scholarly journals Moderating effect of social media on relationship between entrepreneurial networking and performance of youth owned agro-processing SMEs in Kenya

2020 ◽  
Vol 9 (4) ◽  
pp. 41-50
Author(s):  
Beatrrice Ombaka ◽  
Francis K. Kariuki K. Kariuki ◽  
Teresia Kyalo
Keyword(s):  
Social Media ◽  
Reliability And Validity ◽  
Target Population ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Validity Data ◽  
Improved Performance ◽  
And Performance ◽  
Structured Questionnaire

This paper was anchored on a pragmatic research paradigm. The study used a cross-sectional survey where a self-semi structured questionnaire was administered to collect the primary data from the target population who were youth-owned SMEs. The study was limited to 135 youth-owned enterprises where 357 employees were selected randomly to form the study sample; the key respondents of the study were limited to owner-managers of small and micro enterprises and top management employees. The questionnaires were tested for reliability and validity. Data were analyzed using descriptive and inferential statistics. The study revealed that there is a significant relationship between youth-owned. The study revealed that entrepreneurship networking has a significant effect on the performance of the agro-processing SMEs owned by the youths. However, there is a need for SMEs to further establish networks outside their business circle and seek networks with other bigger firms in the market. The study, therefore, recommends that there is a need for SMEs to invest more in social media marketing and networking of the SMEs for improved performance.

INFLUENCE OF SUPPLIER COMPETENCE ON THE PERFORMANCE OF STATE CORPORATIONS IN KENYA

2017 ◽  
Vol 1 (3) ◽  
pp. 97
Author(s):  
Elizabeth Wangu Wachiuri ◽  
Dr. Esther Waiganjo ◽  
Dr. Noor Ismail ◽  
Prof. Romanus Odhiambo
Keyword(s):  
Survey Design ◽  
Reliability And Validity ◽  
Target Population ◽  
Primary Data ◽  
P Value ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Significance Level ◽  
Qualitative Approaches ◽  
The One

Purpose: The purpose of this study was to determine the influence of supplier competence on the performance of state corporations in KenyaMethodology: The study adopted cross-sectional survey design using both quantitative and qualitative approaches. The target population was all the 187 state corporations in Kenya. The study employed a census approach. Primary data was collected using questionnaires. A pilot study was conducted to measure the research instruments reliability and validity. Descriptive statistics were used aided by Statistical Packages for Social Sciences version 24 to compute percentages of respondents’ answers. Inferential statistics using linear regression and correlation analysis were applied to assist examining relationship between the research variables. The results were presented using tables and graphs.Results: The findings revealed that supplier competence explained 44.1 % of the total variations in performance of state corporations in Kenya. Further, the results indicated that the overall model was statistically significant as supported by a p value of 0.000. This was supported by an F statistic of 111.904 and the reported p value (0.000) which was less than the conventional probability of 0.05 significance level. In addition, the findings show that there is a positive and significant relationship between supplier competence and performance of state corporations in Kenya as supported by a p value of 0.000 and a beta coefficient of (0.903). This implies that an increase in supplier competence by 1 unit would increase the performance of state corporations by 0.903units.Unique contribution to theory, practice and policy:  Based on the findings, the study recommended that suppliers should develop competent technical abilities so as to provide high quality products or services. Some of the technical dimensions that suppliers should develop competence in include; compliance with quantity, compliance with due date, compliance with packaging standard, production planning systems of suppliers, and maintenance activities of suppliers, plant layout and material. It’s also recommended that state corporations in Kenya should check frequently if supplier organisation is abreast with the newer information technology developments as technology is very dynamic and changes regularly as the technology that was used in the past is not the one we using now and it will not be the one we will use tomorrow.

Effects of Distribution Strategy on MSP Intermediary Organisations Performance in Nairobi County, Kenya

2015 ◽  
Vol 4 (1and2) ◽  
Author(s):  
Stanley Chege Karanja ◽  
Muathe S. M. A. ◽  
Thuo J. Kuria
Keyword(s):  
Target Population ◽  
Sales Manager ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Telecommunication Sector ◽  
Cross Sectional ◽  
Distribution Strategy ◽  
Intermediary Organizations ◽  
Multiplier Effects ◽  
Improved Performance

This study sought to determine the effect of the Distribution Strategy on the performance of MSP intermediary organizations. It is imperative to note that there has been a high recognition of the role played by the telecommunication sector towards Kenyas economic growth and has multiplier effects on other aspects. This has underscored its importance in the countrys development agenda. However, it still remains validly appreciated that there exist intermediary organizations in the same fast-growing telecommunication sector whose contribution in this acclaimed progress is little appreciated. Thus, the MSP intermediary organizations must implement the appropriate distribution strategies that will enable them deliver their own objectives and those of their parent organizations. The study employed a descripto-explanatory cross-sectional survey research design and collected primary data from 219 respondents from a target population of 397. This study established that choice of distribution strategy contributed significantly to the MSP Intermediary organizations performance. The study recommends that the sales manager need to lobby its management to invest in more people and an ICT system that will enable tracing, tracking and trending of performance of each salesperson and route to ensure adequate coverage of the territory. In addition, sales managers need to lobby the management to approve a performance compensation plan and bonus/incentive scheme that will motivate the salesperson to ensure efficient routing of the customers thus improved performance of the MSP intermediary organization.

INFLUENCE OF ENVIRONMENTAL SCANNING ON PERFORMANCE OF MATATU SAVINGS AND CREDIT COOPERATIVES IN KENYA

2017 ◽  
Vol 2 (4) ◽  
pp. 32
Author(s):  
Robert Okwoyo Mang’ana ◽  
Dr. Gladys Rotich ◽  
Dr. Gamaliel Hassan ◽  
Prof. George Orwa
Keyword(s):  
Target Population ◽  
Primary Data ◽  
Environmental Scanning ◽  
Validity And Reliability ◽  
Cross Sectional Survey ◽  
Chi Square ◽  
Cross Sectional ◽  
Credit Cooperatives ◽  
The Government ◽  
Structured Questionnaire

Purpose: This study aimed at determining the influence of environmental scanning on performance of Matatu Savings and Credit Cooperatives in Kenya.Materials and methods: This study adopted cross-sectional survey research design. The target population for this study was all Matatu Saccos in Kenya. The questionnaire was pilot tested to determine its validity and reliability. The study used primary data gathered from Matatu savings and credit co-operatives from the Ministry of Industrialization and Enterprise Development. Primary data was obtained through use of structured and semi structured questionnaire. A total of 635 Matatu Saccos was selected. Sample size of 245 Matatu Saccos was selected for the study. Quantitative data was analyzed by multiple regressions, Factor analysis, Chi-square and Anova. Qualitative data was analyzed through content analysis to generate thematic topic for discussion in line with research objectiveResults: The results of the analysis indicated that environmental scanning has a positive relationship with performance of Matatu Saccos. The extent of environmental scanning was found to have a 0.113 influence on performance of Matatu Saccos which was relatively low but significant.Recommendations: The government should ensure that Matatu Saccos conduct SWOTanalysis to evaluate internal and external environment which affect performance. In addition Saccos should do strategic plan in line with vision and mission. 

scholarly journals E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda

2021 ◽  
Vol 3 (2) ◽  
pp. 162-172
Author(s):  
Edim Eka James ◽  
Etim, Glory Sunday ◽  
Arikpo Nneoyi Nnana ◽  
Okeowo, Victor Olusegun
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
New Normal ◽  
Email Marketing ◽  
Positive Effects ◽  
And Performance

This study examined E-marketing strategies and performance of small and medium-sized enterprises: A new-normal agenda. It aimed to explore the effects of social media marketing, online advertising, and email marketing on the performance of SMEs in the new-normal era. The study adopted a cross-sectional survey research design. It used a structured questionnaire to obtain primary data from 295 operators of SMEs. The hypotheses developed for the study were statistically tested using multiple linear regression with the aid of the Statistical Package for the Social Sciences (SPSS 23). The findings of the study revealed that social media marketing, online advertising, and email marketing had significant positive effects on the performance of SMEs in the new-normal era. Therefore, the study recommended that SMEs adopt social media platforms (such as Facebook, Instagram, and WhatsApp); online advertising tools (such as search engine, display, and website advertising); and email marketing tools (such as welcome email, email newsletters, and dedicated email promotions) to promote their products and services in order to enhance sales and marketing performance. Suggestions for further studies are also made as a guide for intending researchers.

scholarly journals Implementation of Strategic Plans on Oil Distributors: A Study on Selected Oil Companies in Kenya

2016 ◽  
Vol 3 (3) ◽  
pp. 91-98
Author(s):  
Yussuf Dahir Awale ◽  
Gregory Namusonge ◽  
Kule Julius Warren
Keyword(s):  
Resource Allocation ◽  
Organizational Culture ◽  
Organizational Structure ◽  
Survey Design ◽  
Target Population ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Oil Companies ◽  
Strategic Plans

The essence of strategy is to attempt to relate the organization to the changes in the environment. For any organization, strategy helps in interrogating the long term plans and ensuring that there is harmony between the vision, mission, objectives, core values, activities and its environment. Strategy formulation and implementation are core management functions. The developed strategy may be good but if its implementation is poor the intended strategic objectives may not be achieved. To ensure survival and success, firms do not only need to formulate strategies that seek to constantly maintain a match between the organization and its environment but also must ensure appropriate execution of strategy at all levels. Success therefore calls for proactive approach to business. The study aimed at identifying the determinants of strategy implementation plans on oil distributors in Kenya. Specifically, the study attempted to achieve the following objectives: to determine the effect of organizational structure; organizational culture; leadership; resource allocation and to establish the effect of communication on implementation of strategic plans on oil distributors in Kenya. The study was based on resource-based theory; dynamic capability theory and knowledge-based view theory. The study adopted a survey design that had used cross-sectional survey approach to collect data. The population of the study comprised of 14 oil distributors in Kenya based in Nairobi County. The target respondents comprised of 64 business owners and 136 managers therefore comprising of a target population of 200 respondents. A sample size of 60 respondents was selected for the study. Primary data was collected through semi-structured questionnaires. Data was coded in SPSS and Excel software for analysis where the tables of frequencies, percentage, mean and standard deviation was extracted for presentation of data. Inferential statistics was done to establish the relationship between the implementation of strategic plans and the five independent variables. The outcome of the study was to establish whether organizational structure; organizational culture; leadership; resource allocation and corporate communication affect the implementation of strategic plans in the oil distributors sector in Nairobi County. The research recommends that for oil distributors to improve on the implementation of strategic plans they need to enhance of teamwork, accountability, transparency and communication.  

scholarly journals Exposure to Social Media Advertisements and Youth's Response

2020 ◽  
Vol V (III) ◽  
pp. 144-150
Author(s):  
Ashraf Iqbal ◽  
Tanveer Hussain ◽  
Rashid Aslam
Keyword(s):  
Social Media ◽  
Primary Data ◽  
Exploratory Research ◽  
Cross Sectional Survey ◽  
Major Purpose ◽  
Cross Sectional ◽  
Purchasing Behaviour ◽  
Social Media Advertising ◽  
The Relationship ◽  
The City

The major purpose of this study is to examine the effects of social media advertising on the purchase behaviour of young university students. The study employed an exploratory research design and cross-sectional survey technique. On the basis of a comprehensive literature review, research hypotheses were formulated to investigate the relationship between study variables. The primary data were collected using questionnaires from students of public sector universities operating in the city of Faisalabad, Pakistan. Non-probability and convenience sampling were adopted in the selection of target respondents, which were 283 students, both day-scholars and boarding students. The findings reveal that social media advertising affects the purchasing behaviour of social media users. The recommendations of the study are that the companies should concentrate more on promotional activities using social networks as this is more effective, less costly and accessible to a large number of target audiences.

scholarly journals Role of Dynamic Capabilities in the Performance of Manufacturing Firms in Nairobi County, Kenya

2017 ◽  
Vol 13 (31) ◽  
pp. 438
Author(s):  
Thomas O. Nyachanchu ◽  
Joel Chepkwony ◽  
Ronald Bonuke
Keyword(s):  
Firm Performance ◽  
Dynamic Capabilities ◽  
Business Models ◽  
Free Market ◽  
Reliability And Validity ◽  
Manufacturing Firms ◽  
Three Dimensions ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional

The advent of globalization has brought with it drastic changes to the operating landscape for firms in the manufacturing sector. The need for transformational changes so as sustain competitive advantage has been on  the rise. Firms are expected to continuously re-engineer their business models and operations to catch up with the turbulent environment. Previous studies have investigated the contribution of manufacturing firms in economic growth. Some have concentrated on the preferred approaches that countries should take, whether protectionism or free market. However, empirical studies investigating direct impact of dynamic capabilities on manufacturing firms’ performance have been minimal. The general objective of the study was to examine the influence of the three dimensions of dynamic capabilities (sensing capabilities, seizing capabilities and reconfiguration capabilities) on firm performance. The study was grounded on the Resource-Based View theory. An explanatory research design was used for the cross-sectional survey. Primary data was obtained from 271 out of 369 firms sampled from a population of 1,496 manufacturing firms in Nairobi County, Kenya, using a structured questionnaire instrument through drop and pick. The questionnaire was completed by the firms’ CEOs. Reliability and validity tests were carried out on the research instruments and study measures. Hypotheses were tested using regression analysis results, namely: - sensing capabilities (B=0.215, P<0.01), seizing capabilities (B=0.194, P<0.01) and reconfiguration capabilities (B=0.182, P<0.001). These three variables combined, contributed 25.9% (R2=0.259) of the variance in firm performance. The study concluded that deployment of dynamic capabilities has significant influence on firm performance.

scholarly journals Relationship between Window and View Factors in the Workplace: A SEM Approach

2021 ◽  
Vol 8 (2) ◽  
pp. 103-113
Author(s):  
Mercy Inikpi Achoba ◽  
Roshida Abdul Majid ◽  
Cyril Obinna Obiefuna
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Survey Design ◽  
Reliability And Validity ◽  
Window Size ◽  
Equation Model ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
View Factors

Office occupants’ have always preferred workplaces that have windows that connects them to the outside. Window access to the outside can influence occupants’ satisfaction with the combination of other workplace features. This study aims to identify the window and view factors relationship in the workplace, to confirm the reliability and validity of the measurement and structural model. Adopting a cross-sectional survey design, primary data from five offices in the Kogi State of Nigeria with 267 respondents were collected by using the convenience sampling method and analysis was performed with the Statistical Package for Social Science version 23 and AMOS 22.0 version as the modelling tool. The study identified eleven vital factors that are interrelated in the relationship between windows and view in the workplace. They are referred to as latent construct namely; Window distance (WDB), Seating arrangement (SAB), Room height (FHB), Office size (OSB), Window position (WPB), Window Sill level (WLC), Window size (SWC), Window type (TWC), View content (CVC), View satisfaction (VSC), and Occupants’ satisfaction (SAT). The result showed a valid model using the Structural Equation Model, and the effect of the current workplace negligence on occupants’. This study improves the existing knowledge on the window and view relationship in the workplace, and provide suggestions for Facility Managers, Architects, and Interior Designers on maintaining a healthy workplace environment

scholarly journals The effects of social media marketing on sports by using sports videos on facebook and instagram to attract the peoples to watch more sports

2020 ◽  
Vol 3 (6) ◽  
pp. 61-67
Author(s):  
Manzar Shabab Yousuf ◽  
Dr. Akhter Nawaz Ganjera
Keyword(s):  
Social Media ◽  
Target Population ◽  
Social Media Marketing ◽  
Sample Population ◽  
Visual Content ◽  
Cross Sectional Survey ◽  
Time Saving ◽  
Cross Sectional ◽  
Sports Videos ◽  
Share Information

Background: Social media is most commonly used tool to share information these days. So, it is an effective way to approach the target population using social media hence it is becoming popular for promoting social media marketing. Visual content like videos is an effective way for delivering messages. So the researchers are aimed at finding the efficiency of the using visual content (videos) for social media marketing. Methods: Standard questionnaire was designed, and a cross-sectional survey was conducted. 700 individuals were enrolled 456 males and 244 females. Data regarding study was obtained and then analyzed using SPSS. Results: Current studies showed that most of the sample population prefer to watch a video. They provide the reasons such as it provides a clear message and removes confusions. It is time saving and fascinating for the viewers. Instagram and Facebook are more frequently used than any other medium. Conclusion: From this study we may conclude that using videos for social media (Facebook and Instagram) marketing can attract people to watch more sports. One reason is that the Facebook and Instagram are easy to assess and very common in use these days. Moreover, video is easier to deliver the concepts clearly removing the confusions, and the main reason is that it saves the time of people and can effectively deliver the message than any other tool.

scholarly journals Corporate Governance and Performance: An Empirical Investigation of Sugar Producing Companies in Kenya

2018 ◽  
Vol 14 (31) ◽  
pp. 240
Author(s):  
Machuki, V.N. ◽  
Rasowo, J.O.
Keyword(s):  
Corporate Governance ◽  
Policy And Practice ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Good Corporate Governance ◽  
Governance Practices ◽  
Improved Performance ◽  
And Performance ◽  
Financial Transactions ◽  
The Relationship

Corporate governance is concerned with the running of an organization in a way that guarantees that its owners or stockholders receive a fair return on their investments while the expectations of other stakeholders are also met. The study sought to examine the relationship between corporate governance practices and performance of sugar producing companies in Kenya. The study intended to establish the corporate governance practices adopted by the companies and the influence of these practices on their performance. Through a cross-sectional survey of 11 companies, data were gathered using a structured questionnaire and analyzed using both descriptive and inferential statistics. The results indicate that all the studied companies practice some form of corporate governance although the degree of adoption differ across them. The study also revealed that board decisions are not influenced by founder members and that it was not common for board members to engage in financial transactions with the companies. The results of regression analysis show that overall, there is a positive and statistically significant influence of corporate governance practices on performance of the sugar producing companies. The study draws a conclusion that a combination of good corporate governance practices is responsible for a large percentage of good performance achieved by the sugar companies. Individual corporate governance practices acting on their own do not always lead to improved performance. The study offers support for theories that anchor performance implications of good corporate governance as well as findings of previous similar studies. Based on the findings of the study, recommendation for policy and practice are made as well as suggestions for further research.

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