"Got Milk": Bridging the Town-Gown Divide with Evaluation Research in African-American Communities
In 2000, I was asked by the American Cancer Society to evaluate We Care About Kids, a newly funded 18-month community-based pilot project to address cancer prevention needs in urban low-income minority populations. We Care About Kids (WCAK) peaked my interest for several reasons: First, as an applied medical anthropologist working in an academic setting, I seek opportunities to bridge the university's educational mission with service to the surrounding communities. Secondly, service in local community organizations provides opportunities for graduate students to understand how anthropology and anthropologists impact the lives of everyday citizens. Thirdly, this project would involve anthropology at its inception: thus I could incorporate an emic perspective into project activities from the beginning, increasing opportunities for community members' input in data collection, data analysis, and intervention development and implementation.