scholarly journals DOES RELIGIOSITY AFFECT THE INTENTION TO PURCHASE HALAL FAST FOOD FROM NON-MUSLIM COUNTRIES OF ORIGIN?

Author(s):  
Arie Indra Gunawan ◽  
Vanessa Gaffar

This paper aims to increase knowledge about the buying intention of halal fast food products. This study examines the influence of the country of origin of halal fast-food providers on purchase intentions. This study also measures the role of religiosity in mediating the relationship between country of origin and purchase intention of halal fast food. This knowledge will be very meaningful because the condition of Indonesia is the largest halal ecosystem, but in the fast-food category, it is dominated by providers from non-Muslim foreign countries. This research is a descriptive study, questionnaires were distributed randomly online via social media, finally getting 245 data from millennial Muslim consumers who could become research respondents. SEM-PLS with the help of statistical software WarpPLS 7.0 is used to explain the research model. This study shows that country of origin affects the purchase intention of halal fast food products, besides this research shows that religiosity is able to moderate country of origin towards the purchase intention of halal fast food. The results of this study reinforce the assumption that country of origin has a significant effect on purchase intention. Especially in fast food products, millennial consumers in Indonesia show that they already have a point of view and perception about the country of origin of halal fast food in Indonesia. Another finding in the study is that religiosity influences the purchase intention of halal fast-food, and has a moderating effect on the country of origin on purchase intention. 

2014 ◽  
Vol 42 (6) ◽  
pp. 1007-1014 ◽  
Author(s):  
Yun-Qing Chen ◽  
Hong Zhu ◽  
Meng Le ◽  
Yi-Zhen Wu

We conducted 3 laboratory experiments to determine how face consciousness influences consumption of counterfeit luxury goods, along with the moderating roles of usage occasion and brand prominence. The participants in the first study were 138 Chinese undergraduates who were allocated to a 2 × 2 design to evaluate their intention to purchase a counterfeit luxury item that would be used either in public or in private. In Studies 2 and 3, using two 2 × 2 designs we evaluated the purchase intention of the participants (132 and 136, respectively) in order to investigate the moderating role of brand prominence. The results showed that participants' face consciousness had a significant positive influence on intention to purchase counterfeit luxury goods. In addition, the products' usage occasion and brand prominence positively moderated the influence that face consciousness had on counterfeit luxury item purchase intention of our participant groups.


2020 ◽  
Vol 2 (2) ◽  
pp. 55-60
Author(s):  
Devi Septiani ◽  
Ahmad Ajib Ridlwan

Halal has become part of life world wide style that the service demand is advancing in the big scale of industrial and economic frame. This study aim is to determine the effects of halal certification and customers’ halal awareness of the intention to purchase halal food products. This study belongs to quantitative type with samples of 105 Muslim respondents. Accidental sampling is applied in sampling data. Four-point Likert scale questionnaire is utilized in data collecting which is analyzed with multiple linear regression techniques using SPSS 23 program. The results of this study indicate that halal certification variables and halal awareness both partially have positive effects on purchase intentions of halal food products. Meanwhile, the two variables simultaneously, namely halal certification and halal awareness, also have positive influences on the intention to purchase halal food products.


2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  


2016 ◽  
Vol 31 (3) ◽  
pp. 349-364 ◽  
Author(s):  
Nadia Jiménez ◽  
Sonia San-Martin

Purpose This study aims to test the central role of the perceived reputation of country-of-origin (COO) firms between cultural and socio-psychological variables and management and economic variables that help to explain the multi-faceted phenomenon of COO on a developing market. It also tests the moderator role of ethnocentrism, which is the objective of recommending different segment marketing strategies for international firms. Design/methodology/approach The study opted for the structure equation modelling methodology to analyze data collected from 274 Mexican car owners who evaluate Korean automobiles. Findings The results show that the COO reputation of firms from a developing market has a mediating role on the relationship between cultural openness and animosity and trust, risk and purchase intention, but the consequents of the perceived reputation of COO vary depending on the level of consumers’ ethnocentrism. Research limitations/implications Firms seeking to internationalize need to find out how to overcome the hurdle of target market animosity, to increase the cultural openness and to promote trust and purchases in international markets; at the same time, they reduce the perception of risk. In this sense, it might help to increase the perceived reputation of COO firms and to use different marketing strategies according to the target market. Originality/value This study analyzes reputation of firms associated to a COO as a signal that can help to solve purchase decisions in the relationship between consumers and firms from developing markets and also corroborates its role as a mediator factor. In addition, this study empirically tests how animosity and cultural openness influence perceived reputation of COO firms, relationships that has scarcely been studied in literature. This study has also found that less and more ethnocentric consumers have differences in how the COO cues influence on their evaluations and behaviour. Finally, as insufficient consumer research has been conducted into emerging and developing markets, this study focuses on consumers from a developing country and regards automobiles from an emerging country.


2020 ◽  
Vol 2 (1) ◽  
pp. 22-30
Author(s):  
Anum Memon ◽  
Muhammad Aslam Memon ◽  
Adnan Pitafi ◽  
Pireh Panhwar

This paper aims to investigate various products of key distributors in Hyderabad market accordance with halal Certification and country of origin. The FMCG products are surveyed. As the demand of these products are increasing day by day. With the rapid increase of FMCG sector, Pakistan Being an Islamic country Muslims are at ease as they believe that whatever the product that is available in market is halal. Not give a second thought of country of origin. The research is performed on a survey based study to investigate the FMCG products. In that product are categorized into two categories that are food and non-food products. The survey is conducted in Hyderabad of different super markets that include Dawood super mart, Max bachat, The Grocers, Baig mart, Hamid super store and many other. In this research Food Products that are surveyed includes beverages, Dairy Products, baked Products and snacks. And Non-food products that are surveyed include Cosmetics, Toiletries, Cleaning Product and Fragrance products. Present study found that there is very less products in market are halal certified. It is an alarming time for Pakistan as it is an Islamic country there is no halal certification body that can certify the products. In food category 62 products of Beverages were surveyed out of which only 24% are halal certified, 37 dairy Products were surveyed out of which only 24.3% are halal certified ,30 snack food were surveyed out of which only 30% are halal certified and 84 baked products were surveyed out of which only 50% are halal certified. In Non-food category 69 Toiletries Products were surveyed out of which only 13% are halal certified, 26 Cleaning products out of which 0% are halal certified, 62 Cosmetic products out of which 0% are halal certified, 63 Fragrance products out of which 0% are halal certified. The total number of food products were surveyed was 213. Out of them only 35.2% were halal Certified. The total number of Non-food Products were surveyed was 220 Products. Out of them only 4.09% were halal certified. Pakistan has no regulatory body who can checked the products that are available in market, are Halal certified or not. This research is one of the few studies in context of Pakistan which is investigating the FMCG products accordance with halal certification and country of Origin. The study also provided new findings of Pakistani Market that there are very less products which are halal certified. The result of the study is quite different with other halal studies.


2020 ◽  
Vol 48 (7) ◽  
pp. 707-725 ◽  
Author(s):  
Florence Charton-Vachet ◽  
Cindy Lombart ◽  
Didier Louis

PurposeThis research has three research objectives. First, this research will demonstrate that the link between consumers' attitude towards a region and their intention to purchase products from that region is not direct but indirect. Second, this research will establish that perceived value of regional products and consumers' preference for these products are mediating variables of the relationship between consumers' attitude towards a region and their intention to purchase regional products. Lastly, this research will highlight cognitive (through perceived value) and affective (through preference) routes or paths, from consumers' attitude towards a region to their purchase intention of products from that region.Design/methodology/approachAs previous works in the authors’ field of research, the authors conducted a field study, combined with a questionnaire survey. 398 consumers responded to the authors’ questionnaire in a hypermarket (belonging to the retailer Système U) in Vendée (a region in France). The authors measured their attitude towards this region, their preference for regional food products and their purchase intention of these products as well as the perceived value of regional food products.FindingsThe perceived value of regional products and consumers' preference for these products are full mediating variables of the relationship between consumers' attitude towards a region and their intention to purchase products from that region.Research limitations/implicationsThis research supplements prior works. It shows that the link between consumers' attitude towards a region and their intention to purchase regional products is indirect. Consumers' purchase intention of regional products is not directly attributable to their attitude towards the region of origin of these products. Regional products and their features have to be reintegrated into this equation.Practical implicationsThis study identifies several routes or paths to explain consumers' purchase intention of regional products. A cognitive route or path, from consumers' attitude towards a region to their purchase intention of products from that region, mediates by perceived value. An affective route or path, from consumers' attitude towards a region to their purchase intention of products from that region, mediates by preference. A hybrid path that combines cognitive and affective paths, as this research established a link between perceived value and preference.Originality/valueThis research foregrounds regional products and their features, too often neglected in favour of consumers and their characteristics.


Author(s):  
Евгений Николаевич Зиньков ◽  
Ильнар Ильнурович Тулиев

Эволюция - это естественный исторический процесс развития, совершенствования, в том числе и основных государственных законов. Порядок пересмотра и внесения поправок - это процесс, который предусмотрен и происходит при конституционном становлении любого государства. Статья посвящена изучению характера некоторых поправок, внесенных в Конституцию Российской Федерации с недавнего времени. Кроме того, в статье проанализирована роль Конституции Российской Федерации как основного законодательного акта в стране, раскрыты основные принципы, изложенные в Конституции РФ и имеющие значение для внесенных поправок. Авторы отмечают, что внесение поправок в Конституцию РФ затронуло только содержание с третьей по восьмую главы, поскольку внесение изменений в первую, вторую и девятую главы Конституции РФ невозможно и влечет принятие новой Конституции страной. Тем не менее актуальность даже некоторых корректоров в основополагающем законодательном акте Российской Федерации обусловлена взаимосвязью всех положений Конституции, и после изменения хотя бы одной нормы Конституции неизбежно следуют некоторые поправки в иных нормах этого же акта. Далее авторы анализируют внесенные поправки относительно отображения в Конституции титульной нации. До недавнего времени данное положение отсутствовало, в отличие от положений конституций некоторых зарубежных государств, приводимых авторами в исследовании. Кроме того, отмечаются некоторые изменения преамбулы, которые нашли свое отражения в ст. 67 Конституции РФ, а также особенности установления идеологии на территории Российской Федерации. Относительно последнего авторы справедливо указывают, что, несмотря на запрет установления идеологии в стране, согласно внесенным поправкам в Конституцию РФ Российская Федерация должна придерживаться концепции патриотизма. В статье приводится точка зрения о нарушении порядка принятия поправок в Конституцию РФ, а также негативные последствия данного нарушения. В заключение авторы указывают, что, несмотря на особенности внесения поправок в Конституцию РФ, они тем не менее были реализованы, хотя и не решили существующих проблем в Российской Федерации. Evolution is a natural historical process of development, improvement, including the basic state laws. The procedure for revision and amendment is a process that is provided for and occurs during the constitutional formation of any state. The article is devoted to the study of the nature of some amendments made to the Constitution of the Russian Federation recently. In addition, the article analyzes the role of the Constitution of the Russian Federation as the main legislative act in the country, analyzes and reveals the basic principles set out in the Constitution of the Russian Federation and are relevant for the amendments made. In the study, the author correctly notes that the amendments to the Constitution of the Russian Federation affected only the content of the third to eighth chapters, since the introduction of amendments to the first, second and ninth chapters of the Constitution of the Russian Federation is impossible and entails the adoption of a new Constitution by the country. Nevertheless, the relevance of even some correctors in the main legislative act of the Russian Federation is conditioned by the interrelation of all the provisions of the constitution with each other and the change of at least one norm of the Constitution is inevitable by some amendments to other norms of the same act. Further, the author analyzes the amendments made regarding the inclusion of the titular nation in the Constitution, since this provision was absent until recently. This, in turn, cannot be said about some foreign countries, the provisions of whose Constitutions the author cites in the study. In addition, the author notes some changes in the preamble, which are reflected in Article 67 of the Constitution of the Russian Federation, as well as features of the establishment of ideology on the territory of the Russian Federation. Regarding the latter, the author rightly points out that despite the ban on the establishment of ideology in the country, according to the amendments to the Constitution of the Russian Federation, the Russian Federation should adhere to the concept of patriotism. The article presents the point of view about the violation of the procedure for adopting amendments to the Constitution of the Russian Federation, as well as the negative consequences of this violation. In conclusion, the author points out that despite the peculiarities of the amendments to the Constitution of the Russian Federation, they were nevertheless implemented, although they did not solve the existing problems in the Russian Federation.


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