EFFECTIVENESS OF POLICY OF PROMOTION OF SOCIAL ORIENTATION OF AGRICULTURAL DEVELOPMENT
The main factors of social component of multifunctional purpose are revealed, the main of which are the limited spheres of employment of rural population, the village-forming mission of agricultural enterprises, due to their attachment to real estate, which is permanently located within a certain radius around these settlements and the mission of a single source of food for society and the arrangement of agricultural areas, preserving the fertility of land for the needs of future generations. The dependence of the employment of the rural population on the conditions of its access to agricultural lands and social (collective) forms of organization of small farms for joint use of lands and joint production activities is substantiated, the peculiarities of these organizational and legal forms common in Western European practice are analyzed. The essence of the state policy aimed at the rational distribution of agricultural land in the interests of the peasantry and society as a whole, and to encourage owners (tenants) of small plots of land to unite for joint activities as a factor, which influence on effective employment of the united entities management. The role of diversification of agricultural production in increasing farm incomes and creating additional jobs is substantiated. An analysis of the most common in Western European practice areas of diversification related to the development of agritourism and processing of agricultural products, which are a continuation of agricultural activities. The role of cooperative forms of agricultural processing organizations in increasing the profits of its producers and creating additional jobs for the rural population is shown. The importance of including in the social function of agriculture, the maintenance of food balance of society, which is the basis for food security and food independence of the country and the state's influence on the production of low-cost, but physiologically necessary food products is studied. Proposals were made to improve agricultural policy and the institutional and legal environment to support the implementation of agriculture's social mission, taking into account the experience gained in Western Europe and other countries.