scholarly journals FAKTOR PENENTU KESADARAN KONSUMEN DALAM PEMBELIAN PRODUK KERTAS BERTANDA ECO-LABEL

2018 ◽  
Vol 8 (3) ◽  
pp. 477
Author(s):  
Naniek Utami Handayani ◽  
Hery Suliantoro ◽  
Satria Dani Ansari

Environmental issues developed rapidly driven by the high impact on environmental damage due to the production process that is not environmentally friendly. The increase of goods and services consumption that are quite high throughout the world has resulted in a reduction in natural resources that have an impact on the environment. Efforts to reduce this impact are the existence of a green consumption policy. In 2006, Indonesia introduced eco-label markers on products that have been produced environmentally friendly. This policy needs to be supported by increasing consumer awareness to buy eco-labeled products. This study purposes to identify factors that influence consumer awareness in purchase eco-labeled paper products. This study uses the Structural Equation Modeling, while data processing uses AMOS software. The results showed that the higher the consumer's concern about the state of the environment would be to increase a proper assessment for the environment (environmental attitude), and ultimately the consumer would consciously consume products that have a minimal impact on the environment (environmentally conscious purchasing behavior). Recommendations that can be given to increase consumer awareness in purchasing eco-labeled products, including the use of mass media; environmental education; always socializing to the public regarding environmental issues; provide training to producers

2021 ◽  
Vol 6 (1) ◽  
pp. 8-19
Author(s):  
A.Besse Riyani Indah ◽  
Nadzirah Ikasari Syamsul ◽  
Dian Retnari ◽  
Nilda Syamsul

Plastic bag is a product that is very often used in everyday life. Plastic bags are one of the biggest contributors to the volume of waste in Indonesia. Therefore, a policy related to the use of plastic bags is called a zero plastic bag. This policy requires plastic bag users to switch to using environmentally friendly bags. This study was conducted to analyze the effect of the zero platic bag policy on Makassar City community behavior related to the environment or green behavior if this policy is applied in the City of Makassar. To determine the effect of the zero plastic bag policy on people's behavior patterns about the environment using the SEM (Structural Equation Modeling) method. Initial identification was carried out by distributing questionnaires to respondents using plastic bags, especially retail consumers in Makassar City. The questionnaire contained green behavior variables which consisted of five variables. Then the results of data collection using a questionnaire are processed using descriptive analysis and then look for the effect of zero plastic bag policies on green behavior using the SEM method. The results of the identification of the influence of zero plastic bag policy based on four variables namely environmental knowledge, environmental attitude, green advertising, and green consumption on green behavior are that of the four variables that have a positive influence on green behavior are environmental attitude, green advertising, and green consumption . The results of this study can be used as policy input and see how effective this policy is when applied in Makassar City.


2020 ◽  
Vol 12 (3) ◽  
pp. 156-171
Author(s):  
Wisdom Wise Kwabla Pomegbe ◽  
Wenyuan Li ◽  
Courage Simon Kofi Dogbe ◽  
Charles Oduro Acheampong Otoo

Based on Resource Based Theory (RBT), the competitiveness of Small and Medium-sized Enterprises (SMEs) depends on the uniqueness of resources used in the production and delivering of goods and services. Moreover, the innovation capability of SMEs is critical in enhancing their uniqueness. Various factors, however, could potentially influence SME innovation performance. This present study thus focuses on how SME innovation performance could be enhanced through the three dimensions of network embeddedness (relational, structural and cognitive). Founded on Resource Dependency Theory (RDT), the study seeks to demonstrate how SMEs could tap into the rich external resources within the networks they are embedded in. The study was based on 388 SMEs selected using a purposive sampling technique. A structured questionnaire was used for the data collection, with the data analyzed by structural equation modeling performed in Amos (v.20). The findings revealed that relational, structural and cognitive embeddedness had a positive effect on innovation performance, while structural embeddedness had the greatest impact on SME innovation performance. As such, SMEs seeking to improve their innovation performance through networks should pay critical attention to the network tie and density. Past studies on network embeddedness and innovation performance have shown conflicting results, and therefore this present study makes a notable contribution to the ongoing debate. Past studies have indicated a positive, negative, inverted u-shape, and even no significant relationship at all between the various dimensions of network embeddedness and innovation performance.


2016 ◽  
Vol 15 (3) ◽  
pp. 821 ◽  
Author(s):  
Sergio Silva Braga Junior ◽  
Edgard Monforte Merlo ◽  
Dirceu Da Silva

<p>O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio ambiente está sendo convertidas em intenção de compra e posterior declaração de compra. O problema que orientou a pesquisa pode ser expresso pela seguinte questão: a preocupação ambiental está relacionada com a intenção de compra para se tornar compra declarada de produtos verdes no varejo? Para responder a essa questão e atender ao objetivo proposto, foi realizada uma pesquisa de natureza quantitativa por meio de um <em>survey</em> com 1.233 consumidores reais de quatro capitais brasileiras, avaliando-se a percepção que eles possuem de si mesmos e dos outros. A análise de dados foi feita utilizando-se a modelagem de equações estruturais por meio do <em>software</em> SmartPLS 3.0. Os resultados indicam que os consumidores pesquisados não demonstram relacionar diretamente sua preocupação ambiental com a compra declarada de produtos verdes, que revelou ser formada pela intenção de compra. Isso foi observado nas duas condições, quando os consumidores responderam sobre a sua percepção e sobre a dos outros (sociedade).</p><p>Palavras-chave: Consumo verde. Preocupação ambiental. Varejo. Comportamento do consumidor.</p><p> </p><p align="center"><strong><em>The relationship of environmental concern with green products consumer in retail</em></strong></p><p> </p><p align="center"><em>Abstract</em></p><p align="center"><em> </em></p><p>The purpose with this research was to evaluate the environmental consumer concern with their actual purchase statement for green products in retail. Guided by a line of research that seeks to explain the fact that the behavior has as a precedent the intention and not the attitude was assessed to consumer concern about the environment and these are converted into purchase intent and purchase later statement. The problem oriented research can be expressed by the following question: Environmental concern is related to the purchase intention to become declared purchase of green products at retail? To resolve this matter and meet the proposed objective, a quantitative research through a survey with the 1233 actual consumers of four brazilian capitals assessing his perception as an individual was carried out and as he watches others. Data analysis was performed using the structural equation modeling through SmartPLS 3.0 software. The results indicate that consumers surveyed do not demonstrate directly relate their environmental concerns with the purchase declared for green products, which were shown to be formed by purchase intent. This perception takes place in the two conditions, when they respond on their perception and when they answer about how he observes others (society).</p><p>Keywords:<strong> </strong>Green consumption. Environmental concern. Retail. Consumer behavior.</p>


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cong Doanh Duong

PurposeThis study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly consumption and testing the gender differences between these associations.Design/methodology/approachA dataset of 611 consumers was collected by means of mall-intercept surveys in major Vietnamese cities. Structural equation modeling (SEM) via AMOS 24.0 was employed to test the proposed conceptual framework and hypotheses, while the PROCESS approach was utilized to estimate mediation standardized regression coefficients.FindingsThe study revealed that in addition to extraversion, other personality traits (agreeableness, conscientiousness, openness to experience and neuroticism) were strongly associated with green consumption. Moreover, attitude towards green products and intention to buy environmentally friendly products were determined to have key roles in explaining consumers' pro-environmental behavior. There was also a notable difference in the impact of personality traits on men's and women's green consumption.Practical implicationsThis study provides useful recommendations for administrational practices seeking to understand consumer behavior, build appropriate marketing and communication campaigns and attract customers to buy environmentally friendly products.Originality/valueThis study makes efforts to resolve the attitude-intention-behavior gap, a recurring theme in the green consumption literature, as well as illustrates the significance of Big Five personality traits in explaining attitude, intention and behavior when purchasing green products. This research also demonstrates that Big Five personality traits have significantly different effects on green consumption attitudes and intention to carry out pro-behavioral consumption.


Author(s):  
G. K. Deshmukh ◽  
Sanskrity Joseph

The fact that ‘Man is a social being' is seen and felt in real as well as in virtual world. The paper discusses the advent of concept of social customer. All customers who use social media to share their experience through their positive or negative comments related with goods and services used as well as those who browse social media for getting reference to arrive at a decision to buy or choose are social customers. In the above backdrop the researchers have tried to highlight following issues: (i) definition of Social Customers, (ii) impact of Social media as a reference group on social customer. The researchers have conducted an empirical study and analyzed the data through Structural equation modeling and provided guidelines to marketers on the impact of social media in general and e-WOM in particular on buying behavior of social customers.


2019 ◽  
Vol 11 (3) ◽  
pp. 819 ◽  
Author(s):  
Chung-Te Ting ◽  
Chi-Ming Hsieh ◽  
Hsiao-Ping Chang ◽  
Han-Shen Chen

Consumer awareness of environmental protection and energy conservation concepts has prompted businesses in the hotel industry to adopt green operations. Most studies of the hotel industry have discussed the behavioral intentions (BIs) of consumers based on the theory of planned behavior (TPB), but they have not considered emotional and motivational factors. The present study incorporated two incentive mechanisms and the anticipated positive and negative emotions of consumers into the TPB to explore the relationship between BIs and green hotel development. Structural equation modeling was applied to test the research hypotheses. The results indicate that (1) a positive correlation exists between environmental attitude, subjective norms, perceived behavioral control (PBC), positive anticipated emotion, and desire intention (DI), and a negative correlation exists between negative anticipated emotions and DI; (2) a positive correlation exists between PBC, DI, and BI; and (3) an incentive mechanism has a moderating effect on the relationship between DI and BI.


2019 ◽  
Vol 11 (16) ◽  
pp. 4294 ◽  
Author(s):  
Muhammad Imran Qureshi ◽  
Rajah A/l Rasiah ◽  
Basheer M. Al-Ghazali ◽  
Maqsood Haider ◽  
Hanifah Jambari ◽  
...  

In light of the overwhelming consumption of resources by the manufacturing sector, this paper examined three key subsystems that are critical in greening the sector. Whereas the extant literature has focused on technological development to reduce environmental damage, it has not analyzed profoundly how manufacturing processes can be greened effectively. Hence, using carefully gathered data of 299 respondents and structural equation modeling, this paper sought to investigate the mediating effect of social, environmental, and technical subsystems on the relationship between management support and sustainable manufacturing performance. The results show that management support has a positive relationship with sustainable manufacturing performance (p < 0.005), while social, environmental, and technical subsystems partially mediate this relationship. Hence, efforts must be taken to encourage management of manufacturing firms to support sustainable management performance, while at the same time supporting them to introduce innovative social, environmental, and technical practices.


2020 ◽  
Vol 10 ◽  
pp. 478-487
Author(s):  
I Ketut Astawa ◽  
I Ketut Budarma ◽  
Cokorda Istri Sri Widhari ◽  
Anak Agung Putri Suardani

The purpose of this study is to examine the practices of environmentally friendly management carried out by the hospitality industry in greening the supply chain management and how these practices influence the operational performance. This is a quantitative and descriptive research with the case study approach used to validate the research framework. Data were purposively selected from 105 suppliers of food, beverage, chemicals, and Spa through observation, interviews, and questionnaires. The obtained data were analyzed using the Structural Equation Modeling and AMOS version 23, a data processing instrument. The results showed that there is a positive relationship between environmentally friendly supply chain practices and operational competence. The results also found that the adoption of environmentally friendly practices in supply chain management has a positive effect on operational performance. Green practices can be a key driver for raising environmental awareness for stakeholders and needs to be a priority in the tourism sector.


Author(s):  
Phatchanok Luangpaiboon ◽  
◽  
Chandej Charoenwiriyakul ◽  
Siravit Koolrojanaput

Main purpose of this research is to study influential variables of green innovation strategy, corporate social responsibility, government policy, transformation leadership including human resource development on the success level in managing sustainable environmentally friendly products of industrial plants. The sequential procedures on statistical techniques are proposed with the survey data on both quantitative and qualitative research elements. Confirmatory factor and path analysis including the structural equation modeling are mixed to identify the causal relationship between variables and the dependent variables. In this article, two metaheuristic algorithms namely sequential evolutionary elements based on variable neighborhood search and particle swarm optimization algorithms are proposed to enhance the sustainable environmentally friendly product management model. The results show that all performance measures of the particle swarm optimization algorithm are better, but not statistically significant when compared. Evolutionary elements from Metaheuristic approaches are the powerful tool for generating the management model and aiding the industries for decision making. The qualitative research was from the multistage sampling and in-depth interviews to finally provide guidelines for managing environmentally friendly products. From the numerical results all of proposed variables affected the success at a high level of opinions. The results of this research will be efficiently used to promote sustainable environmentally friendly products for the manufacturing in Thailand.


2019 ◽  
Vol 5 (1) ◽  
pp. 21 ◽  
Author(s):  
Brian K. Collins ◽  
Hyun Joon Kim ◽  
Jie Tao

Citizen satisfaction is a popular means of performance management. It underscores a common conception that citizens are customers who are concerned about the quality of public goods and services. We offer a theory that suggests the quantity of public goods and services is also important. We develop our theory based on democratic models of the public where citizens are concerned about equity and accessibility to public goods and services. Using data from two municipal surveys and Structural Equation Modeling (SEM), we test three hypotheses and find that both quality and quantity of public service provision are significant antecedents to citizen satisfaction. In our conclusion, we explain how these results call for a more complex conceptualization of the performance associated with managing for citizen satisfaction, and we recommend public managers develop and employ skills that recognize the complex consumptive and democratic attributes of citizens in a public economy.


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