scholarly journals The Effect of Social Factors and Brand Image on The Decision of Parents in Choosing Education Services Educated by The Parent's Attitude

2020 ◽  
Vol 4 (2) ◽  
pp. 153-162
Author(s):  
Muthi Abul Khair ◽  
Eka Siti Maesaroh ◽  
Siti Aisjah ◽  
Sunaryo Sunaryo
Keyword(s):  
Social Factors ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Sample Population ◽  
Education Services ◽  
Mediating Role ◽  
New Variables

This study aims to examine and analyze the influence of social factors and brand image on decision making mediated by the attitude of parents of Al-Izzah Natural Elementary School, Sidoarjo Regency. The sampling technique is probability sampling and uses a saturated sampling method with a sample of 84 respondents. However, only 83 questionnaires can be processed using Partial Least Square. The results showed that social factors and brand image influence attitudes and decisions and attitudes also influence decisions. Looking at the mediating variables shows that attitudes give a partial mediating role to the influence of social factors and brand image on decisions. In further research, it is recommended to add new variables and the scope of the sample population to provide more complex and different results.

Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai”

2021 ◽  
Vol 6 (3) ◽  
pp. 28
Author(s):  
Dini Nur Sofya ◽  
Sugeng Purwanto
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Test Reliability ◽  
Probability Sampling ◽  
Convenience Sampling ◽  
The City

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang  

scholarly journals Kajian Konsep Zero Complaint Untuk Meningkatkan Minat Beli Ulang pada Program Studi di Universitas Semarang

2020 ◽  
Vol 15 (2) ◽  
pp. 273-287
Author(s):  
Kuswardani DC ◽  
Yani TE ◽  
Nurhidayati Nurhidayati
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Service Recovery ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Switching Cost ◽  
Partial Least Square ◽  
Least Square ◽  
Education Services

This study aims to contribute to the understanding of increasing interest in repurchasing the University of Semarang Higher Education services. The variables tested to increase the Repurchase Interest directly are Switching Cost and Perceived Quality. The indirect variable to increase repurchase interest is student satisfaction through Perceived Quality and Service Recovery. The population is all students using USM Higher Education services as many as 25,302 active students, while a sample of 100 respondents using purposive sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with Partial Least Square (PLS) program applications, namely smartPLS.3.0. The results of hypothesis testing indicate that Hypothesis 1 is rejected, while the other hypotheses are supported. Switching Cost has no significant effect on Repurchase Interest. Perceived Quality and Service Recovery is not directly influential on Repurchase Interest, mediated by Student Satisfaction. Student Satisfaction and Service Recovery have a direct effect on Repurchase Interest.

scholarly journals role of brand image and customer commitment in mediating service quality towards customer loyalty

2021 ◽  
Vol 9 (1) ◽  
pp. 79-89
Author(s):  
Anak Agung Bagus Putra Mahatama ◽  
Made Wardana
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Credit Institution ◽  
Customer Commitment ◽  
Technology Improvement

The purpose of this study is to explain the role of brand image and customer commitment in mediating the effect of service quality on customer loyalty. The population in this study is customers at Kedonganan Village Credit Institution. The purposive sampling method has been used with 130 respondents included. Questionnaires were distributed and the result are analyzed using PLS (Partial Least Square) technique. The results of this study indicate that service quality has a positive and significant effect on brand image, customer commitment, and customer loyalty at Kedonganan Village Credit Institution. There was a significant role of brand image and customer commitment in mediating the effect of service quality on customer loyalty at Kedonganan Village Credit Institution. In order to improve brand image and customer commitment, it is hoped that Kedonganan Village Credit Institution will be able to provide faster service, attractive promotions, and technology improvement to encourage customer loyalty.

scholarly journals PENGARUH CREATIVE PSYCHOLOGY CAPITAL MEMEDIASI SENSITIVITAS ETIS TERHADAP JOB PERFORMANCE

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Syaikhul Falah
Keyword(s):  
Data Collection ◽  
Job Performance ◽  
Sampling Method ◽  
Psychological Capital ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Ethical Sensitivity ◽  
Analysis Technique ◽  
Pls Analysis

This study aims to analyze the psychological aspects (creative psychology capital and ethical sensitivity) to the performance. This research was conducted in several hospitals in Jayapura City. Data collection in this research is using questionnaire where respondent in this research is staff of finance or administration and program. The sampling technique used in this research is census sampling method. The number of research samples taken as many as 38 respondents. This research uses Partial Least Square (PLS) analysis technique. The result of this study shows that the developed hiptotesi significantly influence the performance. Keywords: Psychological Capital, Ethical Sensitivity and Job Performance, hospital

scholarly journals PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN DENGAN OCB SEBAGAI VARIABEL MEDIASI

2017 ◽  
pp. 2761
Author(s):  
Devi Shinta Prahesti ◽  
I Gede Riana ◽  
I Made Artha Wibawa
Keyword(s):  
Transformational Leadership ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Employee Performance ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
Citizenship Behavior ◽  
Mediating Role

The purpose of this study is to analyze and explain the mediating role of organizational citizenship behavior on the relationship of transformational leadership on employee performance of cooperatives in Tabanan. The study population were employees of cooperatives in the district of Tabanan with a sample size is 114 respondents in 25 cooperatives. The sampling technique is done by simple random sampling technique. The research instrument used questionnaire and analysis methods using Partial Least Square (PLS) with software SmartPLS 2.0. The results showed (1) transformational leadership has a positive and significant effect on OCB (2) transformational leadership has a positive and significant effect on employee performance (3) OCB has a positive and significant effect on the performance of employees (4) OCB mediate partially and positive and significant relationship between leadership transformasional and employee performance. The implication of this study indicated that transformational leadership was found as a major factor in improving employee performance.. Suggestions for the results are expand the orientation research in wider scope industry and organization to reach more obtain results.

scholarly journals Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

IQTISHODUNA ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 1-16
Author(s):  
Dewi Rakhmawati ◽  
Astrid Puspaningrum ◽  
Djumilah Hadiwidjojo
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Negative Relationship ◽  
Perceived Value ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Environmental Damage ◽  
Green Trust ◽  
The City

The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention. 

The Impact of International Entrepreneurial Orientation on the Performance of SMEs in Qatar: The Mediating Role of Degree of Internationalization

2021 ◽  
Vol 12 (3) ◽  
pp. 2939-2947
Author(s):  
Abdulmohsin Abdulla M Alyafei Et.al
Keyword(s):  
Value Creation ◽  
Entrepreneurial Orientation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Managerial Implication ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

The main purpose of the current study is to investigate the impact of the impact of international Entrepreneurial orientation on the performance of SMEs in QATAR. Additionally, the study has investigated the mediating role of the degree of internationalisation in the relationship between the international Entrepreneurial orientation on the performance of SMEs in Qatar. The present study used stratified sampling technique. The study used Smart PLS-SEM, which is Smart Partial Least Square Structural EquationModeling (SEM) 3.2.6 version. EO has been indicated to improve organisational competitiveness which leads to value creation and eventually improved organisational performance. The findings indicate that the growth performance of SMEs depends on the ability of an entrepreneur to allocate the strategic limited resources and adapt to changes by setting up proper firm orientation. Successful processes will only be achievable if sufficiently skilled and motivated employees are equipped with precise and current information. The findings of this study have presented important managerial implication and contribution to studies on entrepreneurial orientation of SME firms in Qatar.

scholarly journals PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS MEREK DALAM MEMBANGUN EKUITAS MEREK

2019 ◽  
Vol 8 (12) ◽  
pp. 7053
Author(s):  
Carissa Lorens Marchia Raharja ◽  
Ni Made Asti Aksari
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Quality ◽  
Analytical Tool ◽  
Partial Least Square ◽  
Least Square ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study is to analyze the influence of perceived quality and brand image on brand loyalty towards Reebok shoes brand equity. The population of this study is people who have used Reebok shoes, while the study sample is 80 people determined using non-probability sampling method specifically purposive sampling. The analytical tool used in this study is PLS (Partial Least Square). Based on the results of the analysis, perceived quality has a positive and significant effect on brand loyalty, brand image has a positive and significant effect on brand loyalty, and brand loyalty has a positive and significant effect on brand equity. To build brand equity, Reebok should focus on customer brand loyalty by paying attention to their customers’ perceived quality and image of the brand. Keywords: perceived quality, brand image, brand loyalty, brand equity

scholarly journals THE MEDIATING ROLE OF INNOVATION: ORGANIZATIONAL LEARNING.

2019 ◽  
Vol 9 (2) ◽  
pp. 177
Author(s):  
Deifa Arshanti Pratiwi ◽  
Zainal Fanani
Keyword(s):  
Organizational Learning ◽  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Company Performance ◽  
Mediating Role

The aim of this study is to examine the mediating role of innovation on the relationship of organizational learning to company performance. This type of research is quantitative research that uses an explanatory approach. The data used in this study are primary data in the form of a questionnaire distributed to managers of the company's business units in the industrial area of PT. Surabaya Industrial Estate Rungkut. The sample in this study was 205, which was determined using purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Square approach. The results of the study indicate that innovation can mediate the influence of organizational learning on company performance. 

scholarly journals PERAN LINGKUNGAN INTERNAL DAN FLEKSIBILITAS STRATEGI UNTUK MENINGKATKAN INOVASI USAHA MIKRO, KECIL DAN MENENGAH

2018 ◽  
Vol 8 (3) ◽  
pp. 695
Author(s):  
Sumiati Sumiati
Keyword(s):  
Business Performance ◽  
Sampling Technique ◽  
Partial Least Square ◽  
The Body ◽  
Least Square ◽  
Strategic Flexibility ◽  
Business Organization ◽  
Internal Environment ◽  
Mediating Role ◽  
Innovation Activities

Innovation is needed for every business organization, especially in the turbulence environments, as it is believed as a driver of business performance. This research aims to investigate the antecedents of innovation in Small and Medium Entreprises (SMEs) in Malang City. One hundred and eighty-seven questionnaires were collected by using purposive sampling technique. The data were analyzed by using partial least square. The hypothesis testing showed that all hypotheses are supported. Internal environment proven to be an antecedent of flexibility strategy and innovation. Furthermore, strategic flexibility is also proven as a driver of innovation. In addition, strategic flexibility also plays a mediating role in the relationship between internal environment and innovation. This research implies that in order to enhance SME’s innovativeness, the manager should ensure that the firm has a strong internal environment. A condusive internal environment will lead to the more flexible strategy and at the end it will enhance SME’S innovativeness. This research is projected to contribute to the body of knowledge, especially in the domain of strategic flexibility and innovation in SMEs in Indonesia. In addition, this research also gives guideline for SME manager about how to strengthen the innovation activities in their business organization

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