scholarly journals Differentiation strategy, firm structure and performance of star rated hotels

Author(s):  
Jane Nyokabi Njuguna ◽  
Juliana Namada ◽  
Maina Muchara

It is estimated that emerging economies will get over 1 billion international tourists by the year 2030. Strategic management researchers have severally recommended credible research in the area of strategy-structure coalignment in the hospitality industry. The purpose of this study was to analyze the influence of differentiation strategy-firm structure coalignment on performance of star rated hotels in Kenya. This study adopted positivism research philosophy and a descriptive-correlative research design. The population consisted of general managers and functional managers from Kenya’s three, four and five star rated vacation and town hotels as at 2018. Multi-stage sampling that included proportionate stratified sampling and simple random sampling was used. 267 hotel managers were sampled out of which 253 managers responded. The extent to which the hotels were pursuing differentiation strategy was measured by an analysis of the responses to the multi-item Likert scale questionnaire. Structural equation modeling was used for hypothesis testing. The study concluded that differentiation strategy-firm structure coalignment has no significant influence on performance of star rated hotels in Kenya. The study however revealed that differentiation strategy directly and positively affects hotel performance. This study recommends hotel managers to pursue a differentiation strategy that sets their hotel apart from others as this has direct positive effects on the performance of hotels.

Author(s):  
Jane Nyokabi Njuguna ◽  
Maina Muchara ◽  
Juliana Namada

The purpose of this study was to examine the influence of focus strategy-firm structure fit on the performance of star-rated hotels in Kenya. The study adopted the positivism research philosophy and descriptive-correlative research design. Multi-stage sampling that included proportionate stratified sampling and simple random sampling was used. The sample consisted of 267 general managers and functional managers from Kenya’s three, four and five star rated vacation and town hotels as in 2018. 253 managers responded out of which 59 respondents were found to represent hotels pursuing a focus strategy. Structural equation modeling was used for hypothesis testing. The study concluded that focus strategy-firm structure fit has a significant influence on the performance of star-rated hotels in Kenya. The study recommends that a hotel’s pursuit of focus strategy be internally consistent with its organizational structure.


2019 ◽  
Vol 2 (3) ◽  
Author(s):  
JANE NYOKABI

The purpose of this study was to assess the influence of cost leadership strategy and firm structure coalignment on firm performance of star rated hotels in Kenya. The research philosophy adopted was positivism and the research design was descriptive and correlative. The population consisted of senior managers from star rated hotels listed by the Tourism Regulatory Authority of Kenya as at 2018. Sampling techniques used in the study were proportionate stratified sampling and simple random sampling. 267 hotel managers were sampled. 253 managers responded out of which 103 respondents were found to represent cost leadership hotels. Hypothesis was tested using structural equation modeling. The study concluded that cost leadership strategy and firm structure coalignment has significant and positive influence on performance of star rated hotels in Kenya. The study recommends hotel managers to ensure a match between the pursuit of cost leadership strategy and the choice of firm structure.


2021 ◽  
Vol 9 (2) ◽  
pp. 176
Author(s):  
Okechukwu Lawrence Emeagwali

In a bid to contribute to the increasing body of extant interdisciplinary research within the antecedents of university performance and strategic management domains, this study investigates the role of generic strategies in the perceived performance of universities. Using a case study of eight Nigerian universities and survey responses from 380 academics and administrative staff from these universities, the study tested four succinct hypotheses using the covariance structural equation modeling (CB-SEM) technique. Findings revealed that while there was a limited link between differentiation strategy and performance, there was a substantially strong link between focus strategy and performance according to the findings. Similarly, findings revealed that respondents from public-private universities perceived their institutions as having the strongest generic strategy-performance connection, followed by respondents from the public sector. The cost leadership-performance path demonstrated no significant effect.


2021 ◽  
Vol 39 (10) ◽  
Author(s):  
Lina Shaher Mohammad Al-tarawnah

Purpose: The success of organizations depends largely on the effectiveness and efficiency of the services they can deliver, which can create superior value for customers and ensure the realization of greater organizational performance. Failure to meet up with the market demands could affect Housing Bank for Trade and Finance’s (HBTF) aspirations of maintaining its leading competitive position in the Jordanian banking industry. It is against this backdrop that this paper is aimed at determining the effect of Total Quality Management (TQM) on the competitive advantage and Performance of HBTF in Jordan.Methods: A quantitive survey research approach was employed, about 500 samples were chosen randomly and data were collected via a closed-ended questionnaire. Structural Equation Modeling (SEM-PLS) was used for data analysis.Findings: The results indicates customers satisfaction, organizational culture and leadership commitment as factors of TQM are having positive effects on the performance HBTF. The analysis also confirmed that competitive advantage is a partial mediator of the relationship between TQM and performance. Implications: It is important to note that apart from the important contribution that this study makes to the academic field due to the inadequate research studies on the HBTF in Jordan especially with regards to issues related to TQM and its impact on competitive advantage and performance Limitations:The study limitations are in the area of sample choice and variable combination. It thus recommended that managers could be chosen as respondence in future studies and other factors of TQM could be exploited as well.Orignality value: This research is an addition to the current literature and the first attempt in this area to the best of authors’ knowledge. This research addresses adds knowledge  by employing a second-generation multivariate data analysis technique (SEM-PLS). The study also expands the opportunity horizon of the HBTF by discovering a new managerial framework for TQM for greater performance. 


2021 ◽  
Vol 6 (3) ◽  
pp. 73
Author(s):  
Desianti Desianti ◽  
Rabihatun Idris ◽  
Muklis Kanto ◽  
Munandar Munandar

Exploration of the antecedents of performance with the support of good leadership and compensation as well as the support of high work motivation is the purpose of this study. The quantitative paradigm is an approach in this study that seeks to explore the triggers for high performance, the population in this study is the entire employee at Pt Bank Sulselbar in Makassar as many as 256 people, the sampling technique uses a simple random sampling method with a total sample of 156 people. The analysis used in testing the hypothesis is Structural Equation Modeling (SEM) with the help of WarpPLS Software version, 6.0. The results of this analysis show that there is a direct relationship between leadership constructs that have an influence on performance, compensation also has a direct influence on performance and motivation has a direct influence on performance variables, leadership directly has a direct relationship to performance and compensation also has a positive effect on motivation, Leadership indirectly affects performance through motivation as a mediator, motivation cannot mediate between the relationship between leadership and performance.


Author(s):  
Syed Zulfiqar Ali Shah ◽  
Maqsood Ahmad

Purpose This paper aims to investigate the effects of entrepreneurial orientation (EO) on the performance of small and medium-sized enterprises (SMEs) with mediating role of differentiation strategy in Pakistan. Design/methodology/approach A theoretical framework has been developed to base the hypotheses, as also to determine the exact approach in this study. To establish the influence of EO on the performance of SME, a five-point Likert scale questionnaire has been used to collect data from middle and senior managers who operate in SMEs in the manufacturing sectors. The sample illustrates 166 incumbents, comprising 68.07 per cent from middle management and 31.93 per cent from senior management operating in manufacturing sector of SMEs, by means of a stratified random sampling technique. The collected data were analyzed using SPSS and Amos graphics software. Hypotheses were tested by using structural equation modeling (SEM) technique. Findings EO, as a whole, presents a significant positive effect on the performance of SMEs. Moreover, differentiation strategy partially mediated the relationship between EO and performance of SMEs. Two dimensions of EO, proactiveness and risk-taking propensity, strongly increased firm performance while innovativeness, competitive aggressiveness, autonomy and competitive energy did not cause any significant change. The findings differ from the current view of western enterprises that innovativeness (INO) played a major role by increasing performance of SMEs. The results transpired that innovativeness (INO) tends to reduce performance of SMEs, but the p-value did not reach a high significance value. Research limitations/implications The main limitation of this empirical study is comparatively a small size of the sample. The analysis of power suggests that a larger sample could have provided more reliable and extensive results. Regardless of that, the analysis of reliability, using the Cronbach's alpha, exhibited the consistency of outcomes in providing an accurate portrait of the EO influences on the performance of SME. Practical implications The study verifies that two dimensions of EO have considerable effects on the performance of SMEs, while the others have not, whereas, the EO, as whole, has significant positive effect on performance of SMEs. These findings should be helpful for researchers looking for appropriate performance measures, and for entrepreneurs aiming at getting support for their decisions and evaluating their performance. Originality/value The current study appears to be first of its kind focusing on the link between EOs, as whole, and its dimensions, to performance of SMEs and differentiation strategies within the specific context of Pakistan.


2016 ◽  
Vol 9 (11) ◽  
pp. 90
Author(s):  
Elham Abolfazli ◽  
Reza Yousefi Saidabadi ◽  
Vahid Fallah

<p class="apa">The purpose of the present study is to investigate indifference management structural model in education system of Ardabil Province. The research method was integration study using Alli modeling. Statistical society of research was 420 assistant professors of educational science, managers and deputies of Ardabil’ second period of high schools that 383 individuals were selected by simple random sampling. The data collection tool was researcher-made questionnaire. Face and content validity of the questionnaire was confirmed by experts and its Cronbach’s alpha coefficient was obtained as of 0/80. In order to investigate hypothesizes of research, obtained data were transferred to LISREL software to fit Alli model of structural equation and then were analyzed. The obtained findings of the statistical analysis showed that behavior and performance of manager indirectly has a meaningful impact on indifference management variable through employee’ empowerment variables, job satisfaction of employee, organization’s culture, organizational climate and employee’ perception of the organization. Goodness of fit index (GFI) 0/92 and root mean square of residuals latent variables model was RMSEA=0/045. Therefore, the model has a good fit and has a great ability to measure main variables of research.</p>


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Seyed Taghi Heydari ◽  
Leila Zarei ◽  
Ahmad Kalateh Sadati ◽  
Najmeh Moradi ◽  
Maryam Akbari ◽  
...  

Abstract Background The COVID-19 outbreak is a global pandemic, during which the community preventive and protective behaviors play a crucial role in the containment and control of infection. This study was designed to contribute to the existing knowledge on how risk communication (RC) and risk perception (RP) affect protective and preventive behaviors (PPB) during the COVID-19 outbreak. Methods The required data were extracted from a national online survey of Iranian adults aged 15 and older during March 15–19, 2020 (n=3213). Data analysis was performed using structural equation modeling. Results The study findings reveal that RC has direct and indirect positive effects on PB. Furthermore, this study also provides new evidence indicating that RP mediates the relationship between RC and PB and there is a two-way relationship between RC and RP. These interactions may have impact on risk communication strategies which should be adopted during this pandemic. Conclusion The study findings have remarkable implications for informing future communications as well as interventions during this ongoing outbreak and subsequent national risk events.


2021 ◽  
Vol 13 (15) ◽  
pp. 8123
Author(s):  
Delei Yang ◽  
Jun Zhu ◽  
Qingbin Cui ◽  
Qinghua He ◽  
Xian Zheng

Megaproject citizenship behavior (MCB) has been confirmed to a play vital role on megaproject performance. Although current research has argued that institution elements have had an impact on MCB diffusion, limited studies have empirically investigated the distinct effectiveness of various institution elements on driving MCB’s widespread diffusion in construction megaprojects. Based on institution theory, this study proposes a theoretical model comprising institutional elements (i.e., normative and mimetic isomorphism), owner’s support, relationship-based trust, and their effect or impact on MCB’s diffusion. Based on 171 industrial questionnaires collected from managers of contractors and designers in megaprojects. Partial least squares structural equation modeling (PLS-SEM) was used to validate the established model. The results indicated that both normative and mimetic isomorphism have positive effects on facilitating MCB diffusion, and owner’s support has shown partial mediation in promoting MCB diffusion through normative isomorphism, as well as full mediation in the promoting of MCB diffusion through mimetic isomorphism. Meanwhile, relationship-based trust exerts a positive moderating effect on the relationship between mimetic isomorphism and MCB. This study extends current literature on driving MCB diffusion from the perspective of institutional theory, contributing by providing four implications for megaprojects managers to “buy in” more extensive MCB.


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