scholarly journals Exposure to Social Media Advertisements and Youth's Response

2020 ◽  
Vol V (III) ◽  
pp. 144-150
Author(s):  
Ashraf Iqbal ◽  
Tanveer Hussain ◽  
Rashid Aslam

The major purpose of this study is to examine the effects of social media advertising on the purchase behaviour of young university students. The study employed an exploratory research design and cross-sectional survey technique. On the basis of a comprehensive literature review, research hypotheses were formulated to investigate the relationship between study variables. The primary data were collected using questionnaires from students of public sector universities operating in the city of Faisalabad, Pakistan. Non-probability and convenience sampling were adopted in the selection of target respondents, which were 283 students, both day-scholars and boarding students. The findings reveal that social media advertising affects the purchasing behaviour of social media users. The recommendations of the study are that the companies should concentrate more on promotional activities using social networks as this is more effective, less costly and accessible to a large number of target audiences.

2020 ◽  
Author(s):  
Hee Yun Lee ◽  
Yan Luo ◽  
Cho Rong Won ◽  
Jiyoung Lee ◽  
Jeongwon Baik

BACKGROUND The use of social media or social networking sites (SNS) is increasing across all age groups, and one of the primary motives of using SNS is to seek health-related information. Although previous research examining the effect of SNS use on depression exist, studies regarding the effect of SNS use for health purpose on depression is limited. OBJECTIVE Our study aims to explore the relationship between SNS use for health purpose and depression across the four age groups (18-34 years old, 35-49 years old, 50-64 years old, and above 65 years old). METHODS A sample of 6,789 adults aged 18 and older was extracted from a 2017 and 2018 Health Information National Trends Survey (HINTS). Univariate and bivariate analyses to examine the association between each variable and four age groups were conducted. Multiple linear regression analyses to predict depression level among participants with use of SNS for health purpose were conducted. RESULTS SNS use for health purpose and depression were positively associated for three age groups but not for those 65 years or older (=0.13, P<0.05; =0.08, P<0.05; =0.09, P<0.05). Income and self-reported health status indicated an inverse relationship for all age groups. The relationship with marital status differed based on age group with 18 and 34 years old showing an inverse relationship (=-0.13, P<0.01) while 65 years or older showing a positive relationship (=0.06, P<0.05). Gender was positively associated among those in the 35-49 years old (=0.09, P<0.05) and 65 years or older (=0.07, P<0.05). Being Non-Hispanic White was positively associated with depression among 50-64 years old (=0.07, P<0.001) and 65 years or older (=0.08, P<0.05). CONCLUSIONS Age-tailored education on determining accurate and reliable information shared via SNS is needed to reduce depressive symptoms.


2019 ◽  
Vol 28 (spe) ◽  
Author(s):  
Maria Fernanda Reyes Rodriguez ◽  
Akwatu Khenti

ABSTRACT Objective: analyze the relationship between the perception of harm and benefits associated with the use of marijuana and its relation to real consumption, as well as the intention to use it in a context of regulatory changes, in young students, between 15 and 17 years old, of a public school in Bogota Colombia. Method: a quantitative, cross-sectional survey was carried out. 268 students in grade 9th to 11th from a public school in the city of Bogotá, Colombia participated of the study. Results: results reveled that there is an association between the perception of benefits and the consumption of marijuana. In addition, how a low perception of risk is associated with an intention to use in a context of legalization. Conclusion: this is one of the first studies in Colombia which explores the intention to use (at age 18) in a context of regulatory changes, as well as the attitude of young people towards the legalization of marijuana for medicinal and recreational use.


2022 ◽  
Vol 6 (1) ◽  
pp. 14-30
Author(s):  
Disterius Ondieki Nyandika ◽  
◽  
Paul Machoka ◽  
Michael Ngala ◽  
◽  
...  

The adoption of Enterprise Risk Management (ERM) by State Corporations in Kenya is a mandatory requirement and yet, the information on levels of adoption amongst Commercial State Corporations, most of which continue to experience poor performance due to weak governance is scanty. The objective of the study was to establish the relationship between transformational leadership and enterprise risk management adoption. This study adopted a positivist research philosophy and cross-sectional survey design approach. The target population comprised all the Commercial State Corporations in Kenya listed in the register of State Corporations Advisory Committee (SCAC) as at January 2021. The unit of analysis was the 52 Commercial State Corporations and unit of observation was top management of each entity. The researcher applied purposive sampling to select top management and surveyed the total population of top management that derived a sample size of 364 participants. The study used primary data which was collected through structured questionnaires. The descriptive and inferential statistics was employed in the analysis. The Statistical Package for Social Sciences (SPSS version 22) was used in regression modeling for prediction and causal inferences between study variables. The study findings indicated that Transformational Leadership has a significant relationship with ERM adoption. The study recommends that commercial state corporations embrace transformational leadership in order to enhance ERM adoption. Keywords: Transformational Leadership, Enterprise Risk Management & Commercial State Corporations


2020 ◽  
Vol 6 (4) ◽  
pp. 107 ◽  
Author(s):  
Alaeddin Ahmad ◽  
Yasmeen Madi ◽  
Mohammad Abuhashesh ◽  
Nawras M. Nusairat ◽  
Ra’ed Masa’deh

Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on, green fashion innovation adoption among Jordanian companies. This work examined the relationship between the independent variables, represented by KAP, and the dependent variable, which was Green Fashion Innovation Adoption in Jordan. A quantitative approach utilized a cross-sectional survey to gather primary data from upper and middle-level management in Jordanian garment companies. The sample size was 257 valid questionnaires. The results showed a statistically significant impact of knowledge and attitude toward green fashion innovation adoption, but failed to identify a statistically significant impact of practice on the same. This research contributes positively to the diffusion of awareness about going green in innovative methods and systems in Jordan’s garment industry, and provides suggestions to practitioners.


2021 ◽  
Vol 11 (1) ◽  
pp. 12
Author(s):  
Achmad Lukman Hakim

Coronavirus Disease 2019 (Covid-19) is a contagious disease caused by a coronavirus where the virus attacks the respiratory tract and can infect humans and animals. Therefore, preventive measures against breaking the chain of transmission of this infectious disease must be carried out as quickly as possible in breaking the chain of transmission of Covid-19. The research objective was to determine the relationship between health promotion through social media and physical distancing policies on behavioral prevention of Covid-19 in urban communities. The research method was quantitative with cross-sectional research design. The population in this research was all urban people who live in the DKI Jakarta area. The sampling technique was accidental sampling of 100 respondents. The data used were primary data through distributing questionnaires and secondary data derived from Jakarta's Covid-19 monitoring data. Data analysis was performed descriptive and the Pearson product moment correlation test. The results showed the relationship between health promotion through social media (with p-value = 0.001 and r = 0.315) and physical distancing policies (with p-value = 0,000 and r = 0.973) on Covid-19 prevention behavior in urban communities. It is hoped that the government will not hesitate in carrying out policies in reducing the spread of Covid-19 and promoting coordination with various related parties. Keywords: Covid-19; physical distancing policies; health promotion; social media ABSTRAK Coronavirus Disease 2019 (Covid-19) adalah salah satu penyakit menular yang disebabkan oleh coronavirus dimana virus tersebut menyerang saluran pernafasan dan dapat menginfeksi manusia dan hewan. Oleh sebab itu, tindakan pencegahan terhadap memutus rantai penularan penyakit menular tersebut wajib dilakukan secepat mungkin dalam memutus mata rantai penularan Covid-19. Tujuan penelitian untuk mengetahui hubungan antara promosi kesehatan melalui media social dan kebijakan physical distancing terhadap perilaku pencegahan perilaku Covid-19 pada masyarakat perkotaan. Metode penelitian adalah kuantitatif dengan desain penelitian cross sectional. Populasi dalam penelitian adalah seluruh masyarakat perkotaan yang berdomisili di wilayah DKI Jakarta. Teknik pengambilan sampel menggunakan accidental sampling sebanyak 100 responden. Data yang digunakan data primer melalui penyebaran kuesioner dan data sekunder yang berasal dari data pemantauan Covid-19 DKI Jakarta. Analisis data dilakukan secara deskriptif dan uji korelasi pearson product moment. Hasil penelitian menujukkan hubungan promosi kesehatan melalui media sosial (dengan p-value=0,001 dan r=0,315) dan kebijakan physical distancing (dengan p-value=0,000 dan r=0,973) terhadap perilaku pencegahan Covid-19 pada masyarakat perkotaan. Diharapkan pemerintah tidak ragu dalam menjalankan kebijakan dalam menekan penyebaran Covid-19 serta mengedepankan koordinasi dengan berbagai pihak terkait. Kata kunci: Covid-19; kebijakan physical distancing; promosi kesehatan; media sosial


2017 ◽  
Vol 12 (9) ◽  
pp. 153
Author(s):  
Orucho Michael Ngala ◽  
Zachary Bolo Awino

This study sought to contribute to knowledge by assessing the moderating effect of resource conditions on the relationship between linkage strategies and performance of universities in Kenya. Resource based view was used as the main theory anchoring the study. Cross-Sectional survey was adopted as the research design. The population of the study consists of sixty five (65) public and private universities incorporated in Kenya. Out of this, a sample of forty seven (47) universities which had undergone at least one graduation cycle was taken. Primary and secondary data was collected using semi-structured questionnaires and review of existing university documents and regulatory bodies’ websites respectively. Correlation and regression analyses were carried out to analyse data and to test hypotheses. Although it was not possible to include all the determinants of institutional performance, balanced score card was appropriately used to represent financial and non-financial aspects that constitute performance indicators. It was established that resource conditions have enhancing moderating effect on the relationship between linkage strategies and university performance in Kenya. The significance of firm resources and linkage components in strategy formulation and implementation cannot be overlooked. The key recommendation that the study offers as insights to theory, university authorities and policy makers, is the need to consider firm resource conditions as critical determinants during strategy formulation and implementation process in order to enhance university performance. The main limitation of this study is that primary data was collected from only one respondent per university but common methods bias was mitigated through the use of additional secondary data to validate primary data.


2021 ◽  
Vol 7 (1) ◽  
pp. 64-70
Author(s):  
Vianty Sari ◽  
Nurhasanah Nurhasanah

in Indonesia, breast cancer is the second leading cause of death for women after cervical cancer. Based on data from the Cirebon City Health Office in 2015, the number of maternal deaths was 4/5400 live births, the number of infant deaths was 25/5455 live births, and the number of under-five deaths was 8/5378 live births. Aspects of maternal and child health can be seen from several indicators of achievement, one of which is Infant Immunization. In 2015, of 22 urban villages in the city of Cirebon, there was only one village that had not reached the target, namely in the Argasunya village. Meanwhile, the coverage of deliveries by health workers in Argasunya was 52.64% and the highest delivery assistance by traditional birth attendants in the city of cirebon was in Argasunya Village at 4.63%. The purpose of this study was to determine the relationship between characteristics and perceptions of pregnant women on the MCH Handbook. This study used a cross sectional design. The population of all pregnant women in Benda Kerep Sub-Village, Argasunya Village, Cirebon City. Sampling used total sampling. The data taken were primary data obtained through questionnaires given to 23 pregnant women. The correlation test used Chi-Square. The results of the study showed that the majority of pregnant women had a bad perception of the MCH handbook (69.56%), were aged 20-35 (87%), graduated from elementary school (78%), were with 14-27 weeks in gestation (48%), and had a plan to deliver at home (73.92%). Based on occupation, all pregnant women did not work (100%). There was no relationship between age and perception of the MCH handbook, between education and perception of the MCH handbook, between occupation and perception of the MCH handbook, and between planned place of delivery and perception of the MCH handbook.  


2018 ◽  
Vol 72 (12) ◽  
pp. 1153-1161
Author(s):  
Ilias Kyriopoulos ◽  
Kostas Athanasakis ◽  
John Kyriopoulos

BackgroundFrom a theoretical perspective, several studies indicate that happiness and health are—in some extent—interrelated. Despite the mechanisms explaining the relationship between happiness and health, there is still no consensus regarding this link. Using recently collected primary data, this study aims to examine the relationship between happiness and health, and identify potential heterogeneity in the association depending on socioeconomic status (SES).MethodsThis study draws on data from a nationally representative cross-sectional survey, conducted by the Greek National School of Public Health in 2015. We applied an instrumental variable (IV) approach to address the endogeneity, arising from the simultaneous determination of happiness and health. Controlling for several confounders (ie, socioeconomic, demographic, lifestyle, social capital variables) we employed several IV models, including two-stage least squares, IV probit and bivariate probit models.ResultsWe report strong evidence of a relationship between happiness and health. This association remains strong after correcting for endogeneity, and is robust across different specifications. Further, we find a positive relationship between happiness and self-rated health (SRH) for low educated, but not for high educated. Similarly, we find a strong relationship between happiness and health for the lower socioeconomic strata, but not for the higher ones.ConclusionsOverall, we show that happiness is positively associated with health. Further, happiness significantly influences SRH in low-SES individuals, but this association wanes for the higher socioeconomic strata. This finding has significant implications for health promotion, prevention and public health, and suggests that policymakers have a wider array of choices for improving health and tackling health inequalities.


Author(s):  
Usman Abbo ◽  
Adamu Bashir

The role of education’s quality in determining international students’ choice of study destination was discussed by several studies. However, it only seems to have gained a huge prominence recently by constituting a theme in the quality management field involving empirical studies. In spite of such prominence the theme does not seems to provide sufficient empirical evidence forging a nexus between quality assurance practices, training needs and international student’s mobility. This research work therefore attempts to fill this gap by examining how the search for quality education and training needs satisfaction play role in international student’s mobility. Six dimensions of quality assurance in education were identified through extensive literature reviewed, three dimensions of training needs were equally revealed by the literature. Nine hypotheses were thus developed using these dimensions with the view to explain the relationship among the variables involved. The primary data for this study was obtained through a cross-sectional survey of International students in University Utara Malaysia with the aid of questionnaires, where a total of 150 respondents were selected randomly. Partial Least Squares (PLS) method was adopted in analysing the collected data with smartPLS 2.0 to determine the relationship involved. The result supported the relationship between organizational needs, Tangibility of facilities, Nature of service delivery and international student’s mobility, while the other six relationships were not supported.  


Sign in / Sign up

Export Citation Format

Share Document