scholarly journals Analisis Saluran dan Margin Pemasaran Bunga Potong Anthurium di Desa Candikuning, Kecamatan Baturiti, Kabupaten Tabanan

2018 ◽  
pp. 182
Author(s):  
FAQIH HASMURULLAH ◽  
I NYOMAN GEDE USTRIYANA ◽  
I GAA LIES ANGGRENI
Keyword(s):  
Research Result ◽  
Secondary Data ◽  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Primary Data ◽  
Cut Flower ◽  
Cut Flowers ◽  
Qualitative And Quantitative ◽  
The Village

This study aimed to determine the pattern of marketing channels, marketing margin of each marketing channel of anthurium cut flowers in the village of Candikuning and problems faced by anthurium cut flowers farmers in marketing their products. Basic method of this research was descriptive qualitative and quantitative. The research area was taken purposively, that is, Candikuning Village, Baturiti Dustrict, Tabanan Ragency. The method to determine the sample of respondents used census method for farmers, because out of the farmers of anthurium cut flowers in the Village of Candikuning there were eight farmers and snowvall sampling for marketing agencies. The data ware taken either in the form of primary data and secondary data through interviewing, recording and observation. The research result showed that there were two patterns of anthurium cut flower marketing channels in Candikuning Village i.e., channel I : Farmers ? Village Collectors ? Retailer Trades ? Consumers, channel II : Farmers ? Retailer Trades ? Consumers. The highest marketing margin was in the first pattern i.e. IDR 3.000 per stalk, for the pattern II amounted to IDR 2.500 per stalk. The higest share received by the farmers was in the marketing pattern II i.e. 37,5%. The problems faced by anthurium cut flower farmers in marketing their products were the price of anthurium flowers in yhe faremr level was low.

scholarly journals ANALISIS KETERPADUAN PASAR BERAS DI KABUPATEN MANOKWARI

Agro Ekonomi ◽  
2016 ◽  
Vol 18 (1) ◽  
pp. 51
Author(s):  
Agatha Wahyu Widati ◽  
Dwidjono Hadi Darwanto ◽  
Masyhuri Masyhuri
Keyword(s):  
Market Integration ◽  
Research Result ◽  
Secondary Data ◽  
Marketing Channel ◽  
Regression Method ◽  
Marketing Channels ◽  
Primary Data ◽  
Rice Market ◽  
Rice Price ◽  
Augmented Dickey Fuller

This research was aimed to investigate 1) rice marketing channel in ManokwariRegency; 2) marketing margin in Manokwari regency; and 3) market integration of rice in Manokwari regency. Primary and secondary data were collected in this research. Primary data were applied in analysis of rice marketing channel, and marketing margin, while secondary data of rice price for the period of 2004- 2010 were applied in analysis of market integration. Augmented Dickey Fuller (ADF), and regression method were implemented in analysis of this research. Result of the analysis show thatthere are nine rice marketing patterns or local rice marketing channels in Manokwari regency. The longest channel was involved three institutions such as village level rice millerlhuller, regency wholesaler and retailer which have the largest marketing margin too. Most farmer utilize the sixth rice marketing pattern on marketing channel, involving two intermediate middleman such as rice millerlhuller and regency retailer. The channel has low marketing margin which motivated farmer for producing rice due to largest share of price accepted by farmers. Analysis of rice market integration at Manokwari regency show that rice price at wholesale level is integrated with that at retaillevel.Penelitian ini bertujuan ootuk mengetahui 1). Jalur pemasaran beras produksi Kabupaten Manokwari; 2). Marjin pemasaran beras produksi Kabupaten Manokwari; dan 3). Tingkat keterpaduan pasar beras di Kabupaten Manokwari; Penelitian ini menggunakan data primer dan data sekunder. Data primer ootuk mengetahui saluran, dan margin pemasaran sedangkan data sekunder ootuk mengetahui keterpaduan pasar dengan menggunakan data harga beras tahoo 2004- 2010. Metode analisis yang digunakan adalah analisis Augmented Dickey Faller (ADF), dan analisis regresi. Hasil analisis menunjukan bahwa terdapat sembilan pola pemasaran atau saluran pemasaran beras produksi Kabupaten Manokwari. Saluran terpanjang melibatkan sebanyak tiga lembaga perantara yaitu penggilingan, pedagang penampoog kabupaten dan pengecer kabupaten. Saluran yang panjang ini mempooyai margin pemasaran yang terbesar pula. Petani paling banyak menggunakan pola pemasaran beras pads saluran pemasaran yang keenam, yang melibatkan dua pedagang perantara yaitu penggilingan dan pedagang pengecer kabupaten. Persentase margin dari seluruh saluran tergolong rendah, hal ini akan mendorong petani ootuk lebih memproduksi beras karena harga yang diterima oleh petani menguntungkan, ini dapat dilihat dari share harga yang diterima oleh petani yang relatif tinggi. Analisis keterpaduan pasar beras produksi Kabupaten Manokwari menunjukan bahwa terdapat integrasi seeara vertikal antara harga beras di tingkat eeeran dan harga beras di tingkat grosir.

scholarly journals ANALISIS PEMASARAN JERUK SIAM (Studi Kasus: Desa Lasembangi Kecamatan Lasalimu Kabupaten Buton)

2019 ◽  
Vol 3 (2) ◽  
pp. 93-105
Author(s):  
Muzuna Muzuna
Keyword(s):  
Population Sample ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Channel Networks ◽  
Methods Of Analysis ◽  
Marketing Efficiency ◽  
The Village

This research has been conducted in Lasembangi Village, Lasalimu Subdistrict of Buton around June and July 2012. The aim of this study is to identify the types of marketing channels in Lasembangi Village, Lasalimu Subdistrict of Buton, to determine the marketing functions performed on each marketing channel, to determine the share profit producers in each marketing channel to determine the marketing efficiency of each marketing channel in Lasembangi Village, Lasalimu Subdistrict of Buton. The sampling method used by a tangerine farmer in the village of Lasembangi by Simple Random Sampling with 30 farmers randomly selected a sample of 120 farmers as a population. Sample totaling 3 traders and retailers 6. The data collected in this study consisted of primary data and secondary data. The data obtained from the field beforehand in a simple tabulated and analyzed in accordance with appropriate methods of analysis. Total samplings were 3 traders and 6 retailers. The data collected in this analysis consisted of primary and secondary data. Data obtained from the field in advance in a simple tabulated and evaluated in accordance with the correct methods of analysis. When the Ep price is ≤ 50 percent, Studies and analysis show that in this field of research there are three or more types of marketing channels: Channel 1: Farmer / Two Customer, Channel 2: Farmer / Towards Traders / Channel 3: Channel 1: Farmer / Towards the Market. On each marketing channel, marketing roles are performed the same. The share profit margin of manufacturers is different for every marketing channel. Networks I share 33.90%, Channels II 17.48% and Channels III 19.76%. In the village of Lasembangi, citrus marketing networks are already functioning.   Keywords: Orange, channel marketing, marketing margins, share profit margins, marketing efficiency

scholarly journals PEMASARAN BUAH STROBERI DARI KELURAHAN RURUKAN DAN RURUKAN SATU KECAMATAN TOMOHON TIMUR, KOTA TOMOHON

2017 ◽  
Vol 13 (2A) ◽  
pp. 173
Author(s):  
Trisari B. Dj. Kodobik ◽  
Agnes E. Loho ◽  
Joachim N. K. Dumais
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Profit Margin ◽  
Primary Data ◽  
Strawberry Fruit ◽  
Urban Village ◽  
The Subject ◽  
The Village

This study aims to find out the marketing channels of strawberries ranging from farmers in the Village Rurukan and Rurukan one to the supermarket. The research was conducted in Kelurahan Rurukan and Rurukan Satu East Tomohon Subdistrict Tomohon City for three months from May 2016 until July 2016. The data obtained are primary and secondary data. Primary data is data sourced from direct interviews with related parties, among others strawberry farmers who became the subject of research. Secondary data is data obtained by the researcher who sourced from documents from related agencies, such as: Rurukan urban village office and Rurukan Satu East Tomohon subdistrict Tomohon City, internet and library sources or literature book data is analyzed by using marketing margin, farmer's share and profit margin. Based on the results of marketing channel research as much as two channels of marketing channel I ranging from farmers to final consumers, marketing channels II farmers to the Supermarket divided into two places namely Cool Tomohon and Freshmart Bahu. The result of marketing Margin of strawberry fruit on channel I is Rp. 0 (0%). For marketing margin value II is Rp. 6500 (30, 23%) (Cool) and Rp. 13,000 (46, 42%) (Freshmart). This shows that the largest margin of marketing value occurs in the marketing channel II in the supermarket Freshmart. The largest profit margin in the strawberry fruit sequence that occurs in marketing channel I between farmers to consumers with profit margin of Rp. 13,250 (98.14%).*jnkd*

scholarly journals An Overview of Upcountry Cut Flower Industry, Sri Lanka

2019 ◽  
pp. 1-9
Author(s):  
Sanduni Rathnayake ◽  
Shamila Rathnayake
Keyword(s):  
Sri Lanka ◽  
Secondary Data ◽  
Integrated Approach ◽  
General Information ◽  
Primary Data ◽  
Cut Flower ◽  
Snowball Sampling ◽  
Cut Flowers ◽  
Flower Production ◽  
The Village

Floricultural products exports bring a considerable amount of income to Sri Lankan economy and there is a huge development potential. Upcountry is a main cut flower production area in the country. This study’s focus is to identify the general information on cut flower production, marketing, problems and suggestions for the improvement. This is a descriptive study where field survey was conducted in three districts in Sri Lanka. Primary data were collected through face to face and telephonic interviews with 58 flower growers by using a pre-tested structured questionnaire. Discussions were held with flower exporters, flower sellers and personnel from Department of National Botanical Gardens and Export Development Board. Snowball sampling methods were used to select the flower growers. Secondary data were collected from the books, research articles, institutional publications and internet. Data was analyzed using Statistical Package for Social Sciences (SPSS version 17). Majority (79.2%) of the respondents were females and mean age of the respondents was 51 years. Cultivation of food crops and flowers was the main source of income of the majority (74.5%). Asetermaria, Desi, Gerbera, Chrysanthemum, Rose and Lilies were the main flowers cultivated and the average monthly income received from flowers was LKR 28,250.96. Selling to the wholesalers visiting the village is the most prominent local marketing method for the growers. A continuous demand exists in the international market for cut flowers. Even though flower exporters are willing to buy flowers from the area, continuous and quality supply of flowers is a problem. Unavailability of proper market alone was identified as the main problem by 42.3% of respondents. It is recommended to motivate farmers for production planning. Export quality flower production at the village level, more tailor made trainings to growers, integrated approach to provide inputs, market and information in one package will provide solutions for the issues encountered in the sector.

scholarly journals SISTEM PEMASARAN IKAN CAKALANG FUFU DI KELURAHAN SINDULANG SATU KOTA MANADO

2016 ◽  
Vol 4 (7) ◽  
Author(s):  
Yulanda O Bawinto ◽  
Siti Suhaeni ◽  
Max H Wagiu
Keyword(s):  
Census Data ◽  
Secondary Data ◽  
Basic Research ◽  
Marketing Channel ◽  
Population Data ◽  
Data Retrieval ◽  
Marketing Channels ◽  
Primary Data ◽  
Tuna Fish ◽  
The Village

Abstrak Penelitian ini bertujuan, untuk mengetahui sistem pemasaran atau saluran pemasaran ikan cakalang fufu dari Kelurahan Sindulang I dan mengetahui margin pemasaran pada tiap saluran pemasaran. Dasar penelitian ini adalah studi kasus. Populasi dalam penelitian ini adalah semua produsen pengolah ikan cakalang fufu di Kelurahan Sindulang I dan pedagang yang menyalurkannya. Produsen ikan cakalang fufu ada tiga orang, metode pengambilan data menggunakan metode sensus yaitu data yang diambil dari seluruh populasi. Data yang dikumpulkan berupa data primer dan data sekunder. Data primer di kumpulkan melalui wawancara, observasi, dan kuisioner. Sedangkan data sekunder hanya mengutip dari data yang sudah ada di kantor-kantor yang berhubungan dengan penelitian ini. Hasil penelitian diketahui bahwa di Kelurahan Sindulang I terdapat tiga produsen pengolah ikan cakalang fufu, yang masing-masing di beri nama sederhan I, sederhana II, dan sederhana III. Setiap usaha mempunyai saluran pemasaran sendiri-sendiri. Meski setiap usaha mempunyai saluran pemasaran sendiri-sendiri tetapi hanya ada dua macam saluran pemasaran ikan cakalang fufu di Kelurahan Sindulang I. Pertama yaitu dari produsen langsung ke konsumen, dan yang kedua dari produsen melalui pasar swalayan kemudian ke konsumen. Pasar swalayan yang menyalurkan ikan cakalang fufu dari Kelurahan Sindulang I adalah Golden, Multimart, Freshmart, dan Kawanua. Setiap swalayan memberikan kemasan sendiri-sendiri sehingga harga yang ditawarkan juga bervariasi. Adapun yang paling bagus adalah Saluran I karena mempunyai margin sama dengan nol, sebab produsen menjual langsung kepada konsumen sehingga yang diterima produsen sama dengan yang dibayarkan oleh konsumen. Adapun Saluran II yang mempunyai margin terkecil adalah ikan cakalang fufu yang di pasarkan dari sederhana II melalui Multimart Swalayan yaitu hanya Rp.10.800/gepe, sedangkan yang terbesar adalah yang di salurkan dari sederhana II melalui freshmart swalayan yaitu Rp.52.600/kg. Margin ikan cakalang fufu yang disalurkan melalui Golden swalayan yaitu dari sederhana I sebesar Rp.34.000/kg, dan yang disalurkan melalui Kawanua sebesar Rp.30.000/kg. Dari ketiga produsen yang ada di Sindulang I yang terbaik pemasarannya adalah sederhana III, karena produsen memasarkan langsung ke konsumen sehingga marginnya sama dengan nol, walaupun ketiga produsen tersebut menetapkan harga jual yang sama yaitu Rp.35.000/kg. Kata kunci : Sistem Pemasaran Ikan Cakalang Fufu.   ABSTRACT This study aims to determine the system of marketing or marketing channels skipjack fufu of Sindulang Village I and determine the marketing margin on each marketing channel. Basic research is a case study. The population in this study is all producers of tuna fish processing Sindulang fufu in the Village I and merchant channel. Manufacturer tuna fufu there are three people, the data retrieval methods using census data taken from the entire population. Data collected in the form of primary data and secondary data. Primary data was collected through interviews, observation, and questionnaires. While secondary data only quote from data that already exist in offices related to this research. The survey results revealed that in Sub Sindulang I there are three fufu manufacturers’ tuna processors, each of which was named sederhan I, II simple, and modest III. Every business has its own marketing channels. Although every effort has its own marketing channels but there are only two kinds of tuna fufu marketing channels in the Village of Sindulang I. First ie from the producer directly to consumers, and the second from the manufacturer through the supermarket and then to consumers. Supermarket channel tuna fufu from District Sindulang I is Golden, Multimart, Freshmart, and Kawanua. Each self-provide their own packaging so that the price offered is also varied. As for the best are the first line because it has a margin equal to zero, because manufacturers sell directly to consumers so received by producers similar to those paid by consumers. The Channel II which has the smallest margin is tuna fufu is marketed from simple II through Multimart Supermarkets are only Rp.10.800 / gepe, while the largest is that of simple II channeled through supermarkets Freshmart is Rp.52.600 / kg. Margin tuna fufu channeled through supermarkets Golden ie from simple I amounted Rp.34.000 / kg, and channeled through Kawanua amounting to Rp 30,000 / kg. Of the three manufacturers in Sindulang I best marketing is simple III, for producers to market directly to the consumer so that the margin is equal to zero, although the three producers set the price of the same is 35,000 / kg. Keywords: Marketing Systems Skipjack Fufu.  

scholarly journals ANALISIS MARGIN PEMASARAN WORTEL DI DESA SINISIR KECAMATAN MODOINDING

2019 ◽  
Vol 15 (3) ◽  
pp. 511
Author(s):  
Finka Erika Dongi ◽  
Noortje M. Benu ◽  
Gracet Adonia Josefina Rumagit
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
The Internet ◽  
Marketing Costs

This study aims to determine marketing patterns, calculate the amount of margins, profit and marketing costs as well as farmer's share in Sinisir Village, Modoinding Sub-district, Minahasa Regency. This research was conducted from June to August 2018. The data used in this study are primary and secondary data. Primary data were collected from interviews based on a list of questions prepared previously on 14 respondents consisting of 10 farmers from Sinisir Village, 1 collecting trader from Tompaso Baru Dua Village, 2 retailers from Tompaso Baru Dua Village and in Karombasan Village, 1 big trader from Sinisir Village, Modoinding District. Whereas secondary data was obtained from the Sinisir Village Office of Modoinding District from local bookstores and from the internet. From the internet through google searching in the form of books and theses from other universities. The results showed that there were four forms of marketing channels in Sinisir Village, Modoinding District, namely: (I) Farmers - Consumers; (II) Farmers - Retailers - Consumers; (III) Farmers - Collector Traders - Retailers Traders - Consumers; IV) Farmers - Wholesalers. The carrot marketing channel which produced the highest cost, margin and marketing profit in marketing channel II was Rp 5,429 per kilogram, Rp 6,000 per kilogram, Rp 571 per kilogram. The highest farmer's share in marketing channel 1 is 100 percent.*eprm*

scholarly journals KONDISI SOSIAL EKONOMI DAN KESEJAHTERAAN PETANI DI PERUMAHAN PENGUNGSI KELURAHAN PANDU KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (1) ◽  
pp. 301
Author(s):  
Virjinia ., Pangkey ◽  
Charles R. Ngangi ◽  
Paulus Adrian Pangemanan
Keyword(s):  
Secondary Data ◽  
Research Area ◽  
Economic Conditions ◽  
Primary Data ◽  
Research Report ◽  
The Social ◽  
Report Data ◽  
Village Government ◽  
The Village ◽  
Collection Methods

This study aims to determine the social and economic conditions in the Village Pandu Bunaken District Manado city. This research was carried out in Pandu Village, Bunaken District, Manado city for 3 months starting from Juny until August 2017 starting from preparation, taking data to preparing research report. Data collection methods in this study using primary data and secondary data. Primary data obtained directly from the source by using questionnaires to 30 farmers respondents who domiciled the research area, while secondary data was obtained from institutions related to the research of the village government Pandu. The results showed that the socio-economic conditions and welfare of farmers in refugee housing belong to category of low level of welfare.

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

scholarly journals Analisis Potensi Ketersediaan Tanaman Bambu dan Pemasaran Kerajinan Bambu di Desa Kayubihi Kecamatan Bangli Kabupaten Bangli

2018 ◽  
pp. 405
Author(s):  
AYU RATIH PRATIWI ◽  
I NYOMAN GEDE USTRIYANA ◽  
A.A.A WULANDIRA SAWITRI DJELANTIK
Keyword(s):  
Field Research ◽  
Secondary Data ◽  
Marketing Channel ◽  
Research Field ◽  
Marketing Channels ◽  
Profit Margin ◽  
Primary Data ◽  
Library Research ◽  
Marketing Analysis ◽  
Potential Availability

The Potential Analysis Availability Of Bamboo Plants and The Marketing ofBamboos Product at Kayubihi Village, Bangli Distric, Bangli Regency. Analysis of the potential availability of bamboo plants in Kayubihi Village, BangliSubdistrict, Bangli Regency is divided into two analyzes, namely the analysis ofpotential availability and marketing analysis. Analysis of potential availability to knowthe potency of bamboo found in Kayubihi Village while for marketing seen marketingchannel, marketing margin, and profit margin with the election of three main productsproduced by Kayubihi Village. Types of data used in this study are qualitative data andquantitative data and data sources obtained from primary data and secondary data. Datacollection methods used there are three namely Library research, field research andstudy literature. The population in this study were 50 bamboo farmers who were alsobamboo craftsmen. Data analysis was done descriptively quantitative and qualitativedescriptive. The results showed that the analysis of potential availability with five typesof bamboo plants is under 200 clumps/ha which means not yet potential. Bamboo isprocessed into handicrafts and marketed for marketing the main products are sokasi,cakes basket, and coocked rice basked. Each product has three marketing channels. Themost profit margin obtained in each marketing channel is at producer level. The shortestmarketing margin in each channel because it is directly to the consumer.

scholarly journals Pengaruh Atraksi Anjungan Tukad Melangit (Atm) Terhadap Pengembangan Desa Wisata Jehem, Kabupaten Bangli

2018 ◽  
Vol 6 (1) ◽  
pp. 92
Author(s):  
Ni Wayan Surya Muspita Dewi ◽  
Ida Ayu Suryasih
Keyword(s):  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Tourist Attraction ◽  
Qualitative And Quantitative ◽  
Source Data ◽  
Data Source ◽  
Tourist Village ◽  
The Village ◽  
Research Show

Jehem Tourist Village has been designated as Tourism Village in 2015. The existence of tourist attraction Anjungan Tukad Melangit (ATM) is currently popular in the eyes of tourists who visit the Village Tourism Jehem. The purpose of this research is to know the condition of existing tourism Jehem Tourism Village and the influence of attraction Anjungan Tukad Melangit (ATM) to the development of Jehem Tourism Village. The data used in this research is qualitative and quantitative data. Primary data source data and secondary data, data method used are: observation, interview and documentation. Informant determination technique used is purposive sampling technique. The results of the research show that the existence of tourist attraction Anjungan Tukad Melangit (ATM) to make tourists began to visit the Village Tourism Jehem. The attraction of Anjungan Tukad Melangit (ATM) has an important influence in the development of Jehem Tourism Village. The advice given in this study is expected to conduct further research in order to provide a deeper knowledge again.    Keywords: Jehem Tourist Village, Anjungan Tukad Melangit (ATM), Visits, Influence

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