scholarly journals Dijital Pazarlama Çağında Çevrimiçi Alışverişin Fayda ve Risk Algısı (Benefit and Risk Perception of Online Shopping at Digital Marketing Era)

2020 ◽  
Vol 12 (2) ◽  
pp. 1072-1082
Author(s):  
Serhat KARAOĞLAN ◽  
Tülin Durukan
Keyword(s):  
Risk Perception ◽  
Online Shopping ◽  
Digital Marketing ◽  
Benefit And Risk

scholarly journals Exploring Consumers’ Propensity for Online Shopping in a Developing Country: A Demographic Perspective

2016 ◽  
Vol 4 (1) ◽  
pp. 90-103 ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilík
Keyword(s):  
Online Shopping ◽  
Digital Marketing ◽  
The Internet ◽  
Privacy And Security ◽  
Online Transactions ◽  
Security Issues ◽  
Internet Connection ◽  
Gender And Education ◽  
Demographic Attributes

Abstract The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers. However, in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non-existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online

scholarly journals Peluang Revolusi Industri 4.0 Bidang Pemasaran: Pemanfaatan Aplikasi E-commerce, Sosial Media Instagram dan Digital Marketing terhadap keputusan Instant Online Buying Konsumen Generasi Millenial

2020 ◽  
Vol 3 (2) ◽  
pp. 86
Author(s):  
Bambang Setia Wibowo ◽  
Diaz Haryokusumo
Keyword(s):  
Social Media ◽  
Millennial Generation ◽  
Industrial Revolution ◽  
Online Shopping ◽  
Electronic Media ◽  
Positive Influence ◽  
Digital Marketing ◽  
Online Purchases ◽  
Online Buying ◽  
Positive Effect

<p><br />This study examined the influence of e-commerce application, social media instagram and digital marketing to online purchases of millennial generation consumers. Respondents of this study were 152 university students who have already shopped online at e-commerce applications, have ever seen e-commerce advertisements on electronic media and have used social media instagram for online shopping participated in this reseach. There are several findings in this study. First, e-commerce application has positive influence to online purchases of millennial generation consumers. Second, social media instagram has postive effect to online purchases of millennial generation consumers. Third, digital marketing has positive effect to online purchases of millennial generation consumers.<br />Keywords : industrial revolution 4.0, e-commerce, instagram, digital marketing, instant online buying, millennial generation consumers</p>

scholarly journals Exploring Consumers’ Propensity For Online Shopping In A Developing Country: A Demographic Perspective

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilik
Keyword(s):  
Online Shopping ◽  
Digital Marketing ◽  
The Internet ◽  
Privacy And Security ◽  
Online Transactions ◽  
Security Issues ◽  
Internet Connection ◽  
Gender And Education ◽  
Demographic Attributes

The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers.  However,in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non- existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online

ADHD-associated risk-taking: The role of benefit and risk perceptions

2016 ◽  
Vol 33 (S1) ◽  
pp. S533-S533
Author(s):  
Y. Pollak ◽  
H. Aloni ◽  
R. Shoham
Keyword(s):  
Risk Perception ◽  
Risk Taking ◽  
Risk Perceptions ◽  
Real Life ◽  
Risky Behaviors ◽  
Adhd Symptoms ◽  
Benefit Perception ◽  
Risk Taking Behaviors ◽  
Benefit And Risk

Attention deficit and hyperactivity disorder (ADHD) is associated with increased engagement in risk-taking behaviors. The present study aimed to further our knowledge regarding the extent and the reasons for the association between ADHD symptoms and risk-taking, using a theory-driven behavioral economy theory. The Domain Specific Risk-Taking scale was used, on which 244 adults rated the likelihood of engagement in a range of risky behaviors, across five real life domains, as well as the magnitude of perceived benefit and risk they ascribed to these behaviors. Level of ADHD symptoms was positively correlated with engagement in risky behaviors and benefit perception, but not with risk perception. Mediation analysis confirmed that benefit perception, but not risk perception, mediated the association between ADHD symptoms and engagement in risk-taking behaviors (Fig. 1). These findings emphasize the role of benefit perception in facilitating risk-taking by people with ADHD symptoms.Disclosure of interestThe authors have not supplied their declaration of competing interest.

scholarly journals IMPACT ANALYSIS OF DIGITAL MARKETING: AN INDIAN PERSPECTIVE

2020 ◽  
Vol 22 (2) ◽  
pp. 161-164
Author(s):  
Jeet Virendrabhai Madhani ◽  
Krunal Hareshkumar Rajyaguru
Keyword(s):  
Digital Media ◽  
Impact Analysis ◽  
Online Shopping ◽  
Academic Research ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Market Segments ◽  
Personal Benefit ◽  
Online Product Review ◽  
Indian Perspective

The increasing use of digital media by consumers, companies utilizes digital marketing to outreach their market segments. The purpose of this study is to determine marketing strategies commonly utilized in digital communication and identify the preferred by consumers which influences decision making. Consumers have been identified as a driving force for online shopping. While there have been numerous studies about digital advertising, there has been little academic research focused on type of digital marketing strategies are preferred and influences their consumer’s behavior. A survey of 225 consumes indicated a preference for side panel ads and email ads; they do not like pop – up advertising. If provided a personal benefit like discount or reward they will write an online product review.

scholarly journals RISK PERCEPTION IN E-COMMERCE: A HOLISTIC REVIEW OF EMERGING ONLINE SHOPPING IN INDIA

2017 ◽  
Vol 5 (6) ◽  
pp. 231-239
Author(s):  
Muhammad Shafeeque A.P. ◽  
Thomachan K.T.
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Online Shopping ◽  
The Internet ◽  
Internet Users ◽  
Holistic Review ◽  
Online Shoppers ◽  
Potential Losses ◽  
Perceive Risk ◽  
Significant Factors

This paper examines the perceived risks associated with online shopping. Perceived risk defined as a consumer’s belief about the potential losses or other negative outcomes from transacting on the internet. Fifty-eight percent of internet users describe online shopping as a frustrating, confusing, and overwhelming activity. Even though majority of the online shoppers have perceive risk, religion, income and occupation are not found to be significant factors in risk perception.

scholarly journals Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan

2021 ◽  
Vol 5 (4) ◽  
pp. 757-768
Author(s):  
Jassim Ahmad Al-Gasawneh ◽  
Abdullah Matar Al-Adamat ◽  
Marzouq Ayed Al-Qeed ◽  
Nawras M. Nusairat ◽  
Ala'eddin Ahmed ◽  
...  
Keyword(s):  
Young Adult ◽  
Online Shopping ◽  
Online Reviews ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Website Design ◽  
Unified Theory ◽  
Use Of Technology ◽  
Technological Advances ◽  
The Relationship

Although there have been unprecedented advances in technology worldwide, it is challenging for businesses and marketers to develop novel strategies of attracting consumers because the latter’s online shopping intentions have not changed according to the technological advances. Given these considerations, the present paper investigated how online shopping intention was influenced by website design and online reviews, how the relationship between website design and online shopping intention was moderated by online reviews, and how the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. To that end, the paper drew on the theoretical framework of the Unified Theory of Acceptance and Use of Technology. A sample of consumers from Jordan was used for data collection, with Smart Partial Least Squares being employed for the analysis of the 225 responses received. Based on the findings, online shopping intention was favorably influenced by website design and by online reviews, while the relationship between website design and online shopping intention was moderated by online reviews. Likewise, the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. Digital marketing agencies can use such findings to develop a marketing strategy targeting young adult consumers in Jordan.

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