PSYCHOSEMANTIC FEATURES OF PERCEPTION OF ANIMATED ADVERTISEMENT OF YOUTH TARGET AUDIENCE

2020 ◽  
pp. 188-208
Author(s):  
O. P. Sosniuk ◽  
І. Yu. Vlasiuk

The article is devoted to the analysis of the results of empirical research of psychosemantic features of perception of animation advertising by the representatives of the youth target audience. Differences in the perception of animation advertising between representatives of three age groups within the youth target audience were established. The authors identified four factors (“Confidence”, “Attractiveness”, “Trust”, “Consumer Activity”), which are manifested in the perception of animation advertising by young teens (12-15 y.o.). At the same time, for аdolescence teens (16-19 y.o.) and youth (20-24 y.o.) there are three factors (“Confidence”, “Attractiveness”, “Consumer activity”), which determine their attitude to animation advertising. The peculiarities of young people's attitude to animation advertising with different types of graphics (2-D, 3-D, combined) and consumer motivation of this target audience are revealed. It has been identified that commercials based on the use of 3-D graphics are evaluated by representatives of the youth audience (of all age groups) most positively and often make them want to buy the products of the advertised brand. Commercials based on the use of 2-D graphics technology attract the most attention of younger teens (12-15 y.o.) and create the appropriate consumer motivation. The commercials created on the basis of the combined graphics are the least interesting to the representatives of the youth target audience. However, the ideas underlying such advertising are the most understandable for youth, and the advertising itself is perceived as relevant and evokes a sense of trust in the product and brand. The connection between the level of emotional intelligence and creativity with the peculiarities of the perception of animation advertising is revealed. Subjects with higher level of emotional intelligence rate animation graphics in advertising more positively than people with low levels of emotional intelligence. Representatives of the youth target audience (all age groups) with high levels of emotional intelligence are most sensitive to animation advertising using 3-D graphics. A similar trend is observed in subjects with a high level of creativity, rate commercials using 3-D graphics higher and perceive it more positively (compared with subjects with lower level of creativity). It is established that young teenagers (12-15 y.o.) with a high level of creativity also positively perceive animation advertising using 2-D graphics technology. Prospects for further research include a more detailed study of the perception of animation advertising with different types of graphics by different age groups, determining the relationship between the perception of animation advertising and the value-semantic sphere of the personality of consumers.

2020 ◽  
Vol 18 (1) ◽  
pp. 23-37
Author(s):  
Andreea Gheorghe ◽  
Oana Fodor ◽  
Anișoara Pavelea

This study explores the association between task conflict and team creativity and the role of group cognitive complexity (GCC) as a potential explanatory mechanism in a sample of 159 students organized in 49 groups. Moreover, we analyzed the moderating effect of collective emotional intelligence (CEI)in the relationship between task conflict and GCC.As hypothesized, we found that task conflict has a nonlinear relationship with GCC, but contrary to our expectations, it follows a U-shaped association, not an inversed U-shape. In addition,the moderating role of CEI was significant only at low levels. Contrary to our expectation, the mediating role of GCC did not receive empirical support. Theoretical and practical contributions are discussed.


In this article, the main approaches concerning the problem of leadership traits formation as studied in both national and foreign literature are viewed. There are given results of research on leadership traits in students at technical specialties and humanities in the course of their training at a higher education institution in their connection with emotive intellect. The peculiarities of leadership traits in the tested groups with different level of emotive intellect, as well as a connection between leadership traits and emotive intellect are determined. The highest indicators according to the results of the research are demonstrated by a group of students of technical specialties with a high level of emotional intelligence, which indicates the ability to manage their emotions and behavior, the ability to solve problems. They demonstrate a high level of organizational skills, ability to work with a group. Their actions are aimed at achieving goals. The lowest rates according to the results of the study were found in a group of students of humanities with a low level of emotional intelligence. In difficult situations, it is difficult for them to find a way out. They do not know how to control the work of their comrades, to find common ground with people. The relationship between emotional intelligence and leadership skills in students of technical and humanities has been studied. A group of technical students with a high level of emotional intelligence found positive correlations between emotional intelligence and all scales of leadership qualities. There are no correlations between emotional intelligence and leadership qualities in the group of humanities students with a low level of emotional intelligence. In other groups of students, certain correlations have been established between emotional intelligence and leadership qualities.


Author(s):  
María del Carmen Pérez-Fuentes ◽  
María del Mar Molero ◽  
Ana Belén Barragán ◽  
José Jesús Gázquez Linares

Aggressive behavior in adolescence is influenced by a diversity of individual, family and social variables. The purpose of this study was to analyze the relationship between family functioning, emotional intelligence and values for development of different types of aggression, as well as to establish profiles according to the predictor variables of aggression. To do this, a sample of 317 high school students aged 13 to 18 were administered the Peer Conflict Scale, the Family Functionality Scale, the Brief Emotional Intelligence Inventory for Senior Citizens and the Values for Adolescent Development Scales. The study showed that stress management, positive adolescent development and family functioning predominated in nonaggressive subjects with higher scores than aggressors. There was also a negative relationship between the different types of aggression and emotional intelligence, positive values and family functioning. In addition, two different profiles were found. The first had low scores on all the variables, while the second profile had higher scores on all the variables except family functioning which was higher.


2013 ◽  
Vol 65 (3) ◽  
Author(s):  
Farzaneh Moayedi ◽  
Rozana Zakaria ◽  
Yeoh Bigah ◽  
Mushairry Mustafar ◽  
Othman Che Puan ◽  
...  

Walkability is becoming a popular buzzword in planning cities that suffers high level of pollution due to, amongst others, emission from automobiles are embracing walkability in order to reap its benefits. In addition to that, walkability is the measure of how satisfactorily the transportation system meets the need of walking of the community. Several studies around the world have put great efforts to highlight the importance of walkability in urban as it is an important measure in determining a better environment. There is a strong relationship between walkability, sustainable transportation and the environment. In addition to that, walkability is a concept that is consistent with sustainable development and transportation system due to its economic, social and environmental benefits. Walkability satisfaction rating within a localized neighborhood can be measured at the macro level with the aid of GIS at the initial development stages. The methods and techniques used are varying and no single walkability assessment tool can be designed to suit different environmental conditions. Different groups of societies for whom the theoretical and practical perception of cities development vary, or different types of neighborhoods with different needs would warrant different approaches. Therefore, this paper examines the methods, techniques and indicators that have been used to measure walkability and highlights the important benefits of improving walkability in the built environment. Moreover it also describes the relationship between walkability, sustainable transportation and environment.


2019 ◽  
Vol 47 (6) ◽  
pp. 848-863
Author(s):  
Zofia Mazur ◽  
Mariola Laguna

Affect impacts people’s cognitive processes as well as provides the energy to pursue goals and engage in actions. Research suggests that affect might influence instrumental learning behavior. This review aims to summarize the existing literature concerning the relationship between affect and instrumental practice. In order to determine the role of affect in undertaking instrumental practice and in engagement in practice, we conducted a systematic search via electronic databases and reference lists; we also hand-searched the key journals. Studies were included in the review if they concerned both affect and practicing behavior in musicians and instrumental students across all age groups and if the relationships between the two constructs were investigated. We focused on individual instrumental practice in the classical repertoire. Eleven studies met our inclusion criteria. They reported quantitative relationships between affect and the amount of practice or qualitatively described the role of affect in practice engagement. The results of this systematic review show that practicing a musical instrument is associated with different types of affect—practice-related, performance-related, and context-free affect. Further investigation of affect in the context of music learning may inform future interventions for instrumentalists motivating them to practice.


2017 ◽  
Vol 6 (5) ◽  
pp. 122 ◽  
Author(s):  
Nagia Ali ◽  
Omar Ali ◽  
James Jones

This study examined the relationship between emotional intelligence (EI) and online teaching self-efficacy among 115 academic nurse educators who teach online (totally, blended, or both). The sample was randomly drawn from the list of nursing schools accredited by Commission on Collegiate Nursing Education (CCNE) with baccalaureate, master’s and/or doctoral programs. The hypothesis tested states “Academic nurse educators who teach online and who report higher levels of EI would also report greater online teaching self-efficacy.” Results showed a significant moderate relationship (r=0.446, p< .01) between EI and online teaching self-efficacy. The coefficient of determination R2 was 0.199, which indicates that about 20% of the variation in online teaching self-efficacy can be explained by EI contribution. The hypothesis was supported. Results also indicated that online teaching self-efficacy was positively related to duration of being an academic nurse educator (r = 0.212, p<0.05) and duration of teaching online (r = 0.203, p< 0.05). Further, there was no significant difference between the different age groups regarding EI and online teaching self-efficacy. Similarly, there was no significant difference among university degrees attained of participants regarding EI and online teaching self-efficacy. The Implications for enhancing EI and online teaching self-efficacy are discussed.


1977 ◽  
Vol 21 (6) ◽  
pp. 553-557
Author(s):  
David Shinar

A battery of eight different driver-related vision tests was administered to a sample of 890 licensed drivers. The battery included tests for static acuity under both normal illumination, low-level illumination and glare conditions; dynamic visual acuity; movement detection sensitivity, both in the central and peripheral fields; visual field in the horizontal axis; and visual search effectiveness. Regression analyses performed to determine the relationship between accident rate and performance on the tests in the vision test battery, yielded significant multiple correlations ranging from R = .09 to R = .30, depending upon the driver age-group and specific measure used for accident rate (daytime accident rate vs. nighttime accident rate). Different vision tests were found to be differentially predictive of accident rate for different age groups. In general, static acuity under low levels of illumination and dynamic visual acuity were most consistently related to accident rate. The potential use of such a battery as a flexible screening device is discussed.


2021 ◽  
Vol 11 (3) ◽  
pp. 527-535
Author(s):  
murat canpolat

The aim of this study is to examine the relationship between 21st century skills and emotional intelligence of teacher candidates. In addition, it was investigated whether teacher candidates’ levels of 21st century skills and emotional intelligence differ significantly according to various variables. This research, which was designed according to the relational screening model, was conducted with 312 teacher candidates studying at Inonu University Faculty of Education. “Multidimensional 21st Century Skills Scale” and “Emotional Intelligence Scale” were used to collect data in the study. Descriptive statistics, difference analysis, Pearson Product Moment Correlation Coefficient and regression analysis were used to analyze the data. As a result of the analysis of the research data, it was found that teacher candidates’ 21st century skills and emotional intelligence are at a high level, that the emotional intelligence and 21st century skill levels of teacher candidates do not differ significantly according to gender, but those who have medium and high overall academic success are 21st. century skills and emotional intelligence levels were found to be high and significantly different. In addition, in the study, it was found that there was a significant, medium, positive relationship between 21st century skills and emotional intelligence of teacher candidates, It was concluded that the level of predicting 21st century skills of emotional intelligence is statistically significant. In the process of preparing students for the future, suggestions were made for the development of 21st century skills and emotional intelligence.


2021 ◽  
Vol 13 (3) ◽  
pp. 98-117
Author(s):  
Yu.A. Kochetova ◽  
M.V. Klimakova

The development of emotional intelligence in early adolescence is important and urgent problem, since at this age the need for communication is actively realized, manifesting itself in behavioral patterns as types of interpersonal behavior that poorly understood. The problem of the study is to identify components of emotional intelligence and types of interpersonal behavior of respondents with high and low sociometric status. Research hypothesis: the combination of the level of emotional intelligence components development and the prevailing types of interpersonal behavior are associated with the achievement of high or low sociometric status. The study sample consisted of 956 people: 456 girls (47.7%) and 500 boys (52.3%) aged 16-17. Research methods: a questionnaire of emotional intelligence "Emin" by D.V. Lyusin; test "The Interpersonal Diagnosis of Personality" by T. Leary; sociometry by J. Moreno in the adaptation by M.R. Bityanova. The relationship between emotional intelligence, the prevailing types of interpersonal behavior, and the sociometric status was studied using mathematical statistics methods of SPSS Statistics 20 program (cluster analysis procedure). Six clusters were identified. They describe the combination of components of emotional intelligence and the prevailing type of interpersonal behavior between young men and women with low and high sociometric statuses. Comparison of cluster indicators revealed significant differences at a high level of significance (α&lt;0.01) across all scales. Thus, the hypothesis was confirmed. The research has a high practical significance because it opens up opportunities for the development of emotional intelligence, as well as the harmonization of interpersonal relations.


2020 ◽  
Vol 41 (8) ◽  
pp. 971-991
Author(s):  
Saad M. Alotaibi ◽  
Muslim Amin ◽  
Jonathan Winterton

PurposeThe objective of this study is to investigate the role of emotional intelligence and empowering leadership in enhancing psychological empowerment and work engagement in private hospitals.Design/methodology/approachA total of 500 questionnaires were distributed to staff nurses at five private hospitals in Riyadh, Saudi Arabia, 100 questionnaires to each hospital, with an achieved response rate of 34.8%.FindingsThe results show statistically significant positive relationships between emotional intelligence, empowering leadership, psychological empowerment and work engagement. The relationship between emotional intelligence and work engagement and psychological empowerment and work engagement were not significant.Research limitations/implicationsThe study found that employees who have a high level of emotional intelligence and the positive stimulus of empowering leadership demonstrate enhanced psychological empowerment and work engagement.Practical implicationsA better understanding of the role of EI and EL in enhancing psychological empowerment and work engagement could help hospitals reduce turnover among nurses and improve their relationships with patients, as well as maintaining competitive advantage.Originality/valueThe study provides evidence to support the effect of EI on empowering leadership, psychological empowerment and work engagement in private hospitals.


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