scholarly journals Influence of strategic Market Development Practices on Competiveness of Kenyan Tea in the Global market

2018 ◽  
Vol 6 (01) ◽  
Author(s):  
Esther Wanjiru Maina ◽  
Fred Mugambi ◽  
Esther Waiganjo
Keyword(s):  
Sample Size ◽  
Market Segmentation ◽  
Sampling Technique ◽  
Target Population ◽  
Global Market ◽  
Market Development ◽  
Trade Association ◽  
Small Scale ◽  
Marketing Manager ◽  
Strategic Market

Kenyan tea though acclaimed globally as a high quality product available all year round continues to face growing competition both regionally and globally. This has resulted to a decline in its market share in the global market. The main objective of the study was to examine the influence of strategic market development practices on competiveness of Kenyan Tea in the global market. The study used cross-sectional survey design to collect both qualitative and quantitative data from the respondents. The target population consisted of all one hundred and eighty-nine members of the East Africa Tea Trade Association (EATTA) who participate in the tea auction at Mombasa. The target population was categorized into organizational population and the respondents’ population. Respondents’ population comprised of four top managers from every organization. The sampling frame for this study was seven hundred fifty-six managers who included Chief Executive Officer, Finance Director, Marketing Manager and Operations manager who acted as the major agents of the entire value chain in the tea industry from the producer to the final international consumer. Stratified sampling technique was used to select a sample for buyers, brokers, warehouse, packers and associate members while purposive sampling technique was used to select the managers who represented both the small-scale and large-scale producers. To obtain the desired sample size for the study with the organizational population of 189, Slovin’s formula (1960); n = N/(1+Ne2), was applied. Where; n = Sample Size N = Total Population e = Error of Tolerance with a confidence level of 95 % (giving a margin error of 0.05). The main instrument used to collect primary data from the sampled respondents was structured and unstructured questionnaire. The questionnaire underwent pilot study to test for the validity and reliability of the research instrument. Internal consistency of the questionnaire was determined by use of Cronbach’s Coefficient Alpha (α). Collected data was further prepared for analysis using statistical package for social sciences (SPSS) to generate descriptive and inferential statistics. Data was analysed using percentages, mean and standard deviation while t-tests and p-value was used to test the hypothesis. Pearson correlation coefficient (r) was derived to show the nature and strength of the relationship of the variables where Coefficient of determination (R2) was used to measure the amount of variation in the dependent variable as explained by the independent variable. The study findings indicated that there was a positive relationship between competitiveness of Kenyan tea and strategic market development practices as signified by a coefficient of 0.507. This meant that a 1% change in Strategic Market Development practices increases competitiveness of Kenyan in the global market by 0.507 units. Such increase as revealed by the study was attributed to adoption of market penetration, market segmentation, and market diversification strategies which in the long run created new customers in new segments as well as expansion of the potential market for Kenyan tea in the global market. The study concludes that Market segmentation strategy may be executed in diverse criterion including demographic, geographical, and behavioural segmentation among others. The study emphasized on demographic market segmentation as a strategic market development practice to enhance competitiveness of Kenyan Tea in the global market. The study recommended that to boost competitiveness of Kenyan Tea globally good local and international marketing strategies need to precede the act of exportation. This may be done through organizing consumers into competent consumer associations, promoting market intelligence and branding Kenyan on international markets.

scholarly journals The Effects of Wages and Welfare Facilities on Employee Productivity: Mediating Role of Employee Work Motivation

2020 ◽  
Vol 14 (4) ◽  
pp. 38-60
Author(s):  
Mohammad Nurul Alam ◽  
Md Mahmudul Hassan ◽  
Dorothea Bowyer ◽  
Md Reaz
Keyword(s):  
Work Motivation ◽  
Sampling Technique ◽  
Target Population ◽  
Global Market ◽  
Employee Productivity ◽  
Quantitative Methodology ◽  
Mediating Role ◽  
The Government ◽  
New Policies ◽  
The Relationship

Purpose- Garment employee productivity in Bangladesh is the lowest compared to its competitors such as China, India, Pakistan and Sri Lanka. The Bangladeshi Ready-Made Garment (RMG) industry will find it a challenge to survive in the global market unless they improve employee productivity. Therefore, the primary purpose of this study was to observe the relationship among wages and benefits, welfare facilities, employee work motivation and employee productivity. Design/Methodology/Approach- The study was conducted under the positivism philosophy for which Maslow’s Hierarchy of Needs Theory was used for framing the hypotheses. A deductive approach, explanatory research design and a quantitative methodology was followed in order to conduct the study. Through a questionnaire survey, twenty-five items were taken from existing literature to measure the variables. By a systematic probability sampling technique, 500 samples were collected from the target population. Thereafter, SPSS and SEM using Smart-PLS were utilised for analysing and developing the model. Findings- The outcome of the analysis revealed that all seven hypotheses were supported. Practical Implications- These findings will assist the policymakers, the government of Bangladesh, factory owners, managers and other stakeholders to formulate new policies and practices. Originality/Value- This study explores the relationship among wages and benefits, welfare facilities, employee work motivation and employee productivity which has not been explored theoretically and tested empirically in a Bangladeshi context. In the future, comparative research can be carried out by collecting samples from the EPZ (Export Processing Zone) and non-EPZ factories.

scholarly journals KAJIAN BISNIS SOSIAL PEDAGANG PERANTARA DALAM UPAYA PENGEMBANGAN HORTIKULTURA DI JAWA BARAT

2013 ◽  
Vol 1 (1) ◽  
Author(s):  
Anne Charina, Gema Wibawa Mukti, Rani Andriani
Keyword(s):  
Market Segmentation ◽  
Consumer Demand ◽  
Global Market ◽  
Point Of View ◽  
Small Scale ◽  
Social Business ◽  
The Social ◽  
Business Pattern ◽  
Agricultural Supply

Currently, 90% of Indonesian small scale agribusiness actors arebeing faced to the global market era. They are also facing a fast growthrate of global market and the market segmentation phenomenon whichexpects positive changes and adaptations in the agricultural supply chain.The method that used in this study is case study. The study location wasbeing selected based on its potential of horticulture product.The study showed that currently the traders have changed theirbusiness pattern from a pure business to a business which relies more onthe partnership with the farmers. This phenomenon was being emerged bythe consumer demand which expects the continuity of supply.From the Social Business aspect point of view, generally thetraders do the partnership system because of their needs of continuity ofsupply from the farmers, not based on helping the farmers. The result ofweighting showed the total score placed between 28-32,5 which means itcan be categorized as a semi-social business.Overall, the study showed that currently the changes are happeningin the traders business pattern, thus, it gives hopes to the agriculturaldevelopment in Indonesia especially for horticulture products of smallscale stakeholders.Keywords: Global market, traders, horticulture, social business.

Justifying The Judgmental Sampling Matrix Organization in Outsourcing Industry

2016 ◽  
Vol 8 (02) ◽  
Author(s):  
L. Sudarshan Reddy ◽  
Kannamani R.
Keyword(s):  
Sample Size ◽  
Total Population ◽  
Sampling Technique ◽  
Target Population ◽  
Probability Sampling ◽  
Representative Sampling ◽  
Negative Thought ◽  
Research Survey ◽  
The People ◽  
Matrix Organization

Sampling is the technique which helps to select portion of people from the total population. Though the percentage of the sample size is comparatively smaller than the target population, however the small numbers of respondents are representing the entire population. In general, people believe that the sampling techniques comes under probability sampling that are representative sampling and the techniques which come under non-probability techniques are not representing the total population. But conceptually the negative thought on nonprobability technique is wrong and in some cases researchers have to use only the technique comes under non probability sampling such as convenience sampling, judgmental sampling and snow ball sampling due to the nature of the study being conducted by the researcher, that is the reason the non-probability technique exist in the industry and in use by the practitioners. In this paper we attempt to justify (Beyond the doubt) the sample size we choose is truly representing the ITO industry's total population and justify the reason for choosing the authoritative sampling technique as our sampling technique due to various challenges and requirements such as the industry we study and the people we interact for the research survey

scholarly journals Inclusion of Civic Education in Social Studies Subject at Primary Level in AJK: A Perspective Study

2020 ◽  
Vol 1 (4) ◽  
pp. 282-288
Author(s):  
Arshad Mahmood Arshad ◽  
Dr. Khushbakht Hina ◽  
Tariq Mahmood Tariq
Keyword(s):  
Social Studies ◽  
Sample Size ◽  
Civic Education ◽  
Primary Schools ◽  
National Curriculum ◽  
Sampling Technique ◽  
Target Population ◽  
Social Studies Teachers ◽  
Primary Level ◽  
The Social

The main objective of the study was to investigate the perceptions of social studies teachers about the execution of civic education in government girls and boys schools at the primary level in Azad Jammu & Kashmir. The present study was quantitative and the survey was used as the research design. 102 teachers of social studies of grade 4th and 5th from girls/boys primary schools of district Muzaffarabad, Mirpur, and Poonch AJK was the target population. The sample size was determined by using a stratified proportionate sampling technique and the sample size was calculated by online Raosoft sample size determining formula. Thus the sample size was 46. In the present study, a questionnaire was used as a research tool, and a questionnaire was developed based on a national curriculum document for social studies grade 4th and 5th will be used to investigate perceptions of social studies teachers. To validate items of the questionnaire, these were reviewed twice, once by a panel of experts in education and statistics. Ambiguous items and statements were omitted.  The reliability of the questionnaire was to find out through Cronbach Alpha. Its value was found at 0.85. For data collection, a questionnaire was administered to the sampled social studies teachers of grades 4th and 5th of District Muzaffarabad, Mirpur, and Poonch Azad Jammu & Kashmir by the researcher personally. Quantitative data analysis was performed by using Statistical Packages for the Social Sciences (SPSS). And results were presented in the form of destructive, inferential statistics.

Challenges in perspective of life skills acquisition; implication for placement of life skills in university curriculum

2020 ◽  
Vol 24 (4) ◽  
pp. 189-194
Author(s):  
Wasim Khan ◽  
Salahuddin Khan ◽  
Tasleem Arif ◽  
Sohail R. Khan
Keyword(s):  
Life Skills ◽  
Student Athletes ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Target Population ◽  
Skills Acquisition ◽  
Significance Level ◽  
Khyber Pakhtunkhwa ◽  
Educational Curriculum

Background and Study Aim: The main purpose behind the study was to establish the challenges in relation to the acquisition of life skills among university student-athletes of Khyber Pakhtunkhwa. The study assessed the extent to which the concern existing resources, facilitators, and trainer attitude influences life skills acquisition among student-athletes. Material and Methods: Descriptive survey research design was followed to obtain desirable results. The target population of this study consisted of all those who participated in different sport at the university level of Khyber Pakhtunkhwa (KP), Pakistan. Amongst them, we selected a representative sample (n=389 fifty 50% of the total population) with the help of a simple random sampling technique. The Statistical Package for Social Sciences (SPSS) version, 24 was used to code and analyse the data. The hypotheses were tested by applying statistical tests like Step-wise regression and independents sample t-test. The significance level of 0.05 was fixed to accept or reject the set hypotheses. Results: Findings of the study indicated that existing resources, facilitators, and trainer/coach attitude significantly influences life skills acquisition among student-athletes (.001, .001 & .000 < .05). The analysed data revealed no significantly difference regarding extent to which specific challenges such as existing resources, facilitators, and trainer attitude influences the acquisition of life skills (.500, .133 & .149 > .05). Conclusions: The findings of the study revealed that all participants have agreed upon the importance of life skills. Therefore, the life skills course might be considered as an integral part of every educational curriculum of Pakistan. It is suggested that a minimum of 2 hours per week may be included in the educational curriculum of each discipline.

Gender Differences in Entrepreneurial Attitude & Intentions among university Students

2019 ◽  
Vol 2 (1) ◽  
pp. 193-200
Author(s):  
Ilham Hassan Fathelrahman Mansour
Keyword(s):  
Gender Differences ◽  
University Students ◽  
Sampling Technique ◽  
Target Population ◽  
Entrepreneurial Intentions ◽  
New Venture ◽  
Venture Creation ◽  
New Business ◽  
Future Data ◽  
The University

This empirical study aims at assessing the attitudes, perception and intention of university students towards entrepreneurship and new venture creation with a focus on gender differences in entrepreneurial perceptions and intentions to start new business in the future. Data were collected using a questionnaire-based survey of 350 students at the University of Khartoum in Sudan. The target population was the students in the final year in the University of Khartoum. The stratified sampling technique was used to select the sample size because the population consisted of a number of subgroups that differed in their characteristics. The results showed significant differences between genders in entrepreneurial intentions and its antecedents. Thus, it is important that customized approaches based on gender are needed for developing entrepreneurial intentions among college students.

Perceived Influence of Students’ Demographic Variables on Their Access to Financial Aids in Public Universities in Rivers State, Nigeria

2018 ◽  
Vol 8 (2) ◽  
pp. 32-50
Author(s):  
Emmanuel Olorunleke Eseyin
Keyword(s):  
Sample Size ◽  
Public Universities ◽  
Sampling Technique ◽  
Demographic Variables ◽  
Sample Size Determination ◽  
Interview Schedule ◽  
The Public ◽  
Research Questions ◽  
Level Of Significance ◽  
Rivers State

The paper investigated the perceived influence of students’ demographic variables on their access to financial aids in public Universities in Rivers State, Nigeria. Six questions were formulated to guide the study and five hypotheses tested at 0.05 level of significance. The design adopted for the study was an analytical survey. The population of the study included 78, 216 students (34,997 male and 43,219 female) in the three public Universities in Rivers State. The sample of the study covered 791 students (Male= 395 and Female= 396) selected through the random sampling technique while Taro Yamane method of sample size determination was used for determining the sample size. The instruments used for collecting responses from students were questionnaire and a ten items interview schedule. The research questions were answered using frequency, percentage and cumulative percentage. Findings of the study revealed that students’ demographic variables have an influence on their access to financial aids in public Universities in Rivers State, Nigeria. The implication of this is that the government’s expenditure on education will continue to increase in the absence of these alternative financial aids in the public Universities in Rivers State, Nigeria.

TRANSPARANSI PAJAK DAN KEPERCAYAAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK (SURVEI PADAWAJIB PAJAK KOTA DKI JAKARTA)

2019 ◽  
Vol 4 (1) ◽  
pp. 1-18
Author(s):  
Madjidainun Rahma
Keyword(s):  
Structural Equation Modeling ◽  
Random Sampling ◽  
Structural Equation ◽  
Sampling Technique ◽  
Target Population ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Research Results ◽  
Positive Effect

This research aims to identify and examine the effect of the Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance existing areas of Jakarta. The method used is descriptive and associative. Target population studied is Unit in Unit 14 Analysis of the Tax Office in the region of Jakarta. Sampling technique used is random sampling. Model influence analyzed using SEM (Structural Equation Modeling ) with alternative method PLS ( Partial Least Square ) which is aimed at testing the Influence between Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance that there diunit analysis has been given permission to conduct research. Results of the analysis showed that partially Tax Transparency and unsignificant positive effect on the Taxpayer Compliance. Similarly, the Trust Taxpayers partially positive and significant impact to the Taxpayer Compliance . Simultaneously Transparency and Trust Tax Taxpayers Against the Taxpayer Compliance effect, this means that the Tax and Trust trades Taxpayers together will increase the Taxpayer Compliance.   Keywords: Tax Transparency, Trust, Taxpayer Compliance.     Penelitan ini bertujuan untuk mengetahui dan menguji pengaruh Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada wilayah DKI Jakarta. Metode yang digunakan adalah deskriptif dan asosiatif. Populasi target yang diteliti ialah Satuan Kerja yang ada di Unit Analisis 14 Kantor Pelayanan Pajak diwilayah DKI Jakarta. Teknik sampel yang digunakan ialah random sampling. Model pengaruh di analisa menggunakan analisis SEM (Structural Equation Modeling) dengan metode alternative PLS (Partial Least Square) yang bertujuan menguji Pengaruh antara Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada diunit analisis yang telah diberi ijin untuk melakukan penelitian. Hasil analisis menunjukan bahwa Transparansi Pajak secara parsial berpengaruh positif dan tidak signifikan terhadap Kepatuhan Wajib Pajak. Begitu pula dengan Kepercayaan Wajib Pajak yang secara parsial berpengaruh positif dan signifikan terhadap Kepatuhan Wajib Pajak. Secara simultan Transparansi Pajak dan Kepercayaan Wajib Pajak berpengaruh Terhadap Kepatuhan Wajib Pajak, hal ini berarti bahwa dengan Transakasi Pajak dan Kepercayaan Wajib Pajak bersama-sama maka akan meningkatkan Kepatuhan Wajib Pajak.

scholarly journals Impact of Adopting Improved Seeds on Access to Broader Food Groups Among Small-Scale Sorghum Producers in Tanzania

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402097999
Author(s):  
Aloyce R. Kaliba ◽  
Anne G. Gongwe ◽  
Kizito Mazvimavi ◽  
Ashagre Yigletu
Keyword(s):  
Food Security ◽  
Dietary Diversity ◽  
Sampling Technique ◽  
Inverse Probability Weighting ◽  
Reproductive Age ◽  
Small Scale ◽  
Probability Weighting ◽  
Food Groups ◽  
Inverse Probability ◽  
Double Robust

In this study, we use double-robust estimators (i.e., inverse probability weighting and inverse probability weighting with regression adjustment) to quantify the effect of adopting climate-adaptive improved sorghum varieties on household and women dietary diversity scores in Tanzania. The two indicators, respectively, measure access to broader food groups and micronutrient and macronutrient availability among children and women of reproductive age. The selection of sample households was through a multistage sampling technique, and the population was all households in the sorghum-producing regions of Central, Northern, and Northwestern Tanzania. Before data collection, enumerators took part in a 1-week training workshop and later collected data from 822 respondents using a structured questionnaire. The main results from the study show that the adoption of improved sorghum seeds has a positive effect on both household and women dietary diversity scores. Access to quality food groups improves nutritional status, food security adequacy, and general welfare of small-scale farmers in developing countries. Agricultural projects that enhance access to improved seeds are, therefore, likely to generate a positive and sustainable effect on food security and poverty alleviation in sorghum-producing regions of Tanzania.

COMPARATIVE ALLOCATIVE EFFICIENCY AND PROFITABILITY OF DIFFERENT SCALES OF POULTRY-EGG PRODUCTION IN JOS METROPOLIS, PLATEAU STATE, NIGERIA

2021 ◽  
Vol 4 (4) ◽  
pp. 259-273
Author(s):  
Solomon T. Folorunso ◽  
T. Omosebi ◽  
D. A. Agbonika
Keyword(s):  
Egg Production ◽  
Large Scale ◽  
Allocative Efficiency ◽  
Sampling Technique ◽  
Primary Data ◽  
Small Scale ◽  
Stochastic Production Frontier ◽  
Stochastic Production ◽  
Plateau State ◽  
The Government

The study compared the allocative efficiency and profitability of poultry-egg farmers in Jos metropolis of Plateau State, Nigeria, across different scales. To select 143 respondents, a two-stage sampling technique was used.   Using well-structured questionnaire and interview schedules, primary data on socioeconomic variables were collected. Collected data were analyzed using budgetary technique and stochastic production frontier model. Result of allocative efficiency showed the following: The mean allocative efficiency of the small, medium and large scales was 0.68, 0.12 and 0.11 respectively; the minimum allocative efficiency for small, medium and large scales was 0.30, 0.10 and 0.10 respectively. The maximum allocative efficiency was 0.59, 0.18 and 0.11 respectively for small, medium and large scale farmers. The profitability result indicated that egg production for small, medium and large-scale farms was profitable in the study area with N675, 671.79, N4, 897,236.09 and N16, 327,633.66 per farmer. The rate of return on investment per bird was found to be 19.51%, 31.21% and 83.13% respectively for small, medium and large farm sizes. For small, medium and large-scale farmers respectively, the capital turnover per bird was N 1.20, N1.31 and N1.83. Also, the profitability indices for the small, medium and large scales are N0.16, N0.24 and N0.45. The study recommends that; Farmers should be advised to increase production from small scale to large scale through policies that will promote such, special intervention is needed from the government at all levels through farmers’ cooperatives in the area of inputs subsidy, price efficiency of the farmers could

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