scholarly journals STRATEGI PEMASARAN DAN PENGEMBANGAN TEPUNG CASSAVA PADA AGROINDUSTRI UD. NULA ABADI DI KABUPATEN BONDOWOSO

2019 ◽  
Vol 11 (3) ◽  
pp. 39
Author(s):  
Achmad Budi Santoso ◽  
Joni Murti Mulyo Aji
Keyword(s):  
Cost Efficiency ◽  
Strong Field ◽  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Production Costs ◽  
Total Production ◽  
Snowball Sampling ◽  
Cassava Flour ◽  
Flour Production

Cassava flour is one of the derivative products obtained from cassava processing. Cassava flour is different from tapioca because of soaking process and has higher nutritional value. This research is aimed to seek to analyze: 1) Channels and marketing efficiency of cassava flour, 2) Revenue and cost efficiency of cassava flour production and 3) Strategy recommendation for developing cassava flour production and marketing. The research area is determined purposively method with the consideration that UD. Nula Abadi is a new agroindustry with innovative products that are still not widely known by people in Bondowoso Regency. The sample of the producer is determined using purposive sampling and snowball sampling especially for the marketing agency. Data were collected by interview, observation, and documentation. Data analysis used in this research include marketing margin, share and efficiency to answer the first problem and analysis of income as well as R/C ratio to answer the second problem. The analysis of marketing channels and SWOT is done descriptively to answer the third problem. The results showed that 1) marketing channel of cassava flour on UD. Nula Abadi consists of 3 marketing channels and the most efficient marketing is that in channel II (Manufacturer - Large trader - Consumer household / agroindustry). 2) Total revenue of cassava flour Rp. 6.250.000,00 with total production costs of Rp. 3,525,458,33, so that the amount of income is Rp. 2,724,541,67. The value of production cost efficiency (R/C ratio) obtained is 1,17. 3) The competitive relative position of cassava flour agroindustry is located in the field of White Area or potentially strong field, meaning that the agroindustry can use its competence to exploit the prospective opportunity.

scholarly journals ANALISIS PENDAPATAN DAN PEMASARAN USAHATANI BROKOLI (Brassica oleracea L.) DI DESA MUARA PERIKAN KECAMATAN PAGARALAM SELATAN KOTAMADYA PAGARALAM

2012 ◽  
Vol 11 (2) ◽  
pp. 173-186
Author(s):  
Denny Wijaya ◽  
Satria Putra Utama ◽  
Indra Cahyadinata
Keyword(s):  
Brassica Oleracea ◽  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Farm Income ◽  
Channel Activity ◽  
Snowball Sampling ◽  
Sale Price ◽  
Total Profit ◽  
Brassica Oleracea L

This research was conducted with the purpose to : (1) calculate farm income of broccoli, (2) investigate marketing channels of broccoli and (3) calculate its marketing margin. Research area is determined purposively, i.e., Muara Perikan Village Sub-district South Pagaralam. Respondents of broccoli farmers are censused involving 14 farmers while marketing institutions are determined with Snowball Sampling. The research showed that averaged farm income is equal to Rp.11.026.213/farming, or Rp.34.852.536/Ha and efficiency of farm broccoli is equal to 3,56.  This means that broccoli farming in research area is efficient. In terms of marketing channel, three marketing channels were found.  In this study, only two channels were studied. In the first marketing channels, farmers share was high at 66.67% of the final sale price merchants. Total margin from one marketing channel activity of Rp. 3000, the total profit margin of Rp. 2295.26. In the second channels, the percentage share of farmers was 51.43%, with marketing margin of Rp. 5666.67 and the total profit of Rp. 4673.07Keywords: broccoli, marketing channel, margin

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
SIMON SUTRADO SIMANJUNTAK ◽  
ACHMAD ZAINI
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Snowball Sampling ◽  
Level Zero ◽  
Average Share ◽  
Marketing Analysis ◽  
Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

scholarly journals SISTEM PEMASARAN GAMBIR DI SUMATERA BARAT (Kasus di Kecamatan Kapur IX, Kabupaten Lima Puluh Kota)

2017 ◽  
Vol 12 (1) ◽  
pp. 1
Author(s):  
Amelira Haris Nasution ◽  
Ratna Winandi Asmarantaka ◽  
Luqman M Baga
Keyword(s):  
Sampling Method ◽  
Marketing Channel ◽  
Operational Efficiency ◽  
Marketing Channels ◽  
Cost Ratio ◽  
Snowball Sampling ◽  
Marketing Function ◽  
Commodity Export ◽  
Production Area ◽  
Channel Analysis

Gambier  is  one  of  the  commodity  export  in  Indonesia  and  it  has  been supplied  80%  of  the  world’s  needs.  The  largest  gambier  production  area  is  Lima Puluh  Kota  Regency,  West  Sumatera  (70,39%).  The  benefit  from  its  position  as  the biggest  gambier  supplier  or  producer  is  not  enjoyed  by  gambier  farmer  because  of weak gambier marketing  and  the role of  merchand middlement had a more powerful and dominant  for  determine  of gambier prices.  The purpose of this study  is  analyzing marketing  system  of  gambier  through  marketing  channel  analysis,  marketing channel’s  role  analysis  (farmer  group  and  merchand  middlemen)  and  operational efficiency analysis. This study was conducted from Desember 2014 until January 2015 in  Kapur  IX  Subdistrict,  Lima  Puluh  Kota  Regency,  West  Sumatera.  Farmer s  were chosen  by  purposive  sampling  method  and  middlemen  were  chosen  by  snowball sampling  method. Data processing  in this study was  using  descriptive qualitative and quantitative  analysis.  The  result  of  this  study  showed  that  there  are  4  marketing channels  of  gambier  marketing.  Based  on  operational  efficiency  indicator,  all marketing channels had been inefficiency because of weak farmer’s bargaining power so their  role is just as a price taker. But  among all  marketing channels, channel  4  is more  efficient  relatively  based  on  benefit and cost  ratio,  price  share  and  marketing function implementation. The result of this  study  also  showed that farmer  group  and farmer  association  of  gambier  are  still  in  starter  institution  so  that  they  are  not capable to contribute in marketing gambier.

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

scholarly journals Pendekatan Lean Manufacturing dalam Proses Produksi Kerajinan Bordir Sulaman dengan Metode Manajemen Berbasis Aktivitas

2019 ◽  
Vol 2 (4) ◽  
Author(s):  
Anizar ◽  
A. Rahim Matondang ◽  
Hamida Hasan ◽  
Delilah Mentari
Keyword(s):  
Production Process ◽  
Continuous Improvement ◽  
Cost Efficiency ◽  
Lean Manufacturing ◽  
Business Management ◽  
Production Costs ◽  
Production Waste ◽  
Total Production ◽  
Production Output ◽  
Domestic Products

Sulam bayangan merupakan produk sektor kreatif yang berkontribusi bagi produk domestik bruto namun menuntut efisiensi dan efektivitas untuk memenangkan persaingan antar pelaku usaha. Efisiensi akan mengurangi waste aktivitas produksi dan mengurangi biaya produksi yang dibutuhkan. Pada proses produksi kerajinan sulam bayangan masih terdapat waste berupa aktivitas yang tidak bernilai tambah yang berpengaruh terhadap output produksi. Permasalahan tersebut dapat diselesaikan dengan pendekatan lean manufacturing untuk menciptakan continuous improvement pada proses produksi dengan metode Activity Based Management (ABM). Penerapan ABM menciptakan efisiensi biaya yang menekankan pengelolaan bisnis berdasarkan aktivitas. Perbaikan yang dilakukan yaitu eliminasi dan penggabungan elemen kerja pemeriksaan motif dan sulaman. Hasilnya adalah efisiensi biaya produksi sebesar 4,89% dan waktu produksi sebesar 6,07%.   Shadow embroidery is a creative sector product that contributes to gross domestic products but requires funds and assistance to win competition among companies. Efficiency will reduce production waste and reduce the required production costs. In the process of producing shadow embroidery craft it is still a waste containing activities that are not added added to the production output. These problems can be discussed with lean manufacturing to create continuous improvement in the production process with the Activity Based Management (ABM) method. Implementation of AB Creating cost efficiency that governs business management based on activity. The improvements made are elimination and incorporation of work elements to examine motifs and embroidery. Total production costs amounted to 4.89% and production costs amounted to 6.07%.

scholarly journals ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

2019 ◽  
Vol 3 (2) ◽  
pp. 73-92
Author(s):  
Waode Alzarliani
Keyword(s):  
Marketing Channel ◽  
Sampling Procedure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Channel Pattern ◽  
Channel Patterns ◽  
The Cost ◽  
Short Time ◽  
Marketing Margins

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers, Village Traders, Large Village Traders, Large Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.   Keywords: Copra, marketing margins, marketing channels

scholarly journals MARKETING CHANNEL OF THE TILAPIA IN HARAU SUB DISTRICT

2021 ◽  
Vol 1 (2) ◽  
pp. 365-372
Author(s):  
Regia Indah Kemala Sari
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Trading System

This study aims to analyze the flow of tilapia trade in Harau Regency and the function of the trading system carried out in marketing tilapia in Harau Regency. The research was conducted in Solok Bio-Bio Village, Harau Sub District, Lima Puluh Kota Regency. The research sample was tilapia cultivation farmers selected by random sampling and tilapia marketing channels in Solok Bio Bio Village, Harau Sub District, namely traders and retailers using the snowball sampling method. The results showed that there were three patterns of tilapia marketing channels in Harau Sub District, namely Channel 0: Farmers → Final consumers; Channel II: Farmers → Retailers → Final consumers; Channel III : Farmers → wholesalers → Retailer → Final Consumers. The trading functions carried out include the functions of selling, buying, grading, transporting, storing and facilitating.

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

scholarly journals Analisis Pemasaran Usahatani Cabai Merah Keriting dan Kontribusinya Terhadap Pendapatan Keluarga di Kelurahan Sei Selincah Kecamatan Kalidoni Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Yudhi Zuriah Wirya ◽  
Endah Novitarini ◽  
M. Fahrurozi
Keyword(s):  
Household Income ◽  
Research Method ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Costs ◽  
Marketing Margins

The purpose of this study was to 1) identify the marketing channels, analyze marketing costs, marketing margins, and farmer's share of curly red chilies, and 2) calculate the magnitude of the income contribution of curly red chili farming to household income. This research was conducted in Sei Selincah Subdistrict, Kalidoni District, Palembang City in January 2020. The research method used was a survey. The sampling method was carried out purposively with a total sample of 20 farmers from 215 members of the curly red chili farmer population, while the sampling method of the marketing agencies used snowball sampling to marketing institutions in the research location. The results showed that there were 3 marketing channels of curly red chili in Sei Selincah Subdistrict, namely a) farmers-collecting merchants-consumers, b) farmer-wholesalers-retailers-consumers, and c) farmers-large collecting merchants-Lemabang markets-retailers-consumers. The costs of each marketing channel, respectively, was IDR570, IDR740, and IDR733 with a marketing margin of IDR5,000, IDR6,500, and IDR7,667. Farmer’s shares were consecutively 85.7 percent, 71.1 percent, and 58.8 percent. Furthermore, the contribution of income from curly red chili farming to household income of 89.6 percent was classified as a large criterion.Tujuan penelitian ini untuk 1) mengidentifikasi saluran pemasaran cabe merah keriting, menganalisis biaya pemasaran, margin pemasaran dan farmer’s share cabai merah kertiting, dan 2) menghitung besarnya kontribusi usahatani cabai merah keriting terhadap pendapatan keluarga. Penelitian ini dilakukan di Kelurahan Sei Selincah Kecamatan Kalidoni Kota Palembang pada bulan Januari 2020. Metode penelitian yang digunakan adalah survei. Metode penarikan contoh dilakukan secara sengaja dengan jumlah sampel sebanyak 20 petani contoh dari 215 anggota populasi petani cabai merah kerting, sedangkan metode pengambilan lembaga pemasaran menggunakan snowball sampling terhadap lembaga pemasaran di lokasi penelitian. Hasil penelitian menunjukkan bahwa ada 3 saluran pemasaran cabai merah keriting di Kelurahan Sei Selincah, yaitu a) petani -pedagang pengumpul-konsumen, b) petani-pedagang besar-pedagang pengecerkonsumen, c) petani-pedagang pengepul besar-pasar Lemabang-pedagang pengecerkonsumen. Biaya pemasaran masing-masing adalah Rp570, Rp740, dan Rp733 dengan margin pemasaran berturut-turut Rp5000, Rp6.500, dan Rp7.667. Farmer’s share secara berurutan adalah 85,7 persen, 71,1 persen, dan 58.8 persen. Selanjutnya kontribusi pendapatan usahatani cabai merah keriting terhadap pendapatan keluarga sebesar 89.6 persen tergolong kriteria besar.

scholarly journals Analisis Saluran dan Efisiensi Pemasaran Sayuran Hidroponik di KUTP Hidrotani Sejahtera Desa Suka Maju Kecamatan Sunggal Kabupaten Deli Serdang

2021 ◽  
Vol 3 (1) ◽  
pp. 9-19
Author(s):  
Ahmad Sutan Nauli Lubis ◽  
Gustami Harahap ◽  
Mitra Musika Lubis
Keyword(s):  
Research Method ◽  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Calculation Methods ◽  
Microsoft Excel ◽  
Efficient Level ◽  
Marketing Agency

The purposes of this study are to determine the hydroponic vegetable marketing channels and efficiency level of hydroponic vegetables’ marketing channels in KUTP Hidrotani Sejahtera Suka Maju Village, Sunggal District, Deli Serdang Regency. The research method used in this study was purposive sampling method. The sample of this research were 28 samples. Based on the survey conducted there were 2 modern markets as retailer, Brastagi Supermarket and Transmart Carrefour which sell hydroponic vegetables. Twenty-five customers were taken as samples. The method used was snowball sampling and Microsoft Excel calculation methods. Data used were primary and secondary data. The study was conducted in May 2019. The results showed that the marketing channel for hydroponic vegetable in KUTP Hidrotani Sejahtera began from producers to retailers then last to consumers. The hydroponic vegetable marketing channel at the level of the marketing agency was an efficient with efficient level of 0.15%.

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