Can mentors of Erasmus student mobility influence the development of future tourism?

2013 ◽  
Vol 19 (1) ◽  
pp. 83-95
Author(s):  
Helena Cvikl ◽  
Nataša Artič
Keyword(s):  
Quantitative Research ◽  
Student Mobility ◽  
Hotel Industry ◽  
25Th Anniversary ◽  
Vocational College ◽  
Mobility Data ◽  
Domestic Tourism ◽  
First Time ◽  
Domestic Companies ◽  
Region Approach

Purpose – According to the 25th anniversary of Erasmus program and closing of financing scheme 2007 – 2013 together with launch of new Erasmus era between 2014 and 2020, the time for evaluation of Student Mobility has come. In 2011 on Vocational College for Catering and Tourism Maribor the research within Slovenian domestic companies has been done to evaluate Student Mobility for Placements among domestic tourism companies (Zdolšek, R., 2011), this year the research among foreign Erasmus partner companies has been done. The aim of the paper is to compare the results of both studies and to give proposals for improvement of organization of Student Mobility for Placements with aim to foster tourism development in the region. Approach – The data for research has be primal (own researches) and secondary (theory of Erasmus mobility). Data will be preceded by quantitative research method. Findings – The results of the studies have shown that tourism companies home and abroad evaluate the influence of Student Mobility positively and would be more willing to employ the student that has mobility experience than a student without mobility experience, however, there is still much to be done in promoting Erasmus mobility among companies. Originality of the paper – The paper about evaluation of Erasmus mobility open innovation in the field of hospitality will be used for the first time in hotel industry in Slovenia as the solution for overcoming the economic crisis.

scholarly journals US Student Mobility Trends in a Global Context

2017 ◽  
pp. 2
Author(s):  
Rajika Bhandari
Keyword(s):  
International Education ◽  
International Student ◽  
Student Mobility ◽  
The United States ◽  
Political Climate ◽  
International Student Mobility ◽  
Global Context ◽  
Mobility Data ◽  
Current Student ◽  
The Impact

Drawing upon current student mobility data, this article highlights five key developments in the field of international student mobility, with a particular focus on the United States. Trends related to specific international education initiatives are examined, as is the impact of a shifting political climate globally.

scholarly journals THE IMPACT OF COMPETITIVE INTELLIGENCE ACQUISITION AND UTILIZATION ON HOTELS' PERFORMANCE: EVIDENCE FROM MALAYSIA

2021 ◽  
Vol 6 (26) ◽  
pp. 01-26
Author(s):  
Akram Mufareh Alshammakh ◽  
Adi Anuar Azmin
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Hotel Industry ◽  
Competitive Intelligence ◽  
Trade Associations ◽  
Marketing Managers ◽  
Business Environments ◽  
Emerging Trends ◽  
The Impact ◽  
The Relationship

Acquisition and frequency utilisation of Competitive Intelligence (CI) are critical strategic activities designed to assist firms in evaluating emerging trends in their business environments, major and potential threats, capabilities, and competitions for businesses today, particularly in the tourism and hotel sectors. However, there is still ambiguity about the impact of competitive-intelligence acquisition (CIA) and utilisation (CIU) on firms' performance, particularly for the hotel industry in a developing country such as Malaysia. Thus, the purposes of this research are to define the nature of CI practice in Malaysian hotels, and to illustrate the relative importance of various CIA types and sources to marketing managers in Malaysian hotels, moreover, to investigate the impact of CIA and CIU on the financial and non-financial performance of Malaysian hotels. A quantitative research design was adopted in this study. To obtain the necessary data for analysing the hypothesised model of the study, 505 questionnaires were issued to marketing managers in member hotels of the Malaysian Association of Hotels (MAH), and a total of 184 analyzable questionnaires were gathered, with a response rate of 34.44%. The research data were analysed using partial least squares structural equation modelling and statistical package for social sciences "SPSS". Despite that half of the responding hotels practiced CI informally, and many of these hotels began practicing CI five years ago, the study found that hotel marketing managers have high and medium interest levels for most types and sources of CI in Malaysia, these five CIA's types were the most important: (1) competitors, (2) customers, (3) human resources, (4) socio-cultural, and (5) Global. As well, these five CIA's sources were the most important: the internet and extranets, (2) customers, (3) electronic information services/intranets, (4) business associates, and (5) newspapers and periodicals, and industry trade associations. Furthermore, the results indicate that CIA and CIU had a positive and significant impact on hotels' performance, but CIU has the most effect. These findings enrich those in positions of power like owners, managers, and practitioners, as well as academicians, with greater knowledge of the relationship and influence of CIA and CIU on firms' performance, particularly for hospitality and tourism firms.

Features of Influence of Opinion Leaders on Consumers

2021 ◽  
Vol 1 (59) ◽  
Author(s):  
Aizhana Maldynova
Keyword(s):  
Social Networks ◽  
Quantitative Research ◽  
Online Marketing ◽  
Opinion Leaders ◽  
Social Connections ◽  
Daily Routine ◽  
Motivating Factors ◽  
Theoretical Significance ◽  
Use Of Social Media ◽  
First Time

With the advent and active development, social networks have gained the attention of a million audience. Now it is difficult to imagine a person who does not have a profile in at least one social network. The use of social media has become a daily routine: some use sites and applications to maintain existing social connections, others - to find people with similar interests, views, activities or other motivating factors [1]. The purpose of this study is to establish the factors that influence the level of perception of the message by the audience in social networks. In this work, a quantitative research method is used. The relationships were established using correlation analysis. To analyze the data obtained, the SmartPLS software was used, which makes it possible to highlight the characteristics that have the greatest impact on the manifestation of initiative behavior. The novelty of the research lies in the fact that for the first time the factors influencing the level of perception of messages from Kazakhstani opinion leaders by the audience in social networks were studied. The results of this study are of high theoretical significance, as they can be used in teaching disciplines such as Internet marketing, digital marketing, consumer behavior and strategic marketing. In addition, this study is notable for its practical benefits, since the conclusions drawn contribute to the formation of a competent online marketing strategy in the enterprise

Intra‐ASEAN student mobility: overview, challenges and opportunities

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Roger Yap Chao
Keyword(s):  
Higher Education ◽  
International Student ◽  
Student Mobility ◽  
Current Status ◽  
International Student Mobility ◽  
Content Type ◽  
Mobility Data ◽  
Income Status ◽  
Higher Education Policies ◽  
Challenges And Opportunities

PurposeThis paper explores the issue of developing and enhancing intra-ASEAN international student mobility given the context of ASEAN integration, regionalization of ASEAN higher education and the various intra‐ASEAN student mobility schemes currently implemented.Design/methodology/approachIt explores higher education policies, available higher education and international student mobility data, as well as the various intra‐ASEAN (and relevant) student mobility schemes to present the current status of intra‐ASEAN student mobility, challenges and opportunities to further enhance student mobility within the ASEAN region.FindingsAside from showing that intra‐ASEAN student mobility is significantly low compared to outbound student mobility from ASEAN countries, the paper also highlights the relationship between a country’s income status with choice of intra‐ASEAN or extraASEAN student mobility. Finally, it recommends developing a comprehensive intra‐ASEAN mobility scheme taking the merits of the various intra‐ASEAN mobility schemes currently implemented and guided by developments in the European ERASMUS mobility programs.Originality/valueThis is probably the first (in fact, it is an exploratory) paper that address the issue of intra‐ASEAN international student mobility, which aims to explore relevant issues to address the development of a comprehensive ASEAN mobility scheme.

Exploring backpackers’ perceptions of the hostel service quality

2015 ◽  
Vol 27 (8) ◽  
pp. 1839-1855 ◽  
Author(s):  
Ana Brochado ◽  
Paulo Rita ◽  
Carlos Gameiro
Keyword(s):  
Service Quality ◽  
Web Sites ◽  
Quantitative Research ◽  
Hotel Industry ◽  
Online Reviews ◽  
Content Type ◽  
The Social ◽  
Mixed Approach ◽  
Depth Interviews

Purpose – The aim of this paper is to contribute to the understanding of backpackers’s evaluation of service quality provided by hostels by developing a battery of items to assess perceptions of the overall hostel experience. Design/methodology/approach – Scale development took a mixed approach that combines qualitative and quantitative research. First, the authors performed a content analysis of reviews provided by guests in hostel booking web sites, in-depth interviews with hostel managers and focus groups with guests, to develop a battery of items to assess the hostel experience from the guests’ perspective. Then, a quantitative survey (n = 222) was conducted, to explore the dimensionality of service quality in this sector. Lisbon hostels are the target of this study, as they received several awards based on the online reviews of backpackers. Findings – The results revealed that service quality is a multidimensional concept and includes six dimensions, namely, social atmosphere, location and city connection, staff, cleanliness, security and facilities. Regression results revealed that the social atmosphere appears to be a core service dimension crucial to create a sense of hostel guest’s overall quality. Originality/value – The findings suggest that service quality scales should incorporate the specific characteristics of the hotel industry. The quality of the staff and the social atmosphere are of utmost importance to enhance the hostel backpacker experience.

scholarly journals Antecedents of Customer Loyalty in the Malaysian Hotel Industry

2015 ◽  
Vol 3 (8) ◽  
Author(s):  
CHENG Boon Liat ◽  
LEW Kaung Chiau
Keyword(s):  
Customer Loyalty ◽  
Quantitative Research ◽  
Hotel Industry ◽  
Corporate Image ◽  
Research Approach ◽  
Kuala Lumpur ◽  
Business Growth ◽  
Survey Period ◽  
Perceived Service Quality

Creating and maintaining customer loyalty is critical for the sustainability of a hotel in a competitive environment. This research aims to examine factors that influence customer loyalty in the Malaysian hotel industry. Quantitative research approach has been adapted in this research by distributing questionnaires to 200 respondents at Kuala Lumpur International Airport (KLIA) during the survey period. Findings of this research have discovered that perceived service quality, perceived value, customer satisfaction and corporate image are the significant factors in predicting customer loyalty. Trust, on the other hand is not significant in predicting customer loyalty in the hotel industry in Malaysia. Findings of this research provide hotel operators with a better understanding on factors that could lead to customer loyalty, which subsequently will enable them to direct effective hotel services strategies to enhance their long-term business growth by building up a strong and loyal client base.

scholarly journals Kelayakan Peningkatan Tarif Retribusi di Daya Tarik Wisata Taman Sari Water Castle Kota Yogyakarta: Kajian Kelayakan Biaya

2020 ◽  
Vol 8 (2) ◽  
pp. 218
Author(s):  
Desy Rusmaningati ◽  
Ida Bagus Suryawan
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Secondary Data ◽  
Sampling Technique ◽  
Matrix Analysis ◽  
Tourist Attraction ◽  
Analysis Techniques ◽  
Heritage Buildings ◽  
First Time

Tamansari Water Castle is a sub-tourist attraction located in the Keraton Yogyakarta complex, this tourist attraction is famous for its heritage buildings and also for its water palace. Since it was opened to tourists on April 1, 1974 many tourists visited this tourist attraction, both domestic and foreign tourists. Since the opening of this tourist attraction for the first time, which has not yet drawn retribution rates to tourists, there have been several times the rate of retribution increases to enter this tourist attraction. So there needs to be research on the feasibility of increasing the levy rate. In this regard, the author tries to examine the "Studi Kelayakan Peningkatan Tarif Retribusi di Daya Tarik Wisata Tamansari Water Castle".                        The research method used in this study is quantitative research with comparative matrix analysis techniques, to analyze the feasibility of increasing levy rates in the tourist attraction of Tamansari Water Castle. Sources of data from primary and secondary data, data collection techniques using observation, interviews and literature studies, and interview instruments in the form of interview guidelines. Determination of informants at Tamansari Water Castle in this study using purposive sampling technique, so as to obtain accurate data about the feasibility of increasing levy rates in the tourist attraction of Tamansari Water Castle.                  The results of the research obtained were the feasibility of increasing the levy rate in the tourist attraction of Tamansari Water Castle.   Keywords: feasibility, tamansari water castle,

scholarly journals The Influence Of Employee Empowerment, Soft Skills And Hard Skills Towards Employee Performance In Hotel/ Hospitality Industry

2021 ◽  
Vol 5 (2) ◽  
pp. 14
Author(s):  
Anthonius Anthonius
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Hospitality Industry ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Hotel Industry ◽  
Employee Empowerment ◽  
Equation Modeling ◽  
Soft Skill ◽  
Hard Skills

The growth and competition of Indonesia’s hotel industry, especially during the Covid-19 pandemic, has hardly pushed them to maintain their corporate and employee performance. The factors related to human resource and hospitality industry, which cloud significantly affects the employee’s performance are employee empowerment, soft skill and hard skill. This research is a quantitative research with hypothesis test. The samples used are 100 active employees of 4 stared rated hotels. This research uses questionnaire as the research instrument and the data analysis conducted by applying Structural Equation Modeling (covariances based SEM). This research contributes to Indonesia’s hotel industry by stating that while the employee empowerment factor has no impact toward the employee performance, both the hard and soft skill factors are positively impacting the employee’s performance in Indonesia’ hotel industry.

scholarly journals The Determination of Visual Inspection in Women of Childbearing Age

2021 ◽  
Vol 3 (1) ◽  
pp. 27-37
Author(s):  
Fatwa Imelda ◽  
Mula Tarigan ◽  
Lidya Eryunika
Keyword(s):  
Cervical Cancer ◽  
Quantitative Research ◽  
Visual Inspection ◽  
High School Graduates ◽  
Common Disease ◽  
Women Of Childbearing Age ◽  
Childbearing Age ◽  
First Time ◽  
Test Result

Cervical cancer is the most common disease affecting women around the world. Early detection of cervical cancer is needed by using Visual Inspection with Acetic Acid (VIA). This method is relatively easy to do, and the examination costs are also quite affordable, making it more beneficial for women. This study was to determine the determinants of the VIA Test results. It is quantitative research with a descriptive approach presented in the form of a frequency distribution table. There are 100 samples of women of childbearing age acquired by purposive sampling at Patumbak District, Deli Serdang. From the samples, some respondents receive positive IVA test result as follows: 14% aged 36-35 years old, 14% Protestant, 19% married, 9% high school graduates, 10% housewife, 15% with minimum monthly income, 12% with 3-5 children, 17% has multigravida parity, 14% married at the age of 17-25 years old, 12% first-time mother at the age of 17-25 years old, and 14% with 5+ years using IUD contraception. The study was based on the negative VIA test result but with detected pre-cancerous lesions. Further research with different variables is necessary to acquire more information regarding cervicitis incidence causes, thus, reducing cervical cancer numbers.

scholarly journals US Student Mobility Trends in a Global Context

2017 ◽  
pp. 2-3 ◽  
Author(s):  
Rajika Bhandari
Keyword(s):  
International Education ◽  
International Student ◽  
Student Mobility ◽  
The United States ◽  
Political Climate ◽  
International Student Mobility ◽  
Global Context ◽  
Mobility Data ◽  
Current Student ◽  
The Impact

Drawing upon current student mobility data, this article highlights five key developments in the field of international student mobility, with a particular focus on the United States. Trends related to specific international education initiatives are examined, as is the impact of a shifting political climate globally.

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