Mavenness And Salespeople Success: An Empirical Investigation
<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; mso-pagination: none;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">The sales literature has examined many characteristics of highly successful salespeople but as yet has not evaluated the concept of mavenness in the context of sales.<span style="mso-spacerun: yes;"> </span>Mavens are persons who have a passionate desire to freely share their expertise and knowledge for the benefit of others.<span style="mso-spacerun: yes;"> </span>This paper develops a three-factor measure of mavenness that measures levels of expertise, passion and the desire to share knowledge, and tests if higher levels of mavenness are associated with superior salesperson performance.<span style="mso-spacerun: yes;"> </span>The scale was administered to a sample of 122 salespersons in a large insurance company.<span style="mso-spacerun: yes;"> </span>Data on salesperson performance as well as other control variables were collected from archival records.<span style="mso-spacerun: yes;"> </span>Confirmatory factor analysis provided satisfactory support for the scale.<span style="mso-spacerun: yes;"> </span>Mavenness and the control variables were regressed on salesperson performance.<span style="mso-spacerun: yes;"> </span>All three factors of mavenness were highly significant.<span style="mso-spacerun: yes;"> </span>Sales managers can improve the selection and training of their sales force by using the scale to find candidates with high levels of mavenness.<span style="mso-spacerun: yes;"> </span>Although the concept of mavenness is not new, no attempt to measure this trait has been made previously.<span style="mso-spacerun: yes;"> </span>Furthermore, this trait has not before been tested to see if high levels of mavenness are associated with superior salesperson performance.<span style="mso-spacerun: yes;"> </span></span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span>