scholarly journals E-marketing and the hotel business promotion: Prospect and challenges in selected hotels in Ado-Ekiti, Nigeria

2021 ◽  
Vol 11 (1) ◽  
pp. 021-026
Author(s):  
Aina Olayinka Christopher ◽  

This research study was designed to critically examine the prospects and challenges of e-marketing in the hotel business promotion. The study intensively revealed the challenges of e-marketing in hotel business and proffered solutions to it. This research was conducted using all the four hotel business (Prosperous Royal Hotel and Resort, Queen’s Court Hotel, Pathfinder Hotel and Holiday Inn, Koltotel Plaza & Suit) within Ado-Ekiti, Nigeria. Analysis of data collected through questionnaires was carried out using inferential statistics of percentage and frequency in determining the significance of hypotheses formulated. The result of the hypotheses shows that there is significant need for the adoption of e-marketing in the hotel business because it has been a subject in the creation of awareness and advertising of its products around the world, it also revealed the fact that e-marketing organizational challenges is to gain agreement with hotel managements regarding how to proceed with operations, innovations and exploration in the business which needs to be resolved based on the opportunities and success ahead. It was concluded that e-marketing is an essential tools in the hotel business promotion for development. It was recommended based on the findings that to gain competitive advantage in the demanding hotel business, e-marketing must be the forerunner, it also notes that it is important nowadays for any of these industries to have its own website, promote its products through social networks. Keywords: E-marketing, Hotel Business, Promotion, Prospect and Challenge

2017 ◽  
Vol 4 (2) ◽  
pp. 57-62
Author(s):  
Alexsandra Barbosa da Silva

ABSTRACTThis article deals with the creation of the Project UERJians in the World, developed by the Information and Communication Technologies Laboratory (LaTIC), of the Subrectorship of Graduation of UERJ. The LaTIC aims to promote the use of Information and Communication Technologies under graduation. One of the latest tools that the Internet made possible was the creation of social networks, because through them we can share information and experiences to generate new knowledge. Thus, the project "UERJians in the world", through the blog (http://uerjianospelomundo.latic.uerj.br/) and Facebook page (http://www.facebook.com/UerJianosPeloMundo) was designed in order to contribute for academic education using the interaction of the university students who are participating in exchange programs for the production of knowledge with a collaborative aspect and to encourage the development of social skills for participation in the contemporary society using the technological resources available in social networks.RESUMOEste artigo trata da criação do Projeto UERJianos pelo mundo, desenvolvido pelo Laboratório de Tecnologias de Informação e Comunicação (LaTIC) da Sub-reitoria de Graduação da UERJ. O LaTIC visa fomentar a utilização das Tecnologias de Informação e Comunicação no âmbito da graduação. Uma das ferramentas mais atuais que a internet possibilitou foi a criação de redes sociais, pois por meio delas podemos compartilhar informações e experiências, para gerar novos conhecimentos. Sendo assim, o projeto “UERJianos pelo mundo” através do blog (http://uerjianospelomundo.latic.uerj.br/) e da página no facebook (http://www.facebook.com/UerJianosPeloMundo) foi idealizado, visando contribuir para a formação acadêmica utilizando a interação dos alunos da universidade que estão fazendo intercâmbio para a produção de conhecimento com aspecto colaborativo e o incentivo ao desenvolvimento de habilidades sociais para a participação na sociedade contemporânea utilizando os recursos tecnológicos disponíveis nas redes sociais.


2020 ◽  
Vol 5 (25) ◽  
pp. 240-247
Author(s):  
Gabriel Valdés-León

En el año 2014, un deportista de la selección chilena de fútbol utilizó la palabra chispeza en una entrevista otorgada durante el mundial de dicha disciplina. La creación de esta pieza léxica no pasó desapercibida y causó tanto revuelo en redes sociales que muchos hablantes se preguntaron sobre las posibilidades que esta tenía para llegar al diccionario. Desde el mundo académico, las respuestas ante estas inquietudes suelen apuntar hacia criterios de frecuencia y permanencia en el tiempo. Con una distancia de seis años desde la aparición de este lexema, este trabajo se propone como objetivo reflexionar en torno a las posibilidades de diccionarización que posee el neologismo chispeza y, para ello, se realiza el contraste con el neologismo carretear sobre la base de cuatro criterios de diccionariabilidad: de frecuencia, formales, semánticos y documentales. Los resultados señalan que chispeza no cumple con los criterios documentales, y tan solo parcialmente con los de frecuencia y semánticos, por lo que, desde el punto de vista metalexicográfico, no debería incluirse en el lemario de una obra como el DLE; no obstante, su incorporación podría ser considerada en diccionarios de chilenismos, pues posee una considerable frecuencia de uso que ha perdurado en el tiempo. In 2014, a Chilean footballer used the word “chispeza” in an interview given during the World Cup in that discipline. The creation of this word caused so much interest in social networks that many people wondered about the possibilities it had to reach the dictionary. From the academy, the responses to these concerns usually point to criteria of frequency and permanence over time. With a distance of six years from the appearance of this word, this work aims to reflect on the possibilities of being included in the dictionary and, for this, we will contrast with neologism “carretear” is of four criteria: frequency, formal, semantic and documentary. The results indicate that “chispeza” does not meet the documentary criteria, and only partially with those of frequency and semantics, so that, it should not be included in DLE; However, its incorporation could be considered in dictionaries of Chileanisms because it has a considerable frequency of use that has lasted over time.


2019 ◽  
pp. 229-10.33526/EJKS.20191901.229
Author(s):  
Xiaoxuan Lu

Focusing on the interplay between memory and place, this article examines the rationale behind the use of axonometric drawings (axons) in a geographical research study of the Tumen/Tuman River region encompassing the borders shared by China, Russia and North Korea. The concepts of “memory of place” and “place of memory” guide the structure of this project and the flow of this article. “Memory of place” emphasises the lived experience of our physical senses, and helps determine the great potential of visual methodologies in the fields of geographical and landscape research and study. Drawn up using the graphic production techniques of abstracting, foregrounding, highlighting and juxtaposing, axons avail themselves of and inform both realist and idealist states of mind. In contrast, “place of memory” references a particular type of materiality and helps us understand Tumen Shan-shui as a library of memories that reveals a profusion of contested aesthetic, cultural and political meanings. Axons serve to tell narratives revealing desires, actions and undertakings that have shaped and continue to shape the substance of the memory sites in question including infrastructure, architecture and signage. Initially adopted by the author as a medium for recording and communicating due to security restrictions imposed in the border areas in question, the creation of axons generated new insights on methods of documentation in landscape research, and the places and landscapes themselves.


Author(s):  
Roberto D. Hernández

This article addresses the meaning and significance of the “world revolution of 1968,” as well as the historiography of 1968. I critically interrogate how the production of a narrative about 1968 and the creation of ethnic studies, despite its world-historic significance, has tended to perpetuate a limiting, essentialized and static notion of “the student” as the primary actor and an inherent agent of change. Although students did play an enormous role in the events leading up to, through, and after 1968 in various parts of the world—and I in no way wish to diminish this fact—this article nonetheless argues that the now hegemonic narrative of a student-led revolt has also had a number of negative consequences, two of which will be the focus here. One problem is that the generation-driven models that situate 1968 as a revolt of the young students versus a presumably older generation, embodied by both their parents and the dominant institutions of the time, are in effect a sociosymbolic reproduction of modernity/coloniality’s logic or driving impulse and obsession with newness. Hence an a priori valuation is assigned to the new, embodied in this case by the student, at the expense of the presumably outmoded old. Secondly, this apparent essentializing of “the student” has entrapped ethnic studies scholars, and many of the period’s activists (some of whom had been students themselves), into said logic, thereby risking the foreclosure of a politics beyond (re)enchantment or even obsession with newness yet again.


Author(s):  
Sanjay Chhataru Gupta

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.


2020 ◽  
Vol 1 (3) ◽  
pp. 206-210
Author(s):  
Ra`no Ergashova ◽  
◽  
Nilufar Yuldosheva

The creation, regulation, lexical and grammatical research and interpretation of the system of terms in the field of aviation in the world linguistics terminology system are one of the specific directions of terminology. Research on specific features is an important factor in ensuring the development of the industry. This article discusses morphological structure of aviation terms. The purpose of the article is to analyze the role of aviation terms in the morphology of the Uzbek language and its definition.


2020 ◽  
Vol 3 (1) ◽  
pp. 156-160
Author(s):  
Khurshida Salimovna Safarova ◽  
Shakhnoza Islomovna Vosiyeva

Every great fiction book is a book that portrays the uniqueness of the universe and man, the difficulty of breaking that bond, or the weakening of its bond and the increase in human. The creation of such a book is beyond the reach of all creators, and not all works can illuminate the cultural, spiritual and moral status of any nation in the world by unraveling the underlying foundations of humanity. With the birth of Hoja Ahmad Yassawi's “Devoni Hikmat”, the Turkic nations were recognized as a nation with its own book of teaching, literally, the encyclopedia of enlightenment, truth and spirituality.


GEOgraphia ◽  
2010 ◽  
Vol 10 (19) ◽  
pp. 103
Author(s):  
Alexandre Domingues Ribas ◽  
Antonio Carlos Vitte

Resumo: Há um relativo depauperamento no tocante ao nosso conhecimento a respeito da relação entre a filosofia kantiana e a constituição da geografia moderna e, conseqüentemente, científica. Esta relação, quando abordada, o é - vezes sem conta - de modo oblíquo ou tangencial, isto é, ela resta quase que exclusivamente confinada ao ato de noticiar que Kant ofereceu, por aproximadamente quatro décadas, cursos de Geografia Física em Königsberg, ou que ele foi o primeiro filósofo a inserir esta disciplina na Universidade, antes mesmo da criação da cátedra de Geografia em Berlim, em 1820, por Karl Ritter. Não ultrapassar a pueril divulgação deste ato em si mesma só nos faz jogar uma cortina sobre a ausência de um discernimento maior acerca do tributo de Kant àfundamentação epistêmica da geografia moderna e científica. Abrir umafrincha nesta cortina denota, necessariamente, elucidar o papel e o lugardo “Curso de Geografia Física” no corpus da filosofia transcendental kantiana. Assim sendo, partimos da conjectura de que a “Geografia Física” continuamente se mostrou, a Kant, como um conhecimento portador de um desmedido sentido filosófico, já que ela lhe denotava a própria possibilidade de empiricização de sua filosofia. Logo, a Geografia Física seria, para Kant, o embasamento empírico de suas reflexões filosóficas, pois ela lhe comunicava a empiricidade da invenção do mundo; ela lhe outorgava a construção metafísica da “superfície da Terra”. Destarte, da mesma maneira que a Geografia, em sua superfície geral, conferiu uma espécie de atributo científico à validação do empírico da Modernidade (desde os idos do século XVI), a Geografia Física apresentou-se como o sustentáculo empírico da reflexão filosófica kantiana acerca da “metafísica da natureza” e da “metafísica do mundo”.THE COURSE OF PHYSICAL GEOGRAPHY OF IMMANUEL KANT(1724-1804): CONTRIBUTION FOR THE GEOGRAPHICALSCIENCE HISTORY AND EPISTEMOLOGYAbstract: There is a relative weakness about our knowledge concerningKant philosophy and the constitution of modern geography and,consequently, scientific geography. That relation, whenever studied,happens – several times – in an oblique or tangential way, what means thatit lies almost exclusively confined in the act of notifying that Kant offered,for approximately four decades, “Physical Geography” courses inKonigsberg, or that he was the first philosopher teaching the subject at anyCollege, even before the creation of Geography chair in Berlin, in 1820, byKarl Ritter. Not overcoming the early spread of that act itself only made usthrow a curtain over the absence of a major understanding about Kant’stribute to epistemic justification of modern and scientific geography. Toopen a breach in this curtain indicates, necessarily, to lighten the role andplace of Physical Geography Course inside Kantian transcendentalphilosophy. So, we began from the conjecture that Physical Geography hasalways shown, by Kant, as a knowledge carrier of an unmeasuredphilosophic sense, once it showed the possibility of empiricization of hisphilosophy. Therefore, a Physical Geography would be, for Kant, theempirics basis of his philosophic thoughts, because it communicates theempiria of the world invention; it has made him to build metaphysically the“Earth’s surface”. In the same way, Geography, in its general surface, hasgiven a particular tribute to the empiric validation of Modernity (since the16th century), Physical Geography introduced itself as an empiric basis toKantian philosophical reflection about “nature’s metaphysics” and the“world metaphysics” as well.Keywords: History and Epistemology of Geography, Physical Geography,Cosmology, Kantian Transcendental Philosophy, Nature.


Author(s):  
Barbara J. Risman

This is the first data chapter. In this chapter, respondents who are described as true believers in the gender structure, and essentialist gender differences are introduced and their interviews analyzed. They are true believers because, at the macro level, they believe in a gender ideology where women and men should be different and accept rules and requirements that enforce gender differentiation and even sex segregation in social life. In addition, at the interactional level, these Millennials report having been shaped by their parent’s traditional expectations and they similarly feel justified to impose gendered expectations on those in their own social networks. At the individual level, they have internalized masculinity or femininity, and embody it in how they present themselves to the world. They try hard to “do gender” traditionally.


Author(s):  
N.R. Madhava Menon

The purpose of looking at Indian universities in a comparative perspective is obviously to locate it among higher education institutions across the world and to identify its strengths and weaknesses in the advancement of learning and research. In doing so, one can discern the directions for reform in order to put the university system in a competitive advantage for an emerging knowledge society. This chapter looks at the current state of universities in India and highlights the initiatives under way for change and proposes required policy changes.


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