Employee Communications Management: The Role of Planning and Communication Channels

2018 ◽  
pp. 181-190
Author(s):  
Bruno Carramenha
Keyword(s):  
Communication Channels ◽  
Employee Communications ◽  
Communications Management

scholarly journals The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski
Keyword(s):  
World Literature ◽  
Statistical Tests ◽  
Empirical Studies ◽  
Communication Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Communication ◽  
Chi Square ◽  
The Impact

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.

Communication in Sports and "NearSports": Milestones on the way to Mediatization

2021 ◽  
pp. 69-76
Author(s):  
L. Byhovskaya ◽  
I. Lyulevich ◽  
D. Dzigua ◽  
E. Yudina ◽  
A. Borodkin
Keyword(s):  
Public Perception ◽  
Print Media ◽  
Communication Channels ◽  
Special Place ◽  
The Media ◽  
The Way

The article is devoted to the development of such direction of modern communication science as the analysis of both intra-sports interactions and "near-sports" space of communication, i.e. communication channels between sports and adjacent social segments. A special place belongs to the media, which not only reflect a sports life, but also shape its public perception, interests, and assessment. It is reflected the stages and models of interaction between sports and the media, starting with pre-revolutionary print media and ending with Internet communications, the role of media in the sport’s images formation, its position in the sociocultural space. The process of sports mediatization, accompanied by the complication of its interaction with other communicative discourses, is considered.

scholarly journals RESEARCH ON THE ROLE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN UNIVERSITIES BRAND INTEGRATED MARKETING COMMUNICATION

2021 ◽  
pp. 83-85
Author(s):  
Lingling Wu ◽  
Yury Danko
Keyword(s):  
Artificial Intelligence ◽  
Communication Channels ◽  
Current Situation ◽  
Technical Support ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Brand Building ◽  
Artificial Intelligence Technology

With the intensification of competition among universities, brand building has gradually become an important content that universities at home and abroad attach great importance to. In the current situation of declining influence of traditional publicity channels and limited influence of self-built media, artificial intelligence technology can provide all-round technical support for university brand integrated marketing communication in terms of communication content and communication channels.

scholarly journals Pragmatik sebagai Penangkal Hoaks dan Peran Ilmuwan Bahasa di Era Digital (Pragmatics as Hoax Charm and the Role of Linguists in the Digital Era)

JALABAHASA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 171
Author(s):  
Prof. Dr. I Dewa Putu Wijana
Keyword(s):  
Data Collection ◽  
Communication Channels ◽  
Electronic Medium ◽  
Digital Era ◽  
Public Figures ◽  
Electronic Transactions ◽  
Ordinary Citizens

Makalah ini menguraikan secara ringkas kedudukan sentral pragmatik di dalam menangkal berita bohong yang bertebaran seiring maraknya transaksi elektronik di era digital sekarang ini. Dengan mengambil contoh kasus forensik yang melibatkan berbagai tokoh penting dan orang biasa, dapat diketahui bahwa pengetahuan pragmatik yang memanfaatkan konteks ekstralingual dalam artian yang luas ternyata mampu digunakan sebagai alat yang efektif dalam mengidentifikasi dan menentukan kebenaran luar bahasa sebuah berita. Dari data-data yang terkumpul, ternyata tidak hanya masalah kebenaran luar bahasa yang disangkutkan, tetapi juga masalah-masalah internal bahasa. Sehubungan dengan hal itu, pengetahuan tentang aspek-aspek internal bahasa yang dipelajari cabang ilmu-ilmu bahasa lain juga sangat bermanfaat di dalam menerangkan aspek-aspek internal bahasa. Di samping itu, masalah-masalah internal ini juga sering menjadi permasalahan utama dalam kasus-kasus forensik, baik di media elektronik maupun saluran komunikasi lain. Kenyataan ini semakin mengokohkan sentralnya peran ahli bahasa di masa depan. This article will briefly describe the central role of pragmatics in avoiding hoaxes which are recently scattered in line with the glow of electronic transactions in the digital era. By taking examples from several forensic cases which involve public figures and ordinary citizens, it can be concluded that the knowledge of pragmatics which exploits extralinguistic contexts in its broadest sense can be used as an effective tool in identifying and determining the extralinguistic truths of a news. The data collection shows that the utterances sometimes contain internal linguistic aspects. Accordingly, the knowledge about internal aspects of a language which constitute objects studied by other linguistic branches, are also fruitful for explaining these internal aspects. Besides, the internal aspects are also possible to be the main problems of in forensic cases which are either delivered through electronic medium or other communication channels. All these matters strongly confirm the central role of linguists in the nearly future.  

scholarly journals Towards a Framework for Observational Causality from Time Series: When Shannon Meets Turing

2020 ◽  
Author(s):  
David Sigtermans
Keyword(s):  
Time Series ◽  
Single Channel ◽  
Communication Channels ◽  
Transfer Entropy ◽  
Bivariate Analysis ◽  
Noisy Channels ◽  
Transmission Of Information ◽  
Data Processing Inequality ◽  
Causal Structures

We propose a novel tensor-based formalism for inferring causal structures from time series. An information theoretical analysis of transfer entropy (TE), shows that TE results from transmission of information over a set of communication channels. Tensors are the mathematical equivalents of these multi-channel causal channels. A multi-channel causal channel is a generalization of a discrete memoryless channel (DMC). We consider a DMC as a single-channel causal channel. Investigation of a system comprising three variables shows that in our formalism, bivariate analysis suffices to differentiate between direct and indirect relations. For this to be true, we have to combine the output of multi-channel causal channels with the output of single-channel causal channels. We can understand this result when we consider the role of noise. Subsequent transmission of information over noisy channels can never result in less noisy transmission overall. This implies that a Data Processing Inequality (DPI) exists for transfer entropy.

Method for measuring node importance in complex networks based on local characteristics

2021 ◽  
Vol 35 (22) ◽  
Author(s):  
Yirun Ruan ◽  
Jun Tang ◽  
Haoran Wang ◽  
Jinlin Guo ◽  
Wanting Qin
Keyword(s):  
Computational Complexity ◽  
Complex Networks ◽  
Heuristic Algorithms ◽  
Communication Channels ◽  
Network Connectivity ◽  
Network Nodes ◽  
Local Characteristics ◽  
Node Importance ◽  
Critical Nodes

Identifying critical nodes in complex networks has gained increasing attention in recent years. However, how to design an algorithm that has low computational complexity but can accurately identify important network nodes is still a challenge. Considering the role of structural holes in shaping communication channels, this paper presents an effective method based on local characteristics to identify critical nodes that play important roles in maintaining network connectivity. Our method considers the connections of a node as well as the connectivity of the neighborhood of the node. Through numerical simulations on various real-world networks, we have demonstrated that the proposed approach outperforms some other well-known heuristic algorithms in identifying vital nodes and leads to faster network collapse in target destruction.

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jana Bowden ◽  
Abas Mirzaei
Keyword(s):  
Social Engagement ◽  
Digital Communication ◽  
Communication Channels ◽  
Future Research ◽  
Consumer Engagement ◽  
Content Type ◽  
Online Brand Communities ◽  
Behavioural Engagement ◽  
Content Marketing

Purpose Brands are investing heavily in content marketing within digital communication channels, yet there is limited understanding of the effectiveness of this content on consumer engagement. This paper aims to examine how consumer engagement with branded content is created through consumer-initiated online brand communities (OBCs) and brand-initiated digital content marketing (DCM) communications. Self-brand connections are examined as an important antecedent to the cognitive, affective, behavioural and social dimensions of consumer engagement and the subsequent impact of engagement on loyalty is explored across these two channels. Design/methodology/approach A survey approach was used with two consumer samples for one focal retail brand, namely, a consumer-initiated OBC (Facebook) and email subscribers of the retail brand’s DCM communications. A multi-group analysis of structural invariance procedure was used to comparatively examine the formation of engagement for consumers within the OBC and DCM channels. Findings This study demonstrates the different ways in which engagement forms across different digital communication channels. Self-brand connection (SBC) was found to strongly drive behavioural, cognitive, affective and social engagement. The cognitive, affective and behavioural engagement was found to mediate the self-brand connection and consumer loyalty relationship. Overall, this relationship was most strongly and significantly mediated by affective and cognitive engagement within the OBC channel when compared to the DCM channel. Research limitations/implications The findings of this study should be interpreted with several limitations in mind. First, the research was conducted within the confines of one OBC, within one social networking site platform characterised by self-selected membership based on a passion and immersion with the brand. This means that consumers within the OBC were highly connected to one another and the retail brand and highly socialised in-group norms and mores. This type and intensity of connection may not be the case for all forms of OBCs. Second, this study was limited to one retail brand, from one brand category. Future research should examine OBCs across a range of utilitarian and hedonic brands to comprehensively contextualise the dimensions of engagement. Third, the data for this study was cross-sectional. The use of netnographic analysis and qualitative interviews across a range of OBCs would support the triangulation of the findings of this research, especially with regard to the narrative that consumers’ express when discussing how their SBC manifests through the dimensions of engagement. Fourth, this study explored a single antecedent of engagement, namely, self-brand connections. Future research may consider how SBC operates in conjunction with other complementary factors to enhance consumers’ affective, cognitive, social and behavioural engagement such as brand awareness, satisfaction and participation/interactivity. In addition, future research could examine an expanded array of engagement outcomes such as purchase intention, the share of wallet and reputation. Finally, future research should examine the operationalisation and validation of the dimensions of engagement using multiple competing scales to assess the suitability of these engagement scales across multiple brand categories and contexts. Practical implications Given the increasing investment in branding within social media and the fragmentation of brand communications across multiple communications platforms, the management of effective brand communications remains a significant challenge. This study found that the relationship between self-brand connections, affective, social, behavioural and cognitive engagement and loyalty was context-specific and moderated by a digital communication channel (OBC vs DCM email marketing), thus providing insights as to the effectiveness of OBCs and DCMs as two tools for enhancing consumer loyalty. Originality/value This study makes a novel contribution to the engagement literature by examining the antecedent role of self-brand connections in predicting consumers’ engagement; the moderating role of digital communication platforms (OBC vs DCM) on the formation of cognitive, affective, behavioural and social engagement; and the mediating effect of these dimensions on loyalty.

The Path Planning Method for AUV Group Moving in Environment with Obstacles

2020 ◽  
Vol 21 (6) ◽  
pp. 356-365
Author(s):  
V. F. Filaretov ◽  
D. A. Yukhimets
Keyword(s):  
Mathematical Modeling ◽  
Path Planning ◽  
Acoustic Communication ◽  
Data Exchange ◽  
Additional Data ◽  
Communication Channels ◽  
Planning Method ◽  
Current Position ◽  
Precision Control

The new path planning method for AUV group moved in the " leader-followers" mode in a desired formation in an unknown environment with obstacles is proposed in paper. In this case one AUV plays role of AUV-leader, which has information about the mission and plans a safe trajectory of its movement, depending on its purpose and detected obstacles. AUV-followers must move behind the leader, in accordance with their assigned place in formation, using information about the current position of the leader, received via acoustic communication channels, and information about their distances to obstacles, detected by their onboard rangefinders. Due to the low bandwidth of acoustic communication channels, there is a problem of matching the position of the AUV-followers during obstacles avoidance. It is necessary to avoid collisions between AUV of group. This problem is solved by means of the preliminary forming for each follower of the only possible trajectory of movement inside formation which will provide it safe movement relatively other followers when this AUVfollower moves around detected obstacle. This approach allows do not coordinate the current position of the AUV-followers relative to other AUV of group if a high-precision control system is used, and as a result it does not require additional data exchange between the AUV group. In this paper, an approach to the forming of AUV-follower trajectories inside AUV formation and the method of forming the desired position of the AUV-followers on these trajectories are proposed. The effectiveness of the proposed method is confirmed by the results of mathematical modeling.

PARTICIPANT MARKETING COMMUNICATIONS MANAGEMENT AND ITS IMPLEMENTATION ON THE MULTINATIONAL LODGING BUSINESSES LOCATED AT SKI SITES IN TURKEY

2010 ◽  
Vol 1 ◽  
Author(s):  
MEHMET SERDAR ERCİŞ
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Positive Relationship ◽  
Marketing Communications ◽  
Total Quality ◽  
Marketing Managers ◽  
Standard Questionnaire ◽  
Communications Management

This project aims to identify the views of the personnel working at the multinational lodging businesses located at ski sites in Turkey about Participant Marketing Communications Management (PMCM) practices. In this framework, the role of education in total quality management was researched. The project covered eleven marketing managers and forty five marketing staff working at the ten five-star and fourteen four-star hotels at the four largest ski centers of Turkey-Uludağ, Palandöken, Erciyes ve Sarıkamış. The data was collected according to a standard questionnaire, and was analyzed using on the ᵡ² test. Based on the results of the analysis, a statistically meaningful and positive relationship between the workers’ levels of education and their stance towards participant marketing communications management was found.

scholarly journals How Did Rumors on Twitter Diffuse and Change in Expression? An Investigation of the Process of Spreading Rumors on Twitter during the 2011 Great East Japan Earthquake

2019 ◽  
Vol 2019 ◽  
pp. 1-8 ◽  
Author(s):  
Morihiro Ogasahara ◽  
Hirotaka Kawashima ◽  
Hiroyuki Fujishiro
Keyword(s):  
Problem Solving ◽  
Mass Media ◽  
Communication Channels ◽  
Great East Japan Earthquake ◽  
Sense Making ◽  
Static Information ◽  
Ambiguous Situations

Twitter has been emerging as a major communication channels during disasters. The characteristics of Twitter—quickly and widely diffusing information and allowing every user to be an information transmitter—can be effective for problem solving in anxious and ambiguous situations such as disasters; however, false rumors on Twitter can be a serious problem. Rumor research has suggested that rumors are a kind of collective sense-making when mass media cannot provide people with enough information (e.g., during disasters). Furthermore, the expression of the rumor changes during the process of spreading. This study investigated the data of 187 thousand tweets related to the Cosmo Oil rumor during the Great East Japan Earthquake of March 2011 and analyzed the change in Twitter expressions and the collective sense-making process during this catastrophe. The results of this study suggest that collective sense-making is rare in diffused tweets, partly because of the gatekeeping role of hubs (i.e., users who have many followers on Twitter). Rumor discussion on Twitter during disasters might be suitable for broadcasting static information than for collective sense-making.

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