scholarly journals The Relationship Between Learning Orientation And Business Performance And The Moderating Effect Of Competitive Advantage: A Service Organization Perspective

2012 ◽  
Vol 5 (1) ◽  
pp. 43-58 ◽  
Author(s):  
Louis A. Martinette ◽  
Alice Obenchain-Leeson

This study examines the influence of learning orientation on business performance (the achievement of sales and profit objectives) in the context of pure service. The conceptual framework used in this research has been drawn from marketing, finance, and organizational behavior theory. Specifically, relationships related to learning orientation, sources of competitive advantage, and business performance have been identified. This research develops and tests a framework about learning orientation and its consequences in an organization. Specifically, this study focused on several research questions, including: 1)Is there a relationship between learning orientation and business performance in terms of the achievement of sales and profit objectives in pure service and service-reliantorganizations?, 2) Is there a relationship between learning orientation and competitive advantage in pure service and service-reliant organizations?, and 3) Does competitive advantage moderate the relationship between learning orientation and business performance in pure service and service-reliant organizations?A survey-based research methodology is used to explore these research questions and pertinent findings reported in the light of previous studies (Martinette, 2006, Martinette and Obenchain-Leeson, 2010).The findings of this study suggested that competitive advantage moderates the relationship between learning orientation and business performance in pure service and service-reliant organizations.

2014 ◽  
Vol 13 (4) ◽  
pp. 779 ◽  
Author(s):  
Louis Martinette ◽  
Alice Obenchain-Leeson ◽  
Gladys Gomez ◽  
Jessica Webb

This study examines the influence of learning orientation on business performance (achievement of sales and profit objectives) in the context of pure service, specifically that of public accounting services firms. The conceptual framework used in this research has been drawn from marketing, finance, and organizational behavior theory. Specifically, relationships related to learning orientation, sources of competitive advantage, and business performance have been identified.This research tests a framework about learning orientation and its consequences in an accounting services firm. Specifically, this study focused on several research questions, including: 1) Is there a relationship between learning orientation and business performance in terms of the achievement of sales and profit objectives in an accounting services firm?, 2) Is there a relationship between learning orientation and competitive advantage in an accounting services firm?, and 3) Does competitive advantage moderate the relationship between learning orientation and business performance in an accounting services firm?A survey-based research methodology is used to explore these research questions and pertinent findings reported in previous studies (Martinette, 2006; Martinette & Obenchain-Leeson, 2010; Martinette & Obenchain-Leeson, 2012). The findings of this study suggested that as learning orientation increases in public accounting services firms, business performance scores and competitive advantage also increase. The findings of this study did not suggest that competitive advantage moderates the relationship between learning orientation and business performance in public accounting services firms.


2016 ◽  
Vol 8 (2) ◽  
pp. 86
Author(s):  
Susanne Balslev Nielsen ◽  
Mostafa Momeni

<p>The scholars in the field of strategic management have developed two major approaches for attainment of competitive advantage: an approach based on environmental opportunities, and another one based on internal capabilities of an organization. Some investigations in the last two decades have indicated that the advantages relying on the internal capabilities of organizations may determine the competitive position of organizations better than environmental opportunities do. Characteristics of firms shows that one of the most internal capabilities that lead the organizations to the strongest competitive advantage in the organizations is the innovation capability. The innovation capability is associated with other organizational capabilities, and many organizations have focused on the need to identify innovation capabilities. </p><p>This research focuses on recognition of the structural aspect of innovation capability and proposes a conceptual framework based on a Qualitative Meta Synthesis of academic literature on organizations innovation capability. This is proposed for the development of the concept of innovation capability in the organizations and this paper includes an expert based validation in three rounds of the Delphi method. And for the purpose of a better appreciation of the relationship dominating the factors of the conceptual framework, it has distributed the questionnaire in Iranian companies of the Food industry. At last, this research proposed a direct relationship between Innovation Capability and Structural Capability. Also, it offers the most important components and indices which directly influence and are related to the structural capability of innovation capability.</p>


2015 ◽  
Vol 49 (11/12) ◽  
pp. 1809-1856 ◽  
Author(s):  
Ofer Mintz ◽  
Imran S. Currim

Purpose – This paper aims to develop a conceptual framework, in an effort toward building a contingent theory of drivers and consequences of managerial metric use in marketing mix decisions, this paper develops a conceptual framework to test whether the relationship between metric use and marketing mix performance is moderated by firm and managerial characteristics. Design/methodology/approach – Based on reviews of the marketing, finance, management and accounting literatures, and homophily, firm resource- and decision-maker-based theories and 22 managerial interviews, a conceptual model is proposed. It is tested via generalized least squares – seemingly unrelated regression estimation of 1,287 managerial decisions. Findings – Results suggest that the impact of metric use on marketing mix performance is lower in firms which are more market oriented, larger and with worse recent business performance and for marketing and higher-level managers, while organizational involvement has a lesser nuanced effect. Research limitations/implications – While much is written on the importance of metric use to improve performance, this work is a first step toward understanding which settings are more difficult than others to accomplish this. Practical implications – Results allow identification of several conditional managerial strategies to improve marketing mix performance based on metric use. Originality/value – This paper contributes to the metric literature, as prior research has generally focused on the development of metrics or the linking of marketing efforts with performance metrics, but paid little attention to understanding the relationship between managerial metric use and performance of the marketing mix decision and has not considered how the relationship is moderated by firm and managerial characteristics.


2021 ◽  
Vol 2 (1) ◽  
pp. 15-29
Author(s):  
Nour Elhoda Ali ◽  
◽  
Ghada Abdallah Mohamed ◽  
Hebatullah Atef Alakhras ◽  
◽  
...  

Purpose: The main aim of this research is to study the relationship between innovative marketing - in its various dimensions (innovation in product, innovation in price, innovation in promotion, innovation in distribution) - and enhancing the competitive advantage of tourist souvenirs in Egypt. Research methodology: The study adopted the descriptive-analytical approach for accurate and detailed descriptions of the study’s subject quantitatively and qualitatively and analyzed data available on this subject. The field study included surveying a random sample of tourists who frequented the souvenirs and handicrafts stores in various tourist cities in Egypt. Results: There is a statistically significant effect of innovative marketing in enhancing tourist souvenirs’ competitive advantage in Egypt. Overall findings highlighted that all the hypotheses were accepted. Limitations: The repercussions of the COVID-19 virus crisis reduced the scope of the study to only tourists in South Sinai and Red sea Governorates; whereas, tourist souvenirs stores were allowed to operate in accordance with the precautionary measures in only three main governorates: the Red Sea, South Sinai, and Marsa Matrouh, in addition to some gift shops in major hotels. Contribution: The study findings provide guidelines for practitioners within the tourist souvenirs and handicrafts sector to undertake the results and adapt them to assess and enhance their performance. Thus, they could improve their competitiveness. Keywords: Tourist souvenirs, Innovative marketing, Competitive advantage


Author(s):  
Javier Amores Salvadó ◽  
José Emilio Navas López ◽  
Gregorio Martín de Castro

The proposal below provides a special emphasis on the relationship between businesses and natural environment. It is argued that the inclusion of environmental criteria to business activities promotes the creation of new core competencies, offering a creative and innovative perspective to the organization that can lead to the achievement of sustainable competitive advantages. More specifically, we analyze both the existence of a direct relationship between Environmental Innovation and Firm Performance and the existence of an indirect relationship between the two, which highlights the mediating role of the kind of competitive advantage generated. It also provides an innovative approach, as it explains the Environmental Innovation from the literature on Social Innovation, considering Environmental Innovation as an expression of Social Innovation through the incorporation of ethical arguments to products, processes and organizational modes of the company. The main contributions of this work can be summarized as follows: (1) It explains the nature of Environmental Innovation through the Social Innovation literature, which allows consideration of some key aspects of administrative and technological innovations that have not been taken into account the academic literature. (2) The different types of environmental innovations are analyzed as a necessary step to understand the strategic options in the environmental field. (3) Environmental Innovation is related to business performance. The practical implications of the relationship between environmental innovation and performance are of great importance, since it directly influence the type of environmental strategy chosen, allowing the company to choose from innovative strategies (based on pollution prevention) or more conservative strategies (emissions control).


Author(s):  
Vural Çağlıyan ◽  
Melis Attar ◽  
Aleem Abdul-Kareem

Purpose This study aims to assess the mediating effect of sustainable competitive advantage (SCA) on the relationship between organisational innovativeness (OI) and performance of small- and medium-sized enterprises (SMEs) operating in Konya, Turkey. Design/methodology/approach A survey method is used to collect the necessary data for this research. A total of 264 respondents from 83 SMEs partook in the study. In choosing the sample size, both purposive sampling and simple random techniques are used. The data gathered are analysed using SPSS program and Hayes PROCESS macro v.3.4.1. Findings The results of the analyses reveal that OI has a statistically significant positive effect on SCA and firm performance (FP). Moreover, SCA is found to have a mediating effect on the relationship between OI and FP. Practical implications Policymakers and management of SMEs need to show great commitment to innovativeness and relate it to SCA to create superior customer value, thereby leading to a holistic and long-term FP. Originality/value This study brings to the fore empirical evidence on how SCA serves as a mediator between OI and FP. It also contributes to the literature by focusing on three distinct but related variables. The study makes theoretical contribution by highlighting the role of the resource-based theory in enhancing business performance and SCA through strategic internal resources and innovative activities.


Author(s):  
Sitti Syamsiar Muharram ◽  
Sarminah Samad

Objective- The paper aims to develop a conceptual framework to study the relationship between strategic resources and business performance. Methodology/Technique - Reviews of published works to explore the concept of strategic resources and business performance. Findings The decisions to put or acquire certain strategic resources are part of the management responsibilities in order to ensure the business survival is not under pressure. There are four components of strategic resources namely: physical resources, technology, reputation and human capital. Novelty This paper demonstrates the relationship between strategic resources and business performance using resource-based view. The conceptual framework can be used by the academics and practitioners to study this relationship. Type of Paper: Review Keywords: Strategic Resources, Business Performance.


2019 ◽  
Vol 7 (5) ◽  
pp. 174-182
Author(s):  
Ifa Rizad Mustapa ◽  
Siti Seri Delima Abdul Malak

Purpose: Ongoing investigations on modern markets demonstrated that organizational limit structure some portion of the organization’s environment that affect its performance. Knowing its standing to the industry, a recent study inspected the effect of organizational capacity on business performance in Malaysia. The research focuses on attaining two objectives. Firstly, to analyze the perceptions of Malaysian listed companies’ directors on business capacity components. Secondly, to analyze whether different components of organizational capacity effect the performance of organizations listed in  Malaysia. Methodology: A questionnaire survey and the regression analysis have been used in obtaining the data and answering the research questions respectively. Main Findings: The consequences of this study show that company structure plays an important role in manipulating the organization’s performance. Nonetheless, organizational learning was established not to explain Malaysian companies’ performance. Hence, the results assist the firm in their hunt for better performance through using suitable business resources. Implications/Applications: Recognizing organizational structure as an important organizational capacity element might improve the performance of local business in the market to withstand competitive advantage.


Author(s):  
Atikah Nor Johari ◽  
Armanurah Mohamad ◽  
Awanis Ku Ishak

Entrepreneurial success is crucial to ensure the sustainability and competitiveness of an enterprise. To this end, the objective of the study is to develop a comprehensive conceptual framework that examines the factors that contribute to entrepreneurial success among young agropreneurs in Malaysia. This study is a review of the literature on factors that can influence entrepreneurial success. The study found that there are two main factors, namely internal factors and external factors that can lead to entrepreneurial success. The internal factors studied in this study are related to the individual aspects of the individual young agropreneur including entrepreneurial mindset, entrepreneurial skill, entrepreneurial attitude, and religious value, while external factor is government support. In addition, the conceptual framework also proposes testing of two moderating factors, namely religious value and government support, which moderates the relationship between entrepreneurial mindset, entrepreneurial skill, and entrepreneurial attitude towards entrepreneurial success. Further, the researcher will use this conceptual framework to conduct an empirical study using a quantitative method to answer research questions related to factors contributing to entrepreneurial success among young agropreneurs in Malaysia.


2020 ◽  
Vol 1 (4) ◽  
pp. 327-335
Author(s):  
Tommy Wijaya Sagala ◽  
Eliyah Acantha Manapa ◽  
Valian Yoga Pudya Ardhana ◽  
Godfried Lewakabessy

Customer knowledge is a valuable asset, and gathering, managing, and sharing customerknowledge can be a useful competitive activity for organizations. Successful knowledgepartnerships with essential and valuable customers can strengthen business performance andcreate an absolute competitive advantage that is difficult for competitors to emulate. Inconsumer knowledge management, companies often experience significant obstacles orconstraints so that sometimes many companies prevent them from managing consumerknowledge. The company or organization depends on consumers who do not need tounderstand the industrial field of the company or organization. This paper discusses thecomparison of the application of customer knowledge management in various industries.Research findings that all organizations must apply the three essential components ofcustomer-related knowledge within the underlying conceptual framework. Three basiccomponents of customer-related knowledge within a basic conceptual framework: knowledgefor customers, knowledge of customers, and customer knowledge, cannot be eliminated. Thisproves that the compatibility with previous studies. In fact, to succeed, they must be applied sothat it is of value to the company. Implementation of the framework can present a greatopportunity for the organization or company to make new products so that this will improvethe performance of the company or organization and maintain the continuity of the companyor organization.


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