scholarly journals Intervening analysis of internet marketing between the relationship of brand awareness and online purchase decision of mobile products among the students of Heis in Pakistan

2020 ◽  
Vol 13 (15) ◽  
pp. 1535-1545
Author(s):  
Hassan Jawad Soomro ◽  
Keyword(s):  
Internet Marketing ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Online Purchase ◽  
Relationship Of ◽  
The Relationship

scholarly journals Ethics of Retailers and Consumer Behavior in E-Commerce

2020 ◽  
Vol 11 (1) ◽  
pp. 107-126
Author(s):  
Zhi Yang ◽  
Quang Van Ngo ◽  
Chung Xuan Thi Nguyen
Keyword(s):  
Electronic Commerce ◽  
Communication Technology ◽  
Purchase Intention ◽  
Purchase Decision ◽  
Information Communication ◽  
Significant Relationships ◽  
Online Retailers ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.

scholarly journals FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

2021 ◽  
Vol 13 (1) ◽  
pp. 1-22
Author(s):  
Evo Sampetua Hariandja ◽  
Aurellia Adeline ◽  
Ferdinandus Eric ◽  
Yossel Christopher
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Validity And Reliability ◽  
Brand Reputation ◽  
Relationship Of ◽  
The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While  Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

scholarly journals The Influence of the Application of Marketing Mix on the Purchase Decision of Prospective Consumers of Grand Cempaka Housing

2020 ◽  
Author(s):  
Gesang Sudrajad ◽  
J.E Sutanto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Purchase Decision ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to examine the effect of simultaneous and partial marketing mix on the purchase decision of prospective consumers of Grand Cempaka Housing.This research uses quantitative methods, and is a survey research from the types of explanatory research whose focus is placed on relational research: studying the relationship of variables. The object of research is the residents of Pasuruan City and the sample in this study is the Prospective Consumer of Grand Cempaka Housing. Data analysis uses multiple linear regression analysis methods.The results of the analysis show that Products, Prices, Places and Promotions simultaneously have a significant effect on the Decision of Purchasing Prospective Consumers of Grand Cempaka Housing. This shows that the marketing mix is one of the marketing strategies that should be considered so that the implementation of the marketing strategy can run successfully because the elements in the marketing mix influence each other. Variables in the marketing mix which include Products, Prices, Places and Promotions partially have a significant effect on the Decision of Purchasing Prospective Consumers of Grand Cempaka Housing. Keywords: marketing mix; purchase decision; property; housing

scholarly journals HUBUNGAN LOKASI DAN PROMOSI DENGAN KEPUTUSAN PEMBELIAN RUMAH SUBSIDI PADA PT. GRAHA ESTETIKA PROPERTY BENGKULU

2019 ◽  
Vol 13 (2) ◽  
pp. 50-66
Author(s):  
Sri Handayani ◽  
Miko Warodei Antono
Keyword(s):  
Hypothesis Testing ◽  
Correlation Coefficient ◽  
Rank Correlation ◽  
Purchase Decision ◽  
Spearman Rank Correlation ◽  
Aesthetic Property ◽  
Spearman Rank ◽  
Relationship Of ◽  
The Relationship ◽  
Spearman Rank Correlation Coefficient

The purpose of this study was to determine the relationship between location and the decision to purchase a subsidy at PT. Graha Estetika Property Bengkulu and to find out the relationship of promotion with the decision to purchase a subsidized house at PT. Graha Estetika Property Bengkulu. The method of analysis uses Spearman rank correlation and hypothesis testing. Spearman rank correlation coefficient on location relationship (X1) with subsidized house purchase decision (Y) at PT. The Bengkel Property Aesthetic Graha is known that the value of rho count = 0.85 means the relationship between the location and the decision to purchase a subsidy at PT. Bengkulu's Graha Estetika Property is very strong, because the correlation value is in the coefficient interval of 0.800 - 1,000. The value of the Spearman rank correlation coefficient on the relationship of promotion (X2) with the decision to purchase a subsidized house (Y) at PT. Bengkel Property Aesthetic Graha is known the value of rho count = 0.68 the meaning of the promotion relationship with the purchase of a house subsidy decision at PT. Bengkulu's Graha Aesthetic Property is strong, because the correlation value is in the coefficient interval of 0.600 - 799.

scholarly journals Consumer Behavior Analysis in Purchase of Freshwater Fish in Bandung City (Case Study in the Traditional Market of Kosambi)

2020 ◽  
pp. 1-8
Author(s):  
Theresia Febrianty Rotuauli ◽  
Asep Agus Handaka ◽  
Achmad Rizal ◽  
Atikah Nurhayati
Keyword(s):  
Consumer Behavior ◽  
Freshwater Fish ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Personal Factors ◽  
Consumer Behavior Analysis ◽  
Traditional Market ◽  
Relationship Of ◽  
The Relationship

This research aimed to analyze the relationship of factors that influence consumer behavior in the purchase decision of freshwater fish in Kosambi Traditional Market. The research was conducted in March 2019 to March 2020. The method used in this research was a case study. The sampling technique was used accidental sampling method with 100 respondents. To analyze the behavior of consumers used attitude measurement analysis as measured by a Likert Scale. Correlation of qualitative data is used to analyze the relationship of factors that influence consumer behavior in freshwater fish purchasing decisions. The results showed that four factors that influenced the purchase decision of freshwater fish products had a significant relationship with the correlation coefficient values as follows: Cultural factors of 0.243, Social factors of -0.278, Personal factors of 0.631, and psychological factors of 0.427. Personal factor is the more dominant variable influencing and being considered by consumers in deciding to purchase freshwater fish because the personal factors are defined as psychological characteristics of a person that is different from others that causes relatively consistent and long-lasting responses to the environment.

scholarly journals Factors Influencing Online Purchasing Intention among Private Sector Workers in Malaysia

2020 ◽  
Vol 6 (2) ◽  
pp. 30
Author(s):  
Nini Hartini Asnawi ◽  
Nur Atiqah Zakiyyah Ramlee ◽  
Lina Nadia Abd Rahim ◽  
Nor Fazalina Salleh ◽  
Norfazlina Ghazali ◽  
...  
Keyword(s):  
Social Media ◽  
Private Sector ◽  
Research Study ◽  
Ease Of Use ◽  
Media Usage ◽  
Online Purchase ◽  
Purchasing Intention ◽  
Literature Reviews ◽  
Relationship Of ◽  
The Relationship

The propose of this research study is to identify for the relationship social media usage and the effectiveness to encourage people to do online purchasing and also their intention to buy. This study focus on workers from private sector. The literature reviews on the main issues about the power of social media in influencing people with online purchase. Correlation Research is suitable for this research study to find the solution for the problem stated. Therefore, in order to get the significant results and findings, survey research method is applied by distributing a set of questionnaire to the target respondents among private sector workers. There are three research objectives for this research study. The first one is to determine the relationship of ease of use towards intention to buy. Secondly is to examine the influence of usefulness towards intention to buy. Lastly is to analyze the influence of easiness towards intention to buy. Hence, this research study is also explained and reviewed specifically by the researcher based on the data findings at the end of this research. 50 set of questionnaires have been distributed to five different departments in the company.   

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