scholarly journals Impact of aggressive online digital marketing on sales in the Latin American and Caribbean regions

2020 ◽  
Vol 10 (2) ◽  
pp. 91-99
Author(s):  
Felipe Oyarzo Pineida
Keyword(s):  
Interior Design ◽  
Latin American ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Strong Connection ◽  
Marketing Social ◽  
The Caribbean ◽  
Corporate Social ◽  
Latin American And Caribbean

The aim of this research was to study how aggressive online digital marketing improves sales. The study was implemented across 27 countries, 15 countries in Latin America and 12 islands in the Caribbean regions, over a period of 2 years. Professional advertising images were shared monthly with 27 different distributors of a US textile company specialised in interior design. The showrooms were expected to promote their businesses via email and on Facebook, Pinterest, Instagram, WhatsApp, Twitter and through their own websites. Data were collected from the 27 participant firms with the help of interviews. The results of the study showed a strong connection between the use of professional digital advertisement and the growth of these businesses, while the showrooms that used little or no digital marketing strategies decreased or stayed low on profits. The study also showed that the quality and the content of the advertisement received by customers and how often they received it had an impact on their perception of the brand and the new products offered by the company. Data also showed that the most professional and attractive websites belonged to the most successful businesses. This research has also made recommendations to businesses and to future researchers at the end of the article.   Keywords: Corporate social responsibility, digital marketing, email, online marketing, social media.

scholarly journals Digital marketing

2020 ◽  
Vol 10 (1) ◽  
pp. 52-71
Author(s):  
Vladimir Njegomir
Keyword(s):  
Developmental Stages ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Financial Resources ◽  
Consumer Awareness ◽  
Entrepreneurial Marketing ◽  
Marketing Social ◽  
As Relationship

Marketing allows entrepreneurs to position themselves successfully in consumer awareness, to be successful competitors, and to satisfy consumer demands profitably. Entrepreneurs can use several marketing strategies, such as relationship marketing, expedition marketing, one-toone marketing, real-time marketing, and digital marketing. The aim of the paper is to discuss the advantages of digital marketing and certain forms of digital marketing in achieving entrepreneurial goals in the light of limited financial resources. In this paper, we will analyze the developmental stages of marketing. Then we will point to three critical forms of digital marketing: online marketing, social networking on the Internet, and mobile marketing. The main conclusion is that entrepreneurial marketing has a number of specific features arising from financial limitations of financial. Digital marketing does not require significant financial resources allocation and therefore represents an indispensable component of the entrepreneurs' market orientation.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Interest in COVID-19 in Latin America and the Caribbean: an infodemiological study using Google Trends

2021 ◽  
Vol 37 (10) ◽  
Author(s):  
Carlos Jesús Aragón-Ayala ◽  
Julissa Copa-Uscamayta ◽  
Luis Herrera ◽  
Frank Zela-Coila ◽  
Cender Udai Quispe-Juli
Keyword(s):  
Latin America ◽  
Response Time ◽  
Latin American ◽  
Google Trends ◽  
Public Attention ◽  
Search Data ◽  
The Caribbean ◽  
Global And Local ◽  
Google Search ◽  
Latin American And Caribbean

Infodemiology has been widely used to assess epidemics. In light of the recent pandemic, we use Google Search data to explore online interest about COVID-19 and related topics in 20 countries of Latin America and the Caribbean. Data from Google Trends from December 12, 2019, to April 25, 2020, regarding COVID-19 and other related topics were retrieved and correlated with official data on COVID-19 cases and with national epidemiological indicators. The Latin American and Caribbean countries with the most interest for COVID-19 were Peru (100%) and Panama (98.39%). No correlation was found between this interest and national epidemiological indicators. The global and local response time were 20.2 ± 1.2 days and 16.7 ± 15 days, respectively. The duration of public attention was 64.8 ± 12.5 days. The most popular topics related to COVID-19 were: the country’s situation (100 ± 0) and coronavirus symptoms (36.82 ± 16.16). Most countries showed a strong or moderated (r = 0.72) significant correlation between searches related to COVID-19 and daily new cases. In addition, the highest significant lag correlation was found on day 13.35 ± 5.76 (r = 0.79). Interest shown by Latin American and Caribbean countries for COVID-19 was high. The degree of online interest in a country does not clearly reflect the magnitude of their epidemiological indicators. The response time and the lag correlation were greater than in European and Asian countries. Less interest was found for preventive measures. Strong correlation between searches for COVID-19 and daily new cases suggests a predictive utility.

International Courts in Latin America and the Caribbean

2020 ◽  
Author(s):  
Salvatore Caserta
Keyword(s):  
Latin American ◽  
Decisive Role ◽  
Fundamental Rights ◽  
Science Literature ◽  
Regional Politics ◽  
Regional Economic ◽  
Court Of Justice ◽  
The Caribbean ◽  
Caribbean Court Of Justice ◽  
Latin American And Caribbean

The book provides the first in-depth and empirically grounded analysis on the foundations and trajectories of gaining authority of the four Latin American and Caribbean regional economic courts: the Central American Court of Justice (CACJ), the Caribbean Court of Justice (CCJ), the Andean Tribunal of Justice (ATJ), and the Mercosur Permanent Review Court (PRC). While these courts were, on their terms, established to build common markets and to enforce trade liberalization, they have often developed bodies of jurisprudence in domains often not directly associated with regional economic integration. The CCJ has been most successful in the area of human and fundamental rights; the CACJ has addressed issues related to the enforcement of the rule of law in national legal arenas and long-standing border disputes between the countries of the region; the ATJ is an island of effective adjudication on intellectual property issues; and the PRC has significantly struggled to receive a significant number of cases to rule upon all together. The particular trajectories of the four Latin American and Caribbean Regional Economic Courts (RECs) suggest that there is no universal formula for success for these institutions and that their operational path is not necessarily a function of their formally delegated competences and/or of the will of the Member States, as it is often argued in mainstream legal and political science literature. Rather, local socio-political contextual factors—such as the historical legacies of a region, the interests and dynamics of socialization of legally and politically situated actors, the nature of national and regional politics, and legal culture—often play a far more decisive role in influencing the direction of RECs during and after their establishment.

Development of National Broadband Plans in Latin America and the Caribbean

2021 ◽  
Author(s):  
Antonio Garcia-Zaballos ◽  
Paul Garnett ◽  
David Johnson ◽  
Hector Urrea Ayala ◽  
Pau Puig ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Latin America ◽  
Latin American ◽  
Monitoring And Evaluation ◽  
High Quality ◽  
Digital Inequality ◽  
General Lack ◽  
The Caribbean ◽  
Evaluation Programs ◽  
Latin American And Caribbean

All governments in the Latin American and Caribbean (LAC) region should have a national broadband plan (NBP) as a key pillar for any digital agenda. Most countries have adopted them; however, most plans are outdated and, in general, lack clear, ambitious, and achievable policy-related commitments and quantifiable targets. Many also lack effective monitoring and evaluation programs. This publication details the benefits of and proposes a framework for NBPs in the region. As the Broadband Commission for Sustainable Development has pointed out, a well-formed national broadband plan is a countrys blueprint for addressing and reducing digital inequality. In addition, in its latest Affordability Report, the Alliance for Affordable Internet details the linkage between high-quality national broadband plans and progress toward affordability.

Digital Accessibility Innovation in Latin America and the Caribbean

2021 ◽  
pp. 81-105
Author(s):  
Francesca Cesa Bianchi
Keyword(s):  
Latin America ◽  
Costa Rica ◽  
Case Studies ◽  
Latin American ◽  
Assistive Technologies ◽  
Internet Services ◽  
Persons With Disabilities ◽  
Internet Infrastructure ◽  
The Caribbean ◽  
Latin American And Caribbean

After an analysis of gaps in implementing digital accessibility policies in the region, this chapter reviews five country case studies (Brazil, Colombia, Costa Rica, Ecuador, and Guyana) of successful innovations leveraging their fast-expanding mobile and internet services ecosystems that could be easily replicated across the region. Those findings support the thesis that, with better policies and capacity to implement, Latin American and Caribbean countries are in a favorable position to leapfrog in promoting digital accessibility and assistive technologies and services for persons with disabilities by capitalizing on their mobile and internet infrastructure and common languages.

scholarly journals P749 Epidemiological and clinical characterisation of inflammatory bowel disease (IBD) in Latin America and the Caribbean: The EPI-LATAM IBD study from the Pan American Crohn’s colitis organisation

2020 ◽  
Vol 14 (Supplement_1) ◽  
pp. S599-S600 ◽  
Author(s):  
J K Yamamoto-Furusho ◽  
N N Parra-Holguín ◽  
E Grupo-Colombiano ◽  
F Bosques-Padilla ◽  
G Veitia-Velásquez ◽  
...  
Keyword(s):  
Puerto Rico ◽  
Latin America ◽  
Dominican Republic ◽  
Latin American ◽  
Steroid Resistance ◽  
Extraintestinal Manifestations ◽  
Inflammatory Bowel ◽  
The Caribbean ◽  
Epidemiological Characteristics ◽  
Latin American And Caribbean

Abstract Background Inflammatory bowel disease (IBD) is currently recognised as a global health problem, since its incidence and prevalence have increased significantly worldwide in recent years. Studies in Latin America are only limited to reporting incidence and prevalence, so our main objective is to report the clinical and epidemiological characteristics of IBD in Latin American and Caribbean countries. Methods This is a multicentre cohort study in which 8 Latin American and Caribbean countries were included: Colombia, Cuba, Mexico, Peru, Puerto Rico, Dominican Republic, Uruguay and Venezuela during the period from August 2017 to October 2019. Two study groups were conducted by geographic region due to their ethnicity, Group 1) Caribbean: Cuba, Puerto Rico and Dominican Republic, Group 2) Latin America: Colombia, Mexico, Venezuela and Peru. Statistical analysis was performed with the statistical programme SPSS v.24. A value of p <0.05 was taken as significant. Results This study included a total of 4216 IBD patients from 8 countries. The CD was more frequent than UC in the following countries: Puerto Rico with 68.5%, Dominican Republic 56.3% and Peru with 53.1%, while in the rest of the countries the frequency of UC predominated, in Colombia by 79.2%, Venezuela in 78.4%, Cuba in 69.9% and Mexico in 75.8%. The Caribbean countries had a significantly higher frequency in the fistulising phenotype in CD with 65.1% (p = 0.0001), steroid dependence in 11.51% (pp = 0.002), steroid resistance in 28.5% (pp = 0.0001), thiopurine intolerance in 1.40% (p = 0.0002), extraintestinal manifestations in 55.91% (p = 0.0001), IBD surgeries in 32.10% (p = 0.0001) and family history of IBD reported a frequency of 15.60% (p = 0.0001). For Latin America, the frequency of pancolitis was more frequent in 48.21% (p = 0001) in patients with UC. The factors associated with the use of biological therapy were: fistulising phenotype in CD, steroid resistance, thiopurine intolerance, presence of extraintestinal manifestations and IBD-related surgeries. There is an increased frequency in the diagnosis of IBD in the last two decades (2000–2019), being 7.5 times for UC and 12.5 times for CD as show in Figure 1. Conclusion This is the first large and multicentre study in Latin America and the Caribbean which showed significant increase in the diagnosis of IBD in the last two decades as well as the differences in clinical and epidemiological characteristics between both regions.

Literary and Cultural Representations of Asians in Latin America and the Caribbean

2019 ◽  
Author(s):  
Zelideth María Rivas
Keyword(s):  
Latin America ◽  
World War Ii ◽  
Latin American ◽  
Asian Immigrants ◽  
Cultural Representations ◽  
World War ◽  
Late 20Th Century ◽  
The Caribbean ◽  
Latin American Countries ◽  
Latin American And Caribbean

Representations of Asians in Latin America and the Caribbean have been caught in the fissures of history, in part because their presence ambivalently affirms, depends upon, and simultaneously denies dominant narratives of race. While these populations are often stereotyped and mislabed as chino, Latin American countries have also made them into symbols of kinship and citizenship by providing a connection to Asia as a source of economic and political power. Yet, their presence highlights a rupture in nationalistic ideas of race that emphasize the European, African, and indigenous. Historically, Asian Latin American and Caribbean literary and cultural representations began during the Manila-Acapulco Galleon Trade (1565–1815) with depictions of Chinese, Japanese, and Filipino slaves and galleon laborers. Soon after, Indian and Chinese laborers were in demand as coolie trafficking became prevalent throughout Latin America and the Caribbean. Toward the end of the 19th century, Latin American and Caribbean countries began to establish political ties with Asia, ushering in Asian immigrants as a replacement labor force for African slaves. By the beginning of World War II, first- and second-generation immigrants recorded their experiences in poetry, short stories, and memoirs, often in their native languages. World War II disrupted Asian diplomacy with Latin America, and Caribbean and Latin American countries enacted laws that ostracized and deported Japanese immigrants. World War II also marked a change for Asian immigrants to Latin America and the Caribbean: they shifted from temporary to permanent immigrants. Here, authors depicted myriad aspects of their identities—language and citizenship, race, and sexuality—in their birth languages. In other words, late 20th century and early 21st century literature highlights the communities as Latin American and Caribbean. Finally, the presence of Asians in Latin America and the Caribbean has influenced Latin American and Caribbean literature and cultural production, highlighting them as characters and their cultures as themes. Most importantly, however, Latin American modernism emerged from a Latin American orientalism that differs from a European orientalism.

scholarly journals Compliance with clinical trial registration and reporting guidelines by Latin American and Caribbean journals

2013 ◽  
Vol 29 (6) ◽  
pp. 1095-1100 ◽  
Author(s):  
Ludovic Reveiz ◽  
Eleana Villanueva ◽  
Chimaraoke Iko ◽  
Iveta Simera
Keyword(s):  
Clinical Trial ◽  
Clinical Trials ◽  
Latin American ◽  
Randomized Clinical Trials ◽  
Reporting Guidelines ◽  
Trial Registration ◽  
Clinical Trial Registration ◽  
Biomedical Journals ◽  
The Caribbean ◽  
Latin American And Caribbean

The objective of this study was to determine to what extent Latin American and Caribbean biomedical journals have endorsed and complied with clinical trial registration and reporting guidelines. A search of randomized clinical trials was carried out using the LILACS database. The randomized clinical trials identified through the search were assessed to determine whether trial registration and CONSORT guidance was mentioned. Information regarding endorsement of the ICMJE, trial registration and other reporting guidelines was extracted from the online instructions for authors of the journals included in the study. The search identified 477 references. We assessed a random sample of 240 titles of which 101 were randomized clinical trials published in 56 journals. Trial registration was reported in 19.8% of the randomized clinical trials, 6.9% were prospectively registered and 3% mentioned CONSORT. The ICMJE was mentioned by 68% of the journals and 36% of journals required trial registration. Fewer journals provided advice on reporting guidelines: CONSORT (13%), PRISMA (1.8%), STROBE (1.8%), and the EQUATOR network (3.6%). Wider endorsement of trial registration and adherence to reporting guidelines is necessary in clinical trials conducted in Latin America and the Caribbean.

scholarly journals Pre-existing conditions in Latin America and factors associated with adverse outcomes of COVID-19: A review

Medwave ◽  
2021 ◽  
Vol 21 (04) ◽  
pp. e8180-8180
Author(s):  
Teresa Balboa-Castillo ◽  
Omar Andrade-Mayorga ◽  
Gabriel Nasri Marzuca-Nassr ◽  
Gladys Morales Illanes ◽  
Manuel Ortiz ◽  
...  
Keyword(s):  
Health Status ◽  
Social Determinants Of Health ◽  
Latin American ◽  
Social Determinants ◽  
Adverse Outcomes ◽  
Determinants Of Health ◽  
Factors Associated ◽  
The Caribbean ◽  
The Impact ◽  
Latin American And Caribbean

The coronavirus disease 2019 (COVID-19) pandemic, produced by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), has spread rapidly throughout the world. Latin American and the Caribbean countries have been harshly affected by the pandemic mainly due to less prepared healthcare systems and fragmented social safety nets. In the region, health status population-based indicators are worse than compared to the Organization for Economic Cooperation and Development. Recent evidence suggests that the progression and severity of COVID-19 are associated with the prior health status of individuals, and studies have shown that the case fatality rate is highly stratified among different populations. This narrative review aims to describe factors associated with adverse outcomes of COVID-19 in the context of social determinants of health in Latin American and Caribbean countries. In this review, we state that genetic and biological factors interact in a sophisticated way with social determinants of health, impacting the rapid spread of COVID-19 in Latin American and Caribbean countries. Behavioral factors, such as physical inactivity, smoking, and unhealthy diets, are related to chronic systemic inflammation. Also, air pollution can prolong inflammation and the hyper-activation of the immune system. Air pollutants could facilitate the spread of the virus. Finally, frailty and comorbidities can be associated with COVID-19 severity through increasing vulnerability to stressors and leading to more severe symptoms of COVID-19 disease, including a higher mortality risk. All these factors contribute to increasing the impact of COVID-19 in Latin American and Caribbean countries. We highlight the relevance of considering social determinants of health in Latin American and the Caribbean countries, not only in controlling the likelihood of getting the disease but also its progression and severity. All these social determinants can guide the design and implementation of tailored interventions promoting healthy lifestyle behaviors, which should lower the spread of the disease, its severity, and lethality.

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