scholarly journals Комунікативна модель сучасних природознавчих часописів для дітей на прикладі українського та польського пресовидання

2018 ◽  
Vol 36 ◽  
pp. 73-89
Author(s):  
Katerina Nikishova
Keyword(s):  
Everyday Life ◽  
Science And Technology ◽  
Popular Science ◽  
Target Audience ◽  
Point Of View ◽  
Modern World ◽  
Young Reader ◽  
Human Influence ◽  
Popularization Of Science ◽  
Time To Learn

Defining of popular science children’s periodic target audience on the Ukrainian and Polish press markets The importance of reading popular science magazines is based on the specific of modern world, where science and technology have found their usage in everyday life, continue their very fast devel­opment and where nature needs protection from the human influence. According to the pedagogues and psychologists the best time to learn all the things connected with nature, science and technology is childhood. In popularization of science it is very important to know the target audience. That is why we analyzed Ukrainian and Polish press markets in the popular science magazines for children area to consider how publishers differ their audience while making material for children. It appears they prefer not to choose one group of recipients, but try to engage everyone. Such kind of strategy has its financial reasons, but from the pedagogical point of view this strategy is harmful for young reader. So we decided to inform about this problem and about the results of markets analysis.

scholarly journals Meccano Magazine: boys’ toys and the popularization of science in early twentieth-century Britain

BJHS Themes ◽  
2018 ◽  
Vol 3 ◽  
pp. 129-146
Author(s):  
PETER J. BOWLER
Keyword(s):  
Life Science ◽  
Model Building ◽  
Science And Technology ◽  
Real Life ◽  
Popular Science ◽  
Interest In Science ◽  
Popularization Of Science ◽  
Science Writer ◽  
Science Magazine ◽  
Over Time

AbstractMeccano Magazine began publishing in 1916 to advertise the popular children's construction set. By the 1920s it had expanded into a substantial, well-illustrated monthly that eventually achieved a circulation of seventy thousand. Under the editorship of the popular-science writer Ellison Hawks it now devoted approximately half of its pages to real-life technology and some natural science. In effect, it became a popular-science magazine aimed at teenage and pre-teen boys. This article explores Hawks's strategy of exploiting interest in model building to encourage interest in science and technology. It surveys the contents of the magazine and shows how it developed over time. It is argued that the material devoted to real-life science and technology was little different to that found in adult popular-science magazines of the period, raising the possibility that Meccano Magazine’s large circulation may explain the comparative lack of success of the adult publications.

scholarly journals Terminological Analysis of the Term “Monograph”

Bibliosphere ◽  
2021 ◽  
pp. 72-82
Author(s):  
M. Ch. Kuular
Keyword(s):  
English Language ◽  
Popular Science ◽  
Careful Consideration ◽  
Target Audience ◽  
Russian Language ◽  
Point Of View ◽  
Material Structure ◽  
Intended Purpose ◽  
Scientific Edition ◽  
Number Of Authors

Today the term “monograph” requires careful consideration, since the essence of the term itself is being changed over time and it takes into account the changing conditions in scholarly communication. The purpose of article is by means of the terminological analysis to identify the essential attributes of monograph, reflected in its various definitions. The article considers the terminological analysis of the term “monograph” according to a number of attributes: its material structure, intended purpose, presentation of material, coverage, number of authors, target audience, functions of a monograph for an author and a reader. The author used Russian language and English language dictionaries and research results as the main sources. There considered several approaches to understanding the term “monograph” (natural science interpretation of a monograph as a description of individual types and subjects, a monograph as a treatise on a single theme or problem, and a monograph as a separate publication in the form of a book). Main results are: the determination of the the attributes of a monograph reflecting its essence from the point of view of Russian speaking and English speaking practice, as well as the attributes of a scholarly monograph. The distinction among scholarly, industrial-practical and popular science monographs is typical only for Russian speaking practice, while monograph is primarily a treatise (scientific edition) for English sources. A reputational function of a monograph can become the prevailing function for an author, and sometimes it can be the only one purpose to write it. It is concluded that the main attributes of a scholarly monograph can be considered: the intended purpose - a scholarly one; the coverage - one theme or a problem; the number of authors - one or more authors; the target audience - specialists; the function for an author - the reputational one; the function for a reader - the informative one.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

Epic and Novel

2013 ◽  
Vol 68 (3) ◽  
pp. 396-422 ◽  
Author(s):  
Natasha Moore
Keyword(s):  
Nineteenth Century ◽  
Everyday Life ◽  
Economic Life ◽  
Modern World ◽  
The Novel ◽  
Aurora Leigh ◽  
Big Picture

This essay explores a peculiarly Victorian solution to what was perceived, in the middle of the nineteenth century, as a peculiarly Victorian problem: the fragmentation and miscellaneousness of the modern world. Seeking to apprehend the multiplicity and chaos of contemporary social, intellectual, political, and economic life, and to furnish it with a coherence that was threatened by encroaching religious uncertainty, Victorian poets turned to the resources of genre as a means of accommodating the heterogeneity of the age. In particular, by devising ways of fusing the conventions of the traditional epic with those of the newly ascendant novel, poets hoped to appropriate for the novelistic complexity of modern, everyday life the dignifying and totalizing tendencies of the epic. The essay reevaluates the generic hybridity of Elizabeth Barrett Browning’s Aurora Leigh (1856) as an attempt to unite two distinct kinds of length—the microscopic, cumulative detail of the novel and the big-picture sweep of the epic—in order to capture the miscellaneousness of the age and, at the same time, to restore order and meaning to the disjointed experience of modernity.

Graphic design practice of an image for the Chinese character for "鼓 Drum"

2019 ◽  
Author(s):  
POHSUN WANG
Keyword(s):  
Design Thinking ◽  
Chinese Character ◽  
Science And Technology ◽  
Point Of View ◽  
Learning Design ◽  
Design Practice ◽  
Cultural Issues ◽  
Artistic Value ◽  
The Status ◽  
The Times

Basic shape is one of the most important components of the learning design process. Using Western design thinking to understand shape, color and composition layout and attempting to reinterpret the application of traditional calligraphy from a design point of view—whether it is the expression of form or the meaning of content—are both important aspects of design thinking. The writing patterns of traditional calligraphy and the design creation of modern experiments may have different biases. If the artistic value of "the brush and ink of the time" is compared to the science and technology of innovation as the main appeal, the expressiveness of the traditional writing mode is obviously difficult to achieve. Using science and technology as an option for design creation is a difficult way to proceed; however, technology, ideas and thinking can still be in sync with the cultural issues of an entire era. This is also the test of the times to which contemporary creations are subjected. There are infinite possibilities for development, and it is worthwhile to explore these possibilities together with artistic aspirants. On the other hand, if we follow the well-beaten path of the status quo, the creativity of traditional calligraphic art will wither, it will deviate from the larger environment of the era in which it operates, and it will inevitably be neglected and pushed out by other art categories. The design and creation process uses the traditional calligraphy characters and drums as the theme, assisted by digital tools in the creation, and finally transforms the traditional calligraphy visual form into an expression of the art of science and technology.

Sylvain Trudel et le réenchantement du monde

2013 ◽  
pp. 151-159
Author(s):  
Jean-Pierre Thomas
Keyword(s):  
Everyday Life ◽  
Point Of View ◽  
French Canadian

Since the middle of the 1980s French Canadian novelist Sylvain Trudel has constantly put his characters in contentious situations from which they try to escape by way of creating alternative worlds at the same time real and fantastical. This device takes the characters away from their trite everyday life and into a symbolic and mystical universe. The synthème seems to be fit into that symbolic frame. Through the child’s point of view – which seems then to become some sort of secret language – each object belonging to the realm of the profane becomes tinted with a sacred meaning. Synthème and symbol would then be considered as vehicles for the sacred, that which shows through Sylvain Trudel’s novels.

scholarly journals Designing Science and Technology Park of Tabriz with Organic Architecture Approach, Inspired by Ants' Nest Algorithm

2016 ◽  
Vol 11 (1) ◽  
pp. 134
Author(s):  
Zahra Ghannadian ◽  
Shahriyar Shaghagh
Keyword(s):  
Science And Technology ◽  
Point Of View ◽  
Advanced Technology ◽  
Modern Culture ◽  
Science And Technology Parks ◽  
Technology Park ◽  
Technology Parks ◽  
Science And Technology Park ◽  
Organic Architecture ◽  
High Level

Establishment of every urban element in its appropriate position requires advanced technology and science from geographical and climatic point of view. This is accompanied and synchronous with modern culture born by supreme and high level of training and education in the society. In this regard, one of the main objectives of the architectures' union is to establish science and Technology Park with the aim of facilitating and accelerating science and technology transmission from university to the society and country.Tabriz city is considered as one of the most important academic and industrial cities in the country. Establishing science and technology parks can be effective in scientific, economic and social development of the country and province. Employing organic methods in architecture to use natural energies is an effective and useful method and its structure produces less pollution. Using philosophical and introductory issues and views of technology and establishing technology parks, present article proceeds on issues of organic architecture with new approach which is inspired by ants' nest algorithm and presents a new experience of architecture in the form of Science and Technology Park.

Informácia o jednej zaujímavej všeobecno-vzdelávacej aktivite časopisu Quark

2021 ◽  
Vol 25 (2) ◽  
pp. 24-25
Author(s):  
Karol Jesenák
Keyword(s):  
Everyday Life ◽  
Correct Answer ◽  
Science And Technology ◽  
Perfect Information ◽  
Editorial Office ◽  
School Problems ◽  
Basic Premise ◽  
Original Picture ◽  
Type Of School ◽  
Typical School

At the end of 2020, the Quark editorial office launched on its Facebook page an interesting competition called "Photo Puzzle". The basic premise is that the editors of the journal publish an original picture related in some way to science and technology, with an enclosed question. However, the image itself usually does not provide enough information to identify the correct answer. Instead, it provides an opportunity to creatively think about possible solutions in the absence of perfect information. In this sense, the questions differ from the typical school problems, which require accurate formulation and have clear answers. Since in everyday life we rarely encounter this type of „school“ questions, this activity by Quark staff should be appreciated.

City’s Cultural Memory: Modern Practices of Symbolizing the Past

2021 ◽  
Vol 18 (4) ◽  
pp. 352-364
Author(s):  
Natalia G. Fedotova
Keyword(s):  
Cultural Memory ◽  
Point Of View ◽  
Fundamental Aspect ◽  
Modern World ◽  
Cultural Meanings ◽  
Urban Identity ◽  
Symbolic Forms ◽  
The Past ◽  
Symbolic Resource ◽  
The City

The article is devoted to the discourse of the city’s cultural memory. The relevance of studying this topic is determined not only by the fundamental aspect associated with the episodicity of existing studies of this phenomenon. From an applied point of view, the city’s cultural memory is a symbolic resource that can be used to create an appealing image, form a sustainable urban identity, and strengthen the citizen’s sense of belonging to the city. The accumulation and objectification of cultural memory take place in symbolic forms, which makes it important to study the practices of symbolizing the urban past, the essence of which is to generate the significance of the relevant or latent layers of cultural memory for the citizens.The article presents the results of the final stage of research related to the study of the process of constructing the cultural memory of the city. The purpose of the article is to analyze modern practices of symbolizing fragments of the urban past, which mean their significance for contemporaries. Basing on the culturological cross-section of the issue, the author integrates different research contexts. The methodological basis of the article is the communicative approach that focuses on the processes of meaning formation, and the constructivist method that considers memory as a multi-layered and dynamic construct. Analyzing the practices of symbolizing the urban past by the example of Russian cities, the author of the article demonstrates how the episodes of the city’s memory are updated in the modern world, how cultural meanings become memorable for citizens. The author uses the results of previous studies and identifies the following elements of the symbolization of the urban past: a) ways of encoding fragments of the past; b) communicative trajectories of memory symbolization; c) factors of producing meanings about the collective past of the city. The obtained results open up new frontiers in understanding the processes of formation of the collective ideas about the city, and prospects for empirical research, forecasting and constructing the cultural memory of Russian cities, giving them the opportunity to change their present and future.

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