scholarly journals Práctica del Mercadeo en Cartagena de Indias: El Sector Farmacéutico a Través de la Prensa, Siglos XIX y XX.

2020 ◽  
Vol 5 ◽  
pp. 30-44
Author(s):  
María Cristina Bustillo Castillejo ◽  
Yesid De la Espriella ◽  
Maryelis Rivero
Keyword(s):  
Marketing Mix ◽  
Cartagena De Indias

El presente trabajo tiene como propósito describir y analizar las prácticas del mercadeo en el sector farmacéutico en la ciudad de Cartagena de Indias, siglos XIX y XX, a partir de las estrategias de Marketing Mix o las 4 P que plantea la teoría mercadológica. Una de las conclusiones de esta investigación fue dejar en claro que el origen de la práctica del mercadeo en Colombia estuvo ligada al sector farmacéutico, estos empresarios sentaron las bases de las estrategias del mercadeo, poniendo por obra sus conocimientos empíricos, así lo demuestra cada uno de los avisos publicitarios estudiados durante el periodo en mención. Otro aspecto clave, fue el protagonismo de la prensa comercial, como el medio masivo utilizado por los empresarios para dar a conocer sus productos y consolidarse en el mercado.

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Nazwirman Nazwirman ◽  
Efendy Zein
Keyword(s):  
Local Government ◽  
Analytical Method ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Easy Access ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Physical Evidence ◽  
Technology Process

The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The analytical method uses the 7P (marketing mix) approach. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. Pricing, using the appropriate price preferences. Place, hotel location that is close to the center of the district capital and easy access. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. People, conduct trainings to improve human resource capabilities. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. Process, reservation service is quite fast and excellent. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guests

The Civilian Contribution of the Spanish Royal Engineers, 1500–1800

2018 ◽  
Author(s):  
David Buisseret
Keyword(s):  
Sixteenth Century ◽  
New World ◽  
Town Planning ◽  
Santiago De Cuba ◽  
Cartagena De Indias

Rather neglected until recently, Spanish military engineers now have been studied in detail revealing that the Habsburg and Bourbon kings, from small beginnings in the sixteenth century, sustained an exceptionally large number of military engineers in the 17th and 18th centuries – over 600 in Europe and over 100 in the New World. Trained in mathematics, surveying, architecture and cartography they built a limited number of great forts, usually to defend strategic ports like Havana, Santiago de Cuba, Portobelo, and Cartagena de Indias. However, fortification was hardly necessary in the major capitals far from coastlines so their greatest, most enduring, achievements lay in cartography, road and water engineering, town planning and architecture.

FUNCIONALIDAD FAMILIAR Y CARIES DENTAL EN NIÑOS DE UNA INSTITUCION EDUCATIVA DE CARTAGENA DE INDIAS

2016 ◽  
Vol 6 (16) ◽  
pp. 41 ◽  
Author(s):  
Shyrley Díaz Cárdenas ◽  
Katherine Arrieta Vergara ◽  
Ketty Ramos Martínez
Keyword(s):  
Icdas Ii ◽  
Cartagena De Indias

Objetivo. Describir la presencia de caries dental y funcionalidad familiar en escolares de una institución pública de Cartagena. Métodos. Estudio descriptivo transversal. La muestra de 238 niños preescolares y de primaria, se seleccionó por muestreo probabilístico estratificado con reemplazo. Las mediciones clínicas se realizaron a través del índice de caries de COP y los criterios de Severidad ICDAS II y para medir funcionalidad familiar se usó el APGAR familiar. Los datos fueron analizados a partir de proporciones (análisis univariado) y a través del c2 para dar significancia estadística a las relaciones (análisis bivariado) utilizando el programa STATA 10.0®. Resultados. Se encontró una prevalencia de caries dental de 51 % (IC 95 %; 44-57), mayor para niños entre 8 y 9 años en 32 % (p = 0, 03) y en las niñas con 54 % (p = 0,03); 59 % (IC 95 %; 52-66) viven en familias disfuncionales.  Al relacionarse la función familiar con la caries no se encontraron diferencias estadísticas significativas (p>0,05); sin embargo, al relacionar la caries con cada uno de los componentes evaluados en el Apgar familiar se encontró significancia estadística en el componente relacionado con los recursos familiares (p=0,04). Conclusiones. La carga de morbilidad oral con respecto a la presencia de caries dental en los niños es alta. La falta de recursos en las familias como espacio, tiempo y dinero estuvieron relacionadas con la presencia de la enfermedad.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

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