scholarly journals Cultural codes of the new reality in the multilingual space and interlingual contacts (through the lens of color term research)

2021 ◽  
Vol 2 (6) ◽  
pp. 184-191
Author(s):  
Marina L. Novikova ◽  
◽  
Fillip N. Novikov
Keyword(s):  
Great Influence ◽  
Code Transformation ◽  
Color Code ◽  
Color Terms ◽  
Cultural Aspects ◽  
Cultural Codes ◽  
Scientific Approach ◽  
Cognitive Information ◽  
The Impact ◽  
Aesthetic Values

Colors, color terms and color symbolism are determined by a multitude of linguistic and cultural contacts in various spheres of social, political and cultural aspects of life in various geopolitical dimensions. They are of a great interest to scholars studying linguistic processes in the multilingual space. In the recent decades the mental modus operandi has shifted towards the visual aspect, precoding texts into images. This process has had a great influence on interlinguistic contacts; it is represented in the new reality through various semiotic devices, among which are the color components. The research rationale is motivated by the fact that images of total socialization lead to a multidirectional cognition of colors and color code transformation. Researching these processes through the lens of color studies reveals the multitude of ways of linguistic experience objectification and the impact it has on mentality. Due to the relevance of the problem, the authors aim to study the potential of cultural and cognitive information contained by color terms in various languages by addressing cultural codes of the new language reality in the multidimensional linguistic space. Color is an important component of culture and the realization of moral and aesthetic values; it is surrounded by a system of associations created by the objective material world and various cultural factors that are widely represented in the modern linguistic practice, which determines the relevance of comparative studies. This scientific approach facilitates a comprehensive description of connections between colors and tokens in different languages, as well as the practical value of color terms and their multidimensionality.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

SOCIO-CULTURAL AND REGULATORY DIMENSION OF THE HOUSING PROBLEM

2020 ◽  
Vol 6 (72) (2) ◽  
pp. 134-141
Author(s):  
N. G. Krasavtseva
Keyword(s):  
Public Housing ◽  
Legal Regulation ◽  
Housing Construction ◽  
Housing Problem ◽  
Cultural Aspects ◽  
History Of ◽  
The Impact

The article examines the evolution of the population’s priorities in relation to housing, examines the legal regulation and socio-cultural aspects of public housing construction at various stages of the history of the USSR. The research reveals the impact of the developing industry on the country’s economy.

The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

2020 ◽  
Vol 31 (3) ◽  
pp. 465-487 ◽  
Author(s):  
Carla Ruiz-Mafe ◽  
Enrique Bigné-Alcañiz ◽  
Rafael Currás-Pérez
Keyword(s):  
Structural Model ◽  
Online Reviews ◽  
Moderating Effect ◽  
Online Information ◽  
Bias Effect ◽  
Content Type ◽  
Digital Services ◽  
Information Cues ◽  
Cognitive Information ◽  
The Impact

PurposeThis paper analyses the interrelationships between emotions, the cognitive information cues of online reviews and intention to follow the advice obtained from digital platforms, paying special attention to the moderating effect of the sequencing of review valence.Design/methodology/approachThe data were collected from 830 Spanish Tripadvisor users. In a two-step approach, a measurement model was estimated and a structural model analysed to test the proposed hypotheses. SmartPLS 3.0 software was used. The moderating effect of sequencing of reviews is tested.FindingsThe data analysis showed a bias effect of review sequence on the impact of online information cues and emotions on intention to follow advice obtained from Tripadvisor. When the online reviews of a restaurant begin with positive commentaries, their perceived persuasiveness is a stronger driver of the pleasure and arousal elicited by online reviews than when they begin with negative reviews. On the other hand, the perceived helpfulness of online reviews only triggers arousal when the user reads negative, followed by positive, comments. The impact of pleasure on intention to follow the advice provided in an online travel community is higher with positive-negative than with negative-positive sequences.Originality/valueWhile researchers have demonstrated the benefits of customer reviews on company sales, a largely uninvestigated issue is the interplay between emotions and cognitive information cues in the processing of online reviews. This is one of the first studies to examine the moderating effect of conflicting reviews on the impact of emotions and cognitive information cues on consumer intention to follow the advice obtained from digital services.

scholarly journals A Cross-National Study of Dementia Stigma Among the General Public in Israel and Australia

2021 ◽  
pp. 1-8
Author(s):  
Perla Werner ◽  
Sarang Kim
Keyword(s):  
General Public ◽  
Cultural Context ◽  
Online Survey ◽  
Cross Sectional Study ◽  
National Study ◽  
Cross Sectional ◽  
Subjective Knowledge ◽  
Cultural Aspects ◽  
The Impact ◽  
Cross National

Background: Despite the increasing amount of research on dementia stigma, there is a dearth of cross-national studies conducted on this subject. This is surprising since the experience of stigma is closely associated to socio-cultural aspects. Objective: The present study intended to expand knowledge about the impact of culture on dementia stigma by comparing the level and correlates of stigmatic beliefs about dementia among the general public in Israel and Australia. Methods: A cross-sectional study using an online survey was conducted with two age-matched samples: 447 adults in Israel and 290 adults in Australia. Results: Overall, dementia stigma was moderate in both countries. However, the level of dementia stigma was significantly higher in Australia than in Israel. Lower levels of subjective knowledge and higher levels of ageism were associated with increased levels of stigmatic beliefs in both countries. Gender was a significant correlate of dementia stigma, with male participants reporting higher levels of public stigma than women, although this gender difference was mainly driven by the Australian sample. Conclusion: Our findings indicate that providing knowledge and decreasing ageist attitudes should be key considerations in dementia awareness and stigma reduction campaigns despite the cultural context. In addition, developing gender-specific messages should be considered as a way of improving the effects of such campaigns.

Leadership, Innovation Among Tunisian ICT SMEs

2014 ◽  
Vol 22 (03) ◽  
pp. 283-311 ◽  
Author(s):  
Sondes Kacem ◽  
Sana El Harbi
Keyword(s):  
Structural Equation ◽  
Organizational Innovation ◽  
Small And Medium Enterprises ◽  
Collaborative Work ◽  
Chief Executive ◽  
Equation Modeling ◽  
High Tech ◽  
Cultural Aspects ◽  
Implementation Of Innovations ◽  
The Impact

Currently, innovation is a major challenge in emerging economies such as Tunisia. Although the influence of leadership seems evident in the implementation of innovations, few studies have investigated this impact; especially for SMEs in the ICT sector. For this purpose, we propose to highlight the impact of leadership on the implementation of innovations in SMEs through exploratory qualitative study of five small and medium enterprises (SMEs) in the high-tech sector in Tunisia, to understand the management styles of the chief executive officers (CEOs) and their motivations towards innovative activities. The results of this investigation show that the style of leadership in the ICT sector is both participative and transformational. Only organizational innovation has been detected. Collaborative work and group cohesion are the major cultural aspects of innovation. Items from this exploration allows us to clarify aspects of three basic concepts that make up our conceptual model (leadership, culture of innovation, and innovations) for testing later under a quantitative study by the method of structural equation modeling.

The Science of Goal Setting

2012 ◽  
Vol 19 (1) ◽  
pp. 13-25 ◽  
Author(s):  
Daniel Hayden ◽  
Fangzhou Deng
Keyword(s):  
Goal Setting ◽  
Diffusion Of Innovation ◽  
Social Marketing ◽  
Collective Behavior ◽  
Great Influence ◽  
Environmental Conservation ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Social Marketing Campaigns ◽  
The Impact

Goal setting within social marketing campaigns is art and science. An analysis of Rare Pride conservation campaigns shows the quantitative, replicable relationship among the impact of these conservation campaigns with diffusion of innovation theory, and collective behavior theory that can guide marketers to set better goals. Rare is an environmental conservation organization that focuses on reducing community-based threats to biodiversity through a social marketing campaign called Pride. Pride campaigns work by removing barriers to change (whether they are technical, social, and political or something else) and inspiring people to make change happen. Based on the analysis of historical Pride campaign survey data, we found that the starting percentage of engagement has a great influence on the percentage change at the end of the campaign: The higher the initial adoption level of knowledge, attitude, and behavior change, the easier these measures are to improve. The result also suggests a difference in the potential of change with different audience segments: It is easiest to change influencer, then general public, and finally resource user who are the target of the social marketing campaign. In this article, we will analyze how to use diffusion of innovation and collective behavior theories to explain the impact of campaigns, as well as how to set more attainable goals. This article is consistent with similar research in the field of public health, which should help marketers set goals more tightly, allocate resources more effectively, and better manage donor expectations.

PERINGKAT PERKEMBANGAN LUKISAN KANAK - KANAK

2017 ◽  
Vol 5 (2) ◽  
pp. 14-20
Author(s):  
AZWADY MUSTAPHA
Keyword(s):  
Free Expression ◽  
Children's Drawings ◽  
Object Shape ◽  
Children’S Drawings ◽  
The Impact ◽  
Aesthetic Values

Pada umumnya, apabila kita mengamati lukisan kanak-kanak, kesan yang ditimbulkan oleh coretancoretan mereka adalah tidak menentu dan kadang kala menimbulkan kelucuan dan naif dimana coretancoretan tersebut tidak pernah dirancang sebelumnya, tetapi merupakan akibat yang spontan dari ekspresi yang bebas dan gurisan yang polos dengan bentuk-bentuk dan warna-warna yang selaras dengan kata hatinya. Kebebasan dan kemurnian yang dimiliki kanak-kanak adalah sangat dominan baik dalam coretan, bentuk objek, warna dan komposisinya sehingga sering dikatakan bahawa seni lukis kanak-kanak merupakan lukisan yang paling murni kerana masih belum terpengaruh seperti orang dewasa. Di sebalik lukisannya itu, apabila kita memperhatikan secara teliti, kita dapati nilai-nilai artistik dan estetik bahkan mempunyai sifat-sifat dan ciri-ciri yang abstrak.   In general, when we observe children’s drawings, the impact caused by the graffiti they are unpredictable and sometimes create humor and naive where graffiti was never designed before, but the result of a spontaneous free expression and record the plain forms and colors in accordance with their conscience. Freedom and purity of children are very dominant both in snippets, object shape, color and composition so that it is often said that children’s painting is a painting of the most pure because they have not been affected as adults. Behind their paintings, when we look closely, we find artistic and aesthetic values even have the characteristics of the abstract.

Erosion Mechanism and Sensitivity Parameter Analysis of Natural Gas Curved Pipeline

2019 ◽  
Vol 141 (3) ◽  
Author(s):  
Jie Zhang ◽  
Hao Yi ◽  
Zhuo Huang ◽  
Jiadai Du
Keyword(s):  
Natural Gas ◽  
Wear Rate ◽  
Shape Factor ◽  
Great Influence ◽  
Solid Particles ◽  
Parameter Analysis ◽  
Particle Collision ◽  
Erosion Wear ◽  
Gas Wells ◽  
The Impact

With the deepening of natural gas exploitation, the problem of sand production in gas wells is becoming more and more serious, especially in high-yield gas wells. The solid particles in natural gas are very likely to cause erosion and wear of downstream pipelines and throttling manifolds, which makes the pipeline ineffective. Once the pipeline is damaged, the natural gas leaks, which may cause serious catastrophic accidents. In this paper, the impact of sand particles on the pipeline wall is predicted by the analysis of the research on bent and continuous pipeline combined with particle collision model. The parameters of different particles (particle shape factor, particle velocity, and particle diameter), different bent parameters (angle, diameter, and curvature-to-diameter ratio), and the influence of different continuous pipeline parameters (assembly spacing and angle) are explored on the erosion and wear mechanism of curved pipeline. The results show that the shape of the particles has a great influence on the wear of the curved pipeline. As the shape factor of the particles decreases, the wear tends to decrease. The bent area is subject to erosion changes as the particle parameters and piping parameters. The increase in pipeline diameter is beneficial to reduce the maximum and the average erosion wear rate. When the bent angle of the pipeline is less than 90 deg, the maximum erosion wear rate is basically the same. But when it is greater than 90 deg, it decreases with the increase in the bent angle. When the assembly angle of double curved pipeline is between 0 deg and 60 deg, the elbow is subject to severe erosion wear. At the same time, increasing the assembly spacing is beneficial to reduce the erosion wear rate. The research can provide a theoretical support for subsequent engineering applications.

scholarly journals THE IMPACT OF FAMILY ENVIRONMENT ON CHILDREN’S ANXIETY LEVEL/ ŠEIMOS APLINKOS POVEIKIS VAIKO NERIMO LYGIUI

2019 ◽  
Vol 1 (38) ◽  
pp. 191
Author(s):  
Mieczysław Dudek ◽  
Eva Dolinská ◽  
Vladimir Klein ◽  
Viera Šilonová
Keyword(s):  
Family Environment ◽  
Urban Areas ◽  
Developmental Disorders ◽  
Great Influence ◽  
Adult Life ◽  
Anxiety Level ◽  
Rural And Urban Areas ◽  
Rural And Urban ◽  
Children’S Anxiety ◽  
The Impact

<p>Family and emotional relationships governing its functioning have a great influence upon the development of a person and his/her adult life. The specificity of a family environment is believed to be the key factor which either protects against, or contributes to, the emergence of developmental disorders during adolescence. Research results<br />presented in this paper aim at highlighting the relationships between traits of family environment and children’s anxiety level. The research was conducted from 2015 to 2016 among 180 students of Polish junior high schools located in both: rural and urban areas.</p><p> Šeima ir emociniai ryšiai daro didelę įtaką vaiko raidai ir suaugusiojo gyvenimui. Manoma, kad šeimos aplinkos specifika yra esminis veiksnys, kuris arba apsaugo nuo vystymosi sutrikimų paauglystės laikotarpiu atsiradimo, arba juos sukelia. Straipsnyje pateikiami tyrimų rezultatai siekia pabrėžti ryšį tarp šeimos aplinkos ypatybių ir vaikų nerimo lygio. Tyrimas buvo atliekamas 2015 m., apklausiant 180 Lenkijos aukštesniųjų<br />klasių mokinių iš kaimiškųjų vietovių ir miestų</p>

scholarly journals Evaluation of women’s quality of life after breast reconstruction surgery

2020 ◽  
Vol 66 (2) ◽  
Author(s):  
Marta Stanisz ◽  
Ewelina Kolak ◽  
Dorota Branecka-Woźniak ◽  
Renata Robaszkiewicz-Boukaz ◽  
Przemysław Ciepiela ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Quality Of Life ◽  
Breast Reconstruction ◽  
Great Influence ◽  
Well Being ◽  
World Health ◽  
World Health Organization Quality ◽  
Reconstruction Surgery ◽  
The Impact

Introduction: Breast cancer is the most common malignancy among women, and is usually treated surgically. Mastectomy has a great influence on the mental and physical condition of women. Breast reconstruction offers them a chance to improve their quality of life (QOL) and self-image.The main aim of the study was to gain knowledge about the impact of breast reconstruction on the QOL of women following mastectomy, and an analysis of the QOL after breast reconstruction, in the context of prosthesis effect assessment.Materials and methods: The study comprised 100 women following breast reconstructive surgery involved in 1 of the 7 “Amazon Clubs” (post-mastectomy women’s associations) in the West Pomeranian Voivodeship, northwest Poland. The study was based on the author’s questionnaire, and a shortened standardized version of the World Health Organization Quality of Life-BREF (WHOQOL-BREF) questionnaire. Statistical calculations were performed with StatSoft Statistica v10 software, adopting a significance level of p < 0.05.Results: The women who decided to have breast reconstruction surgery, noticed improved well-being (67%) and experiencedan increase in self-confidence (61%). The vast majority ofthe patients surveyed (93%) were satisfied with the effectof the prosthesis. Statistically significant differences in QOL were observed in the following spheres: rest and sleep, work capacity, negative feelings, and financial resources (p < 0.05) in relation to the evaluation of the prosthesis effect.Conclusions: 1. Breast reconstruction has a positive influence on improvements in well-being, increasing self-esteem, and the assessment of a more attractive appearance in women of all ages. 2. Breast reconstruction surgery has a positive impact on QOL and health in the physical, psychological, and environmental domains, especially in the women who are satisfied with the effects of the surgery. 3. A negative assessment of the breast reconstruction effect has an adverse influence on QOL. Identifying the factors affecting dissatisfaction with the post-operative outcome is crucial for a complete understanding of the subject, and for implementing measures aimed at improving the QOL of these women.Keywords: quality of life; mastectomy; breast cancer; breast reconstruction; breast surgery.

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