scholarly journals Socio-economical aspect of retail trade networks in the region (on the example of the Kostroma region)

2021 ◽  
Vol 1 (10) ◽  
pp. 70-85
Author(s):  
Margarita I. Berkovich ◽  
◽  
Makar N. Ermolaev ◽  
Keyword(s):  
Mobile App ◽  
Retail Trade ◽  
Loyalty Programs ◽  
Local Market ◽  
Regional Trade ◽  
Pricing Policy ◽  
Trade Networks ◽  
Wide Range ◽  
Retail Prices ◽  
Economical Aspect

The article examines the state of network retail trade carried out by federal and regional trade enterprises and its role in the economy of a particular region of Kostroma region. The role of this type of economic activity revealed in the socio-economic system. The most important feature is plurality of trading formats. The aggressive nature shown of the activities federal retail networks. It manifested in a significant growth in retail outlets of these structures. The main directions of attraction are a wide range of products, flexible pricing policy, use of modern technologies, expansion of loyalty programs, including the use of mobile app. The specific of the positioning have been determined for Magnit, X5 Retail Group and LENTA. Competitors to federal retail networks are several trading enterprises of Kostroma networks retailers. They continue to develop dynamically by opening shops not only in regional cities, but also in neighboring regions. Moreover, each of them has a certain strategy focused on a specific segment of consumers. The regional trade networks cooperation with local producers. It allows them to compete with federal retail networks. A comparative analysis of retail prices carried out for socially significant food and non-food products, which made it possible to assess the degree of attractiveness of the services of retail trade networks, federal and regional levels. The experience of the introducing modern formats of trade services for buyers has been summarised by federal and local market. The main directions of improving trade has been established by regional players.

scholarly journals MARKETING PRICING POLICY OF RETAIL CHAINS

2021 ◽  
Vol 137 (3) ◽  
pp. 92-107
Author(s):  
LABURTSEVA Olena
Keyword(s):  
Retail Trade ◽  
Loyalty Programs ◽  
General Level ◽  
Strategic Positioning ◽  
Pricing Policy ◽  
Trade Networks ◽  
Methodical Approach ◽  
Logical Method ◽  
Theoretical Generalization ◽  
Retail Chains

Background. The problems of marketing pricing policy in the economic crisis caused by the COVID-19 pandemic are attracting more and more attention. In particular, there is a need for a theoretical generalization of the pricing practice of retail chains. Analysis of recent research and publications has revealed that theproblem of analysis of the practice of formation and implementation of pricing policy by retail chains in Ukraine is not solved. The aim of the article is to form a methodical approach to the analysis of marketing pricing policy of retail chains in the Ukrainian market, determining their price positioning, as well as tools for differentiating price proposals through promotions and loyalty programs. Materials and methods. Materials of 13 scientific works were used. Methods of calcu­lation of relative and average values were used to determine the price positioning of retail chains; comparison and grouping were used to systematize price promotions and loyalty programs; logical method was used to formulate conclusions about the peculiarities of marketing pricing of retail chains. Results. The essence and basic decisions of marketing pricing policy are consi­dered. A methodical approach to the analysis of the pricing policy of retail trade networks is proposed. The price positioning of the leading food retail chains, the features of their price actions and loyalty programs are determined. Conclusion. The pricing policy of retail chains is aimed at diversifying prices for the buyers in order to complicate competitive comparisons, but in the general level of pri­ces and tools for their differentiation there is a tendency to the strategic positioning of each chain.

scholarly journals Problems of Competitiveness of Small Forms of Food Retail in Lviv

2021 ◽  
Vol 2 (517) ◽  
pp. 315-322
Author(s):  
O. V. Kryveshko ◽  
◽  
G. S. Kunditskaja ◽  
Keyword(s):  
Retail Trade ◽  
Loyalty Programs ◽  
Retail Stores ◽  
Competitive Advantages ◽  
Food Retail ◽  
Pricing Policy ◽  
Product Range ◽  
Advantages And Disadvantages

The article discusses the defining competitive advantages of food retail stores. It is defined that the competitive advantages that determine the level of competitiveness of production and trade enterprises do differ. The main competitive advantages of trading enterprises are their location, product range, pricing policy and quality of service. As a result of the analysis of the trade infrastructure of the city of Lviv, it was concluded that there were problems in shaping the competitiveness of small forms of retail trade in food products, which are associated with the active development of national retail chains and the emergence of international trade operators in the market. The classification of stores by the signs of the size and territory of the girth was carried out. The peculiarities of their competitive advantages are determined. It is identified that the emergence of networks of the latest large formats of stores with the possibility of purchasing goods at lower prices was a threat to the functioning of traditional stores «close to home» and the reason for the decrease in their number. A comparative analysis of advantages and disadvantages of small forms of retail and large retail is carried out. The main competitive advantages of small retail stores are the proximity of the location to the buyer and trusting relationships with regular customers. The price, product range and possibilities of implementing loyalty programs are identified as the main strategic competitive advantages of large store formats. The emphasis on these advantages makes it possible to effectively manage the competitiveness of retail.

scholarly journals Analytical support for the effective operation of a network retailer

2020 ◽  
Vol 4 (3) ◽  
pp. 49-57
Author(s):  
Oleksandra Fedorenko
Keyword(s):  
Marketing Research ◽  
Internal Audit ◽  
Retail Trade ◽  
Global Network ◽  
Competitive Environment ◽  
Trade Network ◽  
Individual Country ◽  
Goods And Services ◽  
Wide Range ◽  
Effective Operation

Introduction. Modern retail integrates the development of goods and services, their production, sale, exchange and consumption into a global network and is a basis for an accelerated development of services and trade. Network retailers offer consumers not only a wide range of goods and services, but also the opportunity to buy everything in one place, where a large retail space offers up to hundreds of thousands of items. It is network retail that has a purposeful impact not only on the economy of an individual country, but also on global economic processes. The aim of the article is to study the theoretical aspects and develop practical recommendations for improving the analytical efficiency of network retail. Results. The article examines approaches to the disclosure of the economic category of "retail". The state and peculiarities of the development of domestic network retail, problems and difficulties of their functioning are analyzed. It is determined that the development of network retail requires professional and quality retail branding, which is a complex category and includes the process of brand development for the retail network and includes components: marketing research; internal audit; creation of a unique logo of a retail trade network; development of the spatial environment of the retail trade network. The method of the analysis of activity of the network retailer in particular the complex comparative analysis of the network retail in the dynamic competitive environment is offered and the balanced system of indicators of the analysis of activity of the network retail is offered. Conclusions. The development of online retail creates new opportunities for business through the introduction of modern information systems, digitalization of production processes and business, the creation of e-shops and interactive storefronts. The activity of network retail, like any other enterprise, requires a qualitative and comprehensive analysis in order to strengthen its position in the market, a stable position in a competitive environment. Therefore, business owners, executives, senior managers and potential investors and business partners should pay significant attention to the analytical support of the effective operation of the network retailer in order to manage business, finance and further increase profitability.

scholarly journals FDB’s centrallagre som kulturarv.

Kulturstudier ◽  
2013 ◽  
Vol 4 (2) ◽  
Author(s):  
Mette Tapdrup Mortensen
Keyword(s):  
Retail Trade ◽  
Industrial Heritage ◽  
Continuous Innovation ◽  
Wide Range ◽  
The Usa ◽  
History Of ◽  
Self Service ◽  
The One ◽  
Storage Distribution ◽  
The 19Th Century

<p>I disse år tales meget om velfærdssamfundets eller efterkrigstidens kulturarv. Hvordan skal vi forholde os til de mange bygninger i nye materialer, der samtidigt er udtryk for nye måder at indrette samfundet på? Denne artikel bygger på en undersøgelse af FDB’s centrallagre, der i mere end 50 år har været produktions- og lagringssted for detailhandlens vareflow.</p><p><strong><em>Abstract</em></strong></p><p><em>Since the first member-owned co-operative shops emerged in Denmark in the second half of the 19th century, and organised themselves as the FDB in 1896, the latter’s prime objective has been to provide its members with a wide range of products at the most favourable prices. This has required continuous innovation and change, not least in the second half of the 20th century, as competition in the retailing market intensified. In the mid-1950s, the management of FDB implemented a comprehensive rationalisation of production, transport, storage, distribution and sales, as well as the overall structure connecting these aspects of its enterprise. Drawing on inspiration from the USA, within a decade this process radically transformed both the FDB itself and Danish retail trade in its entirety.</em></p><p><em>In a broader perspective, this rationalisation process and its consequences  is a part of the history of the Danish welfare society, since it concerns the emergence of the modern consumer, as well as technical, economic and administrative innovation of the retail trade. The local co-operative shop with the manager behind the desk and the goods sold loose was replaced by modern self-service shops with standardised equipment, and numerous multi-storey warehouses distributed in the old city centres were in the early 1960s substituted by seven, strategically located central warehouses serviced by fork-lift trucks. The one located in Albertslund functioned from 1964 onwards as the organization’s headquarters.. In 2007 Kulturarvsstyrelsen (The Heritage Agency of Denmark) proclaimed this warehouse in Alberslund, today the headquarters of the Coop, to be one of 25 national sites of industrial heritage.</em></p>

«TRADE LOCAL, BUY LOCAL, BE LOCAL»: AGRICULTURAL EXHIBITIONS AND FAIRS IN HALYCHYNA IN THE 20-30S OF THE 20TH CENTURY

2020 ◽  
Vol 8 ◽  
pp. 19-27
Author(s):  
Oksana Pasitska
Keyword(s):  
Crop Production ◽  
Animal Husbandry ◽  
Folk Art ◽  
Cultural Development ◽  
Agricultural Products ◽  
Educational Institutions ◽  
Local Market ◽  
Agricultural Equipment ◽  
Wide Range ◽  
The Given

The article focuses on the exhibition activities of the Ukrainians, which were reflected upon in periodicals. In particular, it analyzes the organizational aspects and features of fairs and exhibitions of the agricultural products that were held upon the initiative of economic institutions and public organizations such as «Silskyi Hospodar» («The Farmer»), «Maslosoiuz», «Tsentrosoiuz», RSUK («The Auditing Union of Ukrainian Cooperatives»), «Soiuz ukrainok» («The Union of Ukrainian Women»), «The Ukrainian Folk Art» («Ukrainske narodne mystetstvo»), «The Hutsul Art» («Hutsulske mystetstvo»), «The Beekeeping Union» («Pasichnycha spilka»), «Rii» («The Swarm»), «Prosvita» («The Education») county unions, cooperatives, etc. Economic educational institutions also took part in the exhibitions. The first Ukrainian agrotechnical exhibitions were held in Stryi in 1909 and 1907, and later they took place in various Halychyna towns and villages, including Staryi Sambir, Dashava, and Sokal. Cooperative figures, such as D. Sembratovych, E. Olesnytskyi, O. Nyzhankivskyi, O. Lutskyi, A. Zhuk, M. Khronoviat, etc., played an important role in the organization of the given exhibitions. The article outlines the main functions performed by the exhibitions and fairs and the range of goods in demand among the visitors. Each exhibition was divided into separate sections, where the passers-by and the buyers could get acquainted with the results of work of the Ukrainian entrepreneurs and farmers in crop production, horticulture, vegetable growing, animal husbandry, beekeeping, crafts, and agricultural equipment. «Maslosoiuz» products, folk art products, and a wide range of medical products were especially popular at agro-technical exhibitions. Exhibitions and fairs were the manifestation of competitiveness in the local market, a factor of the region's economic and cultural development, as they were accompanied by entertainment and educational activities, including lectures, speeches, and presentations of new economic publications. Keywords: exhibitions, fairs, Halychyna, agricultural exhibitions and fairs

LOYALTY ASSESSMENT OF ELDERLY CUSTOMERS TO THE PHARMACY USING KANO MODEL

2021 ◽  
Vol 92 (2) ◽  
pp. 24-33
Author(s):  
S. G. Troina ◽  
◽  
V. V. Kuhach ◽  
Keyword(s):  
Sociological Study ◽  
Kano Model ◽  
Pricing Policy ◽  
One Dimensional ◽  
Wide Range ◽  
Presence And Absence ◽  
The Republic ◽  
Modern Technologies

The article presents the results of a sociological study conducted with the questionnaire of 385 pharmacy customers from different regions of the Republic of Belarus aged over 60 using Kano model. The respondents consistently expressed their attitude to the presence and absence of 13 characteristics (parameters) effecting the performance of pharmacies. The purpose of this study is to assess the loyalty of elderly customers to the pharmacy using Kano model. The potentials of elderly customers’ satisfaction and dissatisfaction with the work of pharmacies are calculated. The same parameter was revealed to have a different effect on the potential of satisfaction and dissatisfaction of pharmacy elderly customers. The distribution of the parameters studied into 4 quadrants allowed to determine mandatory characteristics of the pharmacy (availability of a wide range of products, competence of pharmaceutical workers; provision of the customers with detailed information about the purchased product), linear (location of the pharmacy, convenient schedule of its work, rational pricing policy, discount availability, informative and esthetic design of shop windows, benevolence of pharmaceutical workers) and indifferent ones (availability of car parking near the pharmacy, advertising items in the pharmacy, ability to get additional services in the pharmacy, modern technologies for population service). Attractive parameters were not set. The design of shop windows is at the border edge of mandatory and one-dimensional characteristics intersection. To attract customers and increase their loyalty to the pharmacy it is necessary to ensure availability of mandatory and to develop the category of linear characteristics.

Exploiting International Webs of Relations: Immigrants and the Reopening of the Harbour of Antwerp on the Eve of the Nineteenth Century

2008 ◽  
pp. 81-108
Author(s):  
Hilde Greefs
Keyword(s):  
Nineteenth Century ◽  
Foreign Trade ◽  
Spatial Extent ◽  
Maritime Trade ◽  
Economic Interest ◽  
Regional Trade ◽  
Trade Networks ◽  
Separate Spheres ◽  
Business Elite ◽  
Trading Activities

This chapter explores the question of which groups took advantage of and exercised dominance over the port of Antwerp when it reopened in the Nineteenth century. It discusses the development of maritime trade during the first half of the Nineteenth century and its appeal as a port town; the trading activities of the business elite - analysed through documents relating to port traffic; and the hierarchy of foreign trade networks operating around the port. Particular interest is given to the dominance of immigrant over native merchants in the fields of maritime trade and port activity. The conclusion suggests that the spatial extent of immigrant trade networks in particular enabled their success in international maritime trade. In response, native merchants strengthened links with national and regional trade, and the two groups managed to co-exist by concentrating on separate spheres of economic interest.

Prescribing an App? Oncology Providers’ Views on Mobile Health Apps for Cancer Care

2017 ◽  
pp. 1-7 ◽  
Author(s):  
Callie M. Berkowitz ◽  
Leah L. Zullig ◽  
Bridget F. Koontz ◽  
Sophia K. Smith
Keyword(s):  
Patient Care ◽  
Health Care Providers ◽  
Mobile Health ◽  
Cancer Care ◽  
Structured Interview ◽  
Mobile App ◽  
Care Providers ◽  
Supportive Services ◽  
Wide Range ◽  
Oncology Providers

Introduction Although there are over 500 mobile health (mHealth) applications (apps) available for download in the field of oncology, little research has addressed their acceptability among health care providers. In addition, the providers’ perspectives regarding patient app use has been largely unexamined. We conducted a qualitative study to explore opportunities and barriers for mHealth app use for oncology care. Methods We developed a structured interview guide focusing on acceptability, appropriateness, feasibility, and sustainability of the use of apps in cancer care. We interviewed 15 oncology providers about their attitudes and preferences. De-identified audio recordings were transcribed and coded for emerging themes. Results Providers interviewed included physicians (n = 8) and advanced practice (n = 3) and supportive services (n = 4) providers who care for a wide range of cancer types; ages ranged from 32 to 68 years. Interviews lasted approximately 30 minutes. Oncology providers reported limited exposure to mHealth apps in patient care, but were generally open to recommending or prescribing apps in the future. Key themes included opportunities for mobile app use (including general health promotion, tracking symptoms, and engaging patients) and barriers to implementation (including access to technology, responsibility, workflow, and the source of the app itself). Conclusion Our results show openness among oncology providers to using mHealth technology as part of patient care, but concerns regarding implementation. Designing acceptable apps may be challenging and require involvement of key stakeholders, partnering with trustworthy institutions, and outcome-based research.

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