scholarly journals SOCIAL MARKETING ASPECT IN ANTI-VIOLENCE AGAINTS WOMEN CAMPAIGN IN INDONESIA

2019 ◽  
Vol 4 (1) ◽  
pp. 93
Author(s):  
Yuanita Safitri ◽  
Mia Angeline
Keyword(s):  
Violence Against Women ◽  
Social Marketing ◽  
National Commission ◽  
Online Media ◽  
Monetary Incentives ◽  
Marketing Concept ◽  
Qualitative Approaches ◽  
The Social ◽  
Case Study Methods

This article aims to answer how anti-violence against women campaigns and social marketing aspects are carried out by the four selected institutions or communities in 2016-2018 period. The four institutions chosen were UN Women, the Alliance of New Men, Indonesian OBR, and The National Commission on Violence Againts Women. The four institutions were chosen because they were considered as the most active institutions or communities in voicing the issue through online media. This research used descriptive qualitative approaches and case study methods. The result shows that the anti-violence against women campaign from four institutions is included in the social marketing concept and uses the marketing mix. Products sold are not like the commercial marketing, but the 16 Days Anti Violence Against Women event, and information to the target audiences. The price concept used is non-monetary incentives, and the distribution channels used are quite diverse, both online and offline.

The Social, Cultural and Behavioral Components of Information and Knowledge-Seeking Among Home Care Nurses

2013 ◽  
Author(s):  
Edmund J.Y. Pajarillo
Keyword(s):  
Home Care ◽  
Study Methods ◽  
Soins À Domicile ◽  
The Social ◽  
Knowledge Seeking ◽  
Case Study Methods ◽  
Home Care Nurses

Information and knowledge-seeking vary among users, including home care nurses. This research describes the social, cultural and behavioral dimensions of information and knowledge-seeking among home care nurses, using both survey and case study methods. Results provide better understanding and appreciation of nurses’ information behavior.La recherche d’information et de connaissances varie selon les usagers, y compris parmi les infirmiers et infirmières des soins à domicile. Cette recherche décrit les dimensions sociales, culturelles et comportementales de la recherche d’information et de connaissances parmi les infirmiers et infirmières des soins à domicile, en utilisant les méthodes de sondage et de l’étude de cas. Les résultats offrent une meilleure compréhension et connaissance du comportement informationnel des infirmiers et infirmières. 

scholarly journals Mediated Representations of Violence Against Women

Tripodos ◽  
2021 ◽  
pp. 131-146
Author(s):  
Viktorija Car ◽  
Barbara Ravbar
Keyword(s):  
Violence Against Women ◽  
Gender Inequality ◽  
Social System ◽  
Gender And Sexuality ◽  
Media Representations ◽  
Online Media ◽  
The Social ◽  
The Media ◽  
The Common ◽  
Women And Girls

Violence against women and girls in the 21st century remains a common and profoundly consequential violation of women’s human rights. It is part of gender inequality, an integral part of the social system, and linked to other aspects of human and economic development. When reporting about it, the media produce additional damage by continuously highlighting the hostile and violent treatment of women. Representations of gender and sexuality in the news reinforce the common perception that women are sexual objects and therefore disadvantage women, continuously reinforcing imbalances of power between women and men. This study explores media representations in Croatian online media articles about violence against women. The results of analysis show how violence against women is framed as a private problem, how women are addressed as unfaithful wives and prostitutes which gives excuses for the perpetrator while the blame for the violence is partly shifted to the woman. Also, results show how the secondary victimization is manifested in articles, and how violence against women as a topic is exploited to attract the readers’ attention.

The internationalisation of social marketing research

2015 ◽  
Vol 5 (4) ◽  
pp. 357-376 ◽  
Author(s):  
V. Dao Truong ◽  
Nam V.H. Dang ◽  
C. Michael Hall ◽  
X. Dam Dong
Keyword(s):  
Social Marketing ◽  
Marketing Research ◽  
Developed Countries ◽  
International Perspective ◽  
Marketing Concept ◽  
Research Attention ◽  
Content Type ◽  
The Social ◽  
And Diffusion ◽  
Different Levels

Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, significance and diffusion as a concept has not been examined from an international perspective. Design/methodology/approach – A review of the social marketing and related literature was conducted to identify the patterns, drivers and actors of the internationalisation of social marketing research. Findings – Different levels and dimensions of internationalisation were identified but the overall level of diffusion was relatively low. Growth is concentrated in developed countries. There appears to be a substantial gap with respect to the adoption of the concept by researchers based in the less developed countries. Originality/value – This is arguably the first paper to explore the nature and significance of the degree of internationalisation of social marketing research.

scholarly journals A critic revision of the social marketing concept

2007 ◽  
Vol 3 (1) ◽  
pp. 45-52
Author(s):  
Jorge Marcelo Nomura ◽  
Maria Tereza Saraiva de Souza
Keyword(s):  
Social Marketing ◽  
Social Issues ◽  
Marketing Concept ◽  
Marketing Social ◽  
The Social

In this article we propose a reflection on the Social Marketing concept, by means of its definition and application in Brazilian reality. Thus, we present the main defi­nitions of marketing, social issues and Social Marketing, quoting some authors of the area. All analysis is done under a critic view of some authors that contributed very much for the marketing evolution: Philip Kotler, Marcos Cobra e Francisco Alberto Madia.

scholarly journals Understanding the Communication Strategy of Women's Rights Protection in the Digital Era through Website

2019 ◽  
Vol 11 (2) ◽  
pp. 244
Author(s):  
Rahma Santhi Zinaida ◽  
Siti Lady Havivi
Keyword(s):  
Violence Against Women ◽  
Women's Rights ◽  
Communication Strategy ◽  
National Commission ◽  
Online Media ◽  
Women’S Rights ◽  
Rights Protection ◽  
Digital Era ◽  
Qualitative Descriptive ◽  
The Subject

<em>The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours. Kalyanamitra was chosen as the subject of the study because there are not many NGO’s committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the communication strategy has been done in this organization through their official website. The important of doing this study is that can inspire other NGO’s to optimize the use of online media. The theories used in this study are Media Rich Theory (MRT). This study use interpretative paradigm with the type of research is qualitative descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result, Kalyanamitra has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative.</em>

scholarly journals Exploring Health Disparities in Indigenous Akit Tribal Community in Riau Province

2021 ◽  
Vol 37 (1) ◽  
Author(s):  
Rd Siti Sofro Sidiq ◽  
R. Yogie Prawira W ◽  
Hindina Maulida ◽  
R Willya Achmad W
Keyword(s):  
Qualitative Approach ◽  
Cultural Institutions ◽  
Tribal Community ◽  
Literature Study ◽  
Root Cause ◽  
Tribal Communities ◽  
The Social ◽  
Depth Interviews ◽  
Case Study Methods

Ten years have passed and there has been no result of an empowerment program for remote indigenous Akit tribal communities in Riau. The Akit tribe is an ancient native Malay tribe (Proto Melayu) in Riau Province. These indigenous people are still less fortunate in terms of health and social. This study investigates the root causes of health inequalities in the Akit community to get a complete picture of the problem. By using a qualitative approach and case study methods, this research is conducted by means of in-depth interviews, observation, and literature study. The results of the study show that the root cause of failed empowerment is a lack of synergy between government agencies, in which each agency had its own program, thus it poses disadvantages to the society where there are still illiterate sufferers, people who are heavily dependent on the underdeveloped environment that make them ill, and cultural institutions that are not feasible and binding to the social system that prevents people from developing.

scholarly journals Evaluation of social marketing objectives: A case study of the effectiveness of operation gcin’amanzi in soweto, South Africa

2015 ◽  
Vol 12 (4) ◽  
pp. 517-528
Author(s):  
Maxwell Agabu Phiri ◽  
Degracia Khumalo
Keyword(s):  
South Africa ◽  
Social Marketing ◽  
Research Approach ◽  
The Public ◽  
Lack Of Information ◽  
The Social ◽  
Basic Services ◽  
The Impact

This study was aimed at investigating the effectiveness of the social marketing goal in the implementation of Operation Gcin’amanzi (OGM) in Mofolo North, Soweto, South Africa. The paper is based on a quantitative in nature, although qualitative data was collected to confirm and clarify issues identified in the survey questionnaire. A process-based research approach was pursued in order to measure the impact of social marketing as a phenomenon that has been explored in changing consumer behaviour for the public good. Due to unsuccessful telephone calls to the Johannesburg Water’s communication centre (JW) there is a lack of information from them on specific studies or surveys conducted specifically on OGM since its inception. It is anticipated that the findings from this study will add value to the knowledge in the public sector by elevating the significant role of social marketing in the delivery of basic services projects. These projects are complex in nature as issues of equity, access and the impact on development have to be considered, unlike in traditional marketing approaches where it is the benefit and satisfaction of an individual consumer that is key.

scholarly journals Ekspresi Keberagaman Online: Media Baru dan Dakwah

2020 ◽  
Vol 40 (1) ◽  
Author(s):  
Afidatul Asmar
Keyword(s):  
Social Media ◽  
New Media ◽  
Religious Community ◽  
The Internet ◽  
Online Media ◽  
Media Content ◽  
Internet Media ◽  
The Social ◽  
The One

<p><em>Abstract</em></p><p><em>This paper explain how diversity expression of dakwah in new media. Today, media makes many preachers and mad’u use new media facilities, including internet media where content to Islam is packaged in stories of everyday life and given with funny things. this strategy attracts many interested people on both sides of the preacher and the mad'u themselves. Da'wah is the one of the activities aimed at inviting others in kindness, reminiscent of the end of the day, while new media is a tool used to invite others to better paths. In other developments the question arises regarding human imagination about God and the path of understanding spirituality experiencing setbacks or impoverishment in the digital age. Will the path of God's search for this generation of media cause visitors to the place of worship to recede, the preaching of the Scriptures is not heard, and the spirit of the religious community was down. Is the “new media gedia generation” aware or not “deify” “virtual God”. This research uses a case study on the response of preachers and people related to the expression of diversity in using new media, so that how to interpret the message in the social media content Instagram, Facebook, Twitter and YouTube which is a unity of the internet world.</em></p><p><em>Keywords: Religion, new media, dan da’wah</em></p><p><br />Abstrak</p><p>Tulisan ini berupaya menjelaskan bagaimana dakwah dengan ekspresi keberagaman pada media baru saat ini. Dewasa ini media membuat banyak pendakwah maupun mad’u memanfaatkan fasilitas media baru, diantaranya media internet dimana konten-konten ke Islaman yang dikemas dengan santai dalam cerita kehidupan sehari-hari serta dibumbuhi hal-hal lucu. Strategi ini banyak menjaring peminat pada kedua sisi baik pendakwah maupun para mad’u itu sendiri. Dakwah adalah salah satu kegiatan yang bertujuan mengajak orang lain dalam kebaikan, mengingatkan terhadap hari akhir, sedangkan media baru adalah alat yang digunakan untuk mengajak orang lain kejalan yang lebih baik. Pada perkembangan lain muncul pertanyaan terkait imajinasi manusia tentang Tuhan dan jalan pemahaman spritualitas mengalami kemunduran atau pemiskinan di era digital. Apakah jalan pencarian Tuhan generasi media ini akan menyebabkan pengunjung tempat ibadah surut, pemberitaan Kitab Suci tidak didengar, dan spirit komunitas keagamaan tatap muka meredup. Apakah “generasi media baru” ini sadar atau tidak mulai : “menuhankan” “Tuhan-tuhan virtual”. Penelitian ini menggunakan studi kasus terhadap respon pendakwah dan umat terkait ekspresi keberagaman didalam menggunakan media baru, sehingga bagaimana memaknai pesan dakwah yang terkandung didalam konten-konten media sosial Instagram, facebook, twitter maupun youtube yang merupakan satu kesatuan dunia internet.</p><p>Kata kunci: Agama, media baru, dan dakwah.</p>

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