scholarly journals Infraestrutura escolar e Educação Física: tensões e conflitos

2020 ◽  
pp. 1
Author(s):  
Rubem Barboza Ferreira Neto
Keyword(s):  
Public Schools ◽  
Physical Education ◽  
Elementary Education ◽  
Structured Interview ◽  
Education Curriculum ◽  
Palabras Clave ◽  
Qualitative Research Methodology ◽  
Investigación Cualitativa ◽  
The City

<p>Pretende-se, neste artigo, estudar a influência das infraestruturas escolares desportivas no cumprimento do currículo de Educação Física, na qualidade do processo de ensino e nas aprendizagens realizadas pelos alunos. Trata-se de um estudo de metodologia investigativa qualitativa que utilizou a entrevista semiestruturada como instrumento de coleta e produção de dados. A pesquisa empírica contemplou entrevistas com os cinco diretores das escolas públicas municipais dos anos finais do ensino fundamental da cidade de Armação dos Búzios-RJ. Os dados obtidos pela análise de conteúdo foram organizados em três categorias, sendo a categoria “Descaso Público” elucidativa e didática. Infere-se que o ambiente de aprendizagem existente (as quadras polidesportivas em praças públicas) e a infraestrutura escolar disponibilizada para as aulas de Educação Física inviabilizam o cumprimento do currículo em sua integralidade, afetam os conteúdos de ensino e, por conseguinte, os objetivos educacionais não são atingidos.</p><p><strong>Palavras-chave</strong>: Infraestrutura Escolar, Educação Física, Ensino Fundamental, Políticas Públicas.</p><p> </p><p><strong>Infraestructura escolar y Educación Física: tensiones y conflictos</strong></p><p>Se preconiza, en este artículo, estudiar la influencia que tienen las infraestructuras deportivas de las escuelas en el cumplimiento de la asignatura de Educación Física, en la calidad del proceso de enseñanza y en el aprendizaje realizado por los estudiantes. Este es un estudio de metodología de investigación cualitativa que utilizó, como instrumento de recolección y producción de datos, la entrevista semiestructurada. La investigación empírica incluyó entrevistas con los cinco directores de las escuelas públicas municipales de los últimos años de la enseñanza primaria en la ciudad de Armação dos Búzios-RJ. El análisis de contenidos nos hizo llegar a tres categorías, siendo la categoría “Desconsideración Pública” esclarecedora y didáctica. Se infiere que el ambiente de aprendizaje (las instalaciones polideportivas en plazas públicas) existente y la infraestructura escolar disponible para las clases de Educación Física, hacen que sea imposible cumplir el plan de actividades en su totalidad, afectan a los contenidos de enseñanza y, por consiguiente, no se logran los objetivos educacionales.</p><p><strong>Palabras clave</strong>: Escuela Infraestructura, Educación Física, Escuela Primaria, Políticas Públicas.</p><p> </p><p><strong>School infrastructure and Physical Education: tensions and conflicts </strong></p><p>It is recommended, in this article, to study the influence that sports school infrastructures have on the fulfillment of the Physical Education curriculum, on the quality of the teaching process and on the learning carried out by the students. This is a qualitative research methodology that used as a data collection and production tool, the semi-structured interview. The empirical research included interviews with the five directors of municipal public schools in the final years of elementary education in the city of Armação dos Búzios-RJ. The content analysis brought us to three categories, being the category “Public Neglect”, elucidative and didactic. It is inferred that the existing learning environment (the multi-sports courts in public squares) and the school infrastructure made available to the Physical Education classes make it impossible to comply with the curriculum in its entirety, affects the contents of teaching and, therefore, the objectives are not reached.</p><p><strong>Keywords</strong>:School Infrastructure, Physical Education, Elementary School, Public Policy.</p><p> </p>

scholarly journals Sexual orientation in school context: official speech versus pedagogic quotidian

2010 ◽  
Vol 4 (4) ◽  
pp. 1850
Author(s):  
Sandra Aparecida de Almeida ◽  
Jordana De Almeida Nogueira ◽  
Sheylla Nadjane Batista Lacerda ◽  
Gilson Vasconcelos Torres
Keyword(s):  
Public Schools ◽  
Sexual Orientation ◽  
School Context ◽  
Structured Interview ◽  
Intervention Programs ◽  
Political Decision ◽  
Prevention Education ◽  
Investigación Cualitativa ◽  
The City ◽  
Formación Permanente

ABSTRACT Objective: to analyze under the view of managers of primary school of the city of Cajazeiras/PB, how the theme “sexual orientation” has been incorporated in the pedagogic practices. Methodology: this is about a qualitative research performed in 2008, with eight managers of public schools, after has been approved by the Ethics Committee of the Federal University of Paraiba/UFPB through protocol number 1075. The semi-structured interview was elected as technique of investigation, and the empiric material obtained was submitted to the Technique of Analysis of Content, thematic modality. Results: it was highlighted that there is a commitment of the managers towards the insertion of the sexual orientation in the school context and that investments in the continued formation of educators have been done. However they recognize that the lacks of technical/ emotional preparation of the educators interfere in the effective deepening of this content. Attention is given to natural sciences and prevention education actions. Conclusion: intervention programs that reflect an orientation and/or political decision in the practice previously taken, could not guarantee their execution and/or deployment, as they require the understanding of the context that shapes and determines the representation of the actors. Descriptors: sexuality; sexual orientation; sexual behaviorRESUMO Objetivo: analisar sob a ótica dos gestores do ensino fundamental da cidade de Cajazeiras/PB como o tema “orientação sexual” vem sendo incorporado nas práticas pedagógicas. Metodologia: pesquisa qualitativa, realizada em 2008, envolvendo oito gestores das escolas públicas, após aprovação do Comitê de Ética em Pesquisa da Universidade Federal da Paraíba, sob o protocolo 1075. Elegeu-se a entrevista semi-estruturada com técnica de investigação e o material empírico obtido foi submetido à Técnica de Análise de Conteúdo, modalidade temática. Resultado: evidenciou-se que há comprometimento por parte dos gestores no que tange a inserção da orientação sexual no contexto escolar e que vem sendo feito investimentos na formação continuada dos educadores. Entretanto, reconhecem que a falta de preparo técnico/emocional dos educadores interfere na efetivação e aprofundamento desse conteúdo. Privilegia-se a área de ciências naturais e enfoque preventivista das ações educativas. Conclusão: programas de intervenção que na prática traduzem uma orientação e/ou decisão política previamente tomada, não garantem sua execução e/ou implantação, pois exigem a compreensão do contexto que molda e condiciona as representações dos atores. Descritores: sexualidade; orientação sexual; comportamento sexualRESUMEN Objetivo: analizar desde la perspectiva de los gestores de la enseñanza básica de la ciudad de Cajazeiras/PB, de qué forma el tema “orientación sexual” viene siendo incorporado a las prácticas pedagógicas. Metodología: investigación cualitativa, llevada a cabo en 2008 participaron ocho directores de las escuelas públicas, aprobado por el Comité de Ética de la Universidad Federal de Paraíba, protocolo 1075. Elegido para ser las entrevistas semi-estructuradas con la investigación técnica y empírica material obtenido fue sometido a la técnica de análisis de contenido, modalidad temática. Resultados: se evidencia que hay un compromiso por parte de los gestores en cuanto a la inserción de la orientación sexual en el contexto escolar, y que se viene invirtiendo en la formación permanente de los educadores. Sin embargo, se reconoce que la falta de preparación técnico/emocional de los educadores interfiere en la efectividad y profundización de ese contenido.  Se presta atención a las ciencias naturales y las acciones de prevención de la educación. Conclusión: se considera que programas de intervención que, en la práctica, tienen una orientación y/o decisión política previa, no garantizan su ejecución y/o implantación, ya que exigen la comprensión del contexto que modela y condiciona las representaciones de los actores. Descriptores: sexualidad; orientación sexual; comportamiento sexual. 

scholarly journals Opinions of Physical Education Teachers on the Concept of Sportsmanship

2017 ◽  
Vol 7 (1) ◽  
pp. 71
Author(s):  
Yakup Koc ◽  
Oguz Kaan Esenturk
Keyword(s):  
Public Schools ◽  
Physical Education ◽  
Critical Incident ◽  
Descriptive Analysis ◽  
Structured Interview ◽  
Theory And Practice ◽  
University Education ◽  
Physical Education Teachers ◽  
Sufficient Information

The purpose of this study is to evaluate the opinions of physical education teachers on the concept of sportsmanship. This study, which has been based on the qualitative research paradigm, involves opinions of 13 physical education teachers (9 males and 4 females) which serve in public schools of Turkey and which have been specified through a critical incident sampling. A “semi-structured interview form” which has been developed using a literature review and expert opinions has been used to collect data. The descriptive analysis technique was used in analyzing the obtained data. Results of the study showed that physical education teachers have different views on the sportsmanship concept. Although physical education teachers stated their opinions on requirement of activities towards enhancing the awareness with regard to the sportsmanship concept in schools they work in, it was determined that they performed few activities pertaining to sportsmanship. However, it was seen that the current physical education course programs do not provide teachers with sufficient information regarding the sportsmanship education and that teachers desire to have education on the sportsmanship concept during in-service training activities. Furthermore, the involved teachers think that quality of the current university education in terms of the sportsmanship concept should be improved. In conclusion, in order to enhance the quality of physical education teachers with regard to the sportsmanship concept, particularly faculties of education are recommended to include compulsory courses containing both the theory and practice on sportsmanship and researchers are recommended to develop sample activities and practice guiding physical education teachers.

scholarly journals RELAÇÕES DA EDUCAÇÃO FÍSICA COM O PROGRAMA SAÚDE NA ESCOLA: VISÕES DOS PROFESSORES DAS ESCOLAS DE VITÓRIA/ES

2015 ◽  
Vol 18 (3) ◽  
Author(s):  
Victor José Machado de Oliveira ◽  
Izabella Rodrigues Martins ◽  
Valter Bracht
Keyword(s):  
Public Schools ◽  
Physical Education ◽  
School Health ◽  
Health Program ◽  
Education And Health ◽  
School Health Program ◽  
Palabras Clave ◽  
Health Related ◽  
The City ◽  
And Training

Resumo: Trata do tema da educação para a saúde em escolas públicas no município de Vitória/ES a partir do Programa Saúde na Escola (PSE) e suas relações com a Educação Física (EF). Um levantamento revelou a inexistência de projetos sobre o tema da saúde vinculados à EF. Isso ensejou o desenvolvimento de um projeto de formação continuada com seis professores de EF desta rede, a partir dos princípios da pesquisa-ação. De acordo com os dados produzidos e apesar da EF não ser citada diretamente nos documentos do PSE, existem potenciais relações a serem desenvolvidas. Contudo, há pouca clareza por parte dos profissionais da educação e da saúde sobre como implementá-lo, o que indica a necessidade de formações que capacitem esses agentes a desenvolverem as ações previstas no programa. Palavras-chave: Saúde Escolar. Promoção da Saúde. Educação Física e Treinamento. PHYSICAL EDUCATION OF RELATIONSHIPS BRAZILIAN’S SCHOOL HEALTH PROGRAM: VISIONS OF TEACHERS OF VITÓRIA/ES SCHOOLS Abstract: Addresses the topic of education for health in public schools in the city of Vitória/ES, the Brazilian’s School Health Program (PSE) and its relationship to Physical Education (PE). A survey showed that no projects on the theme of health related to PE. This gave origin to a continued formation project with six PE teachers of this network, from the action research principles. According to the data produced despite the PE not be cited directly into the PSE documents, there are potential relationships to be developed. However, there is little clarity on the part of professionals in education and health on how to implement it. Which indicates the need for formations that empower these agents to develop the actions planned in the program. Keywords: School Health. Health Promotion. Physical Education and Training. RELACIONES DE LA EDUCACIÓN FÍSICA CON EL PROGRAMA DE SALUD ESCOLAR: VISIONES DEL PROFESORES DE LAS ESCUELAS DE VITÓRIA/ES Resumen: Aborda el tema de la educación para la salud en las escuelas públicas de Vitória/ES, del Programa de Salud Escolar (PSE) y su relación con la Educación Física (EF). Una investigación mostró que no hay proyectos sobre el tema de la salud relacionada con la EF. Esto dio origen a un proyecto de formación continua con seis profesores de EF, a partir de los principios de la investigación acción. De acuerdo con los datos producidos y a pesar de la EF no estar directamente citada en los documentos del PSE, existen relaciones potenciales a desarrollar. Sin embargo, hay poca claridad por parte de los profesionales de la educación y salud sobre la manera de ponerla en práctica, lo que indica la necesidad de capacitación que permitan estos agentes desarrollar las acciones del programa. Palabras-clave: Salud Escolar. Promoción de la Salud. Educación y Entrenamiento Físico.

scholarly journals EFFECTIVE TIME PEMBELAJARAN PENDIDIKAN JASMANI DI SEKOLAH MENENGAH ATAS SE-KOTA PONTIANAK

2020 ◽  
Vol 12 (1) ◽  
pp. 53
Author(s):  
Mimi Haetami
Keyword(s):  
High School ◽  
Public Schools ◽  
Physical Education ◽  
Learner Participation ◽  
Descriptive Research ◽  
Effective Time ◽  
The Subject ◽  
Time Utilization ◽  
The City

ABSTRACT        The study of physical education in schools is often criticized by both the school and community. The presumption that the subject of physical education as a complement, less meaningful learning, so there is the assumption that the subject of physical education is not important. This is a challenge for physical education practitioners in developing and improving the quality of learning better.         In the implementation there are still many problems in the learning of physical  education such as: [1] there is still a lot of time wasted during physical education lesson in progress, so that learning tends to be less meaningful., [2] involvement of students as a whole when lesson is not maximal, so that learners begin to feel bored in learning, [3] Utilization of learning time is still minimal, so the management of the class seemed not ready.       The purpose of this study is expected to know how much time effective in learning physical education in high school in the city of Pontianak. While the method used in this research is descriptive research method with quantitative approach, in the form of survey, with the number of samples of 5 public schools located in the city of Pontianak.        The conclusion of the calculation of the percentage of effective time of learning of learners in high school is found as follows: SMAN 1 with the proportion of time utilization (63.33%) and the total involvement of learners (83.33%); SMAN 2 with the proportion of time utilization (46.67%) and the number of students' involvement (75.00%); SMAN 3 with the proportion of time utilization (44.44%), and the number of students' involvement (85.00%), SMAN 4 proportion of time utilization (44.44%) with the total involvement of learners (61.90%), SMAN 5 with the proportion of time utilization (46.67%), and number of learner participation (45.00%). Keywords: effective time, learning

scholarly journals Limitações e formação docente para abordar a temática circense nas aulas de educação física

2019 ◽  
Vol 17 (1) ◽  
pp. 129-137
Author(s):  
Aureliana De Jesus dias Sousa ◽  
Fabiana Ferreira de Moraes ◽  
Daniela Matielo e Carvalho Eda ◽  
Leopoldo Ortega da Silva
Keyword(s):  
Public Schools ◽  
Physical Education ◽  
Elementary Education ◽  
Basic Education ◽  
Educational Development ◽  
Continuous Education ◽  
Analysis Technique ◽  
Pedagogical Treatment ◽  
The City ◽  
Development Objective

Introdução: As manifestações circenses nas aulas de educação física são uma necessidade contemporânea. Contudo, algumas limitações são apontadas por professores(as) que atuam na educação básica, evidenciando sua interface com a formação inicial e continuada. Objetivo: Analisar as possíveis limitações docente para o desenvolvimento da tematização das atividades circenses nas aulas de Educação Física do ensino fundamental, bem como evidenciar aspectos associados ao processo de formação. Métodos: Foi realizada uma pesquisa qualitativa entre oito professores(as) atuantes no ensino fundamental em escolas públicas da cidade de Mauá (SP), com caráter descritivo e explicativo, utilizando a técnica de análise de conteúdo. Resultados: Foi verificado que as limitações físicas, materiais e técnicas são apontadas pelos(as) docentes como aspectos determinantes para não abordagem do tema em suas aulas. Demonstram limitações em relação a concepções teóricas evidenciando a necessidade de uma formação mais sólida e contextualizada ainda na formação inicial de professores(as) assim como na formação continuada. Conclusão: Os professores (as) apresentam inúmeras limitações quanto ao trato pedagógico e estas se associam à formação inicial e continuada.ABSTRACT. Limitations and teacher training to approach the circus theme in physical education classes  Background: Circus manifestations in physical education classes are a contemporary obligation. However, some issues are pointed out by teachers who work with basic education, evidenced by their interface with an initial and continuous educational development. Objective: To analyze the possibilities of teachers for the thematic circus activities in Physical Education classes. Methods: A qualitative research was carried out by eight teachers working in elementary education in public schools in the city of Mauá (São Paulo, Brazil), with descriptive and explanatory approach, using a content analysis technique. Results: It was possible to notice that the physical, material and technical constraints are pointed out by the teachers as determinant aspects for the non-approach of the theme in their classes. They demonstrate limitations in relation to theoretical conceptions, evidencing the need for a more solid and contextualized training in the initial formation of teachers as well as in continuous education. Conclusion: Teachers have many limitations on pedagogical treatment and these are associated with initial and continuous education.

scholarly journals Description of the school environment related to physical education classes, recess, extracurricular activities and physical spaces in the city of Pelotas, RS, Brazil

2015 ◽  
Vol 20 (5) ◽  
pp. 524
Author(s):  
Alan Knuth ◽  
Inácio Silva ◽  
Pedro Hallal
Keyword(s):  
Public Schools ◽  
Physical Education ◽  
Extracurricular Activities ◽  
Private Schools ◽  
School Environment ◽  
Primary Schools ◽  
Public And Private ◽  
Physical Spaces ◽  
The City

The aim of the present study was to describe the school environment of public and private primary schools from the city of Pelotas, RS, Southern Brazil, according to the availability of Physical Education (PE) classes, breaks, extracurricular activities and physical spaces. A cross-sectional study was conducted, including both public and private schools. In each school, the principal or a PE teacher was interviewed to assess PE classes, recess and extracurricular activities, while a checklist was carried out to evaluate the quality and availability of physical spaces.  A total of 71.9% of the 99 schools had PE classes for grades 1 to 4. Extracurricular projects were available in 59.6% of the schools and 71.2% offered free activities to students. The most common activities are dancing and “futsal”. There was a gym in 10.1% of schools (40.0% of private and 4.8% of public schools). Higher availability and quality of outdoor courts, indoor rooms, multimedia rooms and green areas were more consistently found among private schools than public schools. Our findings indicated a low coverage of PE classes in grades 1 to 4, and insufficient availability and quality of physical structures in the public schools, compared to private ones. Many environmental features should be used in order to improve students’ health and well-being.

scholarly journals Reform and Innovation of Physical Education in Colleges and Universities from the Perspective of Healthy China

2019 ◽  
Vol 3 (2) ◽  
pp. 18
Author(s):  
Jia Zeng
Keyword(s):  
College Students ◽  
Physical Education ◽  
Education Curriculum ◽  
Physical Quality ◽  
Strategic Position ◽  
Reform And Innovation ◽  
Fitness And Health ◽  
Education Courses ◽  
General Secretary

<p>In order to fully and thoroughly implement General Secretary Xi's Healthy China strategy of "taking people's health at the strategic position of priority development", this paper attempts to discuss and analyze the physical quality of college students in our country and the content of physical education courses. This paper explores the idea of reform and innovation of college physical education curriculum content under the environment of "Healthy China", and analyzes how to effectively improve the physical fitness and health level of ordinary college studen</p>

scholarly journals Professores(as)-pesquisadores(as) de educação física na educação básica: idiossincrasias e fomento à formação na região metropolitana de Fortaleza

2019 ◽  
Vol 17 (2) ◽  
pp. 143-151 ◽  
Author(s):  
Amanda Taiane Correia de Oliveira ◽  
Liana Lima Rocha ◽  
Luciana Venâncio ◽  
Luiz Sanches Neto
Keyword(s):  
Public Schools ◽  
Physical Education ◽  
Basic Education ◽  
Metropolitan Region ◽  
Physical Education Teachers ◽  
Educational Practices ◽  
Female Teacher ◽  
One Year ◽  
Education Network ◽  
The City

Introdução: Investigamos as características dos processos formativos de três docentes e os motivos subjacentes à sua mobilização como professores(as) que se preocupam em pesquisar. Objetivo: O objetivo de nossa investigação é compreender as idiossincrasias desses(as) professores(as)-pesquisadores(as), que investigam suas próprias práticas educativas na educação básica, na área da educação física na cidade de Fortaleza e na região metropolitana. Métodos: O nosso estudo é fundamentado em uma pesquisa qualitativa com a colaboração de professores(as) de educação física de escolas públicas da rede estadual de educação básica de Fortaleza. A pesquisa colaborativa foi realizada com uma professora e dois professores ao longo de um ano e meio. Resultados: Temos como principal resultado da pesquisa, o engajamento efetivo dos(as) professores(as) com as suas práticas educacionais. Portanto, a responsabilidade com os processos de ensino está associada aos modos de investigação realizados pelos(as) docentes. Conclusão: Consideramos que o envolvimento com projetos e também com grupos de estudos das universidades, tanto durante a graduação quanto na pós-graduação, tornam o trabalho de cada professor(a) diferenciado em termos (auto)formativos. ABSTRACT. School physical education teachers-researchers: idiosyncrasies and support to teacher educa¬tion in Fortaleza’s (Brazil) metropolitan region. Background: We have investigated the characteristics of the educative processes of three teachers and the reasons underpinned by their mobilization as teachers who care about researching. Objective: The objective of our investigation is to understand the idiosyncrasies of these teachers, who investigate their own educational practices in basic education in the area of physical education in the city of Fortaleza and in the metropolitan region. Methods: Our study is based on qualitative research with the collaboration of physical education teachers from public schools of the State basic education network at Fortaleza. The collaborative research was carried out with one female teacher and two male teachers over one year and a half. Results: The main result of the research is the effective engagement of teachers with their educational practices. Therefore, responsibility for teaching processes is associated with the modes of research carried out by the teachers. Conclusion: We consider that the involvement with projects and also within academic groups at universities, both during undergraduate and postgraduate courses, differentiate the work of each teacher in (self) educative terms.

scholarly journals Sensory Marketing in the Quality of Service of the Hotel El Libertador in the City of Riobamba

2021 ◽  
Author(s):  
Diana Carolina García Mayorga ◽  
Jorge Antonio Vasco Vasco ◽  
Juan Carlos Montufar Guevara
Keyword(s):  
Quality Of Service ◽  
Visual Perception ◽  
Service Quality ◽  
Auditory Perception ◽  
Marketing Strategies ◽  
Existing Problems ◽  
Sensory Marketing ◽  
Palabras Clave ◽  
The City

This research aimed to improve the perception of the quality of service of the Hotel El Libertador by means of sensory marketing elements to improve the tourist experience. The study variables were derived from the visual, auditory and kinesthetic perceptions related to the quality of service. In addition, an analysis was performed with the EEG MindWave Mobile 2 biometric equipment, to understand the levels of attention, meditation and blinking. In terms of visual perception, it was determined that attention should be paid to the clothing of the staff (27.6%) and signage (40.9%). The elements of the auditory perception of the hotel had low ratings because the hotel has not implemented elements of auditory sensory marketing in the facilities. Four of the seven elements of the kinesthetic perceptions were not attended and had a weight between 38.3% and 46.7%. As a result of these analyses, a sensory marketing proposal was suggested, which included visual, auditory and kinesthetic marketing strategies, to provide a solution to the existing problems with the hotel facilities. Based on the biometric equipment results, a proposal was made for sensory marketing strategies with elements of experiential communication to be used in the hotel’s facilities which would also improve the perception of service quality. Keywords: sensory marketing, perception, tourism, senses, quality of service, neuromarketing. Resumen La investigación tuvo como objetivo mejorar la percepción en la calidad de servicio del HOTEL EL LIBERTADOR, por medio de elementos de marketing sensorial mejorando la experiencia del turista. La investigación es de tipo correlacional, las variables de estudio se desprenden de la percepción visual, auditiva y kinestésica relacionada con la variable calidad del servicio, además se realizó un análisis con equipo biométrico EEG MindWave Mobile 2 en las instalaciones de la empresa para identificar los niveles de atención, meditación y parpadeo. En los elementos de percepción visual se determinó que se debe prestar atención a la vestimenta del personal que tiene un 27,6% y la señalética 40,9%. Los elementos de la percepción auditiva del hotel tienen una baja calificación porque el hotel no ha implementado elementos de marketing sensorial auditivo en las instalaciones, 4 de los 7 elementos de la percepción kinestésica no han sido atendidos y tienen una ponderación entre 38,3% a 46,7% Por medio de este análisis se planteó una propuesta de marketing sensorial para dar solución a la problemática existente en las instalaciones del hotel, la misma que contiene estrategias de marketing visual, auditivo y kinestésico. Mediante la obtención de resultados y análisis realizados con equipos biométricos, se pudo determinar estrategias de marketing sensorial con elementos de comunicación experiencial en las instalaciones de la empresa hotelera que permita mejorar la percepción de la calidad de servicio. Palabras clave: marketing sensorial, percepción, turísmo, sentidos, calidad de servicio, neuromarketing.

scholarly journals POPNEURO: RELATO DE UM PROGRAMA DE EXTENSÃO QUE BUSCA DIVULGAR E POPULARIZAR A NEUROCIÊNCIA JUNTO A ESCOLARES

2015 ◽  
Vol 6 (2) ◽  
pp. 87-95
Author(s):  
Geórgia Filipin ◽  
Francielle Dorneles Casarotto ◽  
Bruno Machado Maroneze ◽  
Pâmela B Mello-Carpes
Keyword(s):  
Nervous System ◽  
Public Schools ◽  
Social Network ◽  
Redes Sociales ◽  
Palabras Clave ◽  
Hands On ◽  
Great Acceptance ◽  
Training Courses ◽  
The City ◽  
Extension Program

A grande expansão de estudos relacionados à divulgação e popularização da neurociência vem ganhando um cenário mais visível recentemente, principalmente na área da educação. Contribuindo para esse crescimento foi criado um programa de extensão, denominado POPNEURO, que objetiva popularizar a neurociência, levando informações desta área de forma lúdica e dinâmica a escolares da rede pública de ensino do município de Uruguaiana-RS e à população em geral. As principais ações do programa foram realizadas em quatro escolas, com alunos entre 10 e 13 anos de idade. As atividades incluíram: (i) atividades práticas realizadas em semanas temáticas; (ii) Neuroblitzes semanais compostas por uma pequena explanação teórica de temas relacionados à neurociência, seguida de atividades práticas para a fixação do conteúdo trabalhado; (iii) criação e manutenção de uma página em rede social sobre neurociência e educação; e, (iv) cursos de formação para professores. As ações, principalmente as práticas, tiveram grande aceitação por parte dos alunos e professores participantes, atingindo o objetivo de promover a popularização da neurociência em âmbito escolar. Palavras-chave: Extensão Universitária, Divulgação Científica, Escola, Sistema Nervoso.   POPNEURO: a Report of an extension Program that seeks to disseminate and popularize neuroscience at school Abstract: The great expansion of studies related to the dissemination and popularization of neuroscience has become more visible recently, particularly in education settings. In order to contribute to the development of this initiative, an extension program called POPNEURO was created with the objective of popularizing neuroscience by providing information related to this area in a fun and dynamic way to students from public schools and to thegeneral public in the city of Uruguaiana-RS. The  actions were carried out in four schools, with students ranging from 10 to 13 years- old. The activities included: (i) practical activities that took place during thematic weeks; (ii) weekly Neuroblitzes that offered small lecture on topics related to neuroscience, followed by hands-on activities to reinforce the contents presented; (iii) the creation and maintenance of a  social network webpage on the topic of neuroscience and education; (iv) training courses for teachers. The actions related to the project, especially the practical ones, had great acceptance by students and teachers, which contributed to achieve the goal of promoting neuroscience in schools. Key-words: University Extension, Scientific Dissemination, School, Nervous System.   Relato de un Programa de Extensión que busca divulgar y popularizar la neurociencia junto a las escuelas   Resumen: En la actualidad los proyectos relacionados a la difusión y popularización de la neurociencia han tenido un crecimiento significativo, principalmente en el área de educación. Contribuyendo a este desarrollo se ha creado un programa de extensión llamado POPNEURO, cuyo objetivo es popularizar la neurociencia y fomentar el suministro de información en este ámbito de una forma lúdica y dinámica a los estudiantes de escuelas públicas de la ciudad de Uruguaiana-RS y a la población en general. Este programa se llevó a cabo en cuatro escuelas, con alumnos de 10 a 13 años de edad. Las actividades que se implementaron en el programa incluyeron: (i) actividades prácticas en semanas temáticas; (ii) neuroblitzes semanales compuestos por una pequeña explicación teórica de temas relacionados con la neurociencia, que se siguieron de actividades prácticas para el establecimiento de los contenidos de trabajo; (iii) creación y manutención de una página en redes sociales sobre la neurociencia y la educación; y (iv) los cursos de formación para docentes. Las acciones, especialmente las prácticas, tuvieron gran aceptación por parte de los alumnos y profesores participantes, alcanzando el objetivo de promover la popularización de la neurociencia en las escuelas participantes. Palabras-clave: Extensión universitaria; Comunicación de la ciencia; Escuela; Sistema nervioso.  

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