  
David Sigtermans

We propose a novel tensor-based formalism for inferring causal structures from time series. An information theoretical analysis of transfer entropy (TE), shows that TE results from transmission of information over a set of communication channels. Tensors are the mathematical equivalents of these multi-channel causal channels. A multi-channel causal channel is a generalization of a discrete memoryless channel (DMC). We consider a DMC as a single-channel causal channel. Investigation of a system comprising three variables shows that in our formalism, bivariate analysis suffices to differentiate between direct and indirect relations. For this to be true, we have to combine the output of multi-channel causal channels with the output of single-channel causal channels. We can understand this result when we consider the role of noise. Subsequent transmission of information over noisy channels can never result in less noisy transmission overall. This implies that a Data Processing Inequality (DPI) exists for transfer entropy.


2021 ◽  
Vol 35 (22) ◽  
Author(s):  
Yirun Ruan ◽  
Jun Tang ◽  
Haoran Wang ◽  
Jinlin Guo ◽  
Wanting Qin

Identifying critical nodes in complex networks has gained increasing attention in recent years. However, how to design an algorithm that has low computational complexity but can accurately identify important network nodes is still a challenge. Considering the role of structural holes in shaping communication channels, this paper presents an effective method based on local characteristics to identify critical nodes that play important roles in maintaining network connectivity. Our method considers the connections of a node as well as the connectivity of the neighborhood of the node. Through numerical simulations on various real-world networks, we have demonstrated that the proposed approach outperforms some other well-known heuristic algorithms in identifying vital nodes and leads to faster network collapse in target destruction.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jana Bowden ◽  
Abas Mirzaei

Purpose Brands are investing heavily in content marketing within digital communication channels, yet there is limited understanding of the effectiveness of this content on consumer engagement. This paper aims to examine how consumer engagement with branded content is created through consumer-initiated online brand communities (OBCs) and brand-initiated digital content marketing (DCM) communications. Self-brand connections are examined as an important antecedent to the cognitive, affective, behavioural and social dimensions of consumer engagement and the subsequent impact of engagement on loyalty is explored across these two channels. Design/methodology/approach A survey approach was used with two consumer samples for one focal retail brand, namely, a consumer-initiated OBC (Facebook) and email subscribers of the retail brand’s DCM communications. A multi-group analysis of structural invariance procedure was used to comparatively examine the formation of engagement for consumers within the OBC and DCM channels. Findings This study demonstrates the different ways in which engagement forms across different digital communication channels. Self-brand connection (SBC) was found to strongly drive behavioural, cognitive, affective and social engagement. The cognitive, affective and behavioural engagement was found to mediate the self-brand connection and consumer loyalty relationship. Overall, this relationship was most strongly and significantly mediated by affective and cognitive engagement within the OBC channel when compared to the DCM channel. Research limitations/implications The findings of this study should be interpreted with several limitations in mind. First, the research was conducted within the confines of one OBC, within one social networking site platform characterised by self-selected membership based on a passion and immersion with the brand. This means that consumers within the OBC were highly connected to one another and the retail brand and highly socialised in-group norms and mores. This type and intensity of connection may not be the case for all forms of OBCs. Second, this study was limited to one retail brand, from one brand category. Future research should examine OBCs across a range of utilitarian and hedonic brands to comprehensively contextualise the dimensions of engagement. Third, the data for this study was cross-sectional. The use of netnographic analysis and qualitative interviews across a range of OBCs would support the triangulation of the findings of this research, especially with regard to the narrative that consumers’ express when discussing how their SBC manifests through the dimensions of engagement. Fourth, this study explored a single antecedent of engagement, namely, self-brand connections. Future research may consider how SBC operates in conjunction with other complementary factors to enhance consumers’ affective, cognitive, social and behavioural engagement such as brand awareness, satisfaction and participation/interactivity. In addition, future research could examine an expanded array of engagement outcomes such as purchase intention, the share of wallet and reputation. Finally, future research should examine the operationalisation and validation of the dimensions of engagement using multiple competing scales to assess the suitability of these engagement scales across multiple brand categories and contexts. Practical implications Given the increasing investment in branding within social media and the fragmentation of brand communications across multiple communications platforms, the management of effective brand communications remains a significant challenge. This study found that the relationship between self-brand connections, affective, social, behavioural and cognitive engagement and loyalty was context-specific and moderated by a digital communication channel (OBC vs DCM email marketing), thus providing insights as to the effectiveness of OBCs and DCMs as two tools for enhancing consumer loyalty. Originality/value This study makes a novel contribution to the engagement literature by examining the antecedent role of self-brand connections in predicting consumers’ engagement; the moderating role of digital communication platforms (OBC vs DCM) on the formation of cognitive, affective, behavioural and social engagement; and the mediating effect of these dimensions on loyalty.


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