Web design for user experience: Virgin America web site case study

2018 ◽  
Vol 7 (4) ◽  
pp. 107-113
Author(s):  
Pelin Ozturk Gocmen
Keyword(s):  
User Experience ◽  
Web Site ◽  
Web Design ◽  
Ease Of Use ◽  
The Other ◽  
User Centered Design ◽  
Web Usability ◽  
Other Hand ◽  
The Web

Web usability is the ease of use of a website. Some goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas. On the other hand, user experience is something more than usability. It includes each and every experience that the users have while using the service. And of course, usability rules affect the user experience. In this study, understanding the principles of user-centered design and how it improves user experience is the main purpose. For this aim, https://www.virginamerica.com, which is the web site that gained the two thousand sixteen Best User Experince award from The Webby Awards, has been studied as a case study.    Keywords: web design, user experience, Virgin America.    

scholarly journals Web design for user experience: Virgin America website case study

2018 ◽  
Vol 8 (1) ◽  
pp. 37-42
Author(s):  
Pelin Öztürk Göçmen
Keyword(s):  
User Experience ◽  
Web Design ◽  
Ease Of Use ◽  
The Other ◽  
User Centred Design ◽  
Other Hand

AbstractWeb usability is the ease of use of a website. Some goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas. On the other hand, user experience is something more than usability. It includes each and every experience that the users have while using the service. And of course, usability rules affect the user experience. In this study, understanding the principles of user-centred design and how it improves user experience are the main purpose. For this aim, https://www.virginamerica.com, which is the website that gained the 2016 Best User Experience Award from The Webby Awards, has been studied as a case study.

Behavioral flexibility in Belief-Desire- Intention (BDI) architectures

2020 ◽  
Vol 16 (4) ◽  
pp. 343-377
Author(s):  
Adel Saadi ◽  
Ramdane Maamri ◽  
Zaidi Sahnoun
Keyword(s):  
Critical Review ◽  
Practical Reasoning ◽  
Behavioral Flexibility ◽  
The Other ◽  
Current Paper ◽  
Simple Experiment ◽  
Bdi Agents ◽  
Popular Approach ◽  
Other Hand

The Belief-Desire-Intention (BDI) model is a popular approach to design flexible agents. The key ingredient of BDI model, that contributed to concretize behavioral flexibility, is the inclusion of the practical reasoning. On the other hand, researchers signaled some missing flexibility’s ingredient, in BDI model, essentially the lack of learning. Therefore, an extensive research was conducted in order to extend BDI agents with learning. Although this latter body of research is important, the key contribution of BDI model, i.e., practical reasoning, did not receive a sufficient attention. For instance, for performance reasons, some of the concepts included in the BDI model are neglected by BDI architectures. Neglecting these concepts was criticized by some researchers, as the ability of the agent to reason will be limited, which eventually leads to a more or less flexible reasoning, depending on the concepts explicitly included. The current paper aims to stimulate the researchers to re-explore the concretization of practical reasoning in BDI architectures. Concretely, this paper aims to stimulate a critical review of BDI architectures regarding the flexibility, inherent from the practical reasoning, in the context of single agents, situated in an environment which is not associated with uncertainty. Based on this review, we sketch a new orientation and some suggested improvements for the design of BDI agents. Finally, a simple experiment on a specific case study is carried out to evaluate some suggested improvements, namely the contribution of the agent’s “well-informedness” in the enhancement of the behavioral flexibility.

Comedy and the Performative Politics of Brexit

2021 ◽  
pp. 652-664
Author(s):  
James Brassett
Keyword(s):  
The Other ◽  
Important Case ◽  
Other Hand ◽  
Political Consensus ◽  
Everyday Resistance ◽  
Sociological Approaches

The chapter engages the outpouring of Brexit comedy as an important case study of the politics of humor. On one hand, the literature on comedy and politics has identified the subversive potential of jokes as a form of everyday resistance. On the other hand, sociological approaches have emphasized the role of stereotype and humiliation in jokes as part of a disciplinary function of humor. Building on these insights, the chapter reads prominent debates within comedy about Brexit as a vernacular form of politics. Jokes and satire perform and reperform discourses of identity. The chapter argues we should rephrase “Brexit comedy” or “the comedy of Brexit” as a socially consequential practice that teases at the (changing) social and political consensus.

scholarly journals AN ANALYSIS OF CODE SWITCHING USED BY ENGLISH TEACHER BASED ON GENDER INEQUALITY

2019 ◽  
Vol 2 (1) ◽  
pp. 48-58
Author(s):  
Chotibul Umam ◽  
Dita Sukawati ◽  
Fadilla Oktaviana
Keyword(s):  
Gender Inequality ◽  
Qualitative Method ◽  
Video Recording ◽  
Code Switching ◽  
The Other ◽  
English Teacher ◽  
Other Hand ◽  
Made In

In this research, the writer was aimed to find out the types of code switching that used by English teacher based on gender inequality and the reasons of using code switching that used by English teacher based on gender inequality. The writer was conducted case study in qualitative method. In collecting the data, the writer used observation by using video recording and interview. The result of the research shows that the writer found three types from each teacher based on gender inequality by observation. The types are inter-sentential, intra-sentential and tag switching. In the other hand, each types that used by English teacher based on gender inequality was made in number percentages, for female English teacher are inter sentential code switching 54%, intra sentential code switching 38% and tag switching 8%. Moreover, for male English teacher are inter sentential code switching 42%, intra sentential code switching 41% and tag switching 18%. In the other words, interview was used to find out the reasons that used by English teacher based on gender inequality. The reasons are talking about particular topic, repetition, Interjection and Raising status.

scholarly journals Analysis of Request for Proposals in Construction Industry

2016 ◽  
Vol 20 (1) ◽  
pp. 104 ◽  
Author(s):  
Michal Tkáč ◽  
Radoslav Delina ◽  
Martina Sabolová
Keyword(s):  
Construction Industry ◽  
Single Case ◽  
The Other ◽  
Pareto Analysis ◽  
Construction Companies ◽  
Potential Client ◽  
Other Hand ◽  
Quantitative Results ◽  
Main Barrier

<p><strong>Purpose:</strong> The purpose of this paper is to identify and determine reasons why construction companies reject some of the request for proposals (RFPS) suitable for them. <br /><strong>Methodology/Approach:</strong> The research has several parts. Within the first part the list of reasons which lead to rejection of RFPS and thus potential client are identified. Then the comparison of differences between groups of rejected RFPS with different configuration is made. The last part of research use Pareto analysis to determine most obvious and most costly reasons of rejection of RFPS. <br /><strong>Findings:</strong> The paper identifies 12 reasons, why construction companies decline to prepare proposal for their potential clients. It also doesn’t confirm that configuration of RFPS has significant impact on the rejection of RFPS. Moreover the results on the other hand showed that insufficient trust represent the main barrier which influences the rejection of RFPS in selected company.<br /><strong>Research Limitation/implication:</strong> The main limitation of the research is that it is based on single case study. Although, the quantitative results have to be generalised very carefully, on the other hand paper provide list of the possible reasons why construction companies decline to compete for an offer. <br /><strong>Originality/Value of paper:</strong> The paper provides unique perspective because apart from traditional attitude, where only the submitted RFPS are evaluated, this paper analyses rejected RFPS and tries to identify and determine reasons why construction companies decide not to prepare proposal and thus reduce the possibility to acquire new contract.</p>

scholarly journals Artistic Skills and Scientific Abilities in Architectural Education

2020 ◽  
pp. 143-152
Author(s):  
Adil Zamil Manshad Al-Saidi
Keyword(s):  
The Other ◽  
Architectural Education ◽  
Quality Level ◽  
High Quality ◽  
Art And Science ◽  
Educational Method ◽  
Other Hand ◽  
The Impact

The integration between art and science is required for the student in the department of architecture. This paper concentrates on the importance of integration between artistic skills and scientific abilities for the student to achieve high quality level of learning in the department of architecture in Iraq. It analyses the criteria of the architectural education and the educational method used. It demonstrates the integration relationship between art, science and architecture. It follows a descriptive analyses methodology to investigate the skills and abilities required for the student to cope with the criteria of architectural education. It conducted a case study on students in the department of architecture in Iraq to explore the impact of having these skills and abilities on the student’s progression. It explains why a few students only graduate with high grades. The results obtained showed that the integration between artistic skills and scientific abilities is very important for the students. On the other hand, developing the artistic skills is harder than developing the scientific abilities in architectural education.

Measuring the Conceptual Variables for E-Services Acceptance

2013 ◽  
pp. 302-309
Author(s):  
Kamaljeet Sandhu
Keyword(s):  
User Experience ◽  
Service System ◽  
Descriptive Data ◽  
Web Based ◽  
Electronic Service ◽  
Insight Into ◽  
The Web ◽  
Service Framework

This case study examines the Web Electronic Service framework for a University in Australia. The department is in the process of developing and implementing a Web-based e-service system. The user experience to use e-services requires insight into the attributes that shape the experience variable. The descriptive data about the attributes that form the experience variable is provided in this study.

Introduction to Computational Thinking With MI-GO

2019 ◽  
pp. 110-137
Author(s):  
Maria José de Miranda Nazaré Loureiro ◽  
Filipe T. Tavares Moreira ◽  
Susana Senos
Keyword(s):  
Computational Thinking ◽  
Qualitative Approach ◽  
The Other ◽  
Case Study Methodology ◽  
Young Learners ◽  
Other Hand ◽  
Tangible Programming ◽  
Study Methodology ◽  
Young Students

The present study is part of a research about computational thinking and tangible robotics. A robot in development in Portugal, MI-GO robot, is part of the basis of this research. The objective is to determine the attitude of young students concerning tangible robots and to observe in what measure they contribute to the development of their STEM skills. On the other hand, it also aims to know what are the opinions of educators, teachers, and researchers concerning MI-GO's characteristics and what is their value, adequacy and suitability for the educational grades of young learners (from 5 to 10). The study consists on a qualitative approach based in a case study methodology, using the techniques of questionnaire and observation. At first the data reveal a clear adhesion to the robot and tangible programming by learners, and the researchers that analyzed the device consider it was a very adequate one and presented several suggestions to improve it.

Human-Computer Interaction

2010 ◽  
pp. 120-137 ◽  
Author(s):  
Susana Berenice Vidrio Barón
Keyword(s):  
Human Computer Interaction ◽  
Design Process ◽  
Web Site ◽  
Web Design ◽  
User Acceptance ◽  
Electronic Government ◽  
Website Design ◽  
Science Management ◽  
The Web ◽  
Computer Interaction

Human Computer Interaction is a relatively new field. It has borrowed theories, techniques, and tools from such diverse disciplines such as computer science, management of information systems, sociology, anthropology, psychology, and design. The Web design process needs to evolve in order to include the constructs and tools provided by multidisciplinary research. Culture has been proven to have a direct influence in the way a Web site can be both evaluated and designed. In order to attract and retain users, electronic government Web site designers must acknowledge that culture plays a key role when it comes to user acceptance. The best way to approach the users, who in the case of an electronic government are the citizens, is a citizen-centered approach that must be incorporated into the Website design process.

A Proposed Template for the Evaluation of Web Design Strategies

2009 ◽  
pp. 293-317 ◽  
Author(s):  
Dimitrios Xanthidis ◽  
David Nicholas ◽  
Paris Argyrides
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Web Design ◽  
International Literature ◽  
Design Strategies ◽  
The World ◽  
The Subject ◽  
Work Done ◽  
The Web

This chapter is the result of a two years effort to design a template aiming at standardizing, as much as such a task is feasible, the evaluation of Web sites. It is the product of a few publications in international conferences and journals. A thorough review of the international literature on the subject led the authors to conclude there is a very large number of opinions, thoughts and criteria from different professionals involved, directly or indirectly, with the process of designing a good Web site. To make matters even more complicated there are a number of different terms used by various scholars, scientists and professionals around the world that often refer to similar, if not the same, attributes of a Web site. However, it seems that all these differences could boil down to a systematic approach, here called evaluation template, of 53 points that the design strategies of the Web sites should be checked against. This template was tested on a significant number (232) of Web sites of Greek companies and proved it can be used to evaluate the quality of Web sites not only by technology experts but by non-experts alike. The evaluation template, suggested here, is by no means the solution to the problem of standardizing the process of evaluating a Web site but looking at other work done on the subject worldwide it is a step ahead.

Sign in / Sign up

Export Citation Format

Share Document