scholarly journals The role of branding in the choice of a university of technology

2021 ◽  
Vol 10 (7) ◽  
pp. 342-352
Author(s):  
Cleopatra Moipone Matli ◽  
Tshepo Tlapana ◽  
Raymond Hawkins-Mofokeng
Keyword(s):  
Brand Image ◽  
Brand Choice ◽  
Brand Awareness ◽  
First Year ◽  
Research Approach ◽  
First Year Students ◽  
University Of Technology ◽  
Wide Range ◽  
Kwazulu Natal ◽  
Selection Of

Brand choice has historically played an important role in a wide range of industries, particularly in the private sector, where billions of Rands are invested to entice potential customers. Taking this into consideration, the purpose of this study is to investigate the effect of brand awareness and brand image on first-year student selection of a University of Technology in KwaZulu-Natal. The objectives of the study were to establish and identify the brand preference and image attributes that entice first-year students’ selection of a University of Technology (UoT). The study also examined the biographic variables of those students. To accomplish these objectives, an exploratory study using a quantitative research approach was conducted, in which questionnaires were administered to 500 first-year students at the selected Universities of Technology in KwaZulu-Natal. The study revealed that topics such as investments in brand awareness and brand image, safety and security, the caliber of staff, delays in academic programmes, student-lecturer relationships, and service delivery were identified as factors that influenced the participants' selection and willingness to recommend their institutions to potential students. Thus, the study recommends that UoTs should pay more attention to branding strategies as an agendum to ensuring institutional profitability and viability, relationship management, and human resource.  Finally, the findings of this study are limited to KwaZulu-Natal and should not be extrapolated outside this region.

scholarly journals REFLECTIVE OBSERVATIONS ON THE DESIGN AND STUDIO ART PROGRAMME AT A UNIVERSITY OF TECHNOLOGY

2021 ◽  
Author(s):  
Lebogang Nthejane ◽  
Keyword(s):  
Studio Art ◽  
First Year ◽  
Research Approach ◽  
Physical Sciences ◽  
Paper Report ◽  
Mathematical Concepts ◽  
First Year Students ◽  
First Semester ◽  
University Of Technology ◽  
Current Curriculum

The Central University of Technology (CUT) in South Africa compels that all programmes without a Mathematics module to offer Numeracy to first-year students. Initially, the Department of Mathematical and Physical Sciences at CUT was requested to facilitate this module from 2014 within the first semester. However, Numeracy was offered in a general manner without considering the applicability to the Design and Studio Art programme. The aim of this study was to revise the current curriculum and modify it to be applicable to the Design and Studio Art programme. Thus, the objectives of this study were firstly, to identify the gap in the current curriculum, which related to mathematical concepts within the Numeracy module which seemed to be not applicable to this programme. Secondly, to identify the mathematical concepts within the Numeracy module that could possibly be applicable to this Programme and modify them, accordingly. These concepts were identified as geometry, ratios and proportions, scale drawings, grid system, units and conversions. The final objective of this study related to the teaching of these concepts into the programme. The purpose of this paper report on the reflective observations on the revision and modification of the curriculum, more specifically on the application of these concepts in the Drawing module of the Design and Studio Art programme. A qualitative research approach was employed through reflective observations by the lecturer in the drawing lesson of 38 students who were enrolled on this programme. An analysis was further done on students’ abilities to apply mathematical concepts in their drawing project and what they have learnt in the Numeracy module. Findings revealed students’ abilities to apply mathematical concepts with ease- this after the lecturer explained the relations amongst these concepts to drawing. It appeared as though this intervention benefited mostly the students who were struggling with drawing. A key recommendation is that the application of the stated mathematical concepts be practiced in other modules within the Design and Studio Art programme at CUT.

scholarly journals The influence of brand image on the selection and preference of universities of technology

2021 ◽  
pp. 3-13
Author(s):  
Cleopatra Moipone Matli ◽  
Tshepo Tlapana ◽  
Raymond Hawkins-Mofokeng
Keyword(s):  
Service Delivery ◽  
Quantitative Research ◽  
Brand Image ◽  
Influential Factors ◽  
Customer Relationship ◽  
Research Approach ◽  
Brand Preference ◽  
First Year Students ◽  
Kwazulu Natal ◽  
Willingness To Recommend

The research focuses on the factors that influence student brand preferences for Universities of Technology in KwaZulu-Natal. Brand preference is a marketing indicator that reflects a brand's market position. This indicator reveals whether consumers prefer one brand in the same category over another. Developing brand preference as a long-term strategy assists in the development of brand equity, which builds a brand's popularity and market domination in comparison to competitors. The primary goals of this research were to: investigate the most influential factors, influencing student brand choices; and identify traits that students in KwaZulu-Natal consider to be critical in the choosing of a University of Technology (UoT). The study also aimed to recommend strategies to improve service delivery in Universities of Technology. An exploratory study was carried out using a quantitative research approach, wherein questionnaires were administered to 500 DUT and MUT first-year students at the KwaZulu-Natal Universities of Technology and analysed using statistical packages for social sciences (SPSS). The study found that factors, such as investments in brand awareness and brand image, and service delivery influenced participants' choice and willingness to recommend their institutions to potential students. As a result, the report proposes that UoTs prioritize branding efforts as a means of guaranteeing institutional profitability, viability, and customer relationship management.

scholarly journals Didactic Model: Teaching the English Temporal System to Arabic Freshman Learners of English

2017 ◽  
Vol 19 (_sup1) ◽  
pp. 81-97
Author(s):  
Thana Hmidani
Keyword(s):  
Linguistic Competence ◽  
First Year ◽  
Language Awareness ◽  
Intensive English ◽  
First Year Students ◽  
Medical College ◽  
Temporal System ◽  
Post Test ◽  
And Control ◽  
Selection Of

This study took place at a medical college with 57 Arabic first-year students taking an intensive English course. The aim was to address the problems that learners experience when using the English tenses properly. The didactic model was developed and implemented in the study group only (27 students). Pre, mid-, and post-tests were administered to study and control groups at three points in time. The model is a selection of aspects from different methods combined aiming to lead participants to a higher level of linguistic competence in terms of language awareness, reading and writing skills, and vocubulary building. The results indicated statistically significant differences in the post-test between the two groups over time regarding the level of linguistic competence.

scholarly journals Effective mathematics teaching in tertiary technological education: The case of ASPETE

2020 ◽  
Vol 7 (1) ◽  
pp. 158-168
Author(s):  
Katerina Kasimatis ◽  
Andreas Moutsios-Rentzos ◽  
Nikolaos Matzakos ◽  
Varvara Rozou ◽  
Dionisios Kouloumpis
Keyword(s):  
Mathematics Teaching ◽  
Teaching And Learning ◽  
Teaching Effectiveness ◽  
Learning System ◽  
First Year ◽  
Research Approach ◽  
Technological Education ◽  
First Year Students ◽  
Teaching And Learning Mathematics ◽  
Learning Mathematics

In this mixed methods study, we draw upon a systemic perspective to investigate the way that effective mathematics teaching is constructed in the ASPETE (School of Pedagogical and Technological Education) learning system. We focused on the perspectives of the first-year students (through questionnaires), of the lecturer who taught the course (through interviews), as well as of the research team (through observations). We considered both the pragmatic level (what they actually experienced) and the desired level (what they would prefer to experience). The results of the conducted analyses support the proposed research approach, revealing convergences and divergences in the mapped perspectives, which identify the mathematics teaching effectiveness of the subsystem of the mathematics class in ASPETE as an emergent, systemic phenomenon. The pedagogical implications are discussed, with respect to the planifications of teaching and learning mathematics in the ASPETE learning system.

scholarly journals GEODETIC SURVEYING STUDIES FOR CIVIL ENGINEERING STUDENTS AT TALLINN UNIVERSITY OF TECHNOLOGY

2012 ◽  
Vol 38 (2) ◽  
pp. 86-91
Author(s):  
Nelli Ustinova ◽  
Vello Kala ◽  
Tarvo Mill ◽  
Artu Ellmann
Keyword(s):  
Learning Outcomes ◽  
Engineering Students ◽  
Field Survey ◽  
Civil Engineering ◽  
Modular System ◽  
First Year ◽  
First Year Students ◽  
University Of Technology ◽  
Optical Theodolite ◽  
Geodetic Surveying

Studies in the Tallinn University of Technology are based on a modular system, where geodetic surveying comprises a self-contained study module in the curricula of all civil engineering specialities. Due to geodetic surveying being taught to all first year students of civil engineering, it serves as a touchstone to test a student's suitability for an engineering specialism. Future civil engineers are taught basic geodetic measurements and how to use optical theodolite, levelling instrument and laser level. The paper gives an overview of geodetic surveying lectures, laboratory classes and field survey camp. Teaching and assessment are based on learning outcomes. Students who have passed the exam are allowed to participate in the summer field survey camp, the aim of which is consolidating the knowledge acquired throughout the year and practising teamwork.

scholarly journals ANALISIS PENGARUH BRAND AWARENESS, BRAND IMAGE, ACCESSIBILITY DAN EMOTIONAL CONNECTION TERHADAP BRAND CHOICE SEPEDA MOTOR HONDA DI YOGYAKARTA

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Ach Anwarudin
Keyword(s):  
Brand Image ◽  
Brand Choice ◽  
Brand Awareness ◽  
Emotional Connection ◽  
Image Accessibility

Tujuan dari penelitian ini adalah : (1) Untuk mengetahui pengaruh brand awareness terhadap brand choice sepeda motor honda. (2) Untuk mengetahui pengaruh brand image terhadap brand choice sepeda motor honda. (3) Untuk mengetahui pengaruh accessibility terhadap brand choice sepeda motor honda. (4) Untuk mengetahui pengaruh emotional connection terhadap brand choice sepeda motor honda. Variabel dalam penelitian ini adalah Brand Awareness, Brand Image, Accessibility, Emotional Connection dan Brand Choice. Populasi dalam penelitian ini adalah konsumen atau pemakai sepeda motor merek honda di Yogyakarta. Teknik pengambilan sampel yang digunakan adalah accidental sampling yaitu metode pemilihan sampel yang diambil dari anggota populasi yang dipilih secara kebetulan sesuai tujuan tertentu. Teknik pengumpulan data menggunakan kuesioner. Analisis yang digunakan adalah analisa regresi berganda. Dari hasil penelitian disimpulkan bahwa : Hasil pengujian hipotesis 1 menunjukan bahwa X1 (Brand Awareness) berpengaruh secara positif terhadap Y (Brand Choice), semakin banyak orang yang menyadari tentang Brand Awareness maka semakin meningkat pula minat konsumen untuk memilih merek tersebut. Hasil pengujian hipotesis 2 menunjukan bahwa X2 (Brand Image) berpengaruh secara positif terhadap Y (Brand Choice) semakin meningkat Brand Image maka semakin meningkat pula minat konsumen untuk memilih merek tersebut. Hasil pengujian dari hipotesis 3 menunjukan bahwa X3 (Accessibility) tidak berpengaruh secara positif terhadap Y (Brand Choice) artinya meskipun banyak orang yang memperhatikan faktor Accessibility belum tentu mempengaruhi minat para konsumen untuk memilih merek tersebut. Hasil pengujian hipotesis 4 menunjukan bahwa X4 (Emotional onnection) berpengaruh secara positif terhadap Y (Brand Choice) semakin banyak orang yang memperhatikan faktor Emotional Connection maka semakin tinggi pula minat konsumen untuk memilih merek tersebut. Kata kunci : Brand Awareness, Brand Image, Accessibility, Emotional Connection dan Brand Choice.

scholarly journals Perceptions of First-Year Students from Disadvantaged Backgrounds on E-Learning at a South African University of Technology

2021 ◽  
Author(s):  
Serathi Molokwane ◽  
Luther-King Zogli
Keyword(s):  
Student Perceptions ◽  
South African ◽  
Specific Reference ◽  
First Year ◽  
Structured Interviews ◽  
First Year Students ◽  
Learning And Teaching ◽  
University Of Technology ◽  
School Career ◽  
E Learning

The introduction of innovative e-learning and teaching methods at universities of technologies necessitates the examining of students’ perceptions of these methods in the promotion of student success. In South Africa, the majority of first-year students are not exposed to technology-aided learning methodology during their high school career, especially those from disadvantaged demographics. The purpose of the study is to examine student perceptions regarding their experience of e-learning at a South African university of technology with specific reference to the success of first-year students from disadvantaged backgrounds. Using qualitative research methods through semi-structured interviews, the researchers discovered that first-year students from disadvantaged backgrounds are experiencing challenges in terms of access to resources such as computers, laptops and reliable internet connection. Furthermore, inadequate training on the use of online resources and unsatisfactory performance during online assessment were discovered and these are heightened by the Covid-19 pandemic. First-year students from disadvantaged backgrounds are exposed to a variety of barriers that have an adverse impact on their success. The study recommends that higher education institutes provide the necessary resources to facilitate seamless assimilation of first-year students into the new environment.

scholarly journals Coping Strategies and Accentuations of Personality Traits in First-Year Students with Different Levels of Subjective Well-Being

2021 ◽  
Vol 22 (4) ◽  
pp. 1040-1049
Author(s):  
E. F. Yashchenko ◽  
O. V. Lazorak
Keyword(s):  
Personality Traits ◽  
Coping Strategies ◽  
Research University ◽  
Well Being ◽  
First Year ◽  
Subjective Well Being ◽  
State University ◽  
First Year Students ◽  
Wide Range ◽  
Different Levels

The research objective was to determine the features, interrelations, and differences in subjective well-being, coping-strategies, and accentuations of personality traits. The experiment featured first-year students with different levels of subjective well-being that majored in technical sciences at the South Ural State University (National Research University) in Chelyabinsk (Russia). The research involved the subjective well-being scale developed by Perrudet-Badoux, Mendelsohn, and Chiche in M. V. Sokolova’s adaptation, R. Lazarus’s coping-test, and G. Schmieschek and K. Leonhard’s questionnaire. The experiment included 43 male students (mean age – 17,8), who were divided into three groups according to the level of subjective well-being. The first-year students with high and medium levels of subjective well-being had a wide range of coping strategies. The students with a low level of subjective well-being had an insufficient personal and psychoemotional resource to cope with adversities. The authors also defined priority links between accentuations, coping strategy, and subjective wellbeing. The experiment confirmed the hypothesis that first-year students with different levels of subjective well-being would have different indicators of coping strategies and accentuations of personality traits, as well as different structure of research scale connections. The results can help to create programs for the development of coping strategies in first-year students.

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