Cultural Tourism Entrepreneurship in India

Cultural entrepreneurs are rightly called the heartbeat of the global economy as they are the ones who step in where governments fail to tread. Cultural entrepreneurs can instigate safeguarding of the timeless heritage of people with a pro-poor mission of generating collective awareness and encouraging community skill development. Cultural entrepreneurship is a significant requirement for the sustainability of the tourism sector of a country like India, as the ‘culture' component has been the game changer in the Indian tourism scenario and has truly endowed the industry with its unique brand identity. The following chapter draws important examples from the industry and analyzes the business prospects based on heritage and pilgrimage tourism, thematic routes, events and festivals, as well as creative tourism for the budding entrepreneurs to present India in a never experienced before avatar as the challenges that are an irreplaceable part of such a sensitive endeavour.

Tourism Happiness Index

Research on the happiness of tourists is becoming popular recently. The study thrives to start this work and develop a scale to measure tourism happiness in Eastern India. Two studies need to be conducted, following a cross validation approach. The first study is qualitative using content analyses, aiming to identify the factors and variables considered essential for making tourists happy. The sample in study 1 consists of 300 tourists of Eastern India selected by stratified random sampling method. Based on the content analyses, a questionnaire will be developed. Study 2 aims to initiate the scale validation. The questionnaire developed in study 1 will be answered by a second sample of 400 tourists visiting Eastern India. The exploratory analysis will identify some first order factors. The next step is to proceed with confirmatory factor analysis to validate the model and propose a final scale. A structural equation modelling approach is used with the help of current versions of SPSS and AMOS packages.

Ecotourism Emergence in Tasmania Through Social Entrepreneurs and Authentic Leaders

Ecotourism is one of the fastest growing sectors within the tourism industry in Australia. The southern island state of Tasmania is one of the pioneers in creating sustainable ecotourist ventures. We explore, with a leadership behavioral lens, the role that the embodiment of authentic leader behaviors in social entrepreneurs has on ecotourism emergence. Authentic leader behaviors offer a response to some arguments that numerous ecotourist ventures are only sustainable and environmentally responsive in name only. Entrepreneurial leadership is critical in creating a culture conducive to social entrepreneurial growth and sustainability. This chapter concludes with recognition of the importance of future research into developing authentic leader behaviors in social entrepreneurs.

Unvailing the Symbolic Meaning of Terracotta Plaques From Pilak Monastery, Tripura, India

Tripura, one of the smallest states of India, is very famous to the people of India because of its own hidden treasures and the atmospheric beauty of nature. Various temple architecture, stone and metal sculptures which have been scattered all over the state made her historically significant, but due to proper expose it still remains in darkness. Globalization and emergence of technology nowadays vastly helps tour lovers to choose their destinations. Observing the present scenario, in this chapter the researcher explores and introduces the richness and the hidden wealth of history of Tripura through a bird's eye view of the Pilak Monastery to the outer world.

The Eco-Touristic Attraction for the Brand Guadalajara, Mexico

The main purpose of this research is to show if the Barranca del Rio Santiago is a tourist attraction and ecotourism to be included in the Guadalajara brand, focused on national tourism. In the research, only the national indicators of the Metropolitan Area of Guadalajara were taken in reference to motivation, what they like most, means by which they arrive at the destination, etc. SECTUR establishes in the latest competitiveness agenda of tourist destinations in Mexico that Guadalajara has a large number of natural destinations, including the Barranca del Río Santiago. This destination has a high ecological, recreational, and landscaping value, which is very little known by the local population, and consequently, it can become a new product for the ecotourism sector.

The Contribution of Social Responsibility to Achieving a Competitive Moral Advantage

The aim of this study was to research the contribution of social responsibility to the establishment of an ethical competitive advantage in the Sherhal Sweets Organization, which reached the contribution of the social responsibility of the actors to the creation of an ethical competitive advantage. This study yielded a number of suggestions. In order to strengthen the contribution of social responsibility for the operationalization of the ethical competitive advantage, recommendations are addressed to four parties: the economic foundation, universities and research centres, the media, and the state.

Rural Entrepreneurship Through Tourism in the Himalayan Region With Special Reference to Arunachal Pradesh, India

The global economy has been witnessing phenomenal change over a long period. The service sector has been dominating the manufacturing industries. That shows the mammoth contribution of the tourism industry in terms of Rupee value. The report has revealed that in 2016 the sector generated INR14.1 trillion (USD208.9 billion) that represents 9.6% of India's GDP. Tourism industry has been creating around 10% jobs in the country that offered 40.3 million jobs in 2016 which promoted India's ranking in 2nd position across the globe in terms of total employment supported by travel and tourism trade. India's travel and tourism sector has been one of the fastest growing amongst the G20. Therefore, the tourism and hospitality sector may poise as an emerging area for the rural economic development. With its multiplier effects, tourism can energize the rural economy. This chapter has attempted to explore the opportunities and challenges of tourism entrepreneurship in rural India with special reference to Arunachal Pradesh.

Entrepreneurship and Entrepreneurs in Tourism

The point of this chapter is to talk about and feature the significance of enterprise and business visionaries in the travel industry. A writing audit was directed on reasonable issues and down to earth parts of business visionaries and enterprise. This chapter features (1) handy meanings of the terms business visionaries and enterprise; (2) principle highlights of the travel industry business visionaries; and (3) the job of businesspeople in the travel industry exercises and their commitment to the advancement of a travel industry goal. This chapter is explorative in nature, because the discourse is, for the most part, dependent on a writing audit. Hence, more research-based learning and increasingly observational examinations are required in this field.

Tourist Satisfaction Analysis Through Structural Equation Models

This chapter analyses the tourist behaviour through the estimation of a statistical model of structural equations, observing to what extent the motivation, interest, and value given to the destination of the trip are determining factors. A study of the socio-demographic profiles, the level of satisfaction, and the loyalty of the tourist with the destination is carried out in this context and in response to the need to analyse and understand the reasons why tourists have a greater or lesser degree of satisfaction with the destination, which is truly necessary to improve the public administrations and private entrepreneur management in this sector. This has been applied to a case study: tourists visiting the city of Cordoba, designing a survey for those who visit the city for cultural reasons.

Evaluating the Impact of a Tourist Event on a Destination

Events create different types of impact on the local economy and host communities. They can trigger a variety of short- or long-term, positive or negative impacts. Literature distinguishes the term ‘impact' from ‘legacy.' While impacts affect the economy of the host place in the short-term, legacy remains longer than the event itself. Thus, if residents perceive benefits from the event, they will be supportive of hosting in the future. This chapter focuses on events as entrepreneurial opportunities of tourism and hospitality for a hosting place. It is based on the perceptions expressed by the different categories of local stakeholders involved in an international literary festival hosted in Italy. The study shows that evaluating and understanding the legacy effects for a place hosting an event, as perceived by the different local stakeholders involved, can provide managerial insights for planning over time events in the same place.